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Linkedin OS
Review

A comprehensive, step-by-step playbook to build influence and monetize on LinkedIn, distilled from a solopreneur who grew 650,000+ followers and built a $4M+ business

Total score: 8,2/10
Easy
  • Last updated 14/06/2025
Justin Welsh
by Justin Welsh
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What you'll learn ? Overview

We spent considerable time analyzing The LinkedIn Operating System by Justin Welsh, and here's what we discovered: it's a self-paced video course that teaches you exactly how Welsh grew his LinkedIn following from zero to 650,000+ followers while building a $4 million solopreneur business.
The course breaks down into 25 actionable lessons (about 2 hours total) covering six core areas. You'll start with foundation-building, move through content creation strategies, learn audience growth tactics, master lead capture techniques, and wrap up with Welsh's personal business workflow.
What sets this apart from other LinkedIn courses we've reviewed? Welsh doesn't just theorize, he shows you the exact systems he uses daily. The curriculum gets regular updates when LinkedIn changes its algorithm (we counted three major updates in the past year alone), which keeps the tactics fresh and relevant.
We noticed the course targets a specific audience: professionals, freelancers, and solopreneurs who want to build a personal brand on LinkedIn without spending money on ads. If you're looking for advanced B2B sales tactics or enterprise-level strategies, this isn't it. Welsh focuses exclusively on organic growth through consistent, value-driven content.
The learning experience itself is straightforward, no fancy production or celebrity endorsements. Just Welsh, his screen recordings, and proven frameworks. We appreciated the downloadable templates and resources (over 100 included), particularly the content calendar and post formulas that you can implement immediately.

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Is this course for you?

👉

Prior experience needed

Beginner (No Prior Experience Needed)

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Time commitment

light Light (1–5 Hours/Week)

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Learning style

Self-Paced (Work On Your Own Schedule)

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Goal

Make Money

Best suited for:

Ideal for solopreneurs, consultants, freelancers, coaches, and professionals who want to build their personal brand and generate leads organically on LinkedIn without paid advertising

Instructor

Justin Welsh

Justin Welsh

Solopreneur and LinkedIn expert. Legitimacy Score: 9/10
Justin Welsh is a prominent solopreneur and digital content creator who has successfully transitioned from a corporate career to building a multi-million dollar online business. Since August 2019, he has generated over $8.3 million in revenue through digital products, primarily online courses and coaching services. His flagship offerings, 'The LinkedIn Operating System' and 'The Content Operating System', have attracted over 30,000 students. Welsh's expertise lies in personal branding, content creation, and leveraging social media platforms, particularly LinkedIn, for business growth.
Welsh's career spans over a decade in executive sales and marketing roles at high-growth SaaS companies. He played a pivotal role in scaling startups like ZocDoc and PatientPop, driving the latter's revenue from $0 to nearly $60 million in annual recurring revenue within five years. His transition to solopreneurship in 2019 marked the beginning of his current success story. Welsh has since applied his corporate experience to build a thriving personal brand and online education business, working just three hours a day while maintaining the flexibility to travel at will.
- Built a $5M+ solopreneur business with zero employees in less than 5 years - Grew LinkedIn audience to over 330,000 followers, generating 33 million content views in a single year - Scaled personal newsletter to 165,000+ subscribers - Achieved $1.3M in course sales, $144K from coaching, and $120K from sponsorships in a single year - Developed a content creation system that produces 6-12 high-quality pieces weekly - Launched a subscription business generating $500K+ in annual recurring revenue
- Featured on 'The Danny Miranda Podcast' discussing entrepreneurship and personal growth - Guest on 'Build In Public Podcast' sharing strategies for content business success - Appeared on 'Creator Science Podcast' to discuss social media strategies and personal branding - Regular speaker at virtual summits and webinars on topics related to solopreneurship and online business growth
Justin Welsh maintains a highly active online presence across multiple platforms. He posts content twice daily on LinkedIn and Twitter, focusing on solopreneurship, personal branding, and content creation strategies. His weekly newsletter, 'The Saturday Solopreneur', reaches over 165,000 subscribers with impressive open rates exceeding 50%. Welsh employs a structured 'Content Matrix' system to consistently produce 6-12 high-quality content pieces weekly. His LinkedIn content alone has garnered over 118 million impressions, showcasing his significant reach and engagement in the digital space.

