Inside Google Ads
Review

Expert-Led Google Ads Training with Deep Industry Insight

Medium
  • Last updated 11/08/2025
by Jyll Saskin Gales

What you'll learn ? Overview

Inside Google Ads is a membership-based training program created by Jyll Saskin Gales, who spent six years working at Google headquarters. We discovered this isn't your typical one-and-done course, it's an evolving platform with over 100 video tutorials that gets updated regularly based on Google's constant algorithm changes.

The program takes a refreshingly practical approach to Google Ads mastery. Rather than overwhelming students with theory, Jyll breaks down complex concepts into digestible, actionable strategies. We noticed the curriculum covers everything from basic account setup to advanced bidding strategies, with a special focus on the "why" behind each tactic (something we rarely see in other courses).

What caught our attention is the monthly live meeting format. Every month, Jyll hosts live sessions where members can ask questions, review campaign performance, and learn about the latest platform updates. This ongoing support model addresses one of the biggest challenges in digital advertising, keeping up with Google's frequent changes.

The course structure caters to both beginners who've never touched Google Ads and intermediate users looking to refine their skills. We found the self-paced format particularly well-suited for busy professionals who need flexibility in their learning schedule.

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Is this course for you?

👉

Prior experience needed

Beginner (No Prior Experience Needed)

👉

Time commitment

light Light (1–5 Hours/Week)

👉

Learning style

Self-Paced (Work On Your Own Schedule)

👉

Goal

Learn A New Skill

Best suited for:

Small business owners wanting to manage their own ads, marketing professionals adding PPC to their skillset, freelancers building Google Ads service offerings, anyone frustrated by generic YouTube tutorials

Instructor

Jyll Saskin Gales

Google Ads Expert and Digital Marketing Coach Legitimacy Score: 9/10
Jyll Saskin Gales is a renowned Google Ads coach, consultant, and trainer with a wealth of experience in digital marketing. Her expertise stems from six years at Google, where she worked with some of the world's largest advertisers. Now, she empowers business owners, marketers, agencies, and freelancers to maximize their ROI through effective Google Ads strategies. Jyll's approach combines in-depth knowledge of Google's platforms with practical, actionable advice tailored to businesses of all sizes.
Jyll's career spans over a decade in digital marketing. She spent six years at Google, working with top-tier advertisers and honing her skills in Google Ads. Post-Google, she founded her own consultancy, becoming a Google Partner with 8 Google Ads certifications. Jyll has taught digital marketing at prestigious institutions including Harvard Business School and Western Ivey School of Business. She's also a content creator, podcast host, and author, with her book 'Inside Google Ads' set for publication in early 2025.
• Named a Master Mentor in Google for Startups
• Recognized as one of PPCsurvey's Top 50 Most Influential PPC Experts
• Amassed over 60,000 followers on TikTok as @the_google_pro
• Hosts the Inside Google Ads podcast and monthly PPC Zone event
• Contributing writer for WordStream and columnist for Optmyzr
• Google Partner with 8 Google Ads certifications and Google Analytics 4 certification
• Speaker at Harvard Business School
• Presenter at 3M corporate events
• Workshop leader at Paid Search Association conference 2023
• Regular speaker for Google for Startups, Camp Tech, and Jelly Academy
• Featured speaker at Elevate, Communitech, and QuickBooks Connect events
• Presenter at Startup Canada and World Trade Center Toronto
Jyll dominates the digital space with her Google Ads expertise. She regularly shares bite-sized, actionable marketing tips on TikTok, engages her audience through weekly newsletters, and creates content across multiple platforms including YouTube and LinkedIn. Her focus remains consistently on Google Ads strategies, digital marketing insights, and practical advice for businesses looking to improve their online presence.

Course Details

  • ⏱ Duration0
  • 📶 DifficultyMedium
  • ⌛ Access Monthly
  • ⏰ Time investmentLight (1–5 Hours/Week)

🧠 Prerequisites

No prior Google Ads experience required, though basic computer skills and business understanding help


💻 Requirements

Computer with internet access, Google Ads account, spreadsheet software for tracking


💸 Hidden Costs

Students need their own Google Ads account and advertising budget for practice (typically $10-50/day minimum)


🙋‍♂️ Support Options

Monthly live Q&A sessions with Jyll, ability to submit questions for future lessons

Course content

  • Google Ads Fundamentals: Account structure, campaign types, bidding basics, quality score mechanics
  • Keyword Research & Strategy: Search intent analysis, match types, negative keywords, competitor research
  • Campaign Creation & Management: Ad copywriting, extensions, landing page alignment, conversion tracking setup
  • Advanced Optimization: Bid adjustments, audience layering, smart bidding strategies, performance troubleshooting
  • Specialized Campaign Types: Shopping ads, YouTube ads, display networks, remarketing strategies
  • Ongoing Platform Updates: Monthly additions covering new features, algorithm changes, industry shifts

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Feedbacks

Overall sentiment

Student feedback shows consistent satisfaction with Jyll's teaching style and the practical value of the content. We found members particularly appreciate the insider perspective and ongoing updates that keep the material relevant.

