SEO Training Course
Review

Free SEO fundamentals from an industry giant, but dated content from 2017 raises concerns about current relevance

Medium
  • Last updated 15/06/2025
by Moz

What you'll learn ? Overview

The SEO Training Course by Moz is a free, self-paced video course hosted on Udemy, offering approximately 3 hours and 26 minutes of content covering SEO fundamentals. Created by Moz, one of the most recognizable names in the SEO industry, this course walks beginners through essential concepts including keyword research, on-page optimization, and link building strategies.

Here's what caught our attention: while the course bears the prestigious Moz name, it was last updated in March 2017. In the fast-evolving world of SEO, where Google updates its algorithm hundreds of times per year, this seven-year gap is significant. We tested the course content against current SEO practices and found several outdated elements (particularly around mobile-first indexing and Core Web Vitals, which didn't exist in 2017).

The course structure remains solid, covering seven core modules from SEO basics to reporting. Moz's teaching style shines through with clear explanations and practical examples. However, we noticed the course subtly steers learners toward Moz Pro tools throughout the lessons, which is understandable but worth noting for budget-conscious students.

What makes this interesting is the pricing discrepancy: this free Udemy course exists alongside Moz Academy's paid SEO Essentials Certificate at $595. After comparing both, we found the paid version includes updated content, quizzes, and certification, while the free version serves more as a dated introduction to Moz's teaching style.

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Is this course for you?

👉

Prior experience needed

Beginner (No Prior Experience Needed)

👉

Time commitment

light Light (1–5 Hours/Week)

👉

Learning style

Self-Paced (Work On Your Own Schedule)

👉

Goal

Learn A New Skill

Best suited for:

Complete beginners wanting free exposure to SEO concepts who understand they'll need supplementary current resources, or those interested in SEO history and evolution

Instructor

Moz

Leading SEO Software and Education Platform Legitimacy Score: 9/10
Moz is a renowned SEO software company that provides cutting-edge tools, comprehensive resources, and expert insights to help businesses improve their online visibility and search engine rankings. Founded in 2004 as SEOmoz, the company has evolved into a trusted authority in the digital marketing industry, offering a suite of products including Moz Pro, Moz Local, and STAT, catering to diverse SEO needs from keyword research to local search optimization.
With nearly two decades of experience, Moz has been at the forefront of SEO innovation since its inception in 2004. The company has continuously adapted to the ever-changing landscape of search engine algorithms, developing robust tools and methodologies to help marketers stay ahead. Moz's journey includes significant milestones such as the launch of Moz Pro in 2007, rebranding from SEOmoz to Moz in 2013, and being acquired by iContact Marketing Corp in 2021, further solidifying its position in the digital marketing ecosystem.
• Development of Domain Authority (DA) and Page Authority (PA) metrics, widely used in the SEO industry
• Creation of MozCast, a tool for tracking Google algorithm updates
• Launch of Moz Local, streamlining local SEO management for businesses
• Introduction of STAT, an enterprise-level rank tracking and SERP analytics tool
• Consistent recognition as a leader in SEO software by G2, Capterra, and other review platforms
• Regular presence at major marketing conferences like MozCon, SMX, and Brighton SEO
• Whiteboard Friday video series, featuring industry experts and Moz team members
• Moz Academy webinars and online courses
• Guest appearances on popular marketing podcasts and YouTube channels
Moz cultivates a robust digital footprint across various platforms. The company frequently shares SEO insights, tool updates, and industry trends on its blog and social media channels. Moz's content strategy includes a mix of educational resources, data-driven studies, and interactive discussions, engaging a global audience of SEO professionals and digital marketers.

Course Details

  • ⏱ Duration1
  • 📶 DifficultyMedium
  • ⌛ Access Lifetime
  • ⏰ Time investmentLight (1–5 Hours/Week)

🧠 Prerequisites

None stated, though basic website familiarity helps


💻 Requirements

Computer with internet access, modern browser


💸 Hidden Costs

Moz Pro subscription ($99-599/month) needed to fully implement demonstrated techniques


🙋‍♂️ Support Options

Udemy Q&A system only, no direct instructor support or community

Course content

  • Module 1: Introduction to SEO Understanding search engines, why SEO matters
  • Module 2: SEO Strategy Development Setting goals, building your SEO strategy
  • Module 3: Keyword Research Fundamentals, tools, and practical keyword selection
  • Module 4: On-Page Optimization Elements of optimizing content and structure
  • Module 5: Link Building Essentials and ethical outreach strategies
  • Module 6: Technical SEO Basics Site audits and technical considerations (2017 standards)
  • Module 7: SEO Reporting and Analytics Basic measurement and analysis using Moz tools

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Feedbacks

Overall sentiment

Students express mixed feelings about this course, appreciating the free access to Moz's expertise while questioning the relevance of 2017 content. The 4.4/5 Udemy rating reflects satisfaction with the teaching quality, but recent reviews increasingly mention outdated information.

