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Amazing Selling Machine
Review

Ultra High-Ticket Amazon FBA Course: A Deep Dive into ASM's Promises and Pitfalls

Total score: 6,6/10
Hard
  • Last updated 17/06/2025
Matt Clark & Jason Katzenback
by Matt Clark & Jason Katzenback
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What you'll learn ? Overview

We took a close look at Amazing Selling Machine (ASM), a long-standing Amazon FBA program launched in 2013 by Matt Clark, the entrepreneur behind Lifeboost, and Jason Katzenback. The course promises to guide you step-by-step to build a private-label brand on Amazon.

The training is structured into 8 core modules over 8 weeks, covering everything from product selection to exit strategies. What stood out was the recent price drop from $4,997 to $2,997, which we confirmed from multiple sources. Along with the course, you get access to their proprietary Business App, a mentorship program, and a private community.

Here’s the reality check: this is still a significant investment! Beyond the course fee, expect to spend between $5,000 and $10,000 on inventory, Amazon fees, and marketing. The content is undoubtedly comprehensive, but given the price, we expected more recent success stories: most testimonials we found date back to before 2018, which raises questions about how up-to-date the program really is.

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Is this course for you?

👉

Prior experience needed

Beginner (No Prior Experience Needed)

👉

Time commitment

intensive Intensive (10+ Hours/Week)

👉

Learning style

Hybrid (Mix Of Pre-Recorded Lessons & Live Workshops)

👉

Goal

Make Money

Best suited for:

Entrepreneurs with $10,000+ total investment capacity (course plus business costs), high risk tolerance, and commitment to building a complex business. Not suitable for those seeking quick profits or lacking substantial capital.

Instructor

Matt Clark & Jason Katzenback

Matt Clark & Jason Katzenback

E-commerce Pioneers and Amazon FBA Experts Legitimacy Score: 8/10
Matt Clark and Jason Katzenback are the co-founders of Amazing.com and creators of the renowned Amazing Selling Machine (ASM) course. Their expertise lies in Amazon FBA and e-commerce entrepreneurship, having helped over 30,000 students from 130+ countries build successful online businesses. Their combined knowledge of Amazon selling strategies and online course creation has positioned them as leading figures in the e-commerce education space.
Matt Clark began his entrepreneurial journey in his early 20s, successfully selling private-label products on Amazon. Jason Katzenback started in internet marketing in 2003, founding Archon Media Inc. in 2005. The duo met in 2011 and launched Amazing.com in 2012. They have since developed multiple versions of their flagship course, Amazing Selling Machine, continuously updating it to keep pace with Amazon's evolving platform. Their company has reportedly generated $9 billion in total sales for ASM members.
• Created Amazing Selling Machine, one of the most popular Amazon FBA courses
• Built Amazing.com into a multi-million dollar education company
• Helped generate over $9 billion in reported sales for ASM members
• Expanded their reach to students in over 130 countries
• Hosted annual SellerCon events featuring high-profile speakers like Richard Branson and Sara Blakely
• Featured speakers at their own SellerCon events
• Guests on various entrepreneurship and e-commerce podcasts, including Inspired Insider
• Hosted webinars and online training sessions for ASM members
• Participated in interviews for entrepreneurship-focused websites and publications
The duo primarily communicates through Amazing.com's channels, sharing e-commerce insights, Amazon selling strategies, and entrepreneurship advice. They occasionally post on personal social media accounts, focusing on business growth tips and success stories from their students.

Course Details

  • ⏱ Duration56
  • 📶 DifficultyHard
  • ⌛ Access Lifetime
  • ⏰ Time investmentIntensive (10+ Hours/Week)

🧠 Prerequisites

No prior e-commerce experience required, but basic computer skills essential

💻 Requirements

Laptop/desktop computer, reliable internet connection

💸 Hidden Costs

Amazon Professional Account ($39.99/month), Product samples ($50-$200), Initial inventory ($1,000-$5,000+), Shipping fees, PPC advertising budget ($500-$1,000+ to start)

🙋‍♂️ Support Options

Private mastermind community, ASM Mentor Program, Weekly group coaching calls, Email/ticket support

Course content

  • Module 1: Setting Up Your Business & Seller Central Account
  • Module 2: Product Selection & Market Research
  • Module 3: Supplier Sourcing & Inventory Management
  • Module 4: Brand Building & Listing Creation
  • Module 5: Shipping & Receiving Inventory
  • Module 6: Product Launch Strategies
  • Module 7: Advanced Marketing & PPC Techniques
  • Module 8: Scaling, Automation & Exit Planning

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Feedbacks

Overall sentiment

Mixed reactions dominate the conversation. While ASM maintains its reputation as the "gold standard" for Amazon FBA training, the ultra-premium pricing creates significant debate about value for money.

