Influencer Marketing Course
Review

A comprehensive, practical training program for brands and marketers to build and execute effective influencer marketing campaigns

Easy
  • Last updated 05/12/2025
by Ed Lawrence & Boot Camp Digital

What you'll learn ? Overview

We spent considerable time examining the Influencer Marketing Course by Boot Camp Digital, hosted by Krista Neher, CEO and renowned social media expert. The course promises to transform complete beginners into confident campaign managers through approximately 3.5 hours of video content plus practical exercises.

The program covers the entire influencer marketing lifecycle, from understanding basic concepts to measuring ROI. What caught our attention was the structured approach: over 50 training videos organized into digestible modules, each building on the previous one. The curriculum includes downloadable templates, checklists, and reference guides (we appreciated this addition for quick reference).

Here's what makes this course stand out: it's not just theory. Neher incorporates real-world case studies and provides actionable frameworks that students can implement immediately. The content spans everything from FTC compliance guidelines to influencer vetting techniques, contract templates, and campaign measurement strategies.

One interesting aspect we noticed: while the course is marketed through Influencer Marketing Hub, the actual training platform and content come directly from Boot Camp Digital, a company with over 20 years in digital marketing education.

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Is this course for you?

πŸ‘‰

Prior experience needed

Beginner (No Prior Experience Needed)

πŸ‘‰

Time commitment

light Light (1–5 Hours/Week)

πŸ‘‰

Learning style

Self-Paced (Work On Your Own Schedule)

πŸ‘‰

Goal

Learn A New Skill

Best suited for:

Marketing coordinators, small business owners, freelance marketers, or social media managers seeking structured influencer marketing fundamentals with credible certification

Instructor

Ed Lawrence

Emmy-winning Journalist and Freelance Correspondent Legitimacy Score: 9/10
Ed Lawrence is an Emmy Award-winning journalist with over two decades of experience breaking news to U.S. audiences. As a freelance correspondent for major networks like CBS News and NBC News, his stories reach millions of viewers across the nation. Lawrence's work spans local news segments, national broadcasts, and international platforms, showcasing his versatility and expertise in delivering timely and impactful news coverage.
Lawrence's career highlights include working as a freelance correspondent for CBS News, where his stories are featured on local CBS stations nationwide, as well as on weekend editions of CBS Evening News and CBS This Morning Saturday. He has also contributed to NBC News, with his work appearing on the Early Today Show, MSNBC's First Look, and CNBC's national and international broadcasts. Additionally, Lawrence has expanded his reach to Canadian audiences through his appearances on Global National, the flagship news program for Canada's Global Network.
β€’ Emmy Award winner for outstanding journalism
β€’ Featured correspondent on major U.S. networks including CBS and NBC
β€’ Regular contributor to national news programs such as CBS Evening News and Early Today Show
β€’ International presence with appearances on CNBC's global broadcasts and Canada's Global National
β€’ Regular appearances on CBS This Morning Saturday
β€’ Featured on MSNBC's First Look program
β€’ Contributor to CNBC's national and international broadcasts
β€’ Appearances on Global National, Canada's national news program
Ed Lawrence cultivates a professional digital footprint, primarily through his work on major news networks. While not extensively active on personal social media channels, his frequent appearances on national television and contributions to various news platforms keep him in the public eye, focusing on current events, breaking news, and in-depth reporting.

