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A comprehensive affiliate marketing and SEO course for building, ranking, and potentially flipping profitable websites
We spent considerable time analyzing The Affiliate Lab, and here's what we discovered. Created by Matt Diggity, a recognized SEO expert and entrepreneur, this course promises to teach you how to build, rank, monetize, and flip affiliate websites. The program includes over 210 video lessons totaling more than 45 hours of training content.
What caught our attention was the course's comprehensive approach. It covers everything from niche selection and keyword research to advanced link-building strategies and website flipping. The curriculum doesn't shy away from controversial topics either, we found modules discussing PBNs (Private Blog Networks) and grey-hat SEO techniques, though they're presented as options rather than requirements.
The course structure includes a main curriculum plus an extensive "Bonus Vault" featuring specialized masterclasses. These bonuses include The Beginner's Lab (for newcomers), AI Content Generation Playbook, Topical Authority Masterclass, and Website Flipping Masterclass, among others. We appreciated that Matt continuously updates the content to reflect changes in Google's algorithm and SEO best practices.
One interesting aspect we noticed is the active Facebook mastermind community with over 3,800 members. This private group serves as the primary support channel where students network, share insights, and get help from both peers and Matt's team. While the course has been running since 2017, it remains actively maintained and available for purchase as of June 2025 (contrary to some outdated information suggesting otherwise).
Intermediate (Some Foundational Knowledge Recommended)
Self-Paced (Work On Your Own Schedule)
Make Money
After analyzing numerous reviews and community discussions, we found The Affiliate Lab enjoys overwhelmingly positive feedback. Students consistently praise its depth and actionable strategies, though some express concerns about the price point and refund policy ambiguity.
"Everything you need to know so that you can establish and run (and flip if you like) your own affiliate sites, is given to you in this course. Nothing is held back." - thedoublethink.com user
"I see true value every time I interact with it." - affiliatelab.review user
"The course follows a holistic approach and shares advanced modules to learn from, which is important for a beginner" - Independent reviewer
"Based on proven data, you can grow with confidence and peace of mind" - Dreamgrow user
"The private mastermind group is where the real magic happens, with members meeting up regularly around the world." - Verified student
Reddit discussions in r/SEO and r/juststart generally reflect positive experiences. Users frequently compare it favorably to other high-ticket SEO courses, particularly praising Matt's transparency about grey-hat techniques. The community appreciates his data-driven approach and willingness to share both successes and failures.
The Affiliate Lab delivers substantial value for serious students willing to invest both money and time. While production quality and beginner-friendliness could improve, the comprehensive content and active community justify its reputation as a top-tier affiliate marketing course.
The tagline "The Last Affiliate Marketing Course You'll Ever Need" is bold but not entirely unrealistic given the comprehensive coverage and continuous updates. Income claims are carefully avoided, focusing instead on teaching proven strategies.
The course has maintained its $997 price point consistently since launch, with occasional promotional discounts during Black Friday or special events.
No aggressive upselling within the course. Matt's other businesses (Surfer SEO, Diggity Links) are mentioned as complementary tools but remain separate purchases.
While specific income data isn't published, the active Facebook group regularly features student wins and progress updates. Success stories appear genuine but results clearly vary based on individual effort and market conditions.
The marketing strikes a balance between confidence and transparency. Claims focus on course comprehensiveness rather than income promises. The stable pricing and lack of aggressive upsells suggest a sustainable business model focused on delivering value.
Professional course platform (likely Kajabi or Teachable) with intuitive navigation and reliable performance
Streamable videos, downloadable SOPs, templates, and checklists. Lifetime access includes all future updates.
Platform is mobile-responsive for tablets and smartphones, though desktop recommended for implementation work
Standard high-speed internet, modern web browser, no special software required beyond SEO tools for implementation
The delivery system meets expectations for a high-ticket course. We found the platform stable and user-friendly, with good organization of the extensive content library. The combination of video lessons, written resources, and templates provides multiple learning formats. Lifetime access with updates adds significant value, especially given how quickly SEO evolves. The lack of a dedicated mobile app might disappoint some, but the responsive design works adequately on mobile devices.
Our investigation revealed minimal serious complaints. The most common concern involves confusion about the refund policy, with the sales page showing a 30-day guarantee while disclaimers state "all sales are final." Some beginners also report feeling overwhelmed by the course scope.
This is the primary red flag we identified. The refund policy shows inconsistency between marketing materials and legal disclaimers. Prospective students should definitely contact support for clarification before purchasing.
Marketing appears transparent and data-driven. Claims like "The Last Affiliate Marketing Course You'll Ever Need" are bold but align with the comprehensive curriculum. We found no evidence of misleading income guarantees or aggressive upselling.
The Facebook community receives consistent praise for being helpful and active. Matt Diggity and his team participate regularly, which adds credibility. No significant community-related concerns emerged during our research.
The refund policy confusion represents the main concern for a $997 investment. While the course content and community appear legitimate, this inconsistency requires resolution. We recommend getting written confirmation about refund terms before purchasing.
At $997, The Affiliate Lab sits firmly in the high-ticket category. For this investment, you're getting over 45 hours of training, continuous updates, comprehensive resources, and access to an active community. When compared to hiring an SEO consultant or agency, the knowledge transfer represents solid value for committed students.
After thorough analysis, we can confirm The Affiliate Lab is a legitimate, high-quality course that delivers on most of its promises. With an overall score of 8.3/10, it ranks among the top affiliate marketing courses available. Matt Diggity's expertise and transparency shine through the comprehensive curriculum, which covers everything from basic setup to advanced strategies like site flipping. The active community of 3,800+ members provides ongoing support beyond the course materials. The main concerns involve the confusing refund policy (which needs clarification) and the potentially overwhelming scope for complete beginners. Additional costs for tools and services can also surprise budget-conscious students. However, for those serious about building a sustainable affiliate marketing business and willing to invest both time and money, The Affiliate Lab provides exceptional value. The course's longevity (running since 2017 with continuous updates) and Matt's ongoing involvement demonstrate commitment to student success. We recommend it for intermediate marketers or motivated beginners ready to commit to the journey.
At $997, The Affiliate Lab sits firmly in the high-ticket category. For this investment, you're getting over 45 hours of training, continuous updates, comprehensive resources, and access to an active community. When compared to hiring an SEO consultant or agency, the knowledge transfer represents solid value for committed students.
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We spent considerable time analyzing The Affiliate Lab, and here's what we discovered. Created by Matt Diggity, a recognized SEO expert and entreprene...
We spent considerable time analyzing The Affiliate Lab, and here's what we discovered. Created by Matt Diggity, a recognized SEO expert and entreprene...
We spent considerable time analyzing The Affiliate Lab, and here's what we discovered. Created by Matt Diggity, a recognized SEO expert and entreprene...
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