SEO Blueprint
Review

Advanced, comprehensive SEO training from a respected SEO analyst, packed with actionable systems, unique insights, and a rare level of depth.

Medium
  • Last updated 17/06/2025
by Glen Allsopp

What you'll learn ? Overview

Glen Allsopp, who started learning SEO at 16 and managed social media for HP and Land Rover by 19, offers an advanced SEO training that goes far beyond surface-level advice.

The course delivers over 25 hours of video content across six focused modules, diving deep into on-site optimization techniques like identifying and fixing β€œghost pages” and creative keyword research methods. One standout example is a keyphrase discovery that reportedly generated an additional $50,000 in revenue.

Beyond just videos, students gain access to proprietary tools, a Chrome extension, site crawler software, and a private Slack community where Glen actively participates. The materials also include downloadable checklists, worksheets, and detailed walkthroughs for implementing strategies.

What sets this course apart is its highly actionable and systematized approach rather than abstract theory. Each lesson is tagged by difficulty level, enabling learners to progress at their own pace from foundational concepts to advanced tactics. Guest experts contribute on topics like local SEO and site speed optimization.

Priced at $597, or $4,597 for 90 days of one-on-one consulting, SEO Blueprint represents Glen’s SEO playbook developed over more than a decade. Whether it’s worth it depends on how committed you are to mastering SEO beyond the basics.

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Is this course for you?

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Prior experience needed

Intermediate (Some Foundational Knowledge Recommended)

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Time commitment

moderate Moderate (5–10 Hours/Week)

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Learning style

Self-Paced (Work On Your Own Schedule)

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Goal

Learn A New Skill

Best suited for:

SEO professionals ready to level up, agency owners wanting to improve client results, serious website owners committed to organic growth, freelancers looking to offer premium SEO services

Instructor

Glen Allsopp

SEO Expert and Digital Marketing Strategist Legitimacy Score: 9/10
Glen Allsopp is a renowned SEO expert and digital marketing strategist. He started his career at 16, founding his first website, and has since become a prominent figure in the online marketing world. Allsopp is known for his in-depth analyses of SEO strategies and his ability to uncover hidden opportunities in digital marketing. He runs Detailed.com, where he shares insights on SEO and digital marketing, particularly focusing on how major websites dominate search results.
Allsopp's career spans over 15 years in digital marketing. He started his first 'SEO agency' at 16, moved to South Africa at 18 to work for a digital marketing agency serving clients like Nissan and Land Rover. By 19, he was earning enough from online projects to work independently. At 21, he created OptinSkin, a successful WordPress plugin. By 25, his marketing agency had generated its first 7-figure year in revenue. He has advised major brands like Ahrefs, ConvertKit, Buffer, and Kinsta on SEO strategies.
Allsopp's work has been featured in presentations by executives of multi-million dollar companies, including Yext. He sold his personal development blog for a mid five-figure sum when he was 20. His OptinSkin WordPress plugin generated multiple six-figures in revenue. Allsopp's research on companies dominating Google search results has been widely recognized in the industry. He has helped clients acquire millions of extra visitors from Google over a 12-month period.
Glen Allsopp has been featured on numerous podcasts and interviews. He appeared on the Smart Passive Income Podcast with Pat Flynn, discussing SEO and business growth strategies. He was also interviewed on the Entrepreneurs on Fire podcast, sharing insights on why some entrepreneurs succeed and others fail. Allsopp has been a guest on the Growth Everywhere podcast, talking about how brands can still win at SEO today.
Active: Allsopp regularly updates his website Detailed.com with SEO insights and analyses. He maintains an active presence on social media platforms, sharing valuable content related to digital marketing and SEO.

Course Details

  • ⏱ Duration25
  • πŸ“Ά DifficultyMedium
  • βŒ› Access Lifetime
  • ⏰ Time investmentModerate (5–10 Hours/Week)

🧠 Prerequisites

Basic to intermediate SEO knowledge recommended. Not suitable for complete beginners who don't understand fundamental concepts like keywords, backlinks, or site structure.


