We spent considerable time analyzing Brand Deal Wizard, Justin Moore's flagship program for content creators looking to monetize through sponsorships. The course promises to help creators land 4 to 5-figure brand deals, even without massive followings, and we found this claim intriguing enough to dig deeper.
Justin Moore, known as "Creator Wizard," brings over a decade of experience and claims to have generated over $5 million in brand partnerships. His course follows what he calls the "Sponsorship Wheel" framework, delivered through 64 lessons across 9 sections (totaling about 3.5 hours of core content).
What caught our attention was the course's evolution from a cohort-based format to a self-paced, on-demand program hosted on the Circle platform. This shift suggests Moore recognized that creators need flexibility in their learning schedules, something we appreciate given the unpredictable nature of content creation.
The curriculum covers everything from crafting your unique value proposition to negotiating contracts and building long-term brand relationships. Beyond the video lessons, students receive practical tools including Notion templates for organization, a Sponsorship Pricing Calculator, and a negotiation swipe file with real examples of successful brand communications.
At $1,497, this is firmly in the high-ticket category, placing it among the more expensive creator education programs we've reviewed. The course includes lifetime access and future updates, plus access to a private student community for ongoing support.
Intermediate (Some Foundational Knowledge Recommended)
moderate Moderate (5–10 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Make Money
Our research revealed predominantly positive feedback from students, with many reporting successful brand partnerships after implementing the strategies. The consensus suggests the course delivers practical value, though success varies based on individual effort and existing platform strength.
"Justin's course provides a clear path, offering resources like PDFs that tell you precisely what to ask when brands reach out." - Meredith Marsh, VidProMom
"The Notion templates make me feel like a legit business instead of an unorganized mess." - Project Untethered Reviewer
"I have stopped thinking that brand deals are an unpredictable revenue stream." - Danielle Desir
"Got my ROI in 2 months and was able to quit my 9-5 a few months after that." - Reddit user, r/PartneredYoutube
"It focuses a lot on getting your mindset right and understanding your value. The community is also pretty active." - Reddit user, r/youtubers
Reddit discussions in r/youtubers and r/PartneredYoutube show genuine enthusiasm from course graduates. One user reported recouping their investment within 2 months and quitting their 9-5 shortly after. Another highlighted how the course "focuses a lot on getting your mindset right and understanding your value," which resonated with creators tired of undervaluing themselves.
Students consistently report that Brand Deal Wizard delivers substantial value through its combination of strategic frameworks, practical tools, and mindset coaching. While the high price point limits accessibility, those who invest and implement the strategies generally express satisfaction with their results.
The "4 to 5-figure deals" claim aligns with industry standards for established creators. Justin Moore's personal track record of $5+ million in partnerships lends credibility. However, "without a large following" requires interpretation, as some audience is necessary.
The course has increased from earlier versions, now at $1,497 (up from reported $997 in previous iterations)
No aggressive upsells found on the main course page, though Creator Wizard offers separate higher-tier coaching programs
Multiple verified success stories including Meredith Marsh and Danielle Desir. Reddit users report ROI within 2-3 months, though individual results vary significantly.
The marketing strikes a balance between aspirational and realistic. Claims are industry-appropriate, though the "without a large following" messaging could set unrealistic expectations for complete beginners.
Circle platform provides a modern, integrated learning experience combining course content and community features
Lifetime access to all materials, streamable videos, downloadable templates and resources
Circle platform is mobile-responsive, though desktop recommended for using templates and tools
Standard internet connection, modern web browser, ability to use productivity tools like Notion
The Circle platform represents a significant upgrade from typical course platforms, integrating learning and community seamlessly. We found the 3.5 hours of core content surprisingly concise, though the supplementary resources and community access add substantial value. The lifetime access policy protects your investment, and the downloadable templates mean you can implement strategies immediately.
We found no significant complaints or controversy surrounding the course. The most common concern relates to price, which is clearly stated upfront rather than hidden.
The course offers a 30-day full refund policy for first-time students, which is reasonable for this price point. No reports of refund difficulties were found.
The sales page makes bold claims about 4 to 5-figure deals, but Moore backs these with his own experience and student testimonials. The "without a large following" claim could be misleading, as some audience is still necessary for success.
The private community receives consistent praise for being supportive and active, with no reports of neglect or toxic behavior.
Brand Deal Wizard appears to operate transparently with fair policies. The only yellow flag is the aspirational marketing language, though this is standard in the creator education space.
At $1,497, Brand Deal Wizard sits at the higher end of creator education. For creators who implement the strategies, landing even one 4-figure deal recoups the investment. The combination of Justin Moore's proven expertise, comprehensive curriculum, practical tools, and ongoing community support justifies the price for serious creators ready to treat sponsorships as a business.
After thorough analysis, we found Brand Deal Wizard to be a legitimate, comprehensive program that delivers on its core promise of teaching creators how to secure better brand deals. Justin Moore's transformation from creator to educator appears genuine, backed by his documented success and the detailed, practical nature of the course content.
The shift to a self-paced format on the Circle platform demonstrates responsiveness to student needs, while the 30-day refund policy provides reasonable protection for your investment. We were particularly impressed by the depth of the negotiation training and the inclusion of real contract examples, elements often missing from competitor courses.
However, we must emphasize that success requires more than just purchasing the course. You'll need an existing platform (however small), consistent effort in outreach, and the confidence to value your work appropriately. The course provides the framework and tools, but execution remains your responsibility.
For content creators serious about monetizing through sponsorships and willing to invest both financially and time-wise, Brand Deal Wizard offers substantial value. It's not a magic solution for overnight success, but rather a professional development investment that can transform how you approach brand partnerships.
We recommend this course for intermediate creators ready to level up their sponsorship game, but suggest beginners focus on audience building first before making this investment.
At $1,497, Brand Deal Wizard sits at the higher end of creator education. For creators who implement the strategies, landing even one 4-figure deal recoups the investment. The combination of Justin Moore's proven expertise, comprehensive curriculum, practical tools, and ongoing community support justifies the price for serious creators ready to treat sponsorships as a business.
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