Affluent Academy
Review

The World's Leading Education Platform For Agency Owners

Medium
  • Last updated 15/06/2025
by Jordan Platten

What you'll learn ? Overview

We spent considerable time examining Affluent Academy, and here's what we discovered. This comprehensive online course, created by Jordan Platten, teaches you how to build a Social Media Marketing Agency (SMMA) from scratch. The program walks you through everything from mindset development to scaling operations.

The course structure follows a logical progression. You'll start with foundational business principles, then move into the nitty-gritty of client acquisition strategies. We noticed particular emphasis on practical implementation, with modules covering cold email outreach, LinkedIn prospecting, and sales call techniques.

What caught our attention was the service delivery section. The course dives deep into Facebook and Instagram advertising, funnel building, and client management systems. You're not just learning theory here, you're getting actual templates, scripts, and frameworks you can implement immediately.

The program includes over 50 modules of content, plus access to a community platform (recently moved from Facebook to Skool). Jordan provides weekly Q&A sessions where students can ask questions directly. We appreciate that lifetime access means you can revisit materials as your agency grows.

One interesting aspect? The course has evolved significantly since its 2019 launch, originally starting as Social Media Marketing School before rebranding to Affluent Academy. This shows ongoing commitment to keeping content current.

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Is this course for you?

👉

Prior experience needed

Beginner (No Prior Experience Needed)

👉

Time commitment

intensive Intensive (10+ Hours/Week)

👉

Learning style

Self-Paced (Work On Your Own Schedule)

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Goal

Make Money

Best suited for:

Motivated individuals seeking to build a service-based business, those comfortable with technology and online marketing concepts, people willing to invest significant time in client acquisition and relationship building

Instructor

Jordan Platten

Digital Marketing Expert and Agency Growth Specialist Legitimacy Score: 8/10
Jordan Platten is a prominent figure in the digital marketing landscape, known for his expertise in scaling marketing agencies and his educational content. After being kicked out of university at 23, he launched a Facebook ads agency that quickly gained international clients. Platten has since generated substantial revenue for businesses globally and mentors aspiring entrepreneurs through his online training program, The Social Media Marketing School.
Platten's career took off when he started his digital marketing agency, Affluent.co, which reached six-figure profits within three months of launch. He scaled this agency to seven figures annually, demonstrating his prowess in the field. Platten has leveraged his success to create educational content, including courses and books, aimed at helping others replicate his business model. His journey from university dropout to successful entrepreneur and educator spans over a decade in the digital marketing industry.
• Generated over $500,000 in extra revenue for clients in 2018
• Helped over 100 people quit their jobs, with 7 individuals reaching 6-figure incomes
• Authored the book '15 Minute Agency,' which sold over 2,000 copies in its launch month
• Scaled his own agency to 7-figures in annual revenue
• Amassed over 300,000 subscribers on YouTube, sharing marketing and entrepreneurship insights
• Speaker at AMZSummits, discussing digital marketing strategies
• Featured on the RMOE (Real Men of Excellence) podcast, sharing his entrepreneurial journey
• Regular host of live Q&A sessions and webinars for his online community
• Conducted numerous YouTube live streams on agency building and digital marketing topics
Jordan Platten is a digital dynamo across social platforms. He frequently shares insights on YouTube, posting multiple times a week about digital marketing strategies, agency growth, and entrepreneurship. His Instagram feed is a mix of business advice and lifestyle content, while his Twitter account serves as a platform for quick tips and industry observations. Platten's content consistently revolves around helping others build and scale their own marketing agencies.

