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A concise, practical introduction to brand copywriting and freelancing fundamentals for new and aspiring writers
Writing for Brands by Brian Maehl is a compact, 30-minute course on Skillshare that introduces beginners to the fundamentals of brand copywriting and freelance writing. We found this course delivers exactly what it promises, a straightforward introduction to writing marketing copy for brands, without the fluff or unnecessary complexity.
The course comprises 9 focused lessons covering essential topics like content marketing basics, understanding brand voice, crafting effective pitches, and positioning yourself in the freelance market. Brian Maehl, who brings experience from his roles at Contently (including User Growth Manager and Senior Manager of Editorial Services), structures the content to be immediately actionable.
What sets this course apart at its price point? It's the practical approach. Rather than drowning you in theory, Maehl focuses on real-world applications and actionable templates you can use right away. We particularly appreciated how he breaks down complex concepts into digestible chunks, perfect for someone just starting their journey in brand writing.
The course design reflects its target audience perfectly, beginners who need a clear roadmap without overwhelming detail. At just 30 minutes, it respects your time while covering the essentials. You won't find advanced strategies here (and that's intentional), but you will gain a solid foundation to start writing for brands professionally.
Beginner (No Prior Experience Needed)
light Light (1–5 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Learn A New Skill
Reviews consistently praise this course as an excellent starting point for beginners, with most learners highlighting its clarity and practical value. The sentiment across Class Central and various course aggregator sites remains notably positive, though experienced writers find it too basic for their needs.
"Perfect introduction to writing for brands without overwhelming details" - Class Central reviewer
"Great course for beginners looking to understand the basics quickly" - Skillshare student
"Wish it was longer, but the content covered is solid" - Course participant
"Brian breaks things down in a way that finally made sense to me" - New freelancer
"Exactly what I needed to get started with brand copywriting" - Marketing student
While specific Reddit or Quora discussions about this exact course are limited, broader conversations about Skillshare copywriting courses echo similar sentiments, praised for accessibility and affordability, but noted for their introductory nature.
This course successfully delivers on its promise as a beginner-friendly introduction. While it won't satisfy advanced learners seeking depth, it provides genuine value for newcomers to brand copywriting.
The course promises a practical introduction to brand copywriting for beginners, and based on student feedback, it delivers exactly that. No inflated promises or unrealistic expectations set.
Pricing remains consistent with Skillshare's subscription model, no course-specific price changes reported.
No aggressive upselling detected. Course exists as standalone content within Skillshare's library.
While we couldn't verify specific success stories with career changes or high earnings, students consistently report gaining confidence and foundational skills to start their freelance journey.
The marketing approach is refreshingly honest and appropriate for a Low Ticket offering. It promises foundation-level education and delivers it without overselling.
Skillshare provides a reliable, user-friendly platform with consistent streaming quality and intuitive navigation. The platform works smoothly across devices.
Courses stream on-demand 24/7. The Skillshare mobile app allows offline viewing, contrary to some reports, making content accessible even without internet.
Excellent mobile experience through Skillshare's dedicated apps for iOS and Android, plus responsive web design.
Standard internet connection for streaming, any modern device (computer, tablet, or smartphone).
Skillshare's platform perfectly suits this type of introductory course. While it lacks the advanced features of dedicated learning management systems, it provides everything needed for effective self-paced learning at this price point. The ability to download lessons for offline viewing through the mobile app adds significant value.
We found no significant complaints about content quality, refunds, or misleading claims in our research through Class Central and other review platforms.
Skillshare's standard subscription refund policy applies. No course-specific complaints surfaced during our research.
The course marketing remains transparent and realistic. No exaggerated income claims or "get rich quick" promises, just straightforward educational value.
Community feedback stays consistently positive, with no patterns of unresolved issues or concerns reported by students.
This course passes our red flags check with flying colors. No deceptive practices, hidden costs, or misleading claims detected.
At roughly $32/month for Skillshare access (which includes thousands of other courses), this 30-minute introduction provides solid value for beginners. You're essentially paying for a focused, no-fluff foundation in brand copywriting.
Writing for Brands delivers exactly what a Low Ticket course should, a clear, concise introduction to its subject without unnecessary padding. Brian Maehl's experience at Contently shines through in his practical approach. Is it comprehensive? No, and it shouldn't be at this price point. What it does brilliantly is give complete beginners the confidence and basic tools to start their journey in brand copywriting. We found no red flags, no misleading claims, just honest educational content. If you're looking for an affordable entry point into copywriting and already have (or are considering) a Skillshare subscription, this course makes for a smart first step. Just remember, you'll need to supplement it with practice and additional learning as you grow.
At roughly $32/month for Skillshare access (which includes thousands of other courses), this 30-minute introduction provides solid value for beginners. You're essentially paying for a focused, no-fluff foundation in brand copywriting.
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Writing for Brands by Brian Maehl is a compact, 30-minute course on Skillshare that introduces beginners to the fundamentals of brand copywriting and ...
Writing for Brands by Brian Maehl is a compact, 30-minute course on Skillshare that introduces beginners to the fundamentals of brand copywriting and ...
Writing for Brands by Brian Maehl is a compact, 30-minute course on Skillshare that introduces beginners to the fundamentals of brand copywriting and ...
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