Boot Camp Digital

Leading Digital Marketing Training Provider Legitimacy Score: 9/10
Boot Camp Digital, founded in 2007, is a premier provider of social media and digital marketing training, consulting, and workshops. Led by CEO Krista Neher, the company has trained numerous Fortune 500 businesses, startups, government agencies, and small businesses. Their comprehensive programs cover all aspects of digital marketing, offering in-person, online, and custom training solutions to fit diverse needs and budgets.
With over 15 years in the industry, Boot Camp Digital has established itself as a global leader in digital marketing education. The company has worked with renowned clients such as P&G, GE, NASA, Google, Nike, and Harley-Davidson. Their expertise spans across various digital marketing domains, including social media strategy, content marketing, SEO, and data analytics.
β€’ Gold Award for Performance Support at the International E-Learning Awards
β€’ Bronze Award for Generative AI Training for Marketers at the International E-Learning Awards
β€’ Created one of the first accredited social media certification programs globally
β€’ Developed the first textbook on social media marketing
β€’ Consistently receives 5-star reviews for training programs
β€’ BBB Accredited Business with an A+ rating
β€’ Krista Neher speaks at 50+ events annually worldwide
β€’ Featured expert on CNN, Wall Street Journal, New York Times, NBC, and CBS
β€’ Presentations at global digital marketing conferences (specific event names not available)
Boot Camp Digital cultivates a robust digital footprint across multiple platforms. They regularly share industry insights, training tips, and digital marketing trends on their blog and social media channels. Their content strategy emphasizes practical advice and up-to-date information on digital marketing best practices.

Course Details

  • ⏱ Duration7
  • πŸ“Ά DifficultyEasy
  • βŒ› Access Yearly
  • ⏰ Time investmentLight (1–5 Hours/Week)

🧠 Prerequisites

None stated, designed for complete beginners


πŸ’» Requirements

Computer or mobile device with stable internet connection


πŸ’Έ Hidden Costs

No software requirements, though implementing campaigns requires marketing budget


πŸ™‹β€β™‚οΈ Support Options

Email support only, no live sessions or community forum

Course content

  • Module 1: Getting Started with Influencer Marketing - Foundations, definitions, industry overview
  • Module 2: Setting Goals and Planning for Success - KPIs, budget allocation, campaign objectives
  • Module 3: How to Find the Right Influencers - Research tools, platform analysis, audience alignment
  • Module 4: Vetting Influencers to Avoid Fraud - Authenticity checks, engagement analysis, brand safety
  • Module 5: Effectively Engaging with Influencers - Outreach strategies, communication best practices
  • Module 6: Building Win-Win Relationships - Negotiation tactics, long-term partnerships
  • Module 7: Creating Influencer Contracts - Legal considerations, payment terms, deliverables
  • Module 8: Campaign Management and Execution - Content collaboration, timeline management
  • Module 9: Measuring Success and ROI - Analytics, reporting, optimization strategies
  • Module 10: FTC Guidelines and Compliance - Disclosure requirements, legal compliance

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Feedbacks

Overall sentiment

Reviews paint a predominantly positive picture, with Boot Camp Digital maintaining a 4.8/5 rating on Trustpilot from 459 reviews. Most feedback emphasizes practical value and clear instruction, though we found limited organic discussion on social platforms.

Praised points

  • Well-structured curriculum that progresses logically from basics to advanced topics
  • Actionable templates and resources ready for immediate implementation
  • Clear, engaging instruction from an experienced industry professional

Criticisms

  • Limited community features with no peer interaction opportunities
  • No live coaching or Q&A sessions despite the mid-ticket price point
  • One-year access limitation rather than lifetime access

Testimonials

"Very informative and easy to follow! This course was a game changer for me and my business."

"The material was well presented and relevant. I look forward to putting the things I learned into practice."

"I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!"

"I can't say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips."

"Exceptional learning experience. I have found all of them valuable to broaden my understanding of digital marketing."

Social insights

We discovered minimal organic discussion about this specific course on Reddit or Quora. Most conversations about Boot Camp Digital focus on their free resources rather than paid courses. This absence of community buzz raised some questions for our team about actual enrollment numbers versus marketing claims.

Marketing Analysis

Claim Verification

The promise to "master influencer marketing" feels overstated for 3.5 hours of content. More accurately, students gain foundational knowledge and practical frameworks. We verified Krista Neher's credentials as CEO of Boot Camp Digital and bestselling author.

