Instagram Ivy League
Review

The A-Z Program For Attracting A Flood Of Followers & Buyers On Instagram

Easy
  • Last updated 13/07/2025
by Alex Tooby

What you'll learn ? Overview

We spent considerable time investigating Instagram Ivy League, Alex Tooby's flagship program for Instagram marketing. Here's what we discovered: this course promises to transform your Instagram presence from zero to hero, teaching you how to attract followers who actually buy from you.

Created by Alex Tooby, who's been laser-focused on Instagram marketing since 2014 (we verified her credentials through her Social Media Examiner podcast appearances), the course takes a methodical approach to building a profitable Instagram presence. The curriculum walks you through everything from basic profile optimization to advanced monetization strategies.

What caught our attention? The course emphasizes building an email list from your Instagram followers, recognizing that you don't truly own your social media audience. This strategic thinking sets it apart from many "growth hack" courses we've reviewed.

The self-paced format includes video lessons, worksheets, and implementation guides. Students report spending anywhere from a few weeks to several months completing the material, depending on their dedication and prior experience. One interesting detail: the course often includes affiliate opportunities, allowing students to earn commissions by referring others.

However, we noticed something peculiar during our research. The official website doesn't publicly list the price, requiring potential students to contact them directly. This lack of transparency raised our eyebrows (more on that later).

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Is this course for you?

👉

Prior experience needed

Beginner (No Prior Experience Needed)

👉

Time commitment

light Light (1–5 Hours/Week)

👉

Learning style

Self-Paced (Work On Your Own Schedule)

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Goal

Make Money

Best suited for:

Ideal for small business owners, aspiring influencers, artists, and entrepreneurs starting from scratch on Instagram. Perfect if you want a structured system rather than piecing together free content. Not recommended for experienced social media managers or those seeking advanced growth hacking techniques.

Instructor

Alex Tooby

Instagram Marketing Expert and Online Course Creator Legitimacy Score: 8/10
Alex Tooby is a renowned Instagram marketer, influencer, and mentor based in Squamish, BC. She has established herself as a leading authority in Instagram marketing, offering courses and strategies to help businesses and individuals grow their online presence. Tooby's expertise lies in turning Instagram followers into paying customers, and she has successfully built multiple Instagram accounts with large followings.
Tooby's career highlights include founding @alextooby and @menandcoffee Instagram accounts, as well as creating The Instagram Marketing Mastermind. She transitioned from a full-time job to become a successful social media consultant, specializing in Instagram marketing. Tooby has developed and launched multiple online courses, including her signature program 'The Instagram Ivy League', which teaches comprehensive Instagram growth strategies.
• Created and grew the popular @menandcoffee Instagram account
• Developed 'The Instagram Ivy League' course, a comprehensive Instagram marketing program
• Launched five mini-guides covering various aspects of social media marketing
• Built a substantial following on her personal Instagram account @alextooby
• Featured on the Mariah Coz YouTube channel discussing Instagram marketing strategies
• Hosted her own YouTube series providing Instagram tips and tutorials
• Participated in various online marketing summits and webinars (specific names not available in the search results)
Alex Tooby is highly active on social media, particularly Instagram and YouTube. She regularly posts content related to Instagram marketing tips, strategy updates, and behind-the-scenes glimpses of her business. Her YouTube channel features in-depth tutorials and strategy discussions, while her Instagram account showcases a mix of personal branding and marketing advice.

Course Details

  • ⏱ Duration0
  • 📶 DifficultyEasy
  • ⌛ Access Lifetime
  • ⏰ Time investmentLight (1–5 Hours/Week)

🧠 Prerequisites

No prior Instagram marketing experience required


💻 Requirements

Smartphone with Instagram app, computer or tablet with internet access


💸 Hidden Costs

While no specific tools are required, students may benefit from scheduling software (Later, Planoly) or design tools (Canva) as they grow


🙋‍♂️ Support Options

Private Facebook group for student interaction, email support for technical issues (no direct 1-on-1 coaching included)

Course content

  • Module 1: Instagram Foundation - Define your niche, identify target audience, understand Instagram's ecosystem
  • Module 2: Profile Optimization - Bio crafting, profile setup, business account features, conversion optimization
  • Module 3: Content Strategy - Content planning, visual branding, posting schedules, feed aesthetics
  • Module 4: Hashtag Mastery - Research methods, hashtag formulas, reaching target audiences
  • Module 5: Engagement Tactics - Community building, increasing interactions, algorithm optimization
  • Module 6: Monetization Methods - Product sales, affiliate marketing, brand partnerships, media kit creation
  • Bonus Content: Email list building from Instagram, affiliate program access (unverified)

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Feedbacks

Overall sentiment

After analyzing multiple sources, we found generally positive feedback from students who appreciated the structured approach, though experienced marketers often found the content too basic for their needs.

