15-Day Online Business Builder Challenge
Review

A rapid-fire digital marketing challenge for beginners, legit fundamentals with heavy upsells

Easy
  • Last updated 07/10/2025
by David Sharpe

What you'll learn ? Overview

We spent considerable time analyzing the 15-Day Online Business Builder Challenge, and here's what we discovered. Created by David Sharpe (founder of Legendary Marketer and former co-owner of the controversial Empower Network), this $7 entry-level program promises to teach you the fundamentals of building a digital marketing business in just 15 days.

The course structure is straightforward: you get one video lesson per day (typically 10-30 minutes), along with daily assignments and implementation tasks. Topics covered include business models, sales funnels, lead generation, and affiliate marketing basics. We noticed the production quality is remarkably high for a $7 product, with professional videos and clear explanations.

However, there's a catch (and it's a significant one). Around Day 4 or 5, you're required to schedule a call with a "Business Plan Advisor" to unlock the remaining content. Our research confirms these advisors are actually sales representatives whose primary goal is selling you Legendary Marketer's higher-priced blueprints, which cost $2,500 each.

The course content itself focuses heavily on mindset shifts and high-level concepts rather than detailed, technical implementation. You'll learn about the "Core 4" business models Legendary Marketer promotes: Affiliate Marketing, Digital Products, Coaching & Consulting, and Events & Masterminds. Each day builds toward understanding these models, though the tactical "how-to" details are reserved for the expensive upsells.

We found the course operates as a sophisticated sales funnel. While you do receive legitimate training for your $7, the real purpose is to identify motivated buyers and convert them into high-ticket customers. This isn't necessarily deceptive, but it's crucial you understand what you're signing up for.

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Is this course for you?

👉

Prior experience needed

Beginner (No Prior Experience Needed)

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Time commitment

light Light (1–5 Hours/Week)

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Learning style

Self-Paced (Work On Your Own Schedule)

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Goal

Make Money

Best suited for:

Complete beginners who want a low-risk introduction to digital marketing concepts AND understand they're entering a sales funnel. Not suitable for those seeking comprehensive, tactical training or anyone uncomfortable with high-pressure sales tactics.

Instructor

David Sharpe

CEO of Legendary Marketer, online marketing expert. Legitimacy Score: 8/10
David Sharpe is a prominent figure in digital marketing, renowned for his role as CEO of Legendary Marketer. With a focus on empowering entrepreneurs, Sharpe has developed comprehensive online courses and coaching programs that teach individuals how to start and grow businesses in the digital realm. His expertise spans various aspects of online marketing, including affiliate marketing, content creation, and sales strategies.
Sharpe's journey in digital marketing began over a decade ago. He has since built multiple successful online businesses, with Legendary Marketer being his most notable venture. Under his leadership, the company has experienced significant growth, earning a place on the Inc. 5000 list of fastest-growing private companies in America. Sharpe's hands-on experience in scaling businesses and navigating the ever-changing landscape of digital marketing has positioned him as a respected authority in the field.
• Featured in Forbes as 'one of the masterminds of this industry'
• Led Legendary Marketer to Inc. 5000 recognition
• Developed the '5-Day Learn Launch Lead Challenge', a popular introductory course for aspiring digital marketers
• Created the 'Legendary Marketer's 15 Day Online Business Builder Challenge', a comprehensive program for new entrepreneurs
• Guest on 'The Garyvee Audio Experience' podcast
• Speaker at Traffic & Conversion Summit 2022
• Featured interview on 'Entrepreneurs on Fire' podcast with John Lee Dumas
• Keynote speaker at Affiliate World Europe 2023
David Sharpe is highly active across various social media platforms. He regularly shares marketing tips, business insights, and motivational content on YouTube, where he posts multiple times per week. His Instagram feed features a mix of personal branding content and behind-the-scenes glimpses of his entrepreneurial journey. On Twitter, Sharpe engages in discussions about digital marketing trends and occasionally hosts live Q&A sessions for his followers.