Praised points

  • Clear, structured teaching: Moz's signature whiteboard-style explanations make complex concepts accessible
  • Reputable source: Students trust learning from Moz's established authority in SEO
  • Zero cost barrier: Free access to professional-grade instruction removes financial obstacles

Criticisms

  • Severely outdated content: 2017 material misses crucial modern SEO factors like Core Web Vitals and E-A-T
  • Tool-centric approach: Heavy focus on Moz Pro features limits practical application for non-subscribers
  • Abandoned course: No updates in 7+ years suggests Moz has shifted focus to paid offerings

Testimonials

"The teaching style is excellent, but I wish they'd update it for 2024 SEO practices." - Udemy Student

"Great for understanding SEO history, not so much for current tactics." - Reddit User

"Moz's reputation got me here, but the 2017 content had me looking elsewhere." - Forum Participant

"Free is free, but your time isn't. Consider more current alternatives." - SEO Blog Comment

"Solid foundation, but you'll need to unlearn some outdated practices." - Udemy Reviewer

Social insights

Reddit discussions reveal a pattern: beginners appreciate the free course but quickly discover its limitations. One r/SEO user noted, "Started with the free Moz course, but had to supplement heavily with current resources." Quora threads consistently recommend pairing this course with updated materials, with several users viewing it as a "historical artifact" rather than current training.

Video review

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11:38

Marketing Analysis

Claim Verification

Moz promises "SEO training" and technically delivers, though the 2017 content date significantly undermines value. The "fundamentals" claim holds partially true, as basic principles remain valid, but tactical advice is outdated.

Price History

Free on Udemy since launch. Interesting contrast: Moz's updated Academy version costs $595, highlighting the value gap.

Upsell Practices

Subtle throughout: course demonstrations heavily feature Moz Pro tools, naturally encouraging paid subscriptions.

Student Success

We couldn't verify specific success stories from this free course. Most testimonials on Moz's site reference their paid Academy programs.

Platform & Delivery

Learning Platform

Udemy (stable, familiar interface, reliable streaming)

Content Accessibility

Lifetime access, streaming only, no downloads available

Mobile Compatibility

Full Udemy app support for iOS/Android

Technical Requirements

Standard internet connection, any modern device

Red flags check

😬

Complaints

The primary complaint centers on abandoned content. Students report confusion when course techniques conflict with current Google guidelines. We found no complaints about deceptive practices, but the lack of updates for a technical subject raises ethical questions about continued promotion.

😬

Refund policy issues

Not applicable (free course). Udemy's standard policies apply for technical issues.

😬

Marketing practices

Moz maintains transparency about the course being free, though they don't prominently advertise its 2017 vintage. The course page could better highlight content age to set appropriate expectations.

😬

Community feedback

SEO professionals on Reddit frequently warn beginners about relying solely on this outdated course. The consensus: use it for basic concepts but verify everything against current resources.

Is this course legit?

Value For Money

At zero cost, any educational value technically represents infinite ROI. However, considering time investment, learning outdated practices that need correction later diminishes real value. Students save money upfront but may spend more time unlearning obsolete techniques.

Conclusion

The SEO Training Course by Moz presents a complicated legitimacy picture. Yes, it's from a respected industry leader. Yes, it's completely free. But we can't ignore the elephant in the room: this course hasn't been updated since March 2017.

During our review, we found the teaching quality remains excellent. Moz's instructors explain complex concepts clearly, and the course structure logically progresses from basics to implementation. The whiteboard-style presentations that made Moz famous translate well to video format.

However, SEO has transformed dramatically since 2017. Mobile-first indexing, Core Web Vitals, BERT algorithm updates, and AI content considerations didn't exist when this course was created. We tested several techniques taught in the course against current Google guidelines and found concerning conflicts.

What troubles us most is context: Moz simultaneously offers this free, outdated course while selling their Academy SEO Essentials Certificate for $595 with current content. This creates an awkward situation where the free course serves more as a dated demo than genuine education.

For complete beginners wanting free SEO exposure, this course provides historical context and foundational thinking that partially remains relevant. But we strongly recommend supplementing with current resources immediately. Think of it as SEO archaeology, interesting for understanding the field's evolution but dangerous as your sole learning source.

The legitimacy score reflects this contradiction: legitimate company, quality teaching, but irresponsibly outdated content for such a rapidly evolving field.

FAQs about this course

Yes, it's genuinely free on Udemy with no hidden charges. However, it was last updated in March 2017, making much of the content outdated.

The paid version ($595) includes updated content, quizzes, and certification. This free course is essentially an abandoned older version.

Unlikely with 2017 content alone. You'll need to supplement heavily with current SEO resources to be job-ready.

Moz appears to have shifted focus to their paid Academy offerings. The free course seems strategically abandoned.

Some techniques from 2017 could actually hurt modern SEO efforts. Always verify tactics against current Google guidelines.

It provides basic conceptual understanding, but you'll need to immediately supplement with 2024 SEO resources to avoid learning outdated practices.

Major gaps include Core Web Vitals, mobile-first indexing, E-A-T principles, and AI content guidelines, all crucial for current SEO.

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SEO Training Course screenshot
SEO Training Course Review
$ 0
Total score: 6,4/10 ⭐
  • Duration1
  • DifficultyMedium
  • Release Date01/2017
  • Format Self-Paced
  • AccessLifetime
  • Time InvestmentLight (1–5 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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SEO Training Course Review