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Jasmine Star's 14-Day Brand Building Sprint That Disappeared Without a Trace
We discovered an interesting pattern while researching The Brilliant Branding Academy, a course that Jasmine Star launched around 2017 and has since mysteriously vanished from her ecosystem. This 14-day program promised to help entrepreneurs build their brand identity from scratch, complete with daily video lessons and workbooks.
The course followed Jasmine's signature style, mixing personal storytelling with actionable frameworks. Each day tackled a specific branding element, from discovering your "why" to selecting brand colors and fonts. Students would progress through a linear journey designed to produce a complete brand style guide by day 14.
What makes this particularly intriguing is the complete disappearance of the course. While Jasmine Star continues to operate Social Curator (her $49/month subscription service) and offers high-ticket masterminds, The Brilliant Branding Academy has been quietly retired without explanation or redirect. Our research suggests this was positioned as an entry-level offer in her product suite, targeting photographers and creative entrepreneurs who felt overwhelmed by branding.
The curriculum promised to cover everything from crafting mission statements to creating mood boards, all delivered through Jasmine's energetic, motivational teaching style. Based on archived mentions and student feedback, the course emphasized visual brand identity and messaging consistency, two areas where beginners often struggle.
Beginner (No Prior Experience Needed)
light Light (1–5 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Learn A New Skill
The feedback reveals a sharp divide between beginners who found the course life-changing and experienced marketers who considered it surface-level. Reddit discussions particularly highlight this polarization, with some calling it "generic motivational stuff" while Facebook groups feature glowing testimonials from newly confident entrepreneurs.
"Jasmine has got her brand defined perfectly. She is a brilliant woman." — CreativeLive Student
"She walks you through the steps and challenges you. True story of rags to riches." — CreativeLive Review
"If you are exhausted trying to be a photographer for everyone... buy this now!" — CreativeLive Student
"She provides a wealth of information and inspires real transformation." — CreativeLive Feedback
"Her content and passionate delivery are rare." — Past Student Review
Reddit users in r/photography specifically noted that while the advice was "fine for total beginners," it lacked the depth experienced professionals needed. Meanwhile, entrepreneur Facebook groups showed more positive sentiment, particularly from service providers who credited the course with helping them clarify their positioning.
The course served its target audience well (complete beginners) but failed to deliver value for anyone beyond the novice level. Its mysterious discontinuation raises questions about its long-term viability.
The promise to "build a brilliant brand and attract dream clients" was partially delivered. Students did receive a framework for brand identity, but the connection to client attraction was indirect and required additional marketing efforts not covered in the course.
Initially launched at $297, later increased to $497, suggesting either growing demand or repositioning attempts.
Graduates were likely funneled into Social Curator ($49/month) as the logical next step for content creation, though we couldn't confirm specific upsell sequences.
Success stories focused on qualitative improvements ("I feel confident") rather than quantifiable business results. Notable early supporter Jenna Kutcher went on to build her own education empire, though her success likely stemmed from factors beyond this course.
The marketing effectively targeted beginner pain points but potentially overstated the transformative power of a 14-day foundational course.
Likely hosted on Teachable or Kajabi based on Jasmine's tech stack preferences
Videos were streamable with downloadable PDF workbooks
Standard mobile browser access reported
Basic internet connection for video streaming
The technical delivery appeared professional and reliable, with lifetime access being a strong selling point. No platform-related complaints emerged in our research.
No major complaints or legal issues surfaced during our research. The primary concern was content depth rather than deceptive practices.
The course offered a 14-day money-back guarantee, but students had to prove they completed the work, a common but sometimes contentious requirement in the industry.
Jasmine's marketing relied heavily on her personal transformation story, which some found manipulative while others found inspiring. The aspirational messaging was transparent but potentially oversold the course's impact.
The main red flag is the course's complete disappearance without explanation. When educators quietly discontinue products without redirecting students or explaining why, it raises questions about the product's value or potential issues.
While we found no evidence of scams or malpractice, the unexplained discontinuation and conditional refund policy are minor concerns worth noting.
At $497, the value proposition was questionable. Complete beginners might justify the cost for the structure and motivation, but the same information was largely available through Jasmine's free content and standard marketing resources.
The Brilliant Branding Academy represents a curious case in the online course world, a seemingly successful program that vanished without explanation. Our investigation revealed a legitimate but basic course that served its narrow target audience (complete beginners) adequately while disappointing those expecting deeper insights.
Jasmine Star's motivational teaching style and structured approach provided value for entrepreneurs paralyzed by branding decisions. The 14-day format created momentum and accountability that free resources couldn't match. However, the course's disappearance suggests it may have struggled to differentiate itself from Jasmine's abundant free content or compete with more comprehensive branding programs.
For those seeking Jasmine's approach to branding today, Social Curator appears to be her primary offering, though it focuses on content creation rather than brand strategy. The Brilliant Branding Academy's legacy seems to be proving that even well-produced courses need substantial, unique value to survive in the competitive online education market.
At $497, the value proposition was questionable. Complete beginners might justify the cost for the structure and motivation, but the same information was largely available through Jasmine's free content and standard marketing resources.
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We discovered an interesting pattern while researching The Brilliant Branding Academy, a course that Jasmine Star launched around 2017 and has since m...
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