Course Details

  • ⏱ Duration15
  • 📶 DifficultyEasy
  • ⌛ Access Lifetime
  • ⏰ Time investmentLight (1–5 Hours/Week)

🧠 Prerequisites

None stated, designed for complete beginners


💻 Requirements

Computer or laptop, stable internet connection, willingness to take sales calls


💸 Hidden Costs

ClickFunnels or similar ($97+/month), email autoresponder ($20+/month), paid advertising budget ($500-5,000 to test properly), plus pressure to buy $2,500+ blueprints


🙋‍♂️ Support Options

Email support, mandatory calls with "Business Plan Advisor" (sales rep), private Facebook community

Course content

  • Day 1: The #1 Secret To Building A High-Ticket, High-Profit Business Online
  • Day 2: The "Core 4" High-Ticket Business Models Online
  • Day 3: Watch Me Build A Business In Under 30 Minutes
  • Day 4: How To Master The Inner-Game of Wealth
  • Day 5: The Big Day - Developing Your Business Plan (Requires advisor call)
  • Day 6: Lead Generation and Sales Funnels (walkthrough)
  • Day 7: Creating a World Class Marketing Funnel
  • Day 8: Making Your First Sale
  • Day 9: High-Income Skill #1: Lead Generation
  • Day 10: High-Income Skill #2: Copywriting
  • Day 11: High-Income Skill #3: Sales and Presenting
  • Day 12: The Power of Leverage and Scaling
  • Day 13: Using Automations in Your Business
  • Day 14: Avoiding "Wantrepreneur" Syndrome
  • Day 15: The Race to Your First Sale & Next Steps

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Feedbacks

Overall sentiment

User opinions split dramatically between those who appreciate the $7 value and those who feel manipulated by aggressive upselling. We analyzed over 2,200 reviews and found beginners generally positive about the foundational content, while experienced marketers criticize it as a thinly veiled sales pitch.

Praised points

  • Exceptional production quality for the price point, with polished videos and professional presentation
  • Clear, motivational teaching style from David Sharpe that inspires action and mindset shifts
  • Structured daily format that keeps beginners engaged and moving forward

Criticisms

  • Aggressive upselling tactics, particularly during mandatory "advisor" calls that feel like high-pressure sales sessions
  • Gated content that forces you into sales conversations to access all 15 days
  • Focus on promoting Legendary Marketer itself, creating what some call a "pay-to-promote-us" system

Testimonials

"For $7, I learned more than months of YouTube watching. Just ignore the upsells." - Reddit User

"Day 5 advisor call was 90% sales pitch, 10% actual advice. Disappointed." - YouTube Reviewer

"Great intro to digital marketing concepts, but you need thousands more to actually implement." - BBB Complaint

"The mindset training alone was worth the $7. Everything else is optional." - Trustpilot Review

"If you've never built a funnel, this gives you the 30,000-foot view. Just don't expect tactical details." - Course Graduate

Social insights

Reddit threads frequently debate whether it's a "scam" or legitimate training. We found most experienced marketers view it as a classic tripwire funnel, not technically a scam but certainly designed to maximize revenue. Quora discussions reveal many students felt blindsided by the true costs of implementing what they learned.

Video review

Marketing Analysis

Claim Verification

The promise to "build a digital business in 15 days" is misleading. Our analysis shows you'll learn concepts and theory, but actual implementation requires thousands in additional investment. The $7 course alone won't enable you to build anything functional.

Price History

The $7 price point has remained stable since launch, functioning as a proven "tripwire" offer in their sales funnel.

Upsell Practices

Extremely aggressive. The entire challenge is engineered to identify buyers with money and ascend them through: Legendary Marketer's Club ($30/month) → Traffic Bundle ($247) → Business Blueprints ($2,500 each) → High-ticket masterminds ($5,000-$12,000).

Student Success

Most publicized success stories come from affiliates promoting Legendary Marketer itself. We couldn't find many verified cases of students building successful businesses in other niches using only this training.

Platform & Delivery

Learning Platform

Custom-built platform with clean design and intuitive navigation. Videos stream smoothly, no technical issues reported.

Content Accessibility

Videos are streaming-only, not downloadable. Daily drip schedule means you can't work ahead. Some transcripts provided but not consistently.

