Your trusted platform to guide you to legitimate online courses that delivers real results.
Ivy League branding insights, steep pricing challenges value proposition
We spent considerable time analyzing this eCornell offering, and here's what we discovered: Building Your Personal Brand positions itself as a comprehensive blueprint for professionals seeking to craft their career narrative. The course features Anthony Melchiorri, the hospitality expert from "Hotel Impossible," who brings real-world branding insights from his entrepreneurial journey.
The curriculum promises to guide you through defining your unique value proposition, identifying target audiences, and developing activation strategies across various channels. What caught our attention was the blend of theoretical frameworks with practical exercises, all delivered through Cornell's online platform.
However, we noticed something interesting during our research: the course spans 16 weeks with 6-8 hours of weekly commitment, which is significantly more intensive than many competitors in this space. This extended timeframe allows for deeper exploration of brand purpose, positioning strategies, and measurement metrics.
The self-paced format theoretically offers flexibility, though the substantial time investment might challenge busy professionals (we found this particularly relevant given the target audience). The course culminates in a Cornell University certificate, leveraging the institution's Ivy League reputation for career advancement.
Self-Paced (Work On Your Own Schedule)
Learn A New Skill
After analyzing multiple review sources, we found a fascinating divide: students appreciate the structured content but consistently question whether the premium pricing delivers proportional value. The Cornell brand attracts many, yet execution concerns persist.
"I really took this course because of the Cornell name."
"Well researched and well compiled topics. I would like to suggest some case studies of other continents too..."
"The online format was good and easy to navigate."
"I expected so much more from an accredited Ivy League school."
"After, I questioned the cost-benefit."
Reddit discussions reveal skepticism about eCornell's value proposition, with users debating whether the Ivy League association justifies the cost. Quora contributors echo similar concerns, though some defend the structured learning approach. One Reddit user notably stated: "I expected so much more from an accredited Ivy League school."
Solid content undermined by pricing concerns, with the Cornell credential being the primary differentiator rather than exceptional course delivery or unique insights.
The promise to "define and develop your unique value proposition" aligns with delivered content. However, transformational outcomes depend heavily on individual application rather than unique course methodology.
Consistently priced at $3,900, with occasional bundling discounts through certificate programs
Standalone offering with options to bundle into broader certificate programs
General testimonials cite career confidence gains, but specific, measurable success metrics tied to this course remain undocumented
Professional marketing leveraging Cornell prestige, though value proposition struggles against pricing realities
eCornell's proprietary LMS functions adequately but lacks modern features found on competing platforms
One-year access to materials, mix of downloadable resources and stream-only videos
Functional on mobile devices, though desktop experience preferred
Standard computer, modern browser, stable internet connection
Reliable yet dated platform that meets basic needs but doesn't justify premium pricing through technological innovation
We identified recurring issues with support responsiveness, certification delays, and a perceived gap between Ivy League expectations and actual delivery. Multiple users reported frustration with administrative processes.
Official refund policy details remain unclear from public sources, creating uncertainty for prospective students investing $3,900.
The heavy emphasis on Cornell branding can create misleading expectations. Students anticipating direct instruction from tenured Cornell faculty often discover content delivered by industry practitioners instead.
Consistent feedback points to disappointment with content depth relative to price, though no allegations of outright fraud or deception.
While legitimate, the combination of premium pricing, unclear policies, and execution gaps raises concerns for value-conscious learners.
At $3,900 for 16 weeks, we calculate approximately $35-40 per hour of engagement, positioning this among the most expensive personal branding courses available. The Cornell certificate adds credibility, but similar content exists at 10-20% of this price.
After thorough analysis, we can confirm Building Your Personal Brand is a legitimate eCornell offering with solid foundational content. Anthony Melchiorri brings genuine expertise, and the curriculum covers essential branding concepts comprehensively.
However, we must address the elephant in the room: the $3,900 price tag creates an almost insurmountable value challenge. Unless the Cornell credential specifically advances your career in ways other certificates cannot, we struggle to justify this investment.
The course delivers what it promises, structured learning with institutional backing, but at Ultra High Ticket pricing that seems disconnected from market realities. For context, entire professional certifications from other reputable institutions cost less than this single course.
We recommend this course only for those who: (1) specifically need Cornell credentials for career advancement, (2) have employer sponsorship, or (3) value the Ivy League association above all other considerations. Everyone else should explore more cost-effective alternatives that deliver similar outcomes.
At $3,900 for 16 weeks, we calculate approximately $35-40 per hour of engagement, positioning this among the most expensive personal branding courses available. The Cornell certificate adds credibility, but similar content exists at 10-20% of this price.
No reviews yet for this course. Be the first to leave a review!
We spent considerable time analyzing this eCornell offering, and here's what we discovered: Building Your Personal Brand positions itself as a compreh...
We spent considerable time analyzing this eCornell offering, and here's what we discovered: Building Your Personal Brand positions itself as a compreh...
We spent considerable time analyzing this eCornell offering, and here's what we discovered: Building Your Personal Brand positions itself as a compreh...
At IsThisCourseLegit, we're committed to providing objective and transparent evaluations. Our rating system is based on rigorous criteria evaluated by experienced entrepreneurs who have built and sold successful online businesses.
Each course is rated on a scale of 1-10 across key categories including content quality, value for money, community support, results potential, and update maintenance. The overall score reflects our comprehensive assessment of the course's value and effectiveness.
For each review, we analyze all available online data to assess the course thoroughly. Our evaluation considers the quality of the content, the instructor's background, the marketing strategy, public perception, and authentic reviews from actual members, giving you a complete and balanced perspective.
If you're the creator of a course we've reviewed and believe there are any inaccuracies or outdated information in our review, we want to hear from you.
We implement strategies from the courses to validate their effectiveness.
We track course updates and community development over time.
Copyright © 2025 Is This Course Legit. All Rights Reserved