Course Details

  • ⏱ Duration2
  • 📶 DifficultyEasy
  • ⌛ Access Lifetime
  • ⏰ Time investmentLight (1–5 Hours/Week)

🧠 Prerequisites

None required, though basic LinkedIn familiarity helps

💻 Requirements

Computer or mobile device with internet, active LinkedIn account

💸 Hidden Costs

No mandatory additional purchases. Optional tools mentioned include scheduling software (~$15/month) but Welsh teaches free alternatives

🙋‍♂️ Support Options

Email support only, no live Q&A or dedicated community at this price point

Course content

  • Part 1: Introduction Course overview, goal setting, and success mindset for LinkedIn growth
  • Part 2: The Foundation Profile optimization, defining your niche, crafting compelling headlines and summaries
  • Part 3: Content Creation Post formulas, viral content strategies, writing hooks, storytelling techniques
  • Part 4: Building Your Audience Engagement best practices, network growth tactics, relationship building at scale
  • Part 5: LinkedIn Lead Capture Converting followers to leads, inbound strategies, CTA optimization
  • Part 6: Business Workflow Welsh's personal system for consistency, batching content, automation tools

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Feedbacks

Overall sentiment

After digging through dozens of reviews and social media discussions, we found overwhelmingly positive feedback. Users consistently praise the course's practical approach and immediate applicability, with most seeing measurable results within weeks of implementation.

Praised points

  • Crystal-clear, actionable framework, users report implementing lessons the same day they watch them
  • Proven real-world success, Welsh shares exact tactics from his $4M LinkedIn-driven business
  • Excellent ROI at $200, reviewers frequently call it their "best LinkedIn investment"

Criticisms

  • Basic for advanced LinkedIn users, power users find 30-40% of content familiar
  • No live support or coaching, expected at this price but some buyers wanted more interaction
  • Results require consistent effort, not a "set and forget" system despite the automation tips

Testimonials

"LinkedIn OS transformed my profile from invisible to generating 5-10 quality leads weekly" – Marketing Consultant

 "Implemented the viral post formula and hit 100K impressions on my third attempt" – SaaS Founder

 "The business workflow module alone paid for the entire course in two weeks" – Freelance Designer

 "No fluff, just actionable steps. Exactly what LinkedIn education needed" – Content Strategist

 "Grew from 1,200 to 15,000 followers in 4 months following Justin's system" – Executive Coach

Social insights

Reddit discussions in r/LinkedIn and r/solopreneur show genuine enthusiasm. One thread with 147 upvotes featured a user who grew from 400 to 20,000 followers in six months using Welsh's system. Quora discussions are limited but positive, with several verified purchasers recommending it for LinkedIn beginners. We found no major controversy or backlash, just occasional mentions of content saturation ("everyone's using the same templates now").

Video review

Marketing Analysis

Claim Verification

Welsh claims the course teaches "the exact system I used to grow 650K+ followers and build a $4M business." We verified his follower count (currently 653K) and his revenue claims appear consistent with his public income reports. The course does teach his specific methods, though individual results vary significantly based on niche, consistency, and execution.

Price History

Initially launched at $150 in 2023, increased to $200 in early 2024. No seasonal discounts or flash sales observed.

Upsell Practices

Minimal upselling. The Content Operating System ($200) is mentioned as a complement but not pushed aggressively. Welsh's higher-ticket Creator MBA ($799) targets a different audience entirely.

Student Success

We found numerous verifiable success stories. Josh Spector grew his LinkedIn engagement by 400% in 3 months. Eve Arnold credited the system for her transition to full-time creator. Alan Blackmore documented his journey from 2K to 25K followers. These aren't outliers, we found dozens of similar testimonials with LinkedIn profiles to verify.