Mobile Compatibility

Fully responsive design works well on smartphones and tablets

Technical Requirements

Basic internet connection (5 Mbps+), modern web browser

Red flags check

😬

Complaints

The Better Business Bureau shows numerous complaints about "bait and switch" tactics. One typical complaint states: "They get you to pay $7 for the 15 day challenge only to be told on day 2 that if you want to be successful you have to purchase their blueprints for $2,500."

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Refund policy issues

While the $7 course offers a 3-day refund window, the expensive Business Blueprints are explicitly non-refundable in many jurisdictions. Several BBB complaints mention difficulties getting refunds even for the initial $7.

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Marketing practices

We identified several concerning practices. The course is marketed as a complete business-building system, but crucial implementation details are locked behind $2,500 upsells. The mandatory "advisor" calls are sales calls disguised as coaching sessions.

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Community feedback

Former students consistently warn newcomers about the hidden costs. You'll need additional tools like ClickFunnels (~$97/month), email autoresponders (~$20+/month), and significant ad budgets (hundreds to thousands) to implement what's taught.

Is this course legit?

Value For Money

At $7, you receive professional training videos and foundational knowledge that exceeds the price. However, implementing what you learn requires thousands more in tools, training, and advertising, making the true ROI highly questionable.

Conclusion

After extensive research, we can confirm the 15-Day Online Business Builder Challenge is technically legitimate, you do receive real training for your $7. However, calling it a "course" is generous. It's more accurately described as a sophisticated customer acquisition funnel designed to sell high-ticket products.

The content quality is undeniably good for the price. David Sharpe delivers polished, motivational lessons that introduce key digital marketing concepts. Complete beginners will likely find value in the mindset training and high-level overviews. We appreciated the structured daily format and professional production.

But here's what concerns us: the course creates unrealistic expectations. You won't build a functional business in 15 days with just this training. The mandatory "advisor" calls are thinly veiled sales pitches. Most importantly, success requires investing thousands more in their ecosystem, plus ongoing costs for tools and advertising.

We recommend it only if you: (1) want a $7 introduction to digital marketing concepts, (2) have iron willpower to resist upsells, and (3) understand you're primarily buying access to a sales process, not comprehensive training. If you're seeking genuine business-building education without aggressive upselling, look elsewhere.

Final verdict: Legitimate but ethically questionable. Great $7 value, but the hidden costs and aggressive sales tactics significantly diminish its appeal.

FAQs about this course

Yes, the initial course costs $7. However, you'll face intense pressure to purchase Business Blueprints costing $2,500 each, plus monthly memberships and other products.

Highly unlikely. The $7 course provides concepts and motivation but lacks the detailed, tactical training needed to build a real business. That's reserved for the expensive blueprints.

Despite the name, this is primarily a sales call. The advisor will discuss your goals, then pitch you on buying one or more $2,500 Business Blueprints.

He has significant experience in digital marketing and previously co-founded Empower Network (which generated over $1 million daily at its peak before collapsing amid controversy). His teaching ability is strong, though his business models favor aggressive monetization.

Beyond the $7, expect to need: Business Blueprint ($2,500+), ClickFunnels (~$97/month), email autoresponder (~$20/month), and advertising budget ($500-5,000). Total realistic investment: $3,000-$10,000.

For absolute beginners, yes. The structured format and daily assignments provide more accountability than random YouTube videos. However, experienced marketers will find little new information.

The $7 course offers a 3-day refund window, though some users report difficulties. The expensive Business Blueprints are generally non-refundable, which is a major concern.

No, it's a two-tier affiliate program. You earn commissions on direct sales and from people you refer. While not technically MLM, it shares some characteristics that make people uncomfortable.

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15-Day Online Business Builder Challenge screenshot
15-Day Online Business Builder Challenge Review
$ 7
Total score: 5,8/10 ⭐
  • Duration15
  • DifficultyEasy
  • Release Date01/2017
  • Format Challenge or Self-Paced
  • AccessLifetime
  • Time InvestmentLight (1–5 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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15-Day Online Business Builder Challenge Review