The Internet's Best Copywriting Course
Review

Learn the proven copywriting system that has made me and my students millions of dollars over the last decade.

Medium
  • Last updated 26/06/2025
by Jacob McMillen

What you'll learn ? Overview

Ever wondered what it takes to build a six-figure copywriting business? We've been checking out The Internet's Best Copywriting Course by Jacob McMillen, and it's clearly more than just writing lessons. Jacob, who built his own successful freelance empire, packs it with both writing skills and smart business strategies.

This course goes beyond pretty words, diving into the psychology of persuasion to help you craft copy that truly converts. You'll master website copy, SEO copywriting, email campaigns, and landing pages – everything for today's copywriting landscape.

Here's the key: half the course focuses on the business side. You'll learn to find clients, price services, build a portfolio, and scale to six figures. Jacob suggests reaching this milestone in 12 months. Ambitious, yes, but his own journey from $80K to $220K in three years shows it's possible.

The curriculum features 10 comprehensive modules, from basics to specialized techniques. Students get lifetime access, plus Jacob's templates and email support.

As of June 2025, it's worth noting Jacob is very much on top of AI in copywriting. While his "Copywriter 2049" course specifically addresses AI-assisted copywriting, his current website emphasizes combining human genius with AI for better, faster, and more profitable writing. This indicates a strong awareness and integration of AI's role in the industry within his teaching.

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Is this course for you?

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Prior experience needed

Beginner (No Prior Experience Needed)

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Learning style

Self-Paced (Work On Your Own Schedule)

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Goal

Make Money

Best suited for:

Aspiring freelance copywriters serious about building a full-time business, current writers wanting to transition to higher-paying copywriting work, entrepreneurs needing to write their own marketing copy, anyone seeking a location-independent career with strong income potential

Instructor

Jacob McMillen

Six-Figure Freelance Copywriter and Educator Legitimacy Score: 9/10
Jacob McMillen is a highly successful freelance copywriter and educator who has consistently earned six figures annually for over five years. As the top-ranking Google search result for 'copywriter', he leverages his expertise to help aspiring writers build lucrative careers. McMillen's approach combines practical copywriting skills with business acumen, offering a comprehensive roadmap for those entering the field.
McMillen's journey began with door-to-door book sales to fund his college education. He transitioned to online marketing and copywriting, quickly doubling his income and establishing a six-figure freelance business. His expertise spans website copywriting, SEO content creation, and digital marketing strategy. McMillen has worked with numerous clients across various industries, consistently delivering high-converting copy that drives results.
• Ranked #1 on Google for the search term 'copywriter'
• Achieved 5 consecutive years of six-figure freelancing
• Created 'The Internet's Best Copywriting Course'
• Wrote a blog post that generated $100,000 for a client
• Built a website with over 200,000 words of free copywriting training
• Guest on 'The Copywriter Club' podcast, episode #227
• Featured speaker on 'The Friday Habit' podcast, episode 75
• Conducted numerous YouTube interviews and discussions on copywriting and freelancing
• Regular contributor to various online marketing and copywriting forums
Jacob McMillen is a prolific content creator, regularly sharing insights on copywriting, freelancing, and digital marketing across multiple platforms. He frequently posts on his website's blog, YouTube channel, and social media accounts, offering a mix of in-depth guides, quick tips, and industry analysis.

Course Details

  • ⏱ Duration90
  • 📶 DifficultyMedium
  • ⌛ Access Lifetime
  • ⏰ Time investmentModerate (5–10 Hours/Week)

🧠 Prerequisites

No formal prerequisites, suitable for complete beginners and experienced writers


💻 Requirements

Computer with reliable internet access


💸 Hidden Costs

Standard computer and internet connection required, no mandatory paid tools


🙋‍♂️ Support Options

Email support only, no community forum or live coaching calls

Course content

  • Module 1: The Ivy Lee Method To Six-Figure Copywriting - Rapid learning acceleration, goal setting, winning mindset development, Ivy Lee productivity method, profitable niche selection
  • Module 2: How To Write Copy That Actually Sells - Sales psychology, audience research, compelling copy techniques, customer research methods, persuasive bullet writing
  • Module 3: How To Write Headlines That Consistently Convert - Headline formulas, conversion optimization, A/B testing strategies, real-world examples
  • Module 4: How To Write Body Copy That Motivates Readers To Buy - Attention-grabbing techniques, feature-to-benefit conversion, trust building, psychological triggers, CTAs
  • Module 5: How To Write Perfect Landing Page Copy From Start To Finish - 12 essential elements, long-form sales pages, short-form lead generation, real examples
  • Module 6: How To Write Product Page Copy That Drives Ecommerce Sales - Product descriptions, objection handling, cart abandonment reduction, leveraging reviews
  • Module 7: How To Write Sales And Lead Gen Emails That Get Opened And Clicked - Email formulas, subject line writing, automated sequences, campaign examples
  • Module 8: How To Build A Six-Figure Copywriting Portfolio And Land Your First Clients - Portfolio creation, sample selection, client finding strategies, pitching techniques
  • Module 9: How To Price Your Services And Get Paid What You're Worth - Pricing models, premium rate strategies, negotiation tactics, proposal creation
  • Module 10: How To Scale Your Income And Build A Copywriting Business - Freelancer to business owner transition, team building, systems creation, income diversification

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Feedbacks

Overall sentiment

Generally positive reception from students who appreciate Jacob's practical approach and comprehensive curriculum, though the high price point sparks debate about value.