πŸ’» Requirements

Computer with stable internet, modern web browser


πŸ’Έ Hidden Costs

SEO tools like Ahrefs or SEMrush ($99-399/month) are strongly recommended for implementation, though the course offers member discounts


πŸ™‹β€β™‚οΈ Support Options

Private Slack community, direct email access to Glen, no live coaching calls

Course content

  • Module 1: On-Site Optimization Blueprint: Advanced techniques for improving on-site SEO, identifying and fixing "ghost pages," optimizing site architecture, semantic search optimization
  • Module 2: Link Building Blueprint: Innovative strategies for acquiring high-quality backlinks, leveraging tools like Zapier to identify link partners, outreach templates, digital PR techniques
  • Module 3: Keyword Research Blueprint: Creative methodologies to discover profitable keywords, real-world examples including the $50,000 keyphrase discovery, competitor analysis
  • Module 4: Content Creation Blueprint: Crafting linkable and shareable content, 17+ proven content angles and frameworks, designing content structure for SEO and user engagement
  • Module 5: Local SEO Blueprint: Actionable insights on improving search visibility within specific geographic areas, Google My Business optimization, contributions from local SEO experts
  • Module 6: Expert Insights Blueprint: Advanced strategies in site speed optimization, customer acquisition, scaling strategies, guest masterclasses from industry professionals

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Feedbacks

Overall sentiment

After analyzing discussions across Reddit, BlackHatWorld, and various SEO communities, we found overwhelmingly positive feedback. Users consistently praise the course's depth and Glen's willingness to share "real secrets," though the price point generates some debate.

Praised points

  • Unprecedented depth and originality: Multiple reviewers note strategies they've never seen in other courses, with practical applications that delivered immediate results
  • Direct access to Glen Allsopp: Students appreciate his active involvement in the Slack community and responsiveness to questions via email
  • Actionable systems with real examples: The course includes specific case studies showing exactly how techniques generated substantial revenue

Criticisms

  • High price barrier: At $597, it's out of reach for many beginners or those testing the waters with SEO
  • Overwhelming for complete beginners: The volume and depth can intimidate those without basic SEO knowledge
  • Video-heavy format: Some learners prefer text-based materials for quick reference and find the video format less convenient

Testimonials

"Glen's SEO Blueprint helped us improve crawl budget, remove deadweight pages and led to overall improvements in organic traffic to our key pages." β€” Steve Toth

 "I've been a practitioner of digital marketing for over a decade and I've learned more from Glen about SEO than anyone else." β€” Clay Collins

 "I've taken dozens of SEO courses, this is the only one that felt like it had real secrets." β€” Location Rebel

 "Found a number of things we're going to be implementing into our SEO strategy in the coming weeks and months." β€” Course participant

 "Some modules are worth the entire price alone, especially the advanced keyword research." β€” Charles Floate Training

Social insights

On BlackHatWorld, experienced SEOs rank it among the top paid courses alongside Kyle Roof's and Matthew Woodward's offerings, but highlight Glen's approach as more original. Reddit discussions in r/SEO frequently mention the course when users ask for advanced training recommendations. We noticed a pattern: those who invested report tangible wins, while skeptics focus mainly on the price.

Marketing Analysis

Claim Verification

The course promises to teach "advanced SEO strategies for people who want results." Based on user feedback and the detailed curriculum, this claim holds up. No unrealistic income promises or "rank #1 overnight" nonsense.

Price History

Standard price has remained at $597 since launch, with the premium tier at $4,597. No artificial price inflation or constant "sales."

Upsell Practices

Clean approach with just two clear options. The premium package adds 90 days of consulting, not essential course content. No aggressive post-purchase upsells reported.

Student Success

Steve Toth reported improved crawl budget and organic traffic increases. Multiple testimonials mention specific revenue gains from implementing strategies. Sources are verifiable industry professionals, not anonymous claims.

Platform & Delivery

Learning Platform

Hosted on Detailed.com's custom platform. Clean interface, reliable performance, organized content structure according to users.

Content Accessibility

Lifetime access to all materials and future updates. Videos are streamable (we couldn't confirm if downloadable for offline viewing).

Mobile Compatibility

Platform is mobile-responsive, though users recommend desktop for implementing strategies with SEO tools.

Technical Requirements

Standard internet connection and modern browser. No special software needed for course access.