Price History

No evidence of price changes or frequent discounts found

Upsell Practices

Boot Camp Digital offers additional courses but doesn't aggressively push them within this program

Student Success

While testimonials exist on the sales page, we couldn't verify specific outcomes or ROI claims. Success stories focus on skill acquisition rather than business results.

Platform & Delivery

Learning Platform

Boot Camp Digital's proprietary platform provides reliable video streaming and progress tracking. No reported technical issues in available reviews.

Content Accessibility

Videos stream on-demand with downloadable resources. One-year access limitation is clearly stated (contrary to some third-party sites claiming lifetime access).

Mobile Compatibility

Platform works on mobile devices though desktop provides optimal experience

Technical Requirements

Standard internet connection sufficient for video streaming

Red flags check

😬

Complaints

No major complaints surfaced during our investigation. Some users mention content can be "too basic" for experienced marketers, but this aligns with the beginner-focused positioning.

😬

Refund policy issues

Here's a significant concern: we couldn't locate any refund policy on the sales page. This absence of basic consumer protection information is troubling for a $197 investment.

😬

Marketing practices

We found the marketing relatively transparent, though phrases like "Master Influencer Marketing" seem ambitious for a 3.5-hour course. The sales page clearly outlines what's included without excessive hype.

😬

Community feedback

The lack of organic community discussion is notable. While not necessarily negative, it suggests limited viral growth or passionate student advocacy.

Is this course legit?

Value For Money

At $197, this course sits in an interesting position. You're paying for structured learning from a credible source rather than exclusive information. The templates and frameworks add practical value, but similar content exists free online for motivated self-learners.

Conclusion

We found the Influencer Marketing Course by Boot Camp Digital to be a legitimate educational product from a reputable provider. Krista Neher brings genuine expertise, and the curriculum covers essential topics comprehensively.

However, several factors prevent us from giving it our highest recommendation. The one-year access limitation feels restrictive at this price point. The absence of any community features or live support represents a missed opportunity for enhanced learning. Most concerning: no stated refund policy creates unnecessary buyer risk.

For complete beginners who value structured learning and certification from recognized brands, this course delivers solid fundamentals. The practical templates and compliance guidance provide immediate value. Yet experienced marketers or self-directed learners might find better value elsewhere.

Our final take? This is a well-crafted introductory course that fulfills its basic promise but doesn't exceed expectations for a $197 investment. Consider it if you need hand-holding through influencer marketing basics and want Boot Camp Digital's certification. Skip it if you expect ongoing support, lifetime access, or advanced strategies.

FAQs about this course

The course landing page doesn't mention any refund policy, which is concerning. We recommend contacting Boot Camp Digital support directly before purchasing to clarify their current refund terms.

You get one year of access from purchase date, not lifetime access as some third-party sites incorrectly state.

Krista Neher, CEO of Boot Camp Digital, serves as the primary instructor. She's a bestselling author and internationally recognized social media expert.

No, this course focuses on brand-side campaign management rather than becoming an influencer yourself. It teaches how to work with influencers, not how to be one.

Yes, the course includes downloadable templates, checklists, and guides you can use for your campaigns.

No, this is a self-paced video course with email support only. No live Q&A sessions or direct instructor access included.

The course was updated in 2024 and includes current FTC guidelines and platform best practices, though specific update frequency isn't stated.

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Influencer Marketing Course screenshot
Influencer Marketing Course Review
$ 197
Total score: 7,6/10 ⭐
  • Duration7
  • DifficultyEasy
  • Release Date01/2024
  • Format Self-Paced
  • AccessYearly
  • Time InvestmentLight (1–5 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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Our Methodology

At IsThisCourseLegit, we're committed to providing objective and transparent evaluations. Our rating system is based on rigorous criteria evaluated by experienced entrepreneurs who have built and sold successful online businesses.

Our Rating System

Each course is rated on a scale of 1-10 across key categories including content quality, value for money, community support, results potential, and update maintenance. The overall score reflects our comprehensive assessment of the course's value and effectiveness.

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Influencer Marketing Course Review