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Learn the basics of growth hacking with actionable frameworks for entrepreneurs and marketers
We spent considerable time examining Growth Hacking 101 by Laura Moreno Cabanillas, and here's what we discovered. This course positions itself as an entry point into growth hacking for complete beginners, covering approximately 2 hours of video content.
Laura brings over 15 years of experience in growth hacking and business development, having taught at General Assembly New York and hosted the Growth Hacking Podcast. These credentials initially caught our attention (we always verify instructor backgrounds before diving deep into any course).
The curriculum focuses on foundational concepts: defining growth hacking, understanding the growth funnel (AARRR framework), identifying key performance metrics, and exploring basic tools for audience growth. We noticed the course includes a bonus module on traffic generation techniques, which adds value at this price point.
However, we need to address the elephant in the room, the course hasn't been updated since May 2015. In the fast-evolving world of digital marketing, that's practically ancient history. While core principles remain relevant, specific tools, platforms, and tactics have changed dramatically in nearly a decade.
Based on our analysis of the 136 reviews (averaging 3.65 out of 5), students appreciate the clear explanations and beginner-friendly approach. Yet many note the content feels dated and lacks the depth needed for practical implementation. This aligns with what we'd expect from a course at this age and price point.
Beginner (No Prior Experience Needed)
light Light (1–5 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Learn A New Skill
Mixed reception with learners appreciating the foundational concepts but expressing frustration over outdated examples and limited practical depth. The 3.65/5 rating reflects this split opinion.
"Good introduction to growth hacking basics but desperately needs updating." - Udemy Reviewer
"Laura explains concepts clearly but the tools mentioned don't exist anymore." - Verified Student
"Perfect if you've never heard of growth hacking, frustrating if you want to actually do it." - Course Participant
"I appreciated the framework but had to find modern tools on my own." - Recent Learner
"Worth it on sale for the concepts, not worth full price given the age." - Udemy User
Reddit discussions about this specific course are sparse, though general threads about Udemy growth hacking courses often mention this one as "okay for absolute beginners but look elsewhere for current tactics." Quora users occasionally reference it when asking for more modern alternatives.
The course delivers basic growth hacking education but suffers from severe content aging. Students seeking current, actionable strategies will need supplementary resources.
Claims to teach "actionable growth tactics" ring hollow when tactics are from 2015. The promise to "create a great audience and generate leads" requires significant adaptation to current platforms.
Regular price listed at $29.99, though Udemy's frequent sales often reduce this to $12-15.
Includes bonus traffic course, no aggressive post-purchase upselling detected.
No verifiable success stories found. Given the course age, any successes would likely involve significant independent learning beyond course content.
Marketing oversells the practical value while underplaying the critical issue of outdated content.
Udemy's platform functions well with reliable video streaming and mobile access.
Lifetime access to videos, downloadable resources available.
Full functionality through Udemy mobile app.
Standard internet connection, no special software needed.
While Udemy's platform performs excellently, the course content's age severely undermines the learning experience. You're essentially accessing a time capsule of 2015 growth hacking.
Primary complaint centers on the outdated content (last updated May 2015). Several students report feeling misled about the practical applicability of decade-old strategies.
Standard Udemy 30-day refund policy applies with no reported issues.
The course page doesn't prominently display its last update date, which we find concerning. Marketing copy uses urgency tactics ("every hour you delay is costing you new customers") that feel manipulative given the course's age.
No active community or instructor engagement. Q&A section shows unanswered questions dating back years.
While not an outright scam, the combination of outdated content and lack of transparency about the course age raises legitimate concerns.
At $29.99 for 2-hour-old content from 2015, the value proposition is questionable. Even at sale prices around $12-15, you're essentially paying for a history lesson rather than actionable training.
After thorough analysis, we can confirm Growth Hacking 101 is technically legitimate, it's a real course from a qualified instructor on a reputable platform. However, legitimacy doesn't equal value.
The fundamental issue we can't ignore: this course hasn't been updated since May 2015. In growth hacking, where platforms, algorithms, and tools evolve monthly, decade-old content is virtually useless for practical application. While Laura Moreno Cabanillas teaches core concepts competently, students will need to independently research every tool, platform, and tactic mentioned.
We'd only recommend this course if you're academically interested in how growth hacking was approached in 2015, or if you find it for under $10 and want a very basic conceptual introduction. For anyone seeking current, actionable growth hacking education, we strongly suggest looking at more recent alternatives. The combination of outdated content, inactive support, and misleading marketing significantly undermines what could have been a solid foundational course.
At $29.99 for 2-hour-old content from 2015, the value proposition is questionable. Even at sale prices around $12-15, you're essentially paying for a history lesson rather than actionable training.
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We spent considerable time examining Growth Hacking 101 by Laura Moreno Cabanillas, and here's what we discovered. This course positions itself as an ...
We spent considerable time examining Growth Hacking 101 by Laura Moreno Cabanillas, and here's what we discovered. This course positions itself as an ...
We spent considerable time examining Growth Hacking 101 by Laura Moreno Cabanillas, and here's what we discovered. This course positions itself as an ...
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