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A comprehensive copywriting program teaching persuasive writing and client acquisition
Copy MBA positions itself as an intensive copywriting education program created by Mason Doerr (known online as Cardinal Mason). We discovered this isn't just another generic writing course, it's a comprehensive system built by someone who claims to have generated over $30 million in revenue for clients since 2019.
The program structures its content across six core modules, not the four that some sources incorrectly report. We found it covers everything from copywriting fundamentals to advanced client acquisition strategies, with each module building on the previous one. The course includes over 50 video lessons and more than 20 templates and frameworks that students can immediately apply to their work.
What caught our attention? The course goes beyond just teaching how to write persuasive copy. It dives deep into client acquisition through DMs, research methodologies that "write the copy for you," and even service delivery techniques for retention. Students get access to a private community and lifetime updates, which we consider essential for a course in this rapidly evolving field.
The curriculum spans multiple copywriting formats: landing pages, email sequences, video sales letters (VSLs), ad copy, and long-form sales pages. We noticed particular emphasis on conversion rate optimization and practical frameworks that students can implement immediately. For a self-paced program, the structure appears well-thought-out, though the 12-week suggested timeline means commitment is required.
Intermediate (Some Foundational Knowledge Recommended)
Self-Paced (Work On Your Own Schedule)
Make Money
We found mixed reactions across different platforms, with many students appreciating the practical frameworks while others question whether the course delivers on its ambitious promises.
"I've found value in it, but realize that you're going to have to adjust your strategy for who YOU are." - TikTok User
"The frameworks are solid, but success depends entirely on your execution and market." - Reddit User
"It took Mason three weeks to get his first client, but that doesn't mean it'll take you three weeks." - Course Graduate
"The DM strategies work, but they require persistence and thick skin." - Community Member
"For $699, I expected more personalized support, not just video lessons." - Student Review
Recent TikTok discussions from June 2025 revealed users finding value but emphasizing you'll need to adapt strategies to your specific situation. Reddit threads in r/copywriting show cautious optimism, with users acknowledging Mason's skills while questioning if the course suits absolute beginners.
Students generally find legitimate value in the copywriting techniques, though success heavily depends on individual effort and market conditions. The community seems divided between those who've found success and those who feel the marketing overpromises.
The "$30 million in client revenue" claim cannot be independently verified. The "professional writer since 2019" timeline seems accurate based on Mason's online presence. Income projections like "your first $10k month is around the corner" represent best-case scenarios, not typical outcomes.
Originally launched at $297, the price increased to $699, representing a significant jump that we find concerning without corresponding value additions.
While the main sales page doesn't show immediate upsells, the dramatically inflated value claims (nearly $1 million in supposed value) follow typical high-pressure sales tactics.
Mason frequently shares testimonials on social media, but we couldn't find independently verified case studies with specific numbers or third-party confirmation.
The marketing employs aggressive tactics common in this space but pushes boundaries with unverifiable revenue claims and dramatic price increases without clear justification.
Delivered through Gumroad, a reliable platform for digital products, though not specialized for course delivery.
Self-paced video lessons with downloadable resources. Lifetime access promised, including future updates.
Gumroad works on mobile devices, though video learning typically works better on larger screens.
Stable internet for video streaming, no specialized software needed for course access.
For a High Ticket course at $699, we expected a more sophisticated learning management system with progress tracking, quizzes, and structured learning paths. Gumroad delivery feels basic for this price point, though it functions adequately for accessing content. The lifetime access partially compensates for the simple platform.
We couldn't find widespread complaints about content quality, though the lack of comprehensive third-party reviews itself raises concerns.
Sources conflict on refund availability. Some mention a no-refund policy for digital products, which at a $699 price point concerns us.
The sales page uses aggressive tactics with claims like "$30 million in client revenue" and promises of quick client acquisition. We find these claims difficult to independently verify.
Limited independent verification of success stories outside creator-controlled channels. Most testimonials appear curated by Mason himself.
While not appearing fraudulent, the aggressive marketing tactics and unclear refund policy create legitimate concerns for potential buyers.
At $699, Copy MBA sits in the High Ticket category where we expect comprehensive content, professional production, and meaningful support. While the course delivers substantial content (50+ videos, 20+ templates), the lack of clear refund policy and limited instructor support at this price point concerns us. The 135% price increase from its original $297 also raises questions about value justification.
Copy MBA appears to be a legitimate copywriting course that teaches real skills, not a scam. Mason Doerr (Cardinal Mason) has established credibility with his claim of generating $30 million for clients since 2019, though we couldn't independently verify this figure. The course content covers essential copywriting skills comprehensively across six modules, from fundamentals to advanced client retention strategies. However, several factors prevent us from giving it a stronger recommendation. The aggressive marketing with unverifiable income claims, the substantial price increase without clear value additions, and the potentially missing refund policy all create hesitation. For $699, we'd expect more than just video lessons and templates, perhaps live Q&A sessions, personalized feedback, or guaranteed instructor interaction. Students willing to invest both money and significant personal effort may find value here, particularly those already comfortable with basic marketing concepts. The frameworks and templates could accelerate your copywriting journey, but success will depend entirely on your execution and market conditions. We recommend thoroughly researching alternatives in this price range and directly contacting support about the refund policy before purchasing. The course teaches legitimate skills, but whether it provides good value at its current price remains debatable.
At $699, Copy MBA sits in the High Ticket category where we expect comprehensive content, professional production, and meaningful support. While the course delivers substantial content (50+ videos, 20+ templates), the lack of clear refund policy and limited instructor support at this price point concerns us. The 135% price increase from its original $297 also raises questions about value justification.
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Copy MBA positions itself as an intensive copywriting education program created by Mason Doerr (known online as Cardinal Mason). We discovered this is...
Copy MBA positions itself as an intensive copywriting education program created by Mason Doerr (known online as Cardinal Mason). We discovered this is...
Copy MBA positions itself as an intensive copywriting education program created by Mason Doerr (known online as Cardinal Mason). We discovered this is...
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