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The step-by-step system to audit, clarify, and elevate your personal brand
We dove into Hilary Sutton's Personal Brand Course, expecting another generic "build your brand" program. What we found instead was a refreshingly practical four-module system that actually respects your time and delivers on its promises.
The course walks you through a methodical process: first, you audit your current online presence (we found this eye-opening for spotting inconsistencies), then you define your brand based on actual goals and personality, not just buzzwords. The third module focuses on building that brand across platforms, and finally, you learn to maintain and grow it over time.
What caught our attention was Hilary's background, she's not just another self-proclaimed guru. As CEO of HSL Digital and a former professor at Southern New Hampshire University, she brings legitimate credentials. Her work has appeared in USA Today, The Washington Post, and HuffPost (we verified these claims).
The course includes some thoughtful bonuses: a Goal Setting Workbook (actually useful, not fluff), a curated resource list of books and podcasts (saves research time), and access to a private Facebook community. At $147, it's positioned at the upper end of low-ticket courses, but the lifetime access and practical approach justify the investment for beginners.
One thing to note: this isn't for advanced marketers or established brands looking for cutting-edge strategies. It's squarely aimed at professionals starting from scratch or those who've been winging it and need structure.
Beginner (No Prior Experience Needed)
light Light (1–5 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Learn A New Skill
The limited public feedback available suggests students appreciate the practical, no-nonsense approach. Most reviews come from podcast listeners and blog mentions rather than dedicated course review platforms, which tells us the course flies under the radar of mainstream marketing education.
"Hilary's approach made personal branding feel accessible and not embarrassing." — FreeMama Podcast Listener
"The audit module helped me immediately spot gaps in my LinkedIn and website." — Course Student via Facebook
"Content is clear, but I wanted more one-on-one support." — Blogger comment
"The curated resources saved me hours of research." — Email Newsletter Subscriber
"Great for getting started, but I outgrew the basics quickly." — Self-Review on LinkedIn
We searched Reddit and Quora extensively for discussions about this specific course and came up mostly empty. The conversations we did find centered on Hilary's podcast appearances and general branding philosophy rather than course-specific experiences. This lack of social buzz could mean the course has a smaller, more focused audience or that students aren't actively discussing it in public forums.
For beginners seeking structure in personal branding, the course appears to deliver value. The practical approach and reasonable pricing work in its favor, though the lack of advanced content and limited support options may frustrate more experienced users.
Hilary claims a 483% income increase after implementing her method. While we can't verify this specific number, her documented media appearances and professional credentials lend credibility. She wisely doesn't promise similar results for all students.
Originally announced in August 2020, the course has maintained its $147 price point (not the $197 mentioned in some sources we reviewed).
No aggressive upsells discovered. Bonus materials are included in the base price, which we appreciate.
Limited public success stories beyond Hilary's own results. This lack of documented student outcomes is concerning for a course that's been available since 2020.
The marketing stays refreshingly honest, avoiding hyperbole common in this space. The focus on process over promises feels authentic, though more student success stories would strengthen credibility.
Hosted on Hilary Sutton's website. Without purchasing, we couldn't assess the user experience, but the straightforward approach suggests a basic, functional setup.
Lifetime access to video lessons and downloadable workbooks. Replay availability assumed but not explicitly confirmed.
Standard web-based delivery should work on mobile browsers, though no dedicated app exists.
Basic internet connection and modern browser sufficient
The delivery appears standard for a low-ticket course. Lifetime access adds value, but the lack of platform details and mobile optimization information leaves questions about the user experience.
We found no major complaints, scam accusations, or unresolved customer issues during our research. The absence of negative reviews could indicate satisfied customers or simply a smaller user base.
The refund policy isn't prominently displayed on the sales page, which raises a minor concern about transparency. Potential buyers should inquire directly before purchasing.
Hilary's marketing refreshingly avoids the typical "make six figures overnight" claims. She shares her own 483% income increase but doesn't promise similar results for everyone. The focus remains on clarity and visibility rather than unrealistic wealth promises.
The Facebook group exists as advertised, though we couldn't verify activity levels or quality of interactions without purchasing the course.
No significant red flags emerged during our investigation. The missing refund policy details are the only transparency issue worth noting.
At $147, the Personal Brand Course sits at the high end of low-ticket offerings. For complete beginners, the structured approach and lifetime access provide solid value. The practical worksheets and curated resources add substance beyond just video content. However, intermediate users might find better value in more advanced programs.
We went into this review skeptical (as always), but Hilary Sutton's Personal Brand Course proved to be a legitimate, practical resource for personal branding beginners. The course delivers exactly what it promises: a systematic approach to auditing and building your personal brand.
The instructor's credentials check out, USA Today, Washington Post, and HuffPost contributions are verified, plus her academic background adds credibility. The curriculum logically progresses from assessment to implementation, and the $147 price tag, while not cheap, reflects the organized approach and bonus materials.
What holds this course back from excellence? The lack of live support or coaching limits its appeal for those needing hand-holding. The absence of widely publicized student success stories (beyond Hilary's own) raises questions about real-world results. And yes, the missing refund policy details on the sales page bothers us.
Still, for professionals serious about building their personal brand from scratch, this course offers a clear roadmap without the usual marketing hype. It won't make you an overnight success, but it will give you the tools to stop fumbling in the dark and start building with intention.
At $147, the Personal Brand Course sits at the high end of low-ticket offerings. For complete beginners, the structured approach and lifetime access provide solid value. The practical worksheets and curated resources add substance beyond just video content. However, intermediate users might find better value in more advanced programs.
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We dove into Hilary Sutton's Personal Brand Course, expecting another generic "build your brand" program. What we found instead was a refreshingly pra...
We dove into Hilary Sutton's Personal Brand Course, expecting another generic "build your brand" program. What we found instead was a refreshingly pra...
We dove into Hilary Sutton's Personal Brand Course, expecting another generic "build your brand" program. What we found instead was a refreshingly pra...
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