Red flags check

😬

Complaints

We couldn't find any significant complaints about misleading claims, poor support, or content quality. The primary concern raised consistently is the price point, which isn't really a red flag, just a consideration.

😬

Refund policy issues

The course offers a 14-day money-back guarantee. We found no reports of refund issues or complaints about the process.

😬

Marketing practices

Glen's marketing approach is refreshingly transparent. No fake scarcity tactics, no outrageous income claims, no "limited time only" pressure. The sales page focuses on the depth of content and his expertise rather than hype.

😬

Community feedback

The private Slack community receives consistent praise for being active, supportive, and well-moderated. Glen's direct participation adds significant value according to members.

Is this course legit?

Value For Money

At $597, SEO Blueprint sits firmly in the high-ticket category. For this investment, you get 25+ hours of advanced training, proprietary tools, lifetime updates, and direct access to a respected expert. Compared to hiring an SEO consultant or agency (easily $2,000+/month), the course offers strong ROI potential if you implement the strategies.

Conclusion

We've reviewed countless SEO courses, and SEO Blueprint genuinely stands out (we know, forbidden phrase, but it's true). Glen Allsopp delivers exactly what experienced SEOs need: advanced strategies that go beyond generic advice. The course combines thorough technical training with creative approaches we haven't seen elsewhere. The $597 price tag will stop many people, and honestly, that might be intentional. This isn't for dabblers or those hoping to rank overnight. It's for serious practitioners willing to invest both money and time into mastering advanced SEO. Our verdict? If you have basic SEO knowledge and want to reach an advanced level, SEO Blueprint provides exceptional value. The combination of Glen's expertise, actionable systems, ongoing support, and proven student results justifies the investment. Just be prepared to dedicate 5-10 hours weekly to get the most from it. For complete beginners, start with free resources first. For everyone else serious about SEO mastery, this course delivers on its promises and then some.

FAQs about this course

No, the course assumes basic SEO knowledge. Complete beginners should start with free resources to understand fundamentals before investing in this advanced training.

The Premium Package ($4,597) includes everything in the Standard Package plus 90 days of unlimited one-on-one consulting from Glen Allsopp and the Detailed.com team.

You get lifetime access to all course materials, including future updates and additions to the curriculum.

While not mandatory, tools like Ahrefs or SEMrush ($99-399/month) are strongly recommended. The course offers member discounts on popular SEO tools.

Yes, SEO Blueprint offers a 14-day money-back guarantee if you're not satisfied with the course.

Plan for 5-10 hours per week to work through the 25+ hours of content and implement the strategies effectively.

SEO Blueprint provides systematic, advanced strategies not shared publicly, proprietary tools, direct expert access, and a structured learning path you won't find in scattered free content.

Absolutely. Many students are agency owners or freelancers who use these strategies to improve client results and charge premium rates.

SEO Blueprint 2 was released in October 2021, with ongoing updates included in your lifetime access.

Results vary based on implementation, but students report improvements in organic traffic, rankings, and revenue. One documented example shows a single keyword discovery generating $50,000.

Review statistics

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SEO Blueprint screenshot
SEO Blueprint Review
$ 597
Total score: 8,6/10 ⭐
  • Duration25
  • DifficultyMedium
  • Release Date01/2021
  • Format Self-Paced
  • AccessLifetime
  • Time InvestmentModerate (5–10 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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Our Methodology

At IsThisCourseLegit, we're committed to providing objective and transparent evaluations. Our rating system is based on rigorous criteria evaluated by experienced entrepreneurs who have built and sold successful online businesses.

Our Rating System

Each course is rated on a scale of 1-10 across key categories including content quality, value for money, community support, results potential, and update maintenance. The overall score reflects our comprehensive assessment of the course's value and effectiveness.

Our Process

For each review, we analyze all available online data to assess the course thoroughly. Our evaluation considers the quality of the content, the instructor's background, the marketing strategy, public perception, and authentic reviews from actual members, giving you a complete and balanced perspective.

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How We Ensure Quality

Thorough Testing:

We implement strategies from the courses to validate their effectiveness.

Long-term Monitoring:

We track course updates and community development over time.

SEO Blueprint Review