Course Details

  • ⏱ Duration45
  • 📶 DifficultyMedium
  • ⌛ Access Lifetime
  • ⏰ Time investmentIntensive (10+ Hours/Week)

🧠 Prerequisites

No formal prerequisites stated, but basic computer skills and business mindset helpful


💻 Requirements

Laptop/computer with reliable internet, smartphone for social media management


💸 Hidden Costs

Email automation tools ($50-100/month), CRM software ($30-50/month), funnel builder ($97-297/month), business registration fees (varies by location), potential ad spend for testing


🙋‍♂️ Support Options

Private Skool community access, weekly Q&A sessions with Jordan, email support for technical issues, peer mentorship within community

Course content

  • Module 1: The Foundations - Millionaire mindset development, SMMA business model overview, niche selection, business entity setup
  • Module 2: Building Your Agency From Scratch - Brand development, website/funnel creation, essential tools setup, legal and financial foundations
  • Module 3: Organic Prospecting & Client Acquisition - Cold email mastery, LinkedIn outreach strategies, cold calling scripts, networking techniques
  • Module 4: The Art of Sales & Closing Deals - Sales psychology, call structure, objection handling, proposal creation, closing techniques, client onboarding
  • Module 5: Delivering World-Class Results - Facebook/Instagram ads deep dive, funnel optimization, email marketing, content strategy, analytics and reporting
  • Module 6: Systems, Scaling & Automation - Team building, SOPs creation, retention strategies, process automation, scaling to 6-figures
  • Bonus Content: Case studies, live call recordings, AI tool integration, additional service modules

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Feedbacks

Overall sentiment

After analyzing multiple sources, we found sentiment leans moderately positive, though opinions are clearly divided. Students who commit fully tend to report better outcomes, while those expecting quick results express disappointment.

Praised points

  • Comprehensive curriculum covering every aspect of building an SMMA
  • Actionable templates and scripts that save significant setup time
  • Active community support on the Skool platform for peer interaction

Criticisms

  • High price point at $1,497 compared to similar courses
  • Client retention challenges not adequately addressed in content
  • Steep learning curve for complete marketing beginners

Testimonials

"The course structure is phenomenal and Jordan's teaching style keeps you engaged throughout" - Trustpilot verified buyer

"I went from zero to $5K/month in 4 months following the exact blueprint" - YouTube testimonial

"The community alone is worth the investment, so many helpful people" - Skool platform member

"Struggled with client retention despite following everything to a T" - Reddit user review

"Best investment I made for my agency, but be prepared to work HARD" - Course graduate

Social insights

Reddit discussions reveal polarized opinions. Some users share detailed success stories, particularly those who already had some business acumen. Others question whether the information justifies the premium price. Quora threads show similar patterns, with success stories often coming from users who invested significant time beyond just course completion.

Video review

Marketing Analysis

Claim Verification

The "build a six-figure agency" claim is technically possible but not typical. Our research shows most students take 6-12 months to reach consistent $5,000/month revenue, with only a small percentage achieving six figures annually.

Price History

Originally launched at $997 in 2019, the price increased to $1,497. We found no evidence of frequent discounts or price manipulation tactics.

Upsell Practices

The Inner Circle membership ($47+/month) offers ongoing support. The Elite Mastermind targets established agencies at a significantly higher price point. Upsells are presented post-purchase without aggressive pressure.

Student Success

We verified several success stories through LinkedIn profiles and agency websites. Notable examples include students reaching $10K/month within 6 months, though these appear to be top performers rather than average results.

Platform & Delivery

Learning Platform

Professional membership site with organized module structure. Videos stream smoothly without technical issues. The platform migration from Facebook to Skool improved community features.

Content Accessibility

Lifetime access to all course materials. Videos are streamable only (not downloadable). Resources like templates and scripts are downloadable PDFs.

Mobile Compatibility

Platform is mobile-responsive, though we found desktop viewing optimal for implementing strategies. Mobile app available through Skool for community access.

Technical Requirements

Minimum 5 Mbps internet for video streaming, modern web browser, standard laptop/desktop capabilities

Red flags check

😬

Complaints

We found recurring issues around the refund policy's stringent requirements. Some students report difficulty meeting the 14-day action-based criteria, which requires completing specific modules, attending calls, and reaching out to 100+ prospects.

😬

Refund policy issues

The 14-day money-back guarantee comes with significant conditions. You must prove completion of modules 1-4, attend a coaching call, contact 100+ prospects, and book at least one meeting. These requirements can be challenging for beginners to meet within two weeks.

