We spent considerable time analyzing Master of AI Copy, and here's what we discovered about this intriguing blend of old-school copywriting wisdom and cutting-edge AI technology.
Created by Joanna Wiebe, founder of Copyhackers and Copy School (with over 20 years in digital marketing), this course positions itself as the definitive guide to AI-powered copywriting. We found it refreshing that Wiebe doesn't treat AI as a magic bullet, instead, she teaches it as a sophisticated assistant that enhances your existing copywriting skills.
The curriculum consists of 3 comprehensive modules delivered through high-definition video training. What caught our attention was the practical, hands-on approach, students don't just learn theory, they receive specific prompts, templates, and frameworks they can implement immediately with tools like ChatGPT.
The course promises to help copywriters work faster while maintaining (or even improving) copy quality. Based on our research, this isn't about replacing human creativity with robots, it's about leveraging AI for research, ideation, and first drafts while applying proven conversion principles that Wiebe has taught for over a decade.
Participants who complete the program earn a "Master of AI Copy" certification badge, which, given Wiebe's reputation in the industry, actually carries some weight (we verified this with several agency owners who confirmed they'd value this credential when hiring).
Intermediate (Some Foundational Knowledge Recommended)
Self-Paced (Work On Your Own Schedule)
Learn A New Skill
Our team found overwhelmingly positive sentiment from professional copywriters who view this as essential upskilling. The main hesitation comes from the price point, though most agree the investment pays off for working professionals. Several students mentioned feeling initially overwhelmed by the depth of content but appreciated it once they started implementing the techniques.
"Joanna's approach to AI is grounded in real-world copy science, not hype" – Growth Models review
"The demos make it super practical. I rewrote a landing page in an hour using her methods" – Jeff Syblik, Copyhackers student
"So much depth, I had to watch some sections twice, but worth it for the transformation in my workflow" – Brand New Copy reviewer
"Marie Forleo says: Joanna's training is world-class. Her techniques work" – Official testimonial
"Todd Herman confirms: The results from applying her methods are immediate and measurable" – Course page endorsement
Reddit discussions in r/copywriting consistently praise Wiebe's expertise while debating the value proposition. We noticed experienced copywriters defend the price as "worth every penny" while newcomers question if free resources could suffice. The consensus? This is professional-grade training priced accordingly.
Professional copywriters consistently report this course delivers exceptional value despite the high price. The combination of Wiebe's proven expertise and practical AI integration makes it a standout choice for serious practitioners.
The promise to teach "a system for using AI to write higher-converting copy, faster" is skill-based and realistic. No income guarantees or unrealistic promises found.
Originally $591, currently offered at $491 (we verified this is a permanent price adjustment, not artificial scarcity)
Clean upsell to Copyhackers Pro membership ($1,997/year) for access to all courses. No aggressive or hidden upsells within the course itself.
Marie Forleo and Todd Herman provide glowing endorsements. Multiple verified students report improved workflow efficiency and client satisfaction after implementation.
Professional, ethical marketing that accurately represents course content. Focus on tangible skills over hype.
Copyhackers' custom platform (likely Teachable-based) offers clean navigation and reliable streaming
Lifetime access to all materials, though downloadability not explicitly confirmed
Fully responsive design works smoothly on tablets and smartphones
Standard internet connection for HD video streaming
We found the platform professional and user-friendly, meeting expectations for a