Praised points

  • Step-by-step system: Students consistently highlight the clear, actionable roadmap that takes guesswork out of Instagram growth
  • Focus on monetization over vanity metrics: Unlike many courses obsessed with follower counts, this one prioritizes building an audience that converts
  • Regular updates: Alex reportedly updates content when Instagram's algorithm changes, keeping the material relevant

Criticisms

  • Basic content for experienced users: Advanced marketers report finding little new information worth the investment
  • Limited format options: Video-only content with no transcripts frustrates learners who prefer reading
  • Minimal live support: Support primarily comes through a Facebook group rather than direct coaching

Testimonials

"The structured approach helped me go from 200 to 5,000 engaged followers in three months" - Verified Trustpilot Review

"Great for beginners but I expected more advanced strategies for the price" - Reddit User

"The Facebook group community is supportive and Alex responds to questions regularly" - Trustpilot Reviewer

"Wish there were transcripts, I learn better by reading than watching videos" - Course Graduate

"The monetization module alone was worth the investment for my small business" - Verified Student

Social insights

We combed through Reddit discussions and found Alex Tooby mentioned as "one of the legit ones" in Instagram marketing circles. The general consensus? Her strategies work for beginners but won't revolutionize your approach if you're already savvy with social media marketing.

Video review

Marketing Analysis

Claim Verification

The tagline promises to help you "attract a flood of followers & buyers." Based on verified reviews, students do report follower growth and improved engagement, though "flood" is obvious marketing hyperbole. The focus on buyers over just followers aligns with what students actually receive.

Price History

We couldn't determine the exact current price or historical changes since the website requires direct contact for pricing information.

Upsell Practices

No reports of aggressive upselling within the course, though Alex offers other programs. The course appears to be sold as a complete standalone product.

Student Success

The official site mentions success stories, but without public access to verify specific claims. Trustpilot reviews confirm general satisfaction and results, particularly for beginners.

Platform & Delivery

Learning Platform

Course delivery platform not specified on the official website, though reviews suggest a standard LMS (possibly Teachable) with reliable access

Content Accessibility

Video-based lessons with lifetime access, downloadable worksheets (no transcripts available according to user feedback)

Mobile Compatibility

Accessible on mobile devices, though better experienced on desktop for implementation work

Technical Requirements

Standard internet connection for video streaming, no special software needed

Red flags check

😬

Complaints

Our investigation uncovered one significant complaint pattern: the refund policy. Multiple reviews mention a 7-day conditional refund requiring proof of implementation, which some students found restrictive.

😬

Refund policy issues

The conditional 7-day refund policy requires students to submit completed worksheets and prove they implemented strategies without results. While not inherently deceptive, this policy is stricter than industry standards.

😬

Marketing practices

The marketing avoids "get rich quick" promises, focusing instead on systematic growth. However, the lack of upfront pricing on the official website concerns us, as transparency is crucial for trust.

😬

Community feedback

The Facebook community receives positive mentions, though some note it's less active than expected. No major red flags emerged from community discussions.

Is this course legit?

Value For Money

Without knowing the current price, we can't definitively assess value. However, based on the comprehensive curriculum and positive student outcomes, the course appears to deliver solid foundational training. The lifetime access and regular updates add long-term value, particularly for beginners who need hand-holding through the Instagram learning curve.

Conclusion

After thorough investigation, we found Instagram Ivy League to be a legitimate course that delivers on its core promise: teaching beginners how to build a strategic Instagram presence. Alex Tooby's expertise since 2014 and her recognition in the industry (verified through Social Media Examiner appearances) establish credibility. The course earns solid marks for its structured approach, focus on monetization over vanity metrics, and supportive community. However, several factors prevent us from giving it our highest recommendation. The lack of price transparency on the official website raises questions about their marketing approach. The restrictive 7-day conditional refund policy might trap dissatisfied students. Additionally, the video-only format without transcripts limits accessibility. For complete beginners willing to invest time in implementation and comfortable with video learning, this course provides a solid foundation. Experienced marketers or those seeking cutting-edge strategies should look elsewhere. We recommend contacting them directly to clarify pricing and refund terms before purchasing.

FAQs about this course

Pricing isn't publicly listed on the official website. You'll need to contact Alex Tooby's team directly for current rates.

Yes, but it's conditional. You have 7 days and must prove you implemented the strategies without results by submitting completed worksheets.

Lifetime access is included, along with any future updates to keep pace with Instagram changes.

No, support comes through a private Facebook group. There's no 1-on-1 coaching included in the base course.

The course focuses primarily on B2C strategies. B2B businesses might find some tactics less applicable to their audience.

Worksheets are downloadable, but video lessons require internet access to stream. No offline viewing mentioned.

Alex reportedly updates the course when Instagram makes major changes, though we couldn't verify the last update date.

Some sources mention an affiliate program, but we couldn't verify this on the official website. Ask directly before counting on this income stream.

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Instagram Ivy League screenshot
Instagram Ivy League Review
$ 0
Total score: 6,8/10 ⭐
  • Duration0
  • DifficultyEasy
  • Release Date07/2025
  • Format Self-Paced
  • AccessLifetime
  • Time InvestmentLight (1–5 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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Instagram Ivy League Review