We spent considerable time investigating Instagram Ivy League, Alex Tooby's flagship program for Instagram marketing. Here's what we discovered: this course promises to transform your Instagram presence from zero to hero, teaching you how to attract followers who actually buy from you.
Created by Alex Tooby, who's been laser-focused on Instagram marketing since 2014 (we verified her credentials through her Social Media Examiner podcast appearances), the course takes a methodical approach to building a profitable Instagram presence. The curriculum walks you through everything from basic profile optimization to advanced monetization strategies.
What caught our attention? The course emphasizes building an email list from your Instagram followers, recognizing that you don't truly own your social media audience. This strategic thinking sets it apart from many "growth hack" courses we've reviewed.
The self-paced format includes video lessons, worksheets, and implementation guides. Students report spending anywhere from a few weeks to several months completing the material, depending on their dedication and prior experience. One interesting detail: the course often includes affiliate opportunities, allowing students to earn commissions by referring others.
However, we noticed something peculiar during our research. The official website doesn't publicly list the price, requiring potential students to contact them directly. This lack of transparency raised our eyebrows (more on that later).
Beginner (No Prior Experience Needed)
light Light (1–5 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Make Money
After analyzing multiple sources, we found generally positive feedback from students who appreciated the structured approach, though experienced marketers often found the content too basic for their needs.
"The structured approach helped me go from 200 to 5,000 engaged followers in three months" - Verified Trustpilot Review
"Great for beginners but I expected more advanced strategies for the price" - Reddit User
"The Facebook group community is supportive and Alex responds to questions regularly" - Trustpilot Reviewer
"Wish there were transcripts, I learn better by reading than watching videos" - Course Graduate
"The monetization module alone was worth the investment for my small business" - Verified Student
We combed through Reddit discussions and found Alex Tooby mentioned as "one of the legit ones" in Instagram marketing circles. The general consensus? Her strategies work for beginners but won't revolutionize your approach if you're already savvy with social media marketing.
Students find value in the systematic approach and community support, though the course better serves beginners than experienced marketers. The lack of price transparency and limited format options prevent it from scoring higher.
The tagline promises to help you "attract a flood of followers & buyers." Based on verified reviews, students do report follower growth and improved engagement, though "flood" is obvious marketing hyperbole. The focus on buyers over just followers aligns with what students actually receive.
We couldn't determine the exact current price or historical changes since the website requires direct contact for pricing information.
No reports of aggressive upselling within the course, though Alex offers other programs. The course appears to be sold as a complete standalone product.
The official site mentions success stories, but without public access to verify specific claims. Trustpilot reviews confirm general satisfaction and results, particularly for beginners.
The marketing sets realistic expectations about building a strategic Instagram presence, though the lack of transparent pricing dampens our enthusiasm. Claims align with delivered content based on independent reviews.
Course delivery platform not specified on the official website, though reviews suggest a standard LMS (possibly Teachable) with reliable access
Video-based lessons with lifetime access, downloadable worksheets (no transcripts available according to user feedback)
Accessible on mobile devices, though better experienced on desktop for implementation work
Standard internet connection for video streaming, no special software needed
The platform meets basic expectations for course delivery with lifetime access and downloadable resources. However, the lack of transcripts or alternative content formats limits accessibility for different learning styles. For a mid-ticket course, we'd expect more flexibility in content consumption.
Our investigation uncovered one significant complaint pattern: the refund policy. Multiple reviews mention a 7-day conditional refund requiring proof of implementation, which some students found restrictive.
The conditional 7-day refund policy requires students to submit completed worksheets and prove they implemented strategies without results. While not inherently deceptive, this policy is stricter than industry standards.
The marketing avoids "get rich quick" promises, focusing instead on systematic growth. However, the lack of upfront pricing on the official website concerns us, as transparency is crucial for trust.
The Facebook community receives positive mentions, though some note it's less active than expected. No major red flags emerged from community discussions.
While we found no evidence of scams or deceptive practices, the restrictive refund policy and lack of price transparency prevent us from giving this a clean bill of health.
Without knowing the current price, we can't definitively assess value. However, based on the comprehensive curriculum and positive student outcomes, the course appears to deliver solid foundational training. The lifetime access and regular updates add long-term value, particularly for beginners who need hand-holding through the Instagram learning curve.
After thorough investigation, we found Instagram Ivy League to be a legitimate course that delivers on its core promise: teaching beginners how to build a strategic Instagram presence. Alex Tooby's expertise since 2014 and her recognition in the industry (verified through Social Media Examiner appearances) establish credibility. The course earns solid marks for its structured approach, focus on monetization over vanity metrics, and supportive community. However, several factors prevent us from giving it our highest recommendation. The lack of price transparency on the official website raises questions about their marketing approach. The restrictive 7-day conditional refund policy might trap dissatisfied students. Additionally, the video-only format without transcripts limits accessibility. For complete beginners willing to invest time in implementation and comfortable with video learning, this course provides a solid foundation. Experienced marketers or those seeking cutting-edge strategies should look elsewhere. We recommend contacting them directly to clarify pricing and refund terms before purchasing.
Without knowing the current price, we can't definitively assess value. However, based on the comprehensive curriculum and positive student outcomes, the course appears to deliver solid foundational training. The lifetime access and regular updates add long-term value, particularly for beginners who need hand-holding through the Instagram learning curve.
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