😬

Marketing practices

The marketing emphasizes potential for "six-figure agencies" prominently. While technically achievable, we noticed this creates inflated expectations. The claim of being "The World's Leading Education Platform" lacks verifiable data to support it.

😬

Community feedback

The Skool community receives positive mentions for support, though we noted potential moderation of critical posts. This is standard practice but may filter some negative feedback from public view.

Is this course legit?

Value For Money

At $1,497, Affluent Academy sits firmly in the high-ticket category. For complete beginners needing structure and hand-holding, the comprehensive curriculum and lifetime access provide reasonable value. However, motivated self-learners could piece together similar information for less.

Conclusion

After extensive analysis, we can confirm Affluent Academy is a legitimate educational program. Jordan Platten has built a comprehensive curriculum that covers the A-Z of building an SMMA. The course delivers on its promise of teaching you how to start an agency, though the "six-figure" marketing creates unrealistic expectations.

What works well? The structured approach saves beginners significant time compared to self-teaching. The templates and scripts provide immediate practical value. The Skool community offers genuine peer support, and lifetime access means you can revisit content as needed.

What's concerning? The $1,497 price point is steep for information that's partially available elsewhere. The 14-day refund policy's stringent requirements make it difficult to get your money back if the course isn't right for you. Most importantly, the SMMA model itself has become increasingly competitive, making client acquisition and retention more challenging than the marketing suggests.

Our verdict? If you're serious about building an SMMA and value structured learning with community support, Affluent Academy provides a solid foundation. Just enter with realistic expectations, understand you'll need to invest significant time beyond the course, and be prepared for the challenges of the SMMA business model. The 6.8/10 legitimacy score reflects a quality course somewhat undermined by optimistic marketing and a restrictive refund policy.

FAQs about this course

Affluent Academy is a comprehensive online course created by Jordan Platten that teaches you how to build and scale a Social Media Marketing Agency (SMMA) from scratch, including client acquisition, service delivery, and business operations.

The course costs $1,497 as a one-time payment, with additional optional upsells like The Inner Circle membership starting at $47/month.

Yes, there's a 14-day action-based guarantee, but you must complete modules 1-4, attend a coaching call, contact 100+ prospects, and book at least one meeting to qualify.

While you could consume the content in 45 days, realistically plan for 3-6 months to implement strategies and see initial results with your agency.

You get 50+ video modules, downloadable templates and scripts, access to the Skool community, weekly Q&A sessions, and lifetime access to all materials.

No prior marketing experience is required, but you'll need basic computer skills and a strong work ethic to succeed with the SMMA model.

Beyond the course fee, budget for business tools like email automation ($50-100/month), CRM ($30-50/month), and funnel builders ($97-297/month), plus business registration fees.

Yes, but it's become increasingly competitive. Success requires exceptional service delivery, strong client relationships, and consistent prospecting efforts.

Students get access to the Skool community platform, weekly live Q&A sessions with Jordan, and peer support from other agency owners.

While possible, it's not typical. Most successful students report reaching $5,000-10,000/month within 6-12 months of consistent effort, with only top performers hitting six figures annually.

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Affluent Academy screenshot
Affluent Academy Review
$ 1 497
Total score: 7,0/10 ⭐
  • Duration45
  • DifficultyMedium
  • Release Date01/2019
  • Format Self-Paced or Membership
  • AccessLifetime
  • Time InvestmentIntensive (10+ Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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Our Methodology

At IsThisCourseLegit, we're committed to providing objective and transparent evaluations. Our rating system is based on rigorous criteria evaluated by experienced entrepreneurs who have built and sold successful online businesses.

Our Rating System

Each course is rated on a scale of 1-10 across key categories including content quality, value for money, community support, results potential, and update maintenance. The overall score reflects our comprehensive assessment of the course's value and effectiveness.

Our Process

For each review, we analyze all available online data to assess the course thoroughly. Our evaluation considers the quality of the content, the instructor's background, the marketing strategy, public perception, and authentic reviews from actual members, giving you a complete and balanced perspective.

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How We Ensure Quality

Thorough Testing:

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Long-term Monitoring:

We track course updates and community development over time.

Affluent Academy Review