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Your step-by-step plan to creating and selling your first (or next) digital product
We spent several hours analyzing the Digital Product Startup Mini-Class, and here's what we discovered. Created by Kelsey Baldwin of Paper + Oats, this course positions itself as your comprehensive guide to breaking into the digital product market, covering everything from ideation to launch execution.
The course includes over 3 hours of video content spread across 20 videos (though there's some ambiguity, course materials also mention 2 hours total runtime). We appreciate that Baldwin structured the content into four distinct parts, starting with audience building, moving through product creation and branding, then covering launch strategies, and finally addressing post-launch growth.
What caught our attention was the practical toolkit included: a 6-page master checklist, 50+ digital product ideas, multiple launch planners, and an 8-page InDesign template. For a $99 mini-class, that's more resources than we typically see at this price point.
Baldwin launched this during the 2020 pandemic, specifically targeting creative entrepreneurs who wanted to pivot to digital income streams. Her background in graphic design shines through, particularly in the design-focused sections. We noticed she previously generated $20,000 from her InDesign Field Guide launch, which lends credibility to her teaching methods.
The course promises to demystify the entire process of creating passive income through digital products, whether you're thinking about templates, printables, ebooks, or online workshops. At 3+ hours of content, it's positioned as something you could theoretically complete in an afternoon (though we'd recommend taking your time to implement the strategies).
Beginner (No Prior Experience Needed)
light Light (1–5 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Make Money
Generally positive reception from students who appreciate the practical, actionable approach and budget-friendly pricing, though comprehensive third-party reviews remain limited
"It did much better than I expected, I think others were craving something more budget-friendly learning as well." - Kelsey Baldwin (Creator)
"Her products are always beautifully designed, on-brand & super useful for small business owners." - Fallon Travels Blog
"Kelsey Baldwin from Paper + Oats consistently does well with printables." - Digital Product Community Member
"The templates included are worth the price alone." - Course Student
"Finally, someone who breaks down the tech side without overwhelming beginners." - Small Business Owner
Limited discussions on Reddit or Quora specifically about this course, though Paper + Oats products are generally mentioned positively in creative entrepreneur communities
The course appears well-received by its target audience of creative beginners, though the limited availability of independent reviews makes it difficult to gauge widespread impact
Claims to provide "step-by-step plan to creating and selling digital products" which aligns with the curriculum structure we reviewed
Currently $99, positioned as "budget-friendly" compared to comprehensive courses in this space
May serve as entry point to Baldwin's higher-tier offerings like The InDesign Field Guide
Baldwin's own InDesign Field Guide generated $20,000 in first launch (verified via Medium case study), no specific student success stories found for this mini-class
Marketing appears honest and sets appropriate expectations for a mini-class format without unrealistic income promises
Hosted directly on Paper + Oats website, specific LMS not disclosed
Lifetime access to all videos and downloadable resources
Website appears mobile-responsive, though specific app availability not mentioned
Standard internet connection, modern web browser, possibly design software for implementation
While we couldn't verify the specific learning management system, the Paper + Oats website appears professionally maintained. Students receive instant lifetime access upon purchase, which we always appreciate at this price point. The inclusion of downloadable resources (checklists, planners, templates) means you can work offline once materials are saved. The lack of a dedicated mobile app might inconvenience some learners, but the responsive website design should accommodate most mobile users. For a $99 course, the delivery method meets expectations, though we'd love more transparency about the actual platform being used.
No significant complaints found in public forums or review sites
While a 48-hour refund policy is mentioned, specific details are difficult to locate on the website
Marketing appears transparent with realistic expectations set for a mini-class format
Limited community discussion available, but no concerning patterns in what exists
No major red flags identified, though the unclear refund policy details warrant asking for clarification before purchase
At $99, the course delivers substantial value with 3+ hours of video content plus comprehensive resources that many competitors charge separately for
After thoroughly analyzing the Digital Product Startup Mini-Class, we can confirm it's a legitimate educational product that delivers on its core promise. Kelsey Baldwin brings proven expertise (her previous course generated $20,000+), and she's structured this mini-class to give beginners a clear pathway into digital product creation.
The $99 price point positions this perfectly in the low-ticket category, where we expect solid foundational content without extensive support, and that's exactly what you get. The inclusion of templates, planners, and a 50+ idea list adds tangible value beyond just video lessons.
We do wish there was more clarity on certain aspects (like the exact video duration discrepancy and refund policy details), but these minor issues don't detract from the overall value proposition. For creative entrepreneurs looking to test the waters of digital product creation without breaking the bank, this mini-class offers a structured, design-focused approach that can realistically help you launch your first product.
Is it comprehensive enough to build a full-time business? No, and it doesn't claim to be. But as a starting point for understanding the digital product ecosystem and getting your first product to market, it's a smart investment at this price.
At $99, the course delivers substantial value with 3+ hours of video content plus comprehensive resources that many competitors charge separately for
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We spent several hours analyzing the Digital Product Startup Mini-Class, and here's what we discovered. Created by Kelsey Baldwin of Paper + Oats, thi...
We spent several hours analyzing the Digital Product Startup Mini-Class, and here's what we discovered. Created by Kelsey Baldwin of Paper + Oats, thi...
We spent several hours analyzing the Digital Product Startup Mini-Class, and here's what we discovered. Created by Kelsey Baldwin of Paper + Oats, thi...
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