We spent considerable time reviewing the Advanced Pay Per Click (PPC) Certification by Simplilearn, and here's what we discovered. This course positions itself as a comprehensive program for mastering PPC advertising, led by industry veteran Brad Geddes (author of "Advanced Google AdWords" and founder of CertifiedKnowledge.org).
The program covers everything from PPC fundamentals to advanced campaign strategies across multiple platforms. What caught our attention was the inclusion of Mimic Pro simulations by Stukent, which lets you practice PPC strategies in a risk-free environment. You'll work through modules on Google Ads (including Search, Display, Video, Shopping, and App campaigns), Microsoft Advertising, remarketing techniques, and even get a taste of social media PPC.
At $999, this is a high-ticket course, so we evaluated it against what you'd realistically expect at this price point. The course delivers approximately 50 hours of content with lifetime access to materials. You also get Harvard Business Publishing case studies (we appreciated this addition for quick reference) and hands-on capstone projects.
One interesting discovery: while marketed as "advanced," our research shows the content actually caters more to beginners and intermediate learners. Several experienced PPC professionals mentioned finding the material less cutting-edge than expected. The course structure follows a logical progression from foundations through to advanced features, but don't expect bleeding-edge tactics that only industry insiders know.
The flexibility stands out, you can choose between self-paced learning or live online classes with instructor interaction. For a high-ticket course, this dual approach makes sense, though we noticed the quality of live instructors can vary (a common issue with large-scale education providers).
Intermediate (Some Foundational Knowledge Recommended)
moderate Moderate (5–10 Hours/Week)
Hybrid (Mix Of Pre-Recorded Lessons & Live Workshops)
Learn A New Skill
Our analysis of user feedback reveals a moderately positive reception, with Simplilearn maintaining a 4.5/5 Trustpilot rating from over 50,000 reviews. Learners appreciate the structured approach but have mixed feelings about the "advanced" label.
"The course is excellent for learning PPC and SEM, especially if you're new to the field"
"Faculty is very good and explanations are easy to understand, though advanced users might want more depth"
"The course content is comprehensive and up-to-date, perfect for building a foundation"
"It provides a solid foundation but might feel too basic for advanced learners expecting cutting-edge strategies"
"The course materials and support are excellent, but be prepared for aggressive sales follow-ups"
Reddit discussions reveal a pragmatic view, learners see value in the structured learning but emphasize that real-world experience matters more than any certification. Quora threads show prospective students questioning whether the high price justifies the content, with alumni suggesting it's worthwhile for career changers but potentially redundant for experienced professionals.
Users view this as a solid intermediate-level PPC education despite the "advanced" branding, with strong foundational content and practical components that justify the investment for the right learner.
The "become an expert" promise falls short, expertise requires years of hands-on experience managing significant budgets. The course provides strong intermediate knowledge, not expert-level mastery.
Course pricing fluctuates between $799-$1099 depending on promotions, with discounts typically offered during major sale periods
Simplilearn aggressively promotes their Digital Marketing Specialist Master's Program, which includes this course plus others for a higher price point
Alumni work at recognizable companies according to Simplilearn's website, though independently verifiable success stories specifically from this course remain scarce
Marketing claims oversell the "advanced" and "expert" angles, but the core value proposition of comprehensive PPC education holds true for the right audience.
Simplilearn's proprietary LMS receives positive marks for reliability and user experience, with smooth video playback and well-organized content
Lifetime access to all materials, downloadable resources, and recorded live sessions ensures you can learn at your own pace
Full mobile app support for iOS and Android allows learning on-the-go, though complex exercises work better on desktop
Standard broadband internet (1 Mbps minimum), modern web browser, and basic computer specifications suffice
The platform exceeds expectations for a high-ticket course, with lifetime access and mobile support adding substantial value. Technical reliability and content organization meet professional standards.
Our investigation uncovered persistent sales team issues, with multiple users reporting aggressive follow-up tactics even after enrollment. Customer support receives mixed reviews, some learners experienced generic responses to complex queries, with one Trustpilot reviewer noting "Customer service is a bit slow to respond and sometimes the answers are very generic."
The 7-day refund window with a 25% content access limit feels restrictive for a $999 investment. Several users expressed frustration about discovering the course didn't meet their "advanced" expectations after passing this threshold.
The "become an expert" claim raises eyebrows. While comprehensive, no single course creates experts, that requires years of real-world campaign management. The "advanced" label also misleads, as content better serves intermediate learners.
The promised community aspect feels minimal compared to smaller, specialized providers. Some learners report feeling isolated despite the large student base.
While not dealbreakers, these issues suggest careful consideration before purchasing. The aggressive sales and potentially misleading "advanced" positioning are concerning, but the platform remains legitimate with thousands of satisfied graduates.
At $999, you're paying high-ticket prices for what's essentially intermediate-level content. The value equation works if you need structured learning, lifetime access, and the Mimic Pro simulations. However, experienced PPC professionals can find similar knowledge through free resources and platform certifications.
After thorough analysis, we can confirm the Advanced Pay Per Click (PPC) Certification by Simplilearn is legitimate, though not without caveats. The course delivers comprehensive PPC education suitable for beginners to intermediate learners, despite its "advanced" branding.
The $999 price tag puts it firmly in high-ticket territory, where expectations rightfully run high. What you get: 50 hours of structured content, lifetime access, practical simulations, and instruction from Brad Geddes (a recognized industry expert). The Mimic Pro component alone provides valuable hands-on experience typically missing from online courses.
However, we must address the elephant in the room, this isn't truly an "advanced" course. Experienced PPC professionals seeking cutting-edge strategies will likely feel disappointed. The aggressive sales tactics and restrictive refund policy also concern us.
For the right person (career changers, marketers adding PPC skills, or those wanting structured learning), this course offers solid value. Just enter with realistic expectations about the "advanced" label and be prepared to supplement your learning with real-world practice. The certification carries some weight in the industry, though practical experience remains paramount.
Our recommendation? If you're committed to PPC as a career path and prefer structured learning over self-study, this course justifies its price. But if you're already running campaigns professionally or extremely budget-conscious, explore Google's free Skillshop certifications first.
At $999, you're paying high-ticket prices for what's essentially intermediate-level content. The value equation works if you need structured learning, lifetime access, and the Mimic Pro simulations. However, experienced PPC professionals can find similar knowledge through free resources and platform certifications.
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