Master of AI Copy
Review

The A-to-Z System for Using AI to Write Higher-Converting Copy, Faster

Medium
  • Last updated 29/10/2025
by Joanna Wiebe

What you'll learn ? Overview

We spent considerable time analyzing Master of AI Copy, and here's what we discovered about this intriguing blend of old-school copywriting wisdom and cutting-edge AI technology.

Created by Joanna Wiebe, founder of Copyhackers and Copy School (with over 20 years in digital marketing), this course positions itself as the definitive guide to AI-powered copywriting. We found it refreshing that Wiebe doesn't treat AI as a magic bullet, instead, she teaches it as a sophisticated assistant that enhances your existing copywriting skills.

The curriculum consists of 3 comprehensive modules delivered through high-definition video training. What caught our attention was the practical, hands-on approach, students don't just learn theory, they receive specific prompts, templates, and frameworks they can implement immediately with tools like ChatGPT.

The course promises to help copywriters work faster while maintaining (or even improving) copy quality. Based on our research, this isn't about replacing human creativity with robots, it's about leveraging AI for research, ideation, and first drafts while applying proven conversion principles that Wiebe has taught for over a decade.

Participants who complete the program earn a "Master of AI Copy" certification badge, which, given Wiebe's reputation in the industry, actually carries some weight (we verified this with several agency owners who confirmed they'd value this credential when hiring).

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Is this course for you?

👉

Prior experience needed

Intermediate (Some Foundational Knowledge Recommended)

👉

Learning style

Self-Paced (Work On Your Own Schedule)

👉

Goal

Learn A New Skill

Best suited for:

Ideal for established copywriters, content marketers, and agency professionals looking to integrate AI without sacrificing quality. Perfect for those who want to work faster while maintaining high conversion standards.

Instructor

Joanna Wiebe

The Original Conversion Copywriter Legitimacy Score: 9/10
Joanna Wiebe is a pioneering figure in the field of conversion copywriting. As the founder of Copyhackers and co-founder of Airstory, she has revolutionized the approach to writing persuasive, high-converting copy for businesses of all sizes. With a career spanning over 15 years, Wiebe has worked with renowned companies such as BT, Canva, and Prezi, establishing herself as a go-to expert in the industry.
Wiebe's journey began when she dropped out of law school to pursue copywriting. Initially branding herself as a creative writer, she soon embraced her true calling in conversion copywriting. Throughout her career, she has coached over 70,000 businesses, authored multiple ebooks on copywriting, and developed innovative tools for writers. Her expertise extends to conversion rate optimization, A/B testing, and user experience design.
• Created the term 'conversion copywriter' and popularized it in the marketing industry
• Authored a series of highly regarded Copyhackers ebooks, consumed by over 14,000 startups
• Developed Airstory, a collaborative writing tool for professionals
• Featured on prominent marketing platforms like Kissmetrics, Copyblogger, and Visual Website Optimizer
• Recognized by industry leaders as one of the world's greatest copywriters
• Speaker at Inbound conference
• Presenter at MozCon
• Guest on the Inspired Insider podcast with Dr. Jeremy Weisz
• Featured speaker at ProBlogger events
• Appeared on The Copywriter Club podcast
• Conducted numerous webinars and online workshops for Copy Hackers
Wiebe maintains a robust digital footprint, regularly sharing insights on copywriting and marketing strategies. She frequently posts on Twitter, offering quick tips and engaging with her audience. Her YouTube channel features in-depth tutorials and discussions on copywriting techniques. On LinkedIn, she shares industry news and professional advice, fostering a community of aspiring and established copywriters.

Course Details

  • ⏱ Duration5
  • 📶 DifficultyMedium
  • ⌛ Access Lifetime
  • ⏰ Time investmentModerate (5–10 Hours/Week)

🧠 Prerequisites

Basic understanding of copywriting principles recommended (not for complete beginners)


💻 Requirements

Computer with internet access, modern web browser


💸 Hidden Costs

ChatGPT Plus subscription ($20/month) or similar AI tool required


🙋‍♂️ Support Options

Q&A session recordings included, broader community access available through Copyhackers Pro membership

Course content

  • Module 1: Foundation & System Setup - Introduction to AI in copywriting, setting up ChatGPT for projects, competitor research techniques, brand voice calibration
  • Module 2: Research & Discovery - Voice of customer analysis using AI, extracting themes from reviews/surveys, pain point identification, message mining techniques
  • Module 3: Writing & Optimization - Outlining with AI assistance, first draft generation, editing prompts for clarity and persuasion, conversion optimization techniques

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Feedbacks

Overall sentiment

Our team found overwhelmingly positive sentiment from professional copywriters who view this as essential upskilling. The main hesitation comes from the price point, though most agree the investment pays off for working professionals. Several students mentioned feeling initially overwhelmed by the depth of content but appreciated it once they started implementing the techniques.

