Rand Fishkin

Live and watchable on Skillshare as of 2026-08-13 — but recorded around 2015-2016 and carrying no update notice

SEO That Matters Review

Rand Fishkin's “Introduction to SEO: Tactics and Strategy for Entrepreneurs” is a 12-lesson, 1h 30m beginner class on Skillshare, indexed here as “SEO That Matters” after the phrase in Fishkin's own description. On 2026-08-13 the live page showed 82,483 students, 60 projects, a “Beginner level” tag, and a JSON-LD aggregateRating of 3.48 on a 1-to-4 scale across 780 ratings, with the distribution “Exceeded! 56% / Yes 38% / Somewhat 6% / Not really 1%”. It is not sold separately — you watch it inside a Skillshare membership priced on the card at $13.99/month, billed as an annual payment of $167.88 USD. The teaching earns its praise: the most-liked attributes are “Engaging Teacher” (673) and “Clarity of Instruction” (571), and the independent review at E-Student, bylined Kylee McKay and dated 10 June 2026, scores it 4.5/5. The honest warning is vintage. Skillshare shows no recording or update date, students date the material to 2015-2016, the class demos keyword research in Google AdWords — renamed Google Ads in 2018 — and requests for an update appear in the platform's review wall from 2017 through four years ago. Our earlier review of this page put the runtime at 69 minutes, the audience at 51,000 students, and listed an eight-module outline; none of those matches what the class page renders today, and this page reports the live figures instead.