Praised points

  • Comprehensive step-by-step structure that takes beginners through the entire FBA process
  • Active private community and mentorship providing ongoing support and networking
  • Regular course updates reflecting Amazon's changing marketplace dynamics

Criticisms

  • Ultra-high price point ($2,997) when similar FBA courses cost under $1,000
  • Lack of recent success stories, with most testimonials dating before 2018
  • Additional capital requirements ($5,000-$10,000) not emphasized enough in marketing

Testimonials

"ASM is the gold standard for Amazon sellers." - TheSellingGuys

"Very expensive, hard to justify in 2024." - Reddit user

"The step-by-step training gets you results, IF you have the extra funds." - HustleLife

"Not seeing many new success stories after 2018." - Ebizfacts reviewer

"Community is active and supportive, just wish it cost less." - ASM student

Social insights

Reddit users consistently question the ROI, with one stating "ASM is solid, but you can find 90% of the info for free or in cheaper courses." Quora discussions reveal divided opinions, where supporters defend the structured approach while critics point to the challenging FBA landscape. The sentiment? Quality training doesn't guarantee Amazon success.

Video review

Marketing Analysis

Claim Verification

ASM promises to teach "7-figure Amazon business building." While technically possible, industry data shows less than 5% of Amazon sellers reach this level. The course teaches legitimate methods, but success depends heavily on execution, capital, and market timing.

Price History

Originally priced at $4,997, now reduced to $2,997. Historically ranged from $3,500-$5,000 since 2016.

Upsell Practices

Core bundle includes most resources. Additional masterminds and specialized workshops occasionally offered for advanced students.

Student Success

Success stories prominently feature pre-2018 students. Recent verifiable success stories are notably scarce, raising questions about current market viability.

Platform & Delivery

Learning Platform

Custom member portal with organized module structure. Users report smooth navigation and reliable access.

Content Accessibility

Lifetime access to purchased version. Video streaming (not downloadable), PDF resources available. Coaching call replays provided.

Mobile Compatibility

Mobile-responsive platform, though desktop recommended for optimal learning experience.

Technical Requirements

High-speed internet for video streaming, modern web browser, PDF reader.

Red flags check

😬

Complaints

The primary complaint centers on pricing perception and ROI concerns. Some users report strict refund conditions, with one Trustpilot reviewer stating they were denied a refund on day 28 because they didn't use the correct portal.

😬

Refund policy issues

While ASM offers a 30-day guarantee, users report procedural hurdles. The policy has shifted between "no questions asked" and "action-based" requirements across different course versions.

😬

Marketing practices

Marketing emphasizes "7-figure potential" without adequately highlighting the 90%+ failure rate in Amazon FBA. Claims like "just 1-2 hours a day" feel unrealistic given the competitive landscape.

😬

Community feedback

The high price creates a gatekeeping effect rather than ensuring quality. No reports of toxic community behavior, but value-for-money concerns persist.

Is this course legit?

Value For Money

At $2,997 (down from $4,997), ASM remains one of the most expensive FBA courses available. The comprehensive content and support justify a premium, but not necessarily this premium. Similar quality training exists for under $1,000. The real investment starts after the course: expect another $5,000-$10,000 for inventory and marketing.

Conclusion

We found Amazing Selling Machine to be legitimate but overpriced for what it delivers in 2024. The training is thorough, the platform professional, and the community active. However, the ultra-high price point doesn't align with the current Amazon FBA landscape where competition is fierce and margins are shrinking. Most concerning? The lack of recent success stories despite the program's long history. For those with deep pockets who value structured learning and community support above all else, ASM might work. For everyone else, we recommend exploring more affordable alternatives that teach the same fundamental strategies. The course teaches real skills, but at this price point, the ROI becomes increasingly difficult to justify.

FAQs about this course

For most people, no. The same fundamental FBA strategies are available in courses under $1,000. You're paying a premium for structure and community.

Plan for an additional $5,000-$10,000 minimum for inventory, Amazon fees, shipping, and marketing. Total investment often exceeds $12,000.

No verified data exists. While ASM showcases success stories, most are from pre-2018 students. Current Amazon competition makes success significantly harder.

Yes, there's a 30-day money-back guarantee but users report strict procedural requirements. Some versions require proof of implementation.

The ASM Business App provides basic functionality but doesn't match leading third-party tools like Helium 10 or Jungle Scout.

Realistically, 6-12 months minimum if everything goes well. Many sellers never achieve significant profits due to competition and capital constraints.

Yes, but it's significantly harder than when ASM started. Competition is fierce, margins are lower, and Amazon's rules constantly change.

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Amazing Selling Machine Review
$ 2 997
Total score: 6,6/10 ⭐
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  • Duration56
  • DifficultyHard
  • Release Date01/2024
  • Format Self-Paced or Mastermind
  • AccessLifetime
  • Time InvestmentIntensive (10+ Hours/Week)
  • Payment Options Installments
  • LanguageEnglish
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