Praised points

  • Comprehensive business training that goes beyond just writing skills
  • Actionable templates and examples students can implement immediately
  • Jacob's proven track record as an active six-figure copywriter

Criticisms

  • High price point at $997 makes it inaccessible for many beginners
  • Limited community support, no live calls or group coaching included
  • Self-discipline required as success depends entirely on implementation

Testimonials

"I took his email template and replaced a few things, and boom, in one day, I received 4 responses out of 10 pitches I had sent. It's working like a charm." - Boniface Kisina, WordPress Blogger

"Just completed my first $10K month." - Chris Collins, Content Strategist & Conversion Copywriter

"I would recommend it in a heartbeat." - Tom Gil, Copywriter & Real Estate Marketing Consultant

"Jacob's course is a relatively inexpensive, low-risk way to get started, and he has a solid reputation." - Krista Frahm

"Jacob McMillen earned $80K in his first year. The next year? $130K." - Lewis Commercial Writing

Social insights

Reddit discussions in r/copywriting show mixed reactions. One user mentioned, "Jacob McMillen's course is actually good. I paid for it and was pleasantly surprised. It's very thorough and he's a good teacher." Another stated, "His course is very good...It's given me a very solid foundation." However, debates about the price versus free alternatives remain common.

Marketing Analysis

Claim Verification

The headline claim about "millions of dollars over the last decade" appears credible when considering collective student results over 10 years. Jacob's personal progression ($80K to $220K) is well-documented. However, we found limited data on how many students achieve similar six-figure outcomes within 12 months.

Price History

Based on our research, the course has maintained its $997 price point since at least 2022, showing pricing stability without sudden hikes.

Upsell Practices

Refreshingly minimal upsells. The main course includes templates and examples. Jacob offers a separate AI copywriting course but doesn't aggressively push it during the main course purchase.

Student Success

We verified testimonials from Boniface Kisina (improved pitch response rates), Chris Collins ($10K month milestone), and Tom Gil (positive recommendation). While encouraging, we'd like to see more comprehensive success data across all students.

Platform & Delivery

Learning Platform

Course hosted on a standard LMS platform with reliable video streaming and download capabilities

Content Accessibility

Lifetime access to all materials including future updates, downloadable templates and resources

Mobile Compatibility

Platform works on mobile devices though desktop recommended for optimal learning experience

Technical Requirements

Stable internet connection, standard web browser, basic computer

Red flags check

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Complaints

No major complaints or unresolved issues found in public forums. Most concerns center on price rather than deceptive practices.

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Refund policy issues

The course offers a 30-day money-back guarantee, which wasn't initially clear in some reviews but has been confirmed on the official page.

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Marketing practices

Marketing is transparent with detailed curriculum breakdowns. The "millions of dollars" claim spans a decade and includes collective student results, which seems reasonable given the timeframe.

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Community feedback

Reddit and forum discussions reveal no significant red flags about course delivery or legitimacy. Jacob maintains a solid reputation in the copywriting community.

Is this course legit?

Value For Money

At $997, this sits firmly in the high-ticket category. For someone committed to building a copywriting career, the ROI potential exists, Jacob's own income progression proves the model works. However, the email-only support at this price point feels thin compared to competitors offering live coaching or community access.

Conclusion

The Internet's Best Copywriting Course earns a 7.8/10 legitimacy score, placing it in the "good but consider carefully" category. Our team spent considerable time analyzing this course, and here's our honest take.
The positives? Jacob McMillen brings genuine expertise and a proven track record. His course covers both copywriting craft and business building comprehensively, something many competitors miss. The lifetime access and practical templates add real value for students serious about implementation.
The concerns? At $997 with only email support, you're paying premium prices for what amounts to a self-study program. No community forum, no live calls, no group coaching, just you and the videos. For this investment, we expected more interactive elements.
The unclear AI integration as of 2025 raises questions too. With AI tools transforming copywriting, any course at this price should address these developments head-on, not through a separate course.
Should you buy it? If you're self-motivated, serious about copywriting as a career (not just a side hustle), and can afford the investment without financial strain, the course provides solid training. But if you need hand-holding, community support, or are unsure about committing to copywriting full-time, consider starting with lower-priced alternatives.
Bottom line: It's a legitimate course from a credible instructor that delivers comprehensive content. Whether it delivers $997 worth of value depends entirely on your commitment level and learning style.

FAQs about this course

Yes, the course starts with foundational principles and requires no prior copywriting experience. However, complete beginners should expect a steep learning curve and be prepared to invest significant time in practice and implementation.

While marketed as completable in 30-90 days, realistically expect 3-6 months to fully absorb and implement all materials, especially the business-building modules. The course is self-paced, so duration varies by individual.

The main course doesn't appear to have significant AI content as of 2025. Jacob offers a separate 'Copywriter 2049' course for AI-assisted copywriting, suggesting awareness but not integration into this program.

Students receive email support only. Unlike many high-ticket courses, there's no community forum, Facebook group, or live coaching calls included, which some students find limiting.

Yes, the course offers a 30-day money-back guarantee, though specific terms should be confirmed on the sales page before purchasing.

Just a computer and internet connection. No specialized software or paid tools are required to complete the course.

This course stands out for its comprehensive business training beyond just writing skills. However, at $997 with email-only support, it's pricier than many alternatives that include live coaching or community access.

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The Internet's Best Copywriting Course screenshot
The Internet's Best Copywriting Course Review
$ 997
Total score: 7,4/10 ⭐
  • Duration90
  • DifficultyMedium
  • Release Date01/2020
  • Format Self-Paced
  • AccessLifetime
  • Time InvestmentModerate (5–10 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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Our Methodology

At IsThisCourseLegit, we're committed to providing objective and transparent evaluations. Our rating system is based on rigorous criteria evaluated by experienced entrepreneurs who have built and sold successful online businesses.

Our Rating System

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The Internet's Best Copywriting Course Review