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Comprehensive Airbnb arbitrage training with serious pricing, support, and refund policy concerns that undermine its ultra-high-ticket value proposition
We spent considerable time analyzing Brian Page's BNB Formula, and here's what we discovered. This ultra-high-ticket course teaches Airbnb rental arbitrage, which means leasing properties long-term and subletting them short-term on platforms like Airbnb for profit.
The course promises to show you how to build a "6-figure Airbnb business in 12 months without owning any property." Brian Page, who founded BNB Formula in 2016, claims to share the exact strategies he used to build his own rental arbitrage business. The curriculum spans 8 core modules covering everything from market research and landlord negotiations to property staging and business automation.
What caught our attention immediately was the $2,497 price tag for what many experienced hosts describe as readily available information. The course includes video lessons, scripts for pitching landlords, legal templates, profit calculators, and access to a private Facebook community. Students can also upgrade to a "Masters Program" that brings the total investment to approximately $5,749.
The program targets complete beginners who want to enter the real estate market without the capital requirements of property ownership. However, we noticed a significant disconnect between the marketing's promise of "passive income" and the reality of running an active property management business. The course delivers its content through a proprietary members' site with lifetime access, which is one of its few undisputed positives.
Beginner (No Prior Experience Needed)
Self-Paced (Work On Your Own Schedule)
Make Money
The feedback on BNB Formula is sharply divided. While some students appreciate the structured approach and comprehensive resources, the overwhelming criticism centers on the ultra-high price for basic information and the gap between marketing promises and business reality. Reddit discussions are particularly harsh, with experienced hosts calling it an overpriced repackaging of free information.
Reddit users in r/AirBnB and r/realestateinvesting consistently advise against purchasing the course. One commonly repeated sentiment is "the real money is in selling the course, not in Airbnb arbitrage." Quora discussions highlight the significant risks and legal complexities that the marketing downplays.
While BNB Formula delivers a structured course on Airbnb arbitrage, the consensus is that it's dramatically overpriced for the value provided. Students report the content is basic and available elsewhere for free or minimal cost.
The promise of a "6-figure business in 12 months" is achievable only for a small minority in ideal markets. We found no independently verifiable data on average student success rates. The business is far from passive, requiring active management, customer service, and constant optimization.
Originally priced around $997, the course has increased to $2,497, with the Masters Program bringing total investment to $5,749. Price is typically revealed only after a lengthy webinar.
Students report consistent pressure to upgrade to the Masters Program and additional coaching packages after initial purchase.
While the sales page features video testimonials, these represent top performers. Independent forums suggest most students struggle to secure even one property, with many abandoning the model entirely.
Classic high-ticket guru funnel that overstates ease and income potential while understating risks, capital requirements, and operational complexity.
Professional LMS (likely Kajabi), clean interface, easy navigation
24/7 on-demand videos, downloadable PDFs and templates
Fully responsive, works well on tablets and smartphones
Standard high-speed internet sufficient
The technical delivery is the course's strongest aspect. Modern, reliable platform with lifetime access and good mobile compatibility. No reported issues with content accessibility or system reliability.
We found numerous BBB complaints about difficulty obtaining refunds, with students describing "evasive practices and unresponsive support." Many report spending months trying to secure properties with no success, despite following the system exactly.
The advertised 30-day guarantee comes with extensive conditions. Students must prove they've analyzed 30 properties, contacted 30 landlords, and provided recorded calls. Many report these requirements are designed to be impossible to meet within 30 days.
The course uses aggressive webinar funnels with urgency tactics. The headline claim of building a "6-figure business in 12 months" is highly optimistic and not representative of typical outcomes. Post-purchase upsells to the Masters Program are common.
Multiple reports indicate criticism is discouraged or removed from the Facebook group. Several students claim they were removed for questioning methods or sharing negative experiences.
The combination of ultra-high pricing, restrictive refund conditions, aggressive upsells, and documented support issues raises significant concerns about value and ethics.
At $2,497, BNB Formula represents poor value. The information isn't proprietary, and motivated individuals can acquire the same knowledge for under $100 through books, YouTube, and forums. The premium pricing isn't justified by the content quality or support level.
We conclude BNB Formula is a legitimate but significantly overpriced course. Brian Page delivers the educational content promised, but the ultra-high-ticket pricing, misleading "passive income" marketing, and restrictive refund policy create a poor value proposition. The Airbnb arbitrage model itself is viable but requires substantial capital, active management, and faces increasing regulatory challenges. For $2,497, students essentially pay for convenience and structure rather than exclusive information. We'd recommend exploring free resources first, as the same strategies are widely available. If you need hand-holding and have money to burn, it might work, but most would be better served investing that $2,497 directly into their first property setup.
At $2,497, BNB Formula represents poor value. The information isn't proprietary, and motivated individuals can acquire the same knowledge for under $100 through books, YouTube, and forums. The premium pricing isn't justified by the content quality or support level.
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We spent considerable time analyzing Brian Page's BNB Formula, and here's what we discovered. This ultra-high-ticket course teaches Airbnb rental arbi...
We spent considerable time analyzing Brian Page's BNB Formula, and here's what we discovered. This ultra-high-ticket course teaches Airbnb rental arbi...
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