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Comprehensive Sales Training Platform with Grant Cardone's 10X Philosophy
We spent considerable time analyzing Cardone University, Grant Cardone's flagship sales training platform that promises to transform your selling abilities through his famous "10X" methodology. The platform houses over 800 interactive video segments, making it one of the most extensive sales libraries we've reviewed.
What struck us immediately was the sheer volume of content. This isn't a structured course with a clear beginning and end, it's more like Netflix for sales training. You'll find modules on everything from basic sales fundamentals to advanced closing techniques, with Grant's high-energy delivery style permeating every lesson.
The core philosophy centers around the 10X Rule, Cardone's principle of setting goals 10 times higher than what you think you want and taking 10 times the action you think is necessary. While this sounds extreme (and it is), we found this approach does create a mindset shift that some learners find transformative.
The platform covers virtually every sales scenario imaginable: cold calling scripts, handling objections, follow-up sequences, negotiation tactics, and industry-specific training for automotive sales, real estate, and more. Each module includes tests and certifications, which we appreciated for tracking progress.
However, we noticed the content organization can feel overwhelming. With 800+ videos and no clear learning path, new users often struggle to know where to start. It's like being handed the keys to a massive library without a map, you might find gold, but you'll spend a lot of time searching.
Beginner (No Prior Experience Needed)
moderate Moderate (5–10 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Make Money
The public perception of Cardone University is sharply divided. We found a clear split between devoted fans who credit the program with transforming their sales careers and harsh critics who view it as overpriced motivational content wrapped in aggressive marketing tactics.
"Grant's program helped me close my first six-figure deal" - Sales Professional
"The mindset training alone was worth the investment for our team" - Sales Manager
"I learned more from reading SPIN Selling than 3 months of Cardone U" - Former Student
"The energy and motivation kept me going through tough times" - Real Estate Agent
"Cancelled after fighting with customer service for weeks" - Frustrated User
Reddit discussions are particularly revealing. We found threads where users describe Cardone University as "motivation disguised as education" with one user stating, "It's like paying $97/month for a Tony Robbins YouTube playlist." The sentiment on Quora is more balanced, with some sales professionals crediting specific techniques for improving their numbers, while others warn about the cult-like atmosphere surrounding the brand.
While Cardone University delivers on quantity and motivational content, the polarized reviews and serious business practice concerns make it impossible to ignore the red flags surrounding this program.
The "10X your results" promise is pure marketing hyperbole. We found no independent data supporting typical users achieving anything close to 10X improvements. While some students report increased sales, attributing success solely to this program ignores countless other factors.
Pricing has fluctuated significantly over the years, with "special offers" appearing regularly. The monthly option at $97 is relatively new, previously the annual plan was the entry point.
Extremely aggressive. New members immediately face pitches for personal coaching (starting at $10,000), mastermind groups ($25,000+), and the 10X Growth Conference tickets ($2,000+). The basic subscription is clearly designed as a loss leader.
The company showcases curated success stories prominently, but we couldn't verify these independently. No third-party data exists on typical student outcomes, and the testimonials feel cherry-picked from thousands of users.
The marketing prioritizes revenue generation over transparent education about realistic outcomes. The aggressive upselling and unverifiable claims raise serious ethical questions.
A proprietary web platform that feels dated compared to modern learning management systems. Navigation is clunky, and finding specific content within 800+ videos proves frustrating. The search function works, but the categorization system needs major improvement.
Videos stream on-demand with no confirmed download option. Live daily calls are accessible, with replays available. The platform remembers your progress, but the bookmark system is basic.
iOS and Android apps exist and function adequately for on-the-go viewing. Video quality adjusts to connection speed, though the apps lack some desktop features.
Standard broadband internet suffices. No special software needed, though a notebook for taking notes is essential given the volume of content.
The platform delivers content reliably but lacks the polish and user experience of competitors. It feels like a video library from 2015 rather than a modern learning environment. For the price point, we expected better organization and learning path guidance.
The Better Business Bureau lists Cardone Enterprises with an **'F' rating** and over 200 complaints in the past 3 years. Primary issues involve unauthorized charges, difficulty canceling subscriptions, and unresponsive customer service. We found multiple users reporting continued billing after cancellation attempts.
While marketing materials mention a money-back guarantee, we discovered countless complaints about refunds being denied or ignored. The actual policy appears to have numerous conditions that effectively nullify the guarantee for most users.
The marketing heavily relies on income claims and lifestyle imagery that border on misleading. The "10X your income" promise is presented as achievable for everyone, which we find irresponsible. The sales funnel uses high-pressure tactics with artificial scarcity and urgency.
A recurring theme in community discussions is that Cardone University serves primarily as a gateway to more expensive offerings. One Reddit user summarized it well: "The course isn't the product, you are."
The combination of BBB's 'F' rating, consistent billing complaints, and questionable refund practices creates serious concerns about the company's business ethics.
At $97/month for access to 800+ videos, the pure content volume seems reasonable. However, when we factor in the quality concerns, organizational issues, and aggressive upselling, the value proposition crumbles. Most of this information exists in classic sales books for under $50 total. The primary value is motivational rather than educational.
After extensive analysis, we conclude that Cardone University is technically legitimate, it delivers the promised video content. However, legitimacy doesn't equal value or ethics.
The platform suffers from fundamental issues that go beyond content quality. The Better Business Bureau's 'F' rating and 200+ complaints paint a troubling picture of how the company treats customers. We found the billing practices particularly concerning, with numerous users reporting unauthorized charges and nightmare cancellation experiences.
Content-wise, if you're seeking motivation and enjoy Grant Cardone's aggressive style, you'll find plenty here. But if you want structured sales education with modern techniques, look elsewhere. The 800+ videos create an illusion of value through quantity, but we found much of it repetitive or outdated.
Most concerning is how the platform serves as an aggressive funnel for expensive upsells. The $97/month subscription is clearly designed to identify buyers for $10,000+ coaching programs. This isn't inherently wrong, but the pressure tactics reported by users cross ethical lines.
For those considering Cardone University, we recommend starting with free YouTube content to test if Grant's style resonates. If it does, approach the paid platform with clear boundaries about additional purchases and document all billing interactions carefully.
At $97/month for access to 800+ videos, the pure content volume seems reasonable. However, when we factor in the quality concerns, organizational issues, and aggressive upselling, the value proposition crumbles. Most of this information exists in classic sales books for under $50 total. The primary value is motivational rather than educational.
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We spent considerable time analyzing Cardone University, Grant Cardone's flagship sales training platform that promises to transform your selling abil...
We spent considerable time analyzing Cardone University, Grant Cardone's flagship sales training platform that promises to transform your selling abil...
We spent considerable time analyzing Cardone University, Grant Cardone's flagship sales training platform that promises to transform your selling abil...
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