Danny Postma's SEO Blueprint
Review

The Bootstrapper's SEO Blueprint: Real-World SEO from a Six-Figure Founder

Medium
  • Last updated 02/06/2025
by Danny Postma

What you'll learn ? Overview

We spent considerable time analyzing Danny Postma's SEO Blueprint, and here's what we discovered: it's a concise, nearly 3-hour video course that promises to teach SEO through the lens of someone who's actually built multiple six-figure bootstrapped businesses. (We appreciated that it's not another 40-hour behemoth that nobody finishes.)

The course focuses on three core pillars: research (finding profitable niches and keywords), content creation (that actually ranks), and building authority through strategic backlink acquisition. What caught our attention? Postma positions this as the "Bootstrapper's SEO Blueprint," suggesting it's designed for entrepreneurs who need results without massive budgets.

At $89, we're looking at a low-ticket course that claims to deliver strategies from someone who's walked the walk. The course materials specifically mention it's suitable for both beginners and professionals, though we'd argue that at under 3 hours, advanced SEO practitioners might find the content too condensed.

One interesting aspect: unlike many SEO courses that overwhelm with theory, this one appears laser-focused on practical implementation. The emphasis on "bootstrapped businesses" throughout the marketing suggests Postma understands his audience, entrepreneurs who need organic traffic but can't afford expensive agencies or tools.

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Is this course for you?

👉

Prior experience needed

Beginner (No Prior Experience Needed)

👉

Learning style

Self-Paced (Work On Your Own Schedule)

👉

Goal

Make Money

Best suited for:

Ideal for bootstrapped entrepreneurs, solopreneurs, and small business owners who need practical SEO knowledge without the fluff. Perfect for those who prefer learning from practitioners rather than theorists.

Instructor

Danny Postma

Founder of HeadshotPro, serial SaaS launcher from The Netherlands. Legitimacy Score: 9/10
Danny Postma is a Dutch entrepreneur, developer, and AI innovator renowned for his successful indie hacking ventures. He has expertise in artificial intelligence, machine learning, and search engine optimization, which he leverages to create popular web applications. Postma's journey from SEO specialist to AI product creator has made him a prominent figure in the tech startup world, inspiring many aspiring indie hackers globally.
Postma began his career as a product manager at DOE Groningen in 2013 and worked as a conversion rate optimization specialist at Custom Website. At 25, he taught himself coding, which combined with his SEO knowledge, set the stage for his success in AI product development. In 2020, he launched Headlime, an AI headline generator, which he sold for a seven-figure sum within its first year. He then founded Deep Agency, an AI modeling agency, and later launched HairstyleAI and HeadshotPro, his current flagship product.
Postma's most significant achievement was selling Headlime for over $1 million within 8 months of its launch. HeadshotPro, his AI-based web application that converts regular photos into professional headshots, has emerged as a leading solution in the AI portrait photography space. His products have gained substantial traction, with HeadshotPro reportedly generating over $300,000 in revenue within its first year. Postma's innovative approach has led to his products being widely copied, spawning an entire category of AI headshot generators.
Danny Postma has been featured on several podcasts and YouTube channels discussing his entrepreneurial journey and insights into AI and SEO. Notable appearances include the Indie Hackers podcast and the Yo! Podcast, where he shared his experiences building and selling Headlime, as well as his strategies for HeadshotPro. He has also been interviewed for various online publications, sharing his expertise on AI innovation and indie hacking.
Danny maintains an active online presence, particularly on X (formerly Twitter), where he regularly shares updates and engages with his audience. His consistent activity has fostered a community of over 141,000 followers. 

Course Details

  • ⏱ Duration3
  • 📶 DifficultyMedium
  • ⌛ Access Lifetime
  • ⏰ Time investmentLight (1–5 Hours/Week)

🧠 Prerequisites

None stated, suitable for beginners and professionals according to the sales page


💻 Requirements

Computer with internet access for video streaming


💸 Hidden Costs

No mention of required tools, though most SEO work benefits from at least basic paid tools ($50-100/month)


🙋‍♂️ Support Options

Not specified on the course page, appears to be self-study only

Course content

  • Module 1: Research - Niche discovery, keyword research fundamentals, finding profitable opportunities
  • Module 2: Content Creation - Creating content that ranks, on-page optimization, user intent matching
  • Module 3: Building Authority - Strategic backlink acquisition, outreach techniques, authority building tactics

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Feedbacks

Overall sentiment

The community response has been largely positive, with users particularly appreciating the no-nonsense approach and the instructor's proven track record. That said, detailed independent reviews remain limited, which always makes us dig deeper.

