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Build an AI automation agency from scratch with free resources and community support
We spent considerable time investigating AI Automation Agency Hub, and here's what we discovered. This free course, created by Liam Ottley (who calls himself the "#1 AI business expert on YouTube"), promises to teach complete beginners how to launch an AI automation agency. With over 270,000 YouTube subscribers and claims of building multiple AI businesses generating $3 million+ revenue with a team of 40, Ottley certainly has credentials worth examining.
The course structure includes 8 modules with 57 videos totaling 60+ hours of content. Module topics range from foundational AI concepts and business setup to technical automation tools and client acquisition strategies. The program heavily emphasizes no-code and low-code platforms like Make.com, Zapier, and GoHighLevel (we noticed GoHighLevel gets particular attention, which raised some questions about affiliate relationships).
What makes this course interesting is its community component. With 111,142 members on Skool, it's one of the larger AI business communities we've encountered. The platform includes weekly live Q&A sessions with Ottley, peer networking opportunities, and access to 50+ templates including contracts, proposals, and sales scripts.
The course positions itself as a complete roadmap from zero experience to running a profitable AI agency. While the free price point removes financial barriers, we wondered whether such ambitious promises could realistically be delivered without hidden costs or upsells. Our investigation revealed some interesting contradictions between what's advertised and what users actually experience.
Beginner (No Prior Experience Needed)
light Light (1–5 Hours/Week)
Hybrid (Mix Of Pre-Recorded Lessons & Live Workshops)
Make Money
After analyzing discussions across Reddit, YouTube, and various forums, we found deeply polarized opinions. The free nature of the course generates goodwill, but experiences vary dramatically. Some users praise the comprehensive resources and active community, while others express frustration about execution challenges and market saturation concerns.
Reddit discussions reveal interesting patterns. On r/Entrepreneur and r/artificial, we found threads where users debate the viability of the AI agency model itself. Some successful students share wins, but we noticed these often come from people with prior business experience. A concerning discovery, we found a dedicated subreddit called "r/LiamOttleyScam" where users share negative experiences, though we should note this represents a vocal minority.
Public opinion splits between those who value the free comprehensive resources and active community versus those frustrated by execution challenges and questioning the sustainability of the AI agency model itself.
The course promises to teach you how to build an AI automation agency "from zero." While technically true (the course does cover all topics), success rates remain unverified. Liam Ottley's claim of building "$3 million AI businesses" lacks independent verification. We couldn't find third-party reports confirming these numbers or the claimed 40-person team.
The course has remained free since launch, functioning as a lead magnet for the $1,500 Accelerator program.
Free course participants receive regular promotions for the paid Accelerator program, coaching calls, and done-for-you templates. The sales funnel is sophisticated but not unusually aggressive for this industry.
We found scattered success stories within the community, but most lack specific revenue figures or client details. The few detailed cases we discovered typically involved people with existing business or technical backgrounds, not complete beginners as marketed.
While the free course delivers value, marketing claims about ease of success and income potential appear overstated. The funnel design skillfully moves users toward paid offerings.
Skool.com provides a modern, intuitive interface combining course content with community features. Navigation is straightforward, though some users report occasional delays in group acceptance due to volume.
All videos stream within Skool. Replays of weekly Q&A sessions are archived. Most resources are view-only (not downloadable), protecting intellectual property.
Skool's mobile app works well for both iOS and Android, allowing full course access on smartphones and tablets.
Basic internet connection (5+ Mbps recommended), modern web browser, no special software required for course access.
Skool proves an excellent choice for hosting this type of community-driven course. The platform handles the large member base well, integrating learning materials with discussion forums seamlessly. Weekly live sessions add significant value, though group format means limited individual attention. The mobile experience particularly impresses us, enabling learning on-the-go.
We discovered concerning patterns in user feedback. While the course itself is free, users report aggressive promotion of Liam Ottley's paid program, "AI Automation Agency Accelerator" ($1,500). Some community members claim they were removed from the Skool group after questioning certain practices or expressing negative opinions. Additionally, users report that success stories shared in the community often lack verifiable details about actual revenue or client acquisition.
Not applicable for the free course, but concerning reports exist about Ottley's paid programs having strict no-refund policies.
The marketing walks a fine line. While the free course genuinely provides value, it functions as a sophisticated funnel for high-ticket offerings. Claims like becoming the "#1 AI business expert on YouTube" are difficult to verify objectively. The promise of building a profitable agency "from zero" overlooks the significant learning curve and market competition beginners face.
Mixed signals emerge from the community. While many appreciate the free resources, we found reports of censorship when members share struggles or question the model's viability. The existence of "r/LiamOttleyScam" subreddit, regardless of its validity, indicates some users feel strongly enough to organize opposition.
While offering valuable free content, the course operates within a larger ecosystem designed to upsell high-ticket programs. The lack of transparency about realistic success rates and reports of community censorship raise moderate concerns.
At the free price point, the course unquestionably delivers value. You get 60+ hours of structured content, 50+ business templates, and access to an active community of 111k+ members. Even accounting for hidden tool costs ($200-$500/month once operational), the educational value exceeds the investment for serious learners.
After thorough investigation, we find AI Automation Agency Hub legitimate but with important caveats. Liam Ottley delivers comprehensive free training that genuinely teaches AI automation agency fundamentals. The course structure is logical, the community is active, and weekly Q&A sessions provide ongoing support. For a free offering, it exceeds expectations in terms of content volume and production quality. However, we must address the gap between marketing promises and reality. Building a successful AI agency requires more than just following course modules, it demands sales skills, technical troubleshooting abilities, and significant time investment that beginners often underestimate. The heavy emphasis on GoHighLevel and other paid tools creates meaningful ongoing costs. Most concerning, verifiable success stories from complete beginners remain scarce. We recommend this course for two groups: those wanting free education about AI automation tools and business models (treat it as learning, not a guaranteed business blueprint), and those with existing business experience seeking to add AI services to their offerings. Complete beginners should enter with realistic expectations, building any agency is challenging, and the AI automation space grows increasingly competitive. The course's legitimacy score reflects this nuance, genuine educational value offset by overly optimistic marketing and unverified income claims. Take the free training, engage with the community, but maintain healthy skepticism about promises of easy success in the AI agency space.
At the free price point, the course unquestionably delivers value. You get 60+ hours of structured content, 50+ business templates, and access to an active community of 111k+ members. Even accounting for hidden tool costs ($200-$500/month once operational), the educational value exceeds the investment for serious learners.
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We spent considerable time investigating AI Automation Agency Hub, and here's what we discovered. This free course, created by Liam Ottley (who calls ...
We spent considerable time investigating AI Automation Agency Hub, and here's what we discovered. This free course, created by Liam Ottley (who calls ...
We spent considerable time investigating AI Automation Agency Hub, and here's what we discovered. This free course, created by Liam Ottley (who calls ...
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