The Affiliate Lab
Review

Get a proven, test-backed blueprint for ranking, monetizing and flipping high-competition affiliate websites.

Medium
  • Last updated 01/01/2025
by Matt Diggity

What you'll learn ? Overview

The Affiliate Lab is a comprehensive, continually updated affiliate marketing and SEO course designed by Matt Diggity, a veteran in the SEO and affiliate marketing world. The course is structured around a step-by-step blueprint that walks users through selecting profitable niches, building and optimizing affiliate sites, driving organic traffic through advanced SEO techniques, and ultimately flipping those sites for profit.

The curriculum combines video lessons, checklists, downloadable SOPs, and access to a private mastermind group. Targeted at both beginners and intermediate marketers, it covers everything from foundational concepts to cutting-edge strategies, ensuring students are equipped to build sustainable, high-earning online businesses in a constantly evolving digital landscape.

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Is this course for you?

👉

Prior experience needed

Beginner (No Prior Experience Needed)

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Time commitment

moderate Moderate (5–10 Hours/Week)

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Goal

Make Money

Best suited for:

Ideal for beginners and intermediate marketers seeking practical, up-to-date SEO and affiliate marketing skills. Also suits professionals aiming to diversify income or flip websites for profit.

Instructor

Matt Diggity

Affiliate SEO Legitimacy Score: 9/10
Matt Diggity is a renowned SEO expert, digital nomad, and entrepreneur. With a background in electrical engineering, he transitioned to SEO in 2009 and has since become a leading figure in the industry. Diggity is known for his data-driven approach to SEO, conducting extensive tests to develop and refine strategies. He has founded multiple successful businesses, including Diggity Marketing, The Search Initiative, and Authority Builders. His expertise spans affiliate marketing, link building, and website flipping.
Diggity's career in SEO began in 2009 when he left his job in Silicon Valley to pursue digital marketing. He quickly gained traction in affiliate marketing, developing innovative SEO techniques. In 2012, he co-founded Diggity Links, a high-quality PBN service. He later established The Search Initiative and LeadSpring LLC, expanding his influence in the SEO industry. Diggity is also the founder of the annual Chiang Mai SEO Conference, which attracts over 900 attendees worldwide.
• Featured in Search Engine Journal and The New York Post
• Listed in Ahrefs' 'Top SEO Blogs to Follow'
• Founder of the Chiang Mai SEO Conference
• Creator of The Affiliate Lab, a highly regarded SEO course
• Developed Keyword Dog, an AI-powered keyword research tool
• Author of the bestselling book 'The Art of SEO', now in its 4th edition
• Keynote speaker at numerous SEO conferences worldwide
• Regular guest on popular digital marketing podcasts
• Hosted '13 Millionaire Advice of the World's Top SEOs' video series
• Presenter at the Chiang Mai SEO Conference
• Featured speaker at various online SEO summits and webinars
Matt Diggity maintains an active digital footprint, regularly sharing SEO insights across various platforms. He frequently posts on his blog, YouTube channel, and social media accounts, covering topics ranging from technical SEO to affiliate marketing strategies.

Course Details

  • ⏱ Duration60
  • 📶 DifficultyMedium
  • ⌛ Access Lifetime
  • ⏰ Time investmentModerate (5–10 Hours/Week)
  • 🧠 PrerequisitesNone stated. Basic computer literacy and a willingness to learn recommended.
  • 💻 RequirementsLaptop or desktop, stable WiFi, optional: microphone/camera for mastermind participation.
  • 💸 Hidden CostsDomain registration and hosting (~$50–$150/year). Optional SEO tools can range from $0 to $100+/month.
  • 🙋‍♂️ Support OptionsPrivate Facebook group, email support, downloadable checklists, regular Q&A via mastermind.

Course content

  • Module 1: Introduction & Course Orientation
  • Module 2: Niche Selection (Niche vs Authority Sites, Niche Grading Tool, Non-Amazon Affiliate Programs)
  • Module 3: Onsite SEO (Keyword Research, Content Optimization, Internal Linking)
  • Module 4: Offsite SEO (Link Building, Outreach, Anchor Text Strategies)
  • Module 5: Technical Audits (Site Speed, Penalty Recovery, Technical Fixes)
  • Module 6: The Kitchen Sink (Advanced Tactics, Latest Google Updates)
  • Module 7: The Medic Buster (E-A-T, YMYL Strategies)
  • Module 8: Authority Site Module (Scaling, Authority Building)
  • Module 9: Flipping Masterclass (Valuation, Sale Process)
  • Bonuses: CRO Masterclass, Featured Snippets, Outreach Masterclass, Website Recovery Kit, SEO Testing Crash Course, Topical Authority, AI Content Playbook, etc.

