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The A-Z Program To Build & Scale Profitable Google Ads Campaigns For Ecommerce Stores
We've spent considerable time examining Google Ads Success by Store Growers, and here's what we discovered: this isn't your typical "guru" course flooding the market. Created by Dennis Moons, who's managed over $5 million in ad spend across 14 years, this program zeroes in on Google Ads specifically for ecommerce.
The course contains 43 in-depth video lessons (over 9 hours of content) that take you from account setup to advanced scaling strategies. What caught our attention? The laser focus on ecommerce, not generic Google Ads theory. Students learn Google Shopping campaigns, Search ads, Display remarketing, and even YouTube ads, all tailored for online stores.
Dennis regularly updates the content to reflect Google's latest changes (last major update: June 2025), which we found refreshing in an industry where courses often become outdated within months. The program promises to teach you how to build profitable campaigns from scratch, optimize underperformers, and scale winners without burning through your budget.
At $599, it's positioned as a premium offering. You're getting lifetime access, email support, and a 30-day money-back guarantee. (We appreciated this safety net for those on the fence.) The course targets intermediate marketers and store owners who want to move beyond basic Google Ads knowledge and build a reliable customer acquisition system.
Intermediate (Some Foundational Knowledge Recommended)
light Light (1–5 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Learn A New Skill
The consensus around Google Ads Success is remarkably positive, though the course doesn't have massive mainstream visibility. Most feedback comes from Store Growers' own platform and a handful of independent sources. Students consistently praise its practical, no-fluff approach, especially compared to theory-heavy alternatives.
"Very detailed and focused on e-commerce, not just theory." — CourseHero user
"Content is always up-to-date, which is rare in ad courses." — StoreGrowers customer
"Would love more community features, but the training is solid." — Independent review
"It's practical, but I wish it explained the strategy behind each action." — Anonymous
"Support is responsive, got answers to my questions within a day." — StoreGrowers user
Reddit discussions in r/ecommerce and r/PPC occasionally mention Store Growers as a reliable resource, though it's not a viral favorite. We found limited chatter on Quora. Where mentioned, users describe it as "solid" and "thorough," but note the lack of a vibrant community aspect that some competitors offer.
Google Ads Success earns strong marks for its ecommerce focus and practical approach, though it's not without limitations. The course delivers on its promise of tactical Google Ads training, but students seeking strategic depth or community interaction might feel something's missing.
The course promises to teach you to "Build & Scale Profitable Google Ads Campaigns for Ecommerce." The curriculum directly supports this with comprehensive modules covering setup through advanced scaling. No unrealistic income guarantees found, just skill-based outcomes.
The course has gradually increased from under $300 to the current $599, reflecting ongoing updates and added content. No evidence of fake scarcity or aggressive discounting tactics.
Store Growers offers other products (Bootcamp at $199, bundles during promotions) but no forced upsells or high-pressure post-purchase funnels. The Google Ads Success course is sold as complete standalone training.
Trustpilot features numerous testimonials reporting improved campaign performance and ROI. While we couldn't independently verify specific revenue claims, the volume of positive feedback from business owners suggests legitimate value delivery.
Store Growers markets ethically, focusing on curriculum comprehensiveness rather than hype. Claims are realistic and achievable through applied learning. The gradual price increases align with content updates and market positioning.
The course runs on Store Growers' custom platform. While not as feature-rich as Teachable or Kajabi, it provides stable, straightforward video delivery. The interface is clean and distraction-free, focusing on content consumption.
All 43 video lessons stream on-demand with lifetime access. Content isn't downloadable by default, requiring internet connection for viewing. Future updates are included at no extra cost.
The platform is mobile-responsive, allowing learning on phones and tablets. Video playback works smoothly across devices, though working through Google Ads interface is best on desktop.
Standard requirements: modern web browser, stable internet connection. No special software needed beyond access to Google Ads account for practical implementation.
The delivery system is functional rather than fancy. It lacks interactive features, downloadable materials, or native apps, but it reliably delivers the content. For a self-paced video course, it meets expectations without exceeding them.
Our research uncovered no significant complaints about course quality or access issues. The main criticism revolves around the course being "heavy on the WHAT, light on the WHY," suggesting less emphasis on strategic thinking. No reports of difficulty accessing content or getting refunds.
The 30-day money-back guarantee appears straightforward: "If you do the work and are not happy with the course, you can get your money back within 30 days. No hard feelings." We found no reports of refund difficulties.
Store Growers markets transparently without outlandish income claims. They focus on skill acquisition ("learn to build profitable campaigns") rather than "make six figures overnight" promises. The sales page clearly outlines what's included without hidden surprises.
Limited external community discussion exists, which could be a yellow flag for those seeking peer validation. The absence of a course forum or Facebook group means less opportunity for networking and collaborative learning.
We found no concerning red flags. Store Growers operates transparently with clear policies and consistent positive feedback where it exists. The main "flag" is simply limited external discussion, not negative feedback.
At $599, Google Ads Success sits in the high-ticket category. For ecommerce businesses spending thousands monthly on ads, the specialized knowledge could pay for itself quickly. However, general Google Ads knowledge is available cheaper elsewhere (Udemy courses under $50, free Google Skillshop). The value proposition hinges on the ecommerce-specific focus and regular updates.
After thorough analysis, we can confirm Google Ads Success is a legitimate, well-crafted course for its target audience. Dennis Moons delivers exactly what's promised: comprehensive, practical Google Ads training specifically for ecommerce stores. The course excels at tactical implementation but could benefit from deeper strategic frameworks and community features.
Is it worth $599? For ecommerce businesses serious about mastering Google Ads in-house, yes. The specialized focus, regular updates, and proven instructor expertise justify the investment. For those seeking general Google Ads knowledge or expecting extensive hand-holding, cheaper alternatives might suffice.
Our recommendation? If you're running an ecommerce store and committed to learning Google Ads properly, this course provides a solid foundation. Just don't expect a vibrant community or weekly coaching calls at this price point, that's not what you're paying for. You're investing in focused, actionable knowledge from someone who's actually managed millions in ad spend.
At $599, Google Ads Success sits in the high-ticket category. For ecommerce businesses spending thousands monthly on ads, the specialized knowledge could pay for itself quickly. However, general Google Ads knowledge is available cheaper elsewhere (Udemy courses under $50, free Google Skillshop). The value proposition hinges on the ecommerce-specific focus and regular updates.
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We've spent considerable time examining Google Ads Success by Store Growers, and here's what we discovered: this isn't your typical "guru" course floo...
We've spent considerable time examining Google Ads Success by Store Growers, and here's what we discovered: this isn't your typical "guru" course floo...
We've spent considerable time examining Google Ads Success by Store Growers, and here's what we discovered: this isn't your typical "guru" course floo...
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