Praised points

  • Authentic insider knowledge: Students repeatedly mention the unique value of learning from someone who actually worked at Google
  • Clear, jargon-free instruction: Even complex topics are explained in accessible language that beginners can understand
  • Responsive course updates: New lessons are added based on student questions and platform changes

Criticisms

  • Monthly subscription model: Some prefer one-time payment options over ongoing fees
  • Limited peer interaction: While live sessions exist, there's no dedicated community forum
  • Self-discipline required: The self-paced format may not suit those who need more structure

Testimonials

"Jyll's course is an absolute steal. I have learned so much and love the structure." - Jack O'Sullivan, Agency Owner

"Grateful for this insider info. Jyll even added a lesson based on my question." - Miranda Wylie, Ads Specialist

"This knowledge base has been invaluable to my business." - Amit Shah, Consultant

"Jyll is sensational, she provides more information about Google Ads than Google itself!" - Kieran Jones, Course Member

"There is no one I trust more when it comes to Google Ads." - Tod Maffin, Broadcaster

Social insights

Reddit discussions about Jyll consistently praise her no-nonsense teaching approach. We found multiple threads where experienced marketers recommend her content for its practical value. No significant controversy or negative patterns emerged in our research.

Video review

Marketing Analysis

Claim Verification

The course promises to teach Google Ads mastery through insider knowledge. Based on Jyll's verified Google background and consistent student feedback about learning practical skills, these claims align with actual delivery.

Price History

The $79/month subscription model appears stable with no evidence of frequent price manipulation or false scarcity tactics.

Upsell Practices

We found no aggressive upsells or hidden mandatory purchases. The membership includes all core content and live sessions.

Student Success

Multiple verified testimonials cite improved campaign performance. Agency owner Jack O'Sullivan and consultant Amit Shah specifically mention business value gained from the program.

Platform & Delivery

Learning Platform

Hosted on "Learn with Jyll" platform, featuring clean navigation and reliable video streaming. The interface prioritizes function over flashiness.

Content Accessibility

All videos stream on-demand with no download option. Access continues as long as subscription remains active.

Mobile Compatibility

Platform works smoothly on mobile devices, though we recommend desktop for implementing strategies alongside lessons.

Technical Requirements

Standard internet connection (5+ Mbps), modern browser, no special software needed beyond Google Ads access

Red flags check

😬

Complaints

We found no patterns of customer complaints or unresolved issues. Students who mention concerns typically cite preferences (like wanting downloadable content) rather than problems with the course itself.

😬

Refund policy issues

The official course page doesn't explicitly state refund terms. While we found no complaints about refund denials, prospective students should contact support for clarification before purchasing.

😬

Marketing practices

Jyll's marketing remains refreshingly transparent. She doesn't promise overnight success or use aggressive sales tactics. The focus stays on skill development rather than income claims.

😬

Community feedback

Overall community sentiment remains positive. The few criticisms we found relate to course structure preferences rather than ethical concerns or quality issues.

Is this course legit?

Value For Money

At $79/month, you're essentially getting ongoing education and support for less than the cost of a single consultation with most PPC agencies. We found the continuous updates and live sessions justify the recurring fee, especially considering Google Ads' constant evolution.

Conclusion

Inside Google Ads delivers on its promise of practical, insider-led training. We verified Jyll's Google credentials and found consistent praise for her teaching approach across multiple platforms. The course excels at making complex concepts accessible while maintaining depth for those ready to advance. The subscription model won't suit everyone (we'd prefer seeing a lifetime option), but for those committed to mastering Google Ads, the ongoing support and updates provide genuine value. Minor concerns include the lack of a dedicated community forum and unclear refund terms, but these don't significantly impact the overall quality. For anyone serious about learning Google Ads from a credible source, this program offers one of the better combinations of expertise, practicality, and ongoing support we've reviewed.

FAQs about this course

Yes, the course starts with fundamentals and requires no prior Google Ads experience. Jyll explains concepts clearly without assuming previous knowledge.

You get access to 100+ video tutorials, monthly live Q&A sessions with Jyll, and all future course updates as long as your subscription remains active.

The course page doesn't specify cancellation terms. We recommend contacting support at learn.jyll.ca for specific cancellation policies before subscribing.

New lessons are added regularly based on platform updates and student questions. Jyll has added content specifically requested by members.

Yes, you'll need your own Google Ads account and advertising budget (typically $10-50/day) to practice the strategies taught.

The course provides structured learning paths, insider insights from Jyll's Google experience, and ongoing support through monthly live sessions that free content can't match.

Refund terms aren't clearly stated on the course page. Contact their support team for refund policy details before purchasing.

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Inside Google Ads screenshot
Inside Google Ads Review
$ 79
Total score: 8,4/10 ⭐
  • Duration0
  • DifficultyMedium
  • Release Date07/2025
  • Format Membership or Self-Paced
  • AccessMonthly
  • Time InvestmentLight (1–5 Hours/Week)
  • Payment Options Installments
  • LanguageEnglish
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Our Methodology

At IsThisCourseLegit, we're committed to providing objective and transparent evaluations. Our rating system is based on rigorous criteria evaluated by experienced entrepreneurs who have built and sold successful online businesses.

Our Rating System

Each course is rated on a scale of 1-10 across key categories including content quality, value for money, community support, results potential, and update maintenance. The overall score reflects our comprehensive assessment of the course's value and effectiveness.

Our Process

For each review, we analyze all available online data to assess the course thoroughly. Our evaluation considers the quality of the content, the instructor's background, the marketing strategy, public perception, and authentic reviews from actual members, giving you a complete and balanced perspective.

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How We Ensure Quality

Thorough Testing:

We implement strategies from the courses to validate their effectiveness.

Long-term Monitoring:

We track course updates and community development over time.

Inside Google Ads Review