Become a Better Writer: Content Planning
Review

A practical, beginner-friendly guide to blog content planning and editorial strategy

Easy
  • Last updated 08/06/2025
by Andrea Goulet-Ford

What you'll learn ? Overview

We spent considerable time reviewing "Become a Better Blogger: Content Planning" by Andrea Goulet, and here's what we discovered. This 57-minute course takes you through the practical aspects of managing a blog or content calendar, whether you're working solo or with a small team.

Andrea Goulet, Co-founder and CEO of Corgibytes (a software remodeling company), brings an interesting perspective to content planning. Instead of drowning you in marketing jargon, she focuses on building sustainable writing habits.

The course breaks down into four clear sections: defining your blogging strategy, sourcing inspiration, creating an editorial calendar, and managing content workflows. What caught our attention? You walk away with a ready-to-use calendar template and practical tactics for keeping content fresh.

We appreciated how the course emphasizes practical application over theory. You're not just learning concepts, you're building actual tools you can use immediately. The focus on developing a sustainable writing habit (rather than chasing viral hits) feels refreshingly honest for this price tier.

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Is this course for you?

πŸ‘‰

Prior experience needed

Beginner (No Prior Experience Needed)

πŸ‘‰

Time commitment

light Light (1–5 Hours/Week)

πŸ‘‰

Learning style

Self-Paced (Work On Your Own Schedule)

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Goal

Learn A New Skill

Best suited for:

Ideal for beginners, small business owners, freelance writers, or anyone struggling with consistent content creation. Perfect if you're tired of staring at blank pages or dealing with disorganized content workflows.

Instructor

Andrea Goulet-Ford

Empathy-Driven Software Development Expert Legitimacy Score: 9/10
Andrea Goulet-Ford is a pioneering force in the software development industry, renowned for her innovative approach to empathy-driven software development. As the co-founder and former CEO of Corgibytes, a software maintenance and modernization company, she has made significant strides in changing perceptions about legacy code. Her expertise lies in bridging the gap between technical and non-technical teams, emphasizing the importance of empathy in creating effective software solutions.
With over 15 years in the tech industry, Goulet-Ford's career spans from marketing and branding to software development leadership. She co-founded Corgibytes in 2009, serving as CEO until 2020. Her transition to Chief Vision Officer reflects her focus on strategic initiatives. Goulet-Ford has also established herself as a thought leader through her work on empathy in tech, authoring courses for LinkedIn Learning and preparing her first book on empathy-driven software development.
β€’ Named one of the Top 10 People in Software Under 35 by LinkedIn
β€’ Featured in prominent publications such as First Round Review and Software Engineering Daily
β€’ Authored LinkedIn Learning courses on Agile culture and remote team management
β€’ Co-founder of the Legacy Code Rocks podcast
β€’ Recognized for her article 'Forget Technical Debt – Here's How to Build Technical Wealth'
β€’ Keynote speaker at numerous software development conferences worldwide
β€’ Guest lecturer on Continuous Delivery practices at Harvard University
β€’ Featured speaker on the Hanselminutes podcast
β€’ Presenter at Agile development and software maintenance events
β€’ Host of the Empathy in Tech podcast
Goulet-Ford cultivates a robust digital footprint, regularly sharing insights on software development, empathy in tech, and leadership on LinkedIn and Twitter. Her content focuses on bridging communication gaps in tech teams and promoting sustainable software practices. She engages with her audience through thoughtful posts, often sparking discussions on industry trends and best practices.

Course Details

  • ⏱ Duration1
  • πŸ“Ά DifficultyEasy
  • βŒ› Access Monthly
  • ⏰ Time investmentLight (1–5 Hours/Week)

🧠 Prerequisites

None, open to all levels


πŸ’» Requirements

Computer/laptop with internet connection, Google account for spreadsheet access


πŸ’Έ Hidden Costs

None beyond Skillshare subscription


πŸ™‹β€β™‚οΈ Support Options

Skillshare Q&A forums and community discussions (no direct instructor support)

Course content

  • Module 1: Define Your Blogging Strategy (style, audience, goals, brand statement)
  • Module 2: Search For Inspiration (sourcing content ideas efficiently)
  • Module 3: Create Your Calendar Template (hands-on with Google Sheets editorial calendar)
  • Module 4: Complete Calendar Details (managing multiple authors, publication tracking, workflow tips)

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Feedbacks

Overall sentiment

Reviews consistently praise the course's clear, actionable approach to content planning. While experienced content strategists might find it basic, beginners and small business owners appreciate its practical focus.