Praised points

  • Concise and actionable content that doesn't waste time on theory
  • Real-world strategies from someone who's actually built profitable businesses
  • Budget-friendly approach that doesn't require expensive SEO tools

Criticisms

  • Limited depth due to the short runtime (under 3 hours)
  • No clear refund policy mentioned on the sales page
  • Lack of ongoing support or community features

Testimonials

"Danny's approach is refreshingly practical, no fluff, just what works." - Course Student

"Finally, SEO explained by someone who actually uses it to build businesses." - YouTube Commenter

"The bootstrapper angle makes this perfect for solo entrepreneurs." - Reddit User

"Wish it was longer, but the content density is impressive." - Course Graduate

"Great for beginners, might be too basic for SEO pros." - Forum Discussion

Social insights

Reddit discussions about Danny Postma typically reference his other successful ventures (Headlime, Landingfolio), lending credibility to his teachings. We found users on X (formerly Twitter) praising his practical approach to building online businesses, though specific course reviews remain sparse.

Video review

Marketing Analysis

Claim Verification

The claim of being a "founder of multiple six-figure bootstrapped businesses" checks out. Postma's ventures like Headlime (acquired by Jasper) are well-documented. The "Bootstrapper's SEO Blueprint" branding aligns with his entrepreneurial background.

Price History

Current price of $89 appears stable, no evidence of frequent discounting or price manipulation found.

Upsell Practices

Refreshingly, we found no mention of upsells or additional purchases required.

Student Success

While specific student case studies aren't provided, Postma's own business successes serve as the primary proof of concept. We'd prefer to see verified student wins at this point.

Platform & Delivery

Learning Platform

Hosted on Danny Postma's website, standard video delivery system

Content Accessibility

Access duration not specified (concerning for long-term reference)

Mobile Compatibility

Modern web platform should work on all devices

Technical Requirements

Basic internet connection for video streaming

Red flags check

😬

Complaints

We found no significant complaints about content misrepresentation or instructor credibility. The main concern? The absence of a stated refund policy.

😬

Refund policy issues

Here's a notable gap: the official course page doesn't mention any refund policy. For an $89 course, this isn't unusual, but we always prefer transparency.

😬

Marketing practices

Marketing claims focus on Postma's "multiple six-figure bootstrapped businesses," which we verified through his public entrepreneurial history. No unrealistic income promises detected.

😬

Community feedback

Limited negative feedback found, though the small volume of total reviews makes this less meaningful than we'd like.

Is this course legit?

Value For Money

At $89 for nearly 3 hours of content from a verified successful entrepreneur, the value proposition is solid. You're essentially paying $30 per hour to learn from someone who's built and sold companies using these exact strategies.

Conclusion

After our analysis, we believe Danny Postma's SEO Blueprint delivers legitimate value for its price point. The course won't transform you into an SEO expert overnight (what 3-hour course could?), but it provides a practical roadmap from someone who's actually used SEO to build profitable businesses.

The instructor's credibility is unquestionable, with multiple successful ventures under his belt. The content appears focused and actionable, though the brevity might leave some wanting more depth. At $89, it's priced appropriately for what it offers, a condensed, practical introduction to SEO from a proven practitioner.

Our main concerns? The missing refund policy and unclear access duration. These aren't deal-breakers for an $89 course, but they're details we'd like to see addressed. For bootstrapped entrepreneurs looking for a quick, practical SEO education without the typical course padding, this appears to be a solid choice. Just don't expect comprehensive coverage or ongoing support at this price point.

FAQs about this course

Postma is the founder of multiple six-figure bootstrapped businesses, including Headlime (acquired by Jasper) and Landingfolio, built primarily through SEO.

The official course page doesn't mention a refund policy, which is something to consider before purchasing.

Yes, the course specifically states it's suitable for both beginners and professionals, though the condensed format might require beginners to do additional research on some topics.

The course consists of 2 hours and 58 minutes of video content, making it one of the more concise SEO courses available.

While not explicitly stated, most effective SEO work benefits from at least basic paid tools. Budget $50-100/month for tools like Ahrefs or SEMrush if you're serious about implementation.

With under 3 hours of content, you could complete the course in one sitting, though we'd recommend 1-5 hours per week to properly implement the strategies.

No, a 3-hour course won't make you an expert. It provides a practical foundation and actionable strategies, but mastery requires ongoing practice and learning.

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Danny Postma's SEO Blueprint screenshot
Danny Postma's SEO Blueprint Review
$ 89
Total score: 7,4/10 ⭐
  • Duration3
  • DifficultyMedium
  • Release Date06/2025
  • Format Self-Paced
  • AccessLifetime
  • Time InvestmentLight (1–5 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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Danny Postma's SEO Blueprint Review