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Freedom Ticket
Review

The A-Z Amazon FBA Course by Kevin King

Total score: 8,0/10
Medium
  • Last updated 17/06/2025
Kevin King
by Kevin King
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What you'll learn ? Overview

Kevin King’s Freedom Ticket course is often seen as the go-to training for Amazon FBA, and it’s easy to see why. This eight-week program walks complete beginners through everything they need to know to become capable Amazon sellers.

The course covers all the basics: product research, negotiating with suppliers, optimizing listings, PPC ads, and scaling up your business. What really makes it stand out is how tightly it’s integrated with Helium 10’s software, which means you’re learning practical, hands-on skills rather than just theory.

Kevin draws on his own multi-million dollar experience selling on Amazon, and the course includes plenty of downloadable resources, templates, and real-world examples. It’s also kept up to date, with a version 4.0 update rolled out in 2024 to keep pace with Amazon’s ever-changing policies.

On the pricing side, you can buy the course outright for $997, but it’s also bundled free with certain Helium 10 subscriptions, which could be a great deal if you’re already considering those tools.

The training is broken into nine well-structured modules, starting with setting up your seller account and going all the way through to advanced PPC tactics. Importantly, Kevin is upfront about the fact that you’ll usually need at least $5,000 to invest in inventory before you can really get going, no sugarcoating there.

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Is this course for you?

👉

Prior experience needed

Beginner (No Prior Experience Needed)

👉

Time commitment

moderate Moderate (5–10 Hours/Week)

👉

Learning style

Self-Paced (Work On Your Own Schedule)

👉

Goal

Make Money

Best suited for:

Aspiring entrepreneurs with $5,000+ to invest in inventory, individuals seeking a legitimate online business model, existing Amazon sellers wanting to improve their operations, those who value comprehensive training over quick-fix solutions

Instructor

Kevin King

Kevin King

Amazon seller and e-commerce expert. Legitimacy Score: 9/10
Kevin King is a seasoned entrepreneur and e-commerce expert with over 30 years of experience. Specializing in Amazon FBA and private label strategies, he has built multiple successful brands generating millions in revenue. King is renowned for his data-driven approach to e-commerce, combining deep market insights with innovative marketing techniques.
King's entrepreneurial journey spans three decades, during which he has never received a paycheck from an employer. He entered e-commerce in 1995, selling on platforms like eBay and Amazon since 1999. In 2015, he launched five private label brands on Amazon, grossing over $1.8 million from just nine products within a year. His expertise extends to product development, having guided hundreds of items from conception to market.
• Named one of the Top 40 Direct Marketers under 40 by Target Marketing magazine
• Featured in prominent publications including The New York Times, USA Today, and The Wall Street Journal
• Appeared on television shows such as Lifestyles of the Rich and Famous and Entertainment Tonight
• Developed five private label brands grossing over $1.8 million in less than two years
• Expanded operations to multiple e-commerce channels including Walmart.com and European markets
• Guest speaker on eight different Amazon-oriented podcasts
• Featured on the Private Label Podcast with Kevin Rizer
• Appeared on the AM/PM podcast hosted by Manny Coats
• Regular speaker at AMZ Summits, sharing insights on Amazon FBA strategies
• Conducted webinars and online training sessions for aspiring Amazon sellers
Kevin King maintains a robust digital footprint, regularly sharing insights on Amazon FBA strategies across various platforms. He frequently posts on social media, particularly LinkedIn and YouTube, offering valuable content on e-commerce trends, product sourcing, and marketing tactics. His online activity reflects his commitment to educating fellow entrepreneurs in the Amazon selling space.

Course Details

  • ⏱ Duration56
  • 📶 DifficultyMedium
  • ⌛ Access Lifetime
  • ⏰ Time investmentModerate (5–10 Hours/Week)

🧠 Prerequisites

No formal requirements, though basic computer literacy helps. The course truly starts from zero, making it accessible to complete beginners.

💻 Requirements

Computer or laptop, reliable internet connection, spreadsheet software, basic photo editing capability helpful

💸 Hidden Costs

Amazon Professional Seller account ($39.99/month), initial inventory investment ($5,000+ recommended), UPC codes, shipping costs, PPC advertising budget ($300-1,500/month), potential trademark registration ($250-750), product photography ($200-1,000), Helium 10 subscription if not bundled ($79-229/month)

🙋‍♂️ Support Options

Email support through Helium 10, access to 50,000+ member community, occasional Q&A sessions with Kevin King (typically pre-recorded), comprehensive FAQ section

Course content

  • Module 1: Introduction & Amazon FBA Basics - Welcome to Freedom Ticket, Amazon seller mindset, business requirements, FBA business valuation, arbitrage vs private label, Amazon terminology, course outline, success tips
  • Module 2: Business Foundations - Capital requirements ($5,000+ recommended), funding options, business structure setup, EIN and sales tax permits, banking and credit cards, bookkeeping, prep centers, barcodes (UPCs, FNSKUs), business insurance, Seller Central account setup
  • Module 3: Branding & Suppliers - Building lasting brands on Amazon, category and product approval, patents and trademarks, Amazon fees breakdown, cash flow management, profit margin calculations, finding and vetting suppliers, understanding MOQ and lead times, negotiation tactics, payment methods
  • Module 4: Product Selection & Sourcing - Product research methodologies, using Helium 10 tools (Black Box, Xray), niche selection strategies, validating product ideas, sourcing from China (Alibaba guide), domestic sourcing options, quality control and inspections, common sourcing mistakes
  • Module 5: Logistics & Shipping - Shipping terms (FOB, EXW, DDP), working with freight forwarders, calculating shipping costs, packaging and labeling requirements, creating shipping plans, inventory management, Amazon storage fees, customs and duties, shipping insurance
  • Module 6: Listing Creation & Optimization - High-converting listing creation, keyword research using Helium 10 (Magnet, Cerebro), writing compelling titles and bullets, product photography, A+ Content (EBC), backend keywords, understanding A9 algorithm, launch strategies, getting initial reviews (Amazon Vine), common listing mistakes
  • Module 7: Advertising & PPC - Amazon PPC fundamentals, campaign structure, keyword targeting strategies, automatic vs manual campaigns, campaign analysis and optimization, understanding ACoS and TACoS, promotional strategies (coupons, deals), building email lists, social media promotion
  • Module 8: Scaling & Operations - Account health maintenance, customer service best practices, handling negative feedback, product line expansion, international markets, mobile optimization, advanced PPC tactics, data analytics for growth, team building and outsourcing, exit strategies
  • Module 9: Bonus Content - Q&A sessions with Kevin King, downloadable templates and checklists, access to Helium 10 community, ongoing course updates

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Feedbacks

Overall sentiment

Freedom Ticket earns respect for its comprehensive content and Kevin King's transparent teaching style. Most users appreciate the depth of information, though some beginners find it overwhelming. The fact that it's included with Helium 10 subscriptions significantly boosts its perceived value.

Praised points

  • Comprehensive, actionable content: Students consistently mention the step-by-step nature and practical applications
  • Kevin King's credibility: His real-world success and transparent teaching style earn high marks
  • Regular updates: The course stays current with Amazon's platform changes

Criticisms

  • Information overload: Some beginners feel overwhelmed by the sheer volume of content
  • Limited standalone community: No dedicated Freedom Ticket student group, relies on broader Helium 10 community
  • Delivery style: A minority find Kevin King's teaching pace too slow or dry

Testimonials

"Kevin pulls no punches, he tells you exactly how much money you'll need to really get started." - HustleLife review

"By far the most in-depth FBA training I've gone through, and I've bought a few." - Reddit user

"The only Amazon course that isn't just slides and hype." - YouTube commenter

"This course helped me understand, step by step, the overall process and minute aspects of selling on Amazon FBA." - eBizFacts review

"Great value if you already have Helium 10, but a bit pricey standalone." - Quora discussion

Social insights

On Reddit's r/AmazonFBA, we found Freedom Ticket frequently recommended, particularly for Helium 10 subscribers. Discussions often highlight its value compared to more expensive "guru" courses. Quora threads echo similar sentiments, with users appreciating the realistic approach and lack of hype. One recurring theme: students wish for more verified success stories directly attributable to the course.

Video review

Marketing Analysis

Claim Verification

Freedom Ticket promises to teach you how to build a profitable Amazon FBA business. The key word here? "Teach." Unlike many competitors, they don't guarantee income or overnight success. Kevin King repeatedly emphasizes the capital requirements and work involved. We verified his credentials as a successful multi-million dollar Amazon seller, lending credibility to the training.

Price History

The standalone price has remained steady at $997. The real value shift came when Helium 10 began including it with their paid subscriptions, effectively making it a powerful acquisition tool for their software suite.

Upsell Practices

Freedom Ticket Xtra ($77/month) offers ongoing mentorship and advanced content. While promoted, it's not aggressively pushed. The natural integration with Helium 10 tools serves as a soft upsell for those purchasing the course standalone.

Student Success

We found it challenging to locate numerous verified success stories directly attributable to Freedom Ticket alone. Most successful students appear to combine the training with significant capital investment, Helium 10 tools, and considerable personal effort. Kevin King features some success stories on the Serious Sellers Podcast, though independent verification remains limited.

Platform & Delivery

Learning Platform

Helium 10's proprietary platform delivers a smooth learning experience. Videos stream reliably, navigation is intuitive, and progress tracking helps maintain momentum. We experienced no technical issues during our review.

Content Accessibility

All content is available on-demand 24/7. While videos aren't downloadable (standard for the industry), PDF resources and templates can be saved locally. The platform remembers your progress across devices.

Mobile Compatibility

The platform works well on mobile devices, though we recommend a laptop or desktop for the best learning experience, especially when following along with tool demonstrations.

Technical Requirements

Modern web browser, stable internet connection (5+ Mbps recommended), computer capable of running multiple browser tabs simultaneously

Red flags check

😬

Complaints

We found minimal serious complaints about the course content itself. Some users report feeling overwhelmed by the information density, and a few mention that the $5,000+ inventory investment requirement isn't always clear upfront. No scam allegations or content quality issues surfaced in our research.

😬

Refund policy issues

The course offers a 7-day money-back guarantee (not 30 days as some reviews incorrectly state). We found no pattern of refund denials or customer service issues related to the refund process.

😬

Marketing practices

Refreshingly transparent. Kevin King and Helium 10 avoid the typical "get rich quick" messaging. They're upfront about the work, capital, and risks involved in Amazon FBA. No fake scarcity tactics or misleading income claims detected.

😬

Community feedback

While the broader Helium 10 community (50,000+ members) receives positive feedback, some students express disappointment about the lack of a dedicated Freedom Ticket-only group for more focused discussions.

Is this course legit?

Value For Money

At $997 standalone, Freedom Ticket sits in the high-ticket category. For this price point, we expect comprehensive content, expert instruction, and ongoing updates, all of which Freedom Ticket delivers. However, the real value proposition comes when bundled with Helium 10 subscriptions. Getting this level of training essentially free with a $79/month tool subscription transforms it from "good value" to "exceptional value."

Conclusion

After extensive research and analysis, we can confidently say Freedom Ticket is one of the most legitimate Amazon FBA courses available. Kevin King's reputation, the comprehensive curriculum, and Helium 10's backing create a powerful combination.
What sets this course apart isn't revolutionary teaching methods or secret strategies, it's the honest, thorough approach to Amazon FBA education. King doesn't promise overnight riches or passive income. Instead, he delivers practical, actionable training based on real experience.
The course excels in its comprehensive coverage, regular updates, and integration with professional tools. Where it falls short? The lack of a dedicated student community and limited verified success stories. Also, the 7-day refund window feels restrictive for such an extensive program.
For those already using or considering Helium 10, Freedom Ticket becomes a no-brainer addition. As a standalone purchase, it's still solid but faces stiffer competition from other high-ticket programs offering more personalized support.
Bottom line: If you're serious about Amazon FBA, have the required capital to invest ($5,000+), and value learning from a proven practitioner, Freedom Ticket delivers exceptional education. Just don't expect it to magically transform you into an Amazon millionaire, that still requires your own hard work, smart decisions, and a bit of market luck.

FAQs about this course

Freedom Ticket is an 8-week comprehensive Amazon FBA training program created by Kevin King, teaching everything from product research to scaling strategies, available standalone or bundled with Helium 10 subscriptions

If you're serious about Amazon FBA and have $5,000+ for inventory, yes. However, the best value comes when included free with Helium 10 subscriptions starting at $79/month

Kevin King is a multi-million dollar Amazon seller with extensive e-commerce experience, known for his transparent teaching style and regular speaking at industry events

Beyond the course cost, plan for at least $5,000 for initial inventory, plus $39.99/month for Amazon Professional account, and $300-1,500/month for advertising

Yes, Freedom Ticket offers a 7-day money-back guarantee, which is shorter than many competitors but still provides some protection

Yes, the platform is mobile-compatible, though we recommend using a laptop or desktop for the best learning experience, especially for tool demonstrations

You get 8 weeks of video training, downloadable templates and resources, access to Helium 10 community, and periodic Q&A sessions with Kevin King

No, but the course heavily integrates Helium 10 tools in its teachings. You'll get more value if you have access to the software suite

With the $997 standalone purchase, you get lifetime access. If accessing through Helium 10 subscription, access continues as long as your subscription is active

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Freedom Ticket Review
$ 997
Total score: 8,0/10 ⭐
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  • Duration56
  • DifficultyMedium
  • Release Date01/2024
  • Format Self-Paced
  • AccessLifetime
  • Time InvestmentModerate (5–10 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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