Praised points

  • Practical Tools: Students love the included editorial calendar template and real-world workflow strategies
  • Beginner-Friendly: Complex concepts broken down into digestible pieces without overwhelming jargon
  • Engaging Teaching Style: Andrea's clear explanations and relatable examples keep viewers engaged

Criticisms

  • Basic Coverage: Advanced users seeking in-depth strategies for large-scale operations may feel underwhelmed
  • Short Runtime: At 57 minutes, some learners wish for more comprehensive coverage
  • Limited Advanced Strategy: Not suitable for those seeking complex analytics or SEO integration

Testimonials

"Andrea's template made editorial planning so much easier." β€” Skillshare User

"Perfect for beginners who feel lost with content calendars." β€” Luisa Zhou blog

"Short but effective, got our blog on track fast." β€” Course reviewer (Search Engine Journal)

"Well-structured and easy to follow, even for non-writers." β€” Kingsmaker Blog

"Wish it had gone deeper on analytics, but great starter." β€” Reddit comment

Social insights

Course reviews across Skillshare and content marketing blogs reflect positive sentiment. Most discussions recommend it as a foundational step before advancing to more complex content marketing topics. Negative feedback typically focuses on wanting more depth rather than any fundamental issues with the material.

Video review

Marketing Analysis

Claim Verification

The course promises to teach sustainable content planning techniques and provide usable templates. Our review confirms it delivers exactly that, no exaggerated claims about instant success or financial results.

Price History

Always included in Skillshare subscription model with no significant changes.

Upsell Practices

No aggressive upsells within the course. Skillshare may suggest related courses, but nothing deceptive or high-pressure.

Student Success

Success stories focus on improved organization and confidence in content management. No unrealistic traffic or income boost claims found.

Platform & Delivery

Learning Platform

Skillshare provides a reliable, modern interface with smooth video streaming and easy navigation

Content Accessibility

Videos stream on-demand with downloadable templates via Google Sheets. Mobile app allows offline viewing

Mobile Compatibility

Excellent mobile app support for iOS and Android devices

Technical Requirements

Standard internet connection, modern browser, or Skillshare app

Red flags check

😬

Complaints

No major complaints surfaced in our research. Some users note limited depth for advanced learners, but no systemic issues emerged.

😬

Refund policy issues

Standard Skillshare refund policies apply with no specific issues reported for this course.

😬

Marketing practices

The course marketing remains straightforward and honest. No misleading income promises or traffic guarantees found.

😬

Community feedback

Public discussions show general satisfaction. No reports of misleading or unethical practices discovered.

Is this course legit?

Value For Money

For a course accessible via free trial or low-cost subscription, this delivers exceptional value. We found the practical tools and templates alone justify the minimal investment, especially for those frustrated by content planning chaos.

Conclusion

After thorough review, we found "Become a Better Blogger: Content Planning" fills a specific need for creators seeking hands-on editorial planning guidance. Andrea Goulet delivers concise, actionable strategies without unnecessary fluff. While experienced content managers might crave more depth, beginners get exactly what they need: a working system they can implement immediately. The 57-minute runtime feels just right for the material covered, you're not paying for padding. Marketing claims match reality, platform delivery works smoothly, and user feedback confirms positive outcomes. At this price point (free trial or subscription), it sets a high bar for practical value. We recommend this course for its intended audience: beginners and small businesses ready to bring order to their content chaos. Just don't expect advanced SEO strategies or complex analytics, that's not what this course promises or delivers.

FAQs about this course

Skillshare doesn't offer official certificates for most courses, including this one.

No, access to videos and templates requires an active Skillshare subscription.

Yes, it's designed specifically for those with no prior content planning experience. Andrea guides you step-by-step through each concept.

You'll finish with a three-month editorial calendar and practical tactics for sourcing and managing content consistently.

This course focuses on practical implementation rather than theory, providing ready-to-use templates and workflows tested in real business environments.

Andrea Goulet is Co-founder and CEO of Corgibytes, bringing real-world experience in content strategy and business communication to her teaching.

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Become a Better Writer: Content Planning Review
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Total score: 8,4/10 ⭐
  • Duration1
  • DifficultyEasy
  • Release Date06/2025
  • Format Self-Paced
  • AccessMonthly
  • Time InvestmentLight (1–5 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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Become a Better Writer: Content Planning Review