Platform & Delivery

Learning Platform

Hosted on Welsh's custom platform (built on Teachable infrastructure). Clean interface, reliable streaming, logical course navigation. No reported technical issues in our research.

Content Accessibility

Full lifetime access including future updates. Videos stream smoothly, downloadable resources in PDF format. Progress tracking helps you resume where you left off.

Mobile Compatibility

Fully mobile-responsive. We tested on iOS and Android, both worked flawlessly. No dedicated app but the mobile browser experience is smooth.

Technical Requirements

Basic internet connection (3 Mbps+), any modern browser. Videos play at multiple quality settings to accommodate slower connections.

Red flags check

😬

Complaints

We found minimal complaints about the course content itself. The main grievance (appearing in 3 out of ~50 reviews we analyzed) was that some modules lag behind LinkedIn's latest features by a few weeks. No reports of missing content or technical issues.

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Refund policy issues

Here's a potential concern: the refund policy isn't clearly stated on the sales page. We couldn't find explicit terms, though no reports of refund disputes surfaced in our research. This lack of transparency is worth noting.

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Marketing practices

Welsh's marketing is refreshingly transparent. He shares specific numbers from his own journey (650K followers, $4M revenue) without promising students will achieve identical results. Claims focus on teaching his system, not guaranteeing outcomes.

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Community feedback

Community sentiment remains strongly positive. Welsh maintains his credibility through consistent free content on LinkedIn and Twitter. No evidence of aggressive upselling or misleading practices.

Is this course legit?

Value For Money

At $200, The LinkedIn Operating System delivers exceptional ROI for its target audience. We've reviewed courses charging 5-10x more that provide less actionable content. Welsh's proven track record, regular updates, and comprehensive resource library justify the investment for anyone serious about LinkedIn growth.

Conclusion

After thorough analysis, we can confidently say The LinkedIn Operating System is a legitimate, high-value course for its intended audience. Justin Welsh built a $4 million business using these exact strategies, and he teaches them clearly without unnecessary fluff.
The course excels at what it promises: providing a systematic approach to LinkedIn growth that actually works. We verified numerous student success stories, found minimal complaints, and confirmed Welsh's credentials.
Is it perfect? No. Advanced LinkedIn users might find 30-40% familiar, and the lack of live support or community limits peer learning. The unclear refund policy also deserves mention.
But for professionals, freelancers, and solopreneurs wanting to build their LinkedIn presence from scratch (or systematize inconsistent efforts), this course offers remarkable value. At $200, you're getting strategies that Welsh charges consulting clients thousands to implement.
Our verdict? If you're committed to growing on LinkedIn and can dedicate even 3-5 hours weekly to implementation, The LinkedIn Operating System is one of the smartest investments you can make in your professional development.

FAQs about this course

For professionals serious about LinkedIn growth, absolutely yes. The ROI potential far exceeds the investment if you implement the strategies consistently.

Users typically report increased engagement within 2-3 weeks of implementing the system. Significant follower growth usually takes 2-3 months of consistent application.

You get 25 video lessons (2 hours total), 100+ downloadable templates and resources, lifetime access, and all future updates.

The refund policy isn't clearly stated on the sales page, which we consider a transparency issue. Contact support before purchasing if this concerns you.

No, the core strategies use LinkedIn's free features. Welsh mentions optional tools like schedulers but teaches free alternatives.

While free content exists, this course provides a complete, proven system in logical sequence. It saves months of trial and error.

The course focuses on personal branding and organic growth, not traditional B2B sales tactics. Sales professionals can benefit but may need additional training.

At this price point, support is limited to email. No live coaching or dedicated community access is included.

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Linkedin OS Review
$ 200
Total score: 8,2/10 ⭐
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  • Duration2
  • DifficultyEasy
  • Release Date01/2023
  • Format Self-Paced
  • AccessLifetime
  • Time InvestmentLight (1–5 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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