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Rigorous, step-by-step email marketing roadmap for business owners, practical but not revolutionary
We dove into List Builders Society by Amy Porterfield, and what we found was a comprehensive email marketing blueprint specifically designed for entrepreneurs starting from zero. The course takes you through a systematic approach to building your email list, complete with video lessons, worksheets, and what Amy calls her "tech library" tutorials.
Here's what caught our attention: this isn't just another generic email marketing course. Amy structures the content around her proven framework, taking students from identifying their ideal audience to setting up the entire technical infrastructure. The course includes live monthly Q&A sessions for an entire year (we appreciated this ongoing support element), plus a special bonus module on paid ads for those who pay in full.
The curriculum targets those with either no list or what Amy calls a "cold" list. You'll learn to craft lead magnets, set up opt-in forms, and create nurture sequences. With Amy's background as director of content development at Anthony Robbins Companies and over 15 years in online marketing, she brings serious credentials to the table. She's also the host of the "Online Marketing Made Easy" podcast and author of "Two Weeks Notice."
What makes this course stand out? The 60-day "Try It, Test It, Apply It" money-back guarantee gives you ample time to implement the strategies and see if they work for your business. That's significantly longer than the industry standard 14-30 day guarantees we typically see.
Beginner (No Prior Experience Needed)
light Light (1–5 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Learn A New Skill
Students praise Amy's thorough teaching style and appreciate the step-by-step clarity, though experienced marketers find the content too basic for the price point. The general consensus lands somewhere between "excellent for beginners" and "overpriced for what you get."
"Finally, someone made list building feel doable, no tech overwhelm!" – Course Graduate
"I liked the clarity but wish it had more advanced tactics." – Reddit User
"Worth the money for beginners, but not as life-changing as advertised." – Quora Reviewer
"Amy's videos are polished and she explains everything step-by-step." – YouTube Commenter
"Felt pricey once I realized I could find this info in a few good blog posts." – Facebook Group Member
Reddit discussions reveal solid trust in Amy Porterfield as a brand, but skepticism about the price-to-value ratio runs deep. We noticed positive comments primarily come from solopreneurs just starting out, while criticism tends to originate from those with prior digital marketing experience. Quora users echo similar sentiments, questioning whether the premium price justifies the foundational content.
A sound foundation for beginners who need structure and hand-holding, but seasoned marketers will find better value elsewhere.
Amy promises you'll build an email list that generates substantial leads and sales. Our analysis shows this holds true for students who implement the system, though results vary significantly based on existing audience and offer strength.
Consistent pricing at $497 with payment plan options. Occasional launch bonuses but no significant price fluctuations.
Reasonable but present. Expect recommendations for coaching, community upgrades, and affiliate products throughout your journey.
We found verified stories of beginners building their first 1,000+ subscriber lists. High six-figure case studies exist but typically involve students with other business assets or prior experience.
Claims align with reality for the target audience, though messaging can oversell speed of results for complete beginners.
Professional member portal with intuitive navigation and reliable access
Video lessons with downloadable worksheets, Q&A session replays available
Full mobile access, though desktop recommended for implementation work
Standard internet browser, broadband connection, basic software
Polished and professional delivery system matches the premium price point. User experience ranks among the best we've reviewed in this category.
No major controversies surface, though buyers consistently mention aggressive upselling and recurring tool recommendations throughout the course experience.
The 60-day money-back guarantee stands out positively. Clear terms and legitimate refund process based on available evidence.
Generally transparent about course contents, Amy's known for openness. However, reviewers note persistent promotion of affiliated products and occasional high-pressure sales tactics.
Very few complaints about being misled. Main frustration centers on additional costs when following tool recommendations.
Well above industry average for transparency and ethics, with only minor concerns about upselling practices.
At $497 with payment plans available, the course delivers solid value if you're starting from scratch and need hand-holding. The year of Q&A support alone differentiates it from cheaper alternatives. However, resourceful learners could piece together similar information from free resources with more effort.
List Builders Society delivers exactly what it promises: a comprehensive system for building an email list from zero. We found the course legitimate, well-structured, and backed by Amy's proven expertise. The 60-day guarantee removes most risk, and the ongoing support justifies much of the premium pricing. That said, it's specifically designed for beginners who value structure and support over cost savings. If you're experienced in digital marketing or comfortable learning from scattered free resources, you'll find this overpriced. For its target audience, scared solopreneurs who need confidence and clarity, it's one of the better investments available.
At $497 with payment plans available, the course delivers solid value if you're starting from scratch and need hand-holding. The year of Q&A support alone differentiates it from cheaper alternatives. However, resourceful learners could piece together similar information from free resources with more effort.
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