We dove into Yoast's Technical SEO course expecting another generic SEO training, but what we found was surprisingly practical. The course zeroes in on two critical concepts that most website owners mess up: crawlability and indexability. Think of it this way, if Google can't find your pages (crawlability) or doesn't want to show them (indexability), your content might as well not exist.
The training consists of approximately 2 hours of video content, broken into digestible chunks that won't overwhelm beginners. We appreciated how they structured the material, you're not drowning in technical jargon from minute one. Instead, they build your knowledge systematically, starting with why search engines need to crawl your site, then moving into the practical stuff like XML sitemaps and robots.txt files.
What caught our attention was the hands-on approach. Rather than just explaining concepts, the course shows you exactly how to check if Google can properly access your content using Google Search Console. They even cover how to intentionally block certain pages from search engines (we've seen too many sites accidentally blocking important pages, so this is crucial knowledge).
The course comes bundled with the Yoast SEO Premium subscription at $99/year, which means you're getting access to their entire academy library, not just this single course. For context, that's the price of a decent dinner for two, but instead you're investing in skills that could significantly impact your website's visibility.
We noticed the course is particularly WordPress-focused (no surprise there, given Yoast's roots), but the principles apply universally. Whether you're running an e-commerce store, a blog, or a corporate website, understanding how search engines interact with your site is non-negotiable in 2024.
Beginner (No Prior Experience Needed)
light Light (1–5 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Learn A New Skill
Users generally appreciate the practical, no-nonsense approach to technical SEO education, though experiences vary based on prior knowledge level
"Yoast has helped me by making it incredibly easy to optimize all my on-page elements." - Yoast Academy Student
"Our organic traffic is four times that of our paid ads which tells me my annual subscription is money VERY well spent!" - Peter Poulos, Business Owner
"Yoast's courses are good, but they are not designed specifically for bloggers." - Productive Blogging Review
"The courses are designed to provide practical skills with real-life best practices." - Dreamgrow Review
"We needed help with our SEO, so we selected Yoast for our WP website almost 8 years ago and we haven't looked back!" - Laser Clinician
Reddit discussions reveal mixed opinions, beginners love the structured approach while advanced users find it too basic. Quora threads often recommend it as a starting point but suggest supplementing with more advanced resources for comprehensive knowledge
People find genuine value in the course, especially beginners who need structured learning, though advanced practitioners might want more depth
The promise to teach "the nitty-gritty of SEO" holds up, the course delivers practical technical knowledge as advertised
The $99/year subscription has remained stable, with occasional promotional discounts during Black Friday
Clean upsell path from free plugin to premium, no aggressive tactics or hidden surprises
Peter Poulos reports 4x organic traffic compared to paid ads after implementing Yoast teachings, multiple testimonials cite improved search visibility
Refreshingly honest marketing that focuses on education rather than get-rich-quick promises
Yoast's proprietary platform integrates smoothly with their main website, clean interface without unnecessary complexity
Stream videos while subscription is active, PDF materials downloadable for offline reference
Fully responsive design works well on tablets and smartphones, though we prefer desktop for hands-on practice
Standard broadband internet, modern web browser, no special software needed
We tested the platform across devices and found it reliable and user-friendly. Video quality is crisp, the interface doesn't get in your way, and content loads quickly. For a Low Ticket course, the technical delivery exceeds expectations. No fancy bells and whistles, just solid functionality that lets you focus on learning.
No major complaints about course content quality, though some users wished for clearer communication about what's included in the subscription versus individual course purchases
The official website doesn't prominently display refund policy details for the course, which could be clearer
Transparent pricing and clear descriptions of what's included, no misleading income claims or unrealistic promises
Generally positive with no reports of scams or deceptive practices, established company with 8+ years of reputation
This is a legitimate course from an established SEO company with minimal concerns, though clearer refund policy information would be helpful
At $99/year for access to all Yoast Academy courses (not just this one), we're looking at exceptional value in the Low Ticket category. You're essentially paying $8.25/month for ongoing SEO education
After thorough analysis, we can confirm this is a legitimate, professionally-produced course from an established player in the SEO space. Yoast has been around since 2010, and their WordPress plugin is used by millions. The Technical SEO course delivers exactly what it promises: a clear, practical introduction to crawlability and indexability. Is it going to turn you into a technical SEO expert overnight? No. But it will give you the foundational knowledge to ensure search engines can properly access your content, and that's worth far more than $99. The course shines brightest for beginners and WordPress users, though even intermediate users will likely pick up useful tips. The lack of income promises or overnight success claims is refreshing, this is honest education at a fair price. Our only real gripe is the missing refund policy details on the course page, but with Yoast's established reputation, the risk is minimal. If you're serious about understanding how search engines interact with your website, this course provides solid, actionable knowledge at a price point that won't break the bank.
At $99/year for access to all Yoast Academy courses (not just this one), we're looking at exceptional value in the Low Ticket category. You're essentially paying $8.25/month for ongoing SEO education
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