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Feedbacks

Overall sentiment

Extremely positive, with consistent praise for depth, actionable strategies, and ongoing updates. Most reviewers and students highlight the course’s test-backed approach and the active community as standout features.

Praised points

Thorough, actionable content and a science-based approach dominate the praise.
  • Constantly updated for Google changes
  • Vibrant, helpful community
  • Comprehensive—covers everything from niche selection to flipping

Criticisms

Price point is occasionally cited as a barrier, and some users mention the content can feel overwhelming for absolute beginners.
  • No refund after 30 days
  • Large volume of material can be daunting

Testimonials

"Traffic jumped to 4 million after implementing Lab strategies."
"I’ve seen a 240% increase in traffic and 400% increase in earnings."
"The most detailed, actionable SEO course I’ve ever taken."
"Matt’s test-backed methods make all the difference."
"I thought I knew SEO until I joined—this is next-level stuff."

Social insights

Reddit and Quora users generally agree that The Affiliate Lab delivers on its promises, especially for those serious about building long-term affiliate businesses. There’s frequent discussion about the value of the private mastermind group and the ongoing updates. Skepticism about SEO courses in general pops up, but Matt Diggity’s reputation for transparency and results is often cited as a reason people choose this course over competitors.

Video review

Marketing Analysis

Claim Verification

Promises a test-backed, up-to-date blueprint for ranking, earning, and flipping affiliate sites. User testimonials and independent reviews confirm these outcomes for committed students.

Price History

Historically $997, with occasional discounts (e.g., $200 off). No significant price hikes.

Upsell Practices

No major upsells reported. All main content and bonuses included in the one-time fee.

Student Success

Multiple verified case studies: students report increases in organic traffic, affiliate income, and successful site sales (sources: FatStacksBlog, Kristian Larsen, TheDoubleThink).

Platform & Delivery

Learning Platform

Teachable; praised for reliability and smooth user experience.

Content Accessibility

Lifetime access, downloadable resources, video replays available.

Mobile Compatibility

Fully accessible on mobile and tablet devices.

Technical Requirements

Stable internet, laptop or desktop recommended for best experience.

Red flags check

😬

Complaints

No significant complaints or disputes found. Most negative feedback is about the price or information overload.

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Refund policy issues

Clear 30-day money-back guarantee. No reports of issues with refunds within this period.

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Marketing practices

Transparent. No misleading claims; emphasis is on proven, test-backed strategies.

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Community feedback

Community feedback is overwhelmingly positive, with no notable concerns about scams or misinformation.

Is this course legit?

Value For Money

High value for the price, especially given the ongoing updates and included bonuses. Most students report strong ROI.

Conclusion

The Affiliate Lab stands out for its actionable, proven content and community support. We recommend it for those serious about building or scaling affiliate sites.

FAQs about this course

Yes, there is a 30-day money-back guarantee if you are not satisfied.

Content is updated regularly to reflect the latest SEO trends and Google algorithm changes.

You need a domain, hosting, and optionally, SEO tools like Ahrefs or SEMrush.

Yes, you get lifetime access to all materials and future updates.

Yes, membership includes access to a private Facebook mastermind group.

Yes, it is structured to take you from beginner to advanced, with step-by-step guidance.

No major upsells; all core content and bonuses are included in the one-time price.

Many students report noticeable progress in 3–6 months, depending on effort and niche.

Yes, there is a dedicated module on website flipping, including valuation and sale strategies.

Support is available via the mastermind group and email; regular Q&A sessions are held.
thumbnail Images
$ 997
Total score: 9,0/10 ⭐
  • Duration60
  • DifficultyMedium
  • Release Date01/01/2017
  • Format Self-Paced or Mastermind
  • AccessLifetime
  • Time InvestmentModerate (5–10 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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Our Methodology

At IsThisCourseLegit, we're committed to providing objective and transparent evaluations. Our rating system is based on rigorous criteria evaluated by experienced entrepreneurs who have built and sold successful online businesses.

Our Rating System

Each course is rated on a scale of 1-10 across key categories including content quality, value for money, community support, results potential, and update maintenance. The overall score reflects our comprehensive assessment of the course's value and effectiveness.

Our Process

For each review, we purchase the course, go through the content, test the strategies, and consult other reviews to get a complete perspective. Our evaluations are regularly updated to reflect changes in content or market conditions.

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How We Ensure Quality

Thorough Testing:

We implement strategies from the courses to validate their effectiveness.

Long-term Monitoring:

We track course updates and community development over time.

The Affiliate Lab Review