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  • Danny Postma's SEO Blueprint

Danny Postma's SEO Blueprint
Review

Master SEO with Danny Postma for Unrivaled Digital Success

Medium
  • Last updated 01/01/2025
by Danny Postma

What you'll learn ? Overview

SEO Blueprint by Danny Postma is a hands-on, actionable online course designed to demystify the world of search engine optimization. With over 60 bite-sized video lessons spanning just under three hours, the course walks learners through the complete SEO process—from niche and keyword discovery to advanced on-page optimization, technical SEO, content strategy, and link building.

Targeted at founders, indie hackers, marketers, freelancers, and small business owners, the course aims to give you the tools and templates Danny used to rank 20+ of his own websites. Whether you’re starting from scratch or want to improve an existing site’s rankings, the curriculum is built to provide step-by-step guidance, real-world case studies, and a repeatable blueprint for scaling organic traffic and building passive income streams.

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Is this course for you?

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Prior experience needed

Beginner (No Prior Experience Needed)

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Time commitment

light Light (1–5 Hours/Week)

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Learning style

Self-Paced (Work On Your Own Schedule)

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Goal

Make Money

Best suited for:

Ideal for founders, solopreneurs, marketers, freelancers, and small business owners seeking to quickly upskill and drive real results without fluff.

Instructor

Danny Postma

Founder of HeadshotPro, serial SaaS launcher from The Netherlands. Legitimacy Score: 9/10
Danny Postma is a Dutch entrepreneur, developer, and AI innovator renowned for his successful indie hacking ventures. He has expertise in artificial intelligence, machine learning, and search engine optimization, which he leverages to create popular web applications. Postma's journey from SEO specialist to AI product creator has made him a prominent figure in the tech startup world, inspiring many aspiring indie hackers globally.
Postma began his career as a product manager at DOE Groningen in 2013 and worked as a conversion rate optimization specialist at Custom Website. At 25, he taught himself coding, which combined with his SEO knowledge, set the stage for his success in AI product development. In 2020, he launched Headlime, an AI headline generator, which he sold for a seven-figure sum within its first year. He then founded Deep Agency, an AI modeling agency, and later launched HairstyleAI and HeadshotPro, his current flagship product.
Postma's most significant achievement was selling Headlime for over $1 million within 8 months of its launch. HeadshotPro, his AI-based web application that converts regular photos into professional headshots, has emerged as a leading solution in the AI portrait photography space. His products have gained substantial traction, with HeadshotPro reportedly generating over $300,000 in revenue within its first year. Postma's innovative approach has led to his products being widely copied, spawning an entire category of AI headshot generators.
Danny Postma has been featured on several podcasts and YouTube channels discussing his entrepreneurial journey and insights into AI and SEO. Notable appearances include the Indie Hackers podcast and the Yo! Podcast, where he shared his experiences building and selling Headlime, as well as his strategies for HeadshotPro. He has also been interviewed for various online publications, sharing his expertise on AI innovation and indie hacking.
Danny maintains an active online presence, particularly on X (formerly Twitter), where he regularly shares updates and engages with his audience. His consistent activity has fostered a community of over 141,000 followers. 

Course Details

  • ⏱ Duration3
  • 📶 DifficultyMedium
  • ⌛ Access Lifetime
  • ⏰ Time investmentLight (1–5 Hours/Week)
  • 🧠 PrerequisitesNo prior SEO experience required. Basic website or WordPress knowledge helpful.
  • 💻 RequirementsLaptop or desktop, internet connection.
  • 💸 Hidden CostsPotential costs for hosting, domain, or SEO tools (optional).
  • 🙋‍♂️ Support OptionsAccess to a private student community. No live Q&A or 1:1 coaching.

Course content

  • Module 1: Introduction to SEO & Mindset
  • Module 2: Niche & Keyword Discovery
  • Module 3: Content Planning & Creation
  • Module 4: On-Page SEO Fundamentals
  • Module 5: Technical SEO (Site Structure, Speed, Indexing)
  • Module 6: Link Building & Outreach
  • Module 7: Analytics & Tracking (Google Analytics, Search Console)
  • Module 8: Scaling & Automation (Programmatic SEO)

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Feedbacks

Overall sentiment

The general consensus is positive, with most reviewers appreciating the course’s practical, no-fluff approach and Danny’s real-world experience.

Praised points

Actionable Content: Users love the practical templates and clear steps.
Conciseness: The course is praised for being direct and to-the-point, avoiding filler.
  • Great for beginners and intermediates
  • Real examples from Danny’s businesses

Criticisms

Depth: Some advanced SEOs find the course a bit basic.
Community: Limited interactivity or ongoing support.
  • No live coaching or group calls

Testimonials

"Danny breaks SEO down into simple, actionable steps."
"I ranked my site for competitive keywords within months."
"No fluff—just what works right now."
"Great value for the price—learned more here than from $500 courses."
"Danny’s real-world examples make all the difference."

Social insights

Discussions on Indie Hackers and Reddit highlight Danny’s credibility due to his success with projects like HeadshotPro. Many users note quick ROI from implementing the tactics, but a few question whether the strategies are novel for experienced SEOs. The focus on programmatic SEO and niche validation gets high marks.

Video review

Marketing Analysis

Claim Verification

The course promises a proven, step-by-step SEO system that works in 2025 and has been used to rank 20+ of Danny’s own sites. Reviews and user case studies back up these claims for beginners and intermediates.

Price History

Standard price appears to be $89; occasional discounts reported as low as $25 on third-party sites.

Upsell Practices

No aggressive upsells. No tiers or bundles found.

Student Success

Over 4,600 students enrolled. Indie Hackers threads and YouTube reviews show students achieving improved rankings and organic traffic within months.

Platform & Delivery

Learning Platform

DannyPostma.com (custom platform). User experience is simple, direct, and reliable.

Content Accessibility

Full lifetime access to all video modules. Downloadable templates and checklists.

Mobile Compatibility

Usable on mobile browsers, though best on desktop for worksheets.

Technical Requirements

Basic internet connection, modern browser.

Red flags check

😬

Complaints

No significant complaints or disputes are documented. Some minor feedback about depth for advanced users.

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Refund policy issues

N/A

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Marketing practices

Transparent—course promises are clear and matched by content.

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Community feedback

Generally positive, with some requests for more advanced modules or live interaction.

Is this course legit?

Value For Money

Excellent ROI for beginners and intermediate users, given the practical strategies and low price point.

Conclusion

We recommend SEO Blueprint for self-starters wanting a clear, actionable SEO playbook from a proven indie founder. Advanced users may want to supplement with more technical or enterprise-level training.

FAQs about this course

Yes, this course is designed for both beginners and experienced marketers, with clear explanations and practical steps.

Absolutely. The course emphasizes Programmatic SEO techniques to help automate and scale your SEO efforts efficiently.

You will have lifetime access to the course content, allowing you to learn at your own pace.

Yes, the course offers a 30-day money-back guarantee if you're not satisfied with the content.

Most users report seeing measurable improvements in traffic and rankings within 2–3 months of consistent implementation.

Yes, the latest update was in early 2025, covering current strategies and algorithm changes.

Yes, modules cover technical SEO such as site speed, indexing, and structured data.

No live coaching, but students have access to a private online community for peer support.

Videos are accessible online; templates and resources can be downloaded for offline use.

Yes, the tactics apply to various business models, including e-commerce, SaaS, and content sites.

No, but some lessons recommend optional tools for keyword research and analytics.

N/A
thumbnail Images
$ 89
Total score: 8,0/10 ⭐
  • Duration3
  • DifficultyMedium
  • Release Date01/01/2024
  • Format Self-Paced
  • AccessLifetime
  • Time InvestmentLight (1–5 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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Our Methodology

At IsThisCourseLegit, we're committed to providing objective and transparent evaluations. Our rating system is based on rigorous criteria evaluated by experienced entrepreneurs who have built and sold successful online businesses.

Our Rating System

Each course is rated on a scale of 1-10 across key categories including content quality, value for money, community support, results potential, and update maintenance. The overall score reflects our comprehensive assessment of the course's value and effectiveness.

Our Process

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How We Ensure Quality

Thorough Testing:

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Long-term Monitoring:

We track course updates and community development over time.

Danny Postma's SEO Blueprint Review