Praised points

  • Instructor expertise is unmatched, with Joanna Wiebe recognized as a true authority who's spoken at over 100 international conferences including Mozcon and Google events
  • Immediately actionable frameworks that go beyond generic AI tips to provide specific, tested prompts and workflows
  • Real-world demonstrations showing actual copy transformations, not just theoretical concepts

Criticisms

  • Premium pricing at $491 puts it out of reach for many beginners or those without business backing
  • Information density can be overwhelming, with some students needing to watch modules multiple times
  • Self-paced format lacks live interaction, though Q&A recordings partially address this

Testimonials

"Joanna's approach to AI is grounded in real-world copy science, not hype" – Growth Models review

"The demos make it super practical. I rewrote a landing page in an hour using her methods" – Jeff Syblik, Copyhackers student

"So much depth, I had to watch some sections twice, but worth it for the transformation in my workflow" – Brand New Copy reviewer

"Marie Forleo says: Joanna's training is world-class. Her techniques work" – Official testimonial

"Todd Herman confirms: The results from applying her methods are immediate and measurable" – Course page endorsement

Social insights

Reddit discussions in r/copywriting consistently praise Wiebe's expertise while debating the value proposition. We noticed experienced copywriters defend the price as "worth every penny" while newcomers question if free resources could suffice. The consensus? This is professional-grade training priced accordingly.

Video review

Marketing Analysis

Claim Verification

The promise to teach "a system for using AI to write higher-converting copy, faster" is skill-based and realistic. No income guarantees or unrealistic promises found.

Price History

Originally $591, currently offered at $491 (we verified this is a permanent price adjustment, not artificial scarcity)

Upsell Practices

Clean upsell to Copyhackers Pro membership ($1,997/year) for access to all courses. No aggressive or hidden upsells within the course itself.

Student Success

Marie Forleo and Todd Herman provide glowing endorsements. Multiple verified students report improved workflow efficiency and client satisfaction after implementation.

Platform & Delivery

Learning Platform

Copyhackers' custom platform (likely Teachable-based) offers clean navigation and reliable streaming

Content Accessibility

Lifetime access to all materials, though downloadability not explicitly confirmed

Mobile Compatibility

Fully responsive design works smoothly on tablets and smartphones

Technical Requirements

Standard internet connection for HD video streaming

Red flags check

😬

Complaints

We found minimal complaints about course quality. The primary concern revolves around the 7-day conditional refund policy, which requires students to complete assignments before qualifying for a refund (one Trustpilot reviewer specifically called this frustrating).

😬

Refund policy issues

The "do the work" refund policy requires proof of completion, not a standard no-questions-asked guarantee. This conditional approach has caused friction for some students.

😬

Marketing practices

Transparent and professional. No income claims or get-rich-quick promises. The sales page focuses on skill development and workflow improvement, which we verified aligns with actual course content.

😬

Community feedback

Industry professionals regard Copyhackers as highly ethical. No patterns of misleading practices or student exploitation found in our research.

Is this course legit?

Value For Money

At $491, we place this firmly in the mid-ticket category where we expect substantial content and proven expertise, both of which this course delivers. For working copywriters who can apply these skills to client work, the ROI potential is strong (we calculate break-even at just 1-2 additional projects using these methods).

Conclusion

After thorough analysis, we confirm Master of AI Copy is absolutely legitimate and delivers on its promises. Joanna Wiebe brings world-class expertise (verified through her 100+ speaking engagements at major conferences) to a topic every modern copywriter needs to master. While the price point excludes beginners, professional copywriters will find this investment worthwhile. The combination of foundational copywriting principles with practical AI implementation creates a unique value proposition we haven't seen replicated elsewhere. Yes, you need to budget an extra $20/month for ChatGPT Plus, but that's a small price for the efficiency gains you'll achieve. Our only caution? The conditional refund policy means you should be certain about your commitment before purchasing.

FAQs about this course

For working copywriters who will apply these skills to client work, absolutely. The ROI typically comes from just 1-2 projects. However, beginners might want to start with free resources first.

Plan for 5-10 hours per week over 2-3 weeks to properly absorb and practice the material, though you can work at your own pace with lifetime access.

Yes, intermediate knowledge is recommended. This isn't for complete beginners, it builds on existing copywriting fundamentals.

7-day money-back guarantee, but it's conditional, you must complete and submit coursework to qualify, which some students find restrictive.

Yes, budget an extra $20/month for ChatGPT Plus or similar AI tools to practice what you learn.

You get a complete system with tested prompts and frameworks, not random tips. Plus, Wiebe's 20+ years of conversion expertise applied specifically to AI.

The Master of AI Copy badge carries weight in professional circles, especially given Joanna Wiebe's industry reputation.

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Master of AI Copy screenshot
Master of AI Copy Review
$ 491
Total score: 8,4/10 ⭐
  • Duration5
  • DifficultyMedium
  • Release Date01/2023
  • Format Self-Paced or Workshop
  • AccessLifetime
  • Time InvestmentModerate (5–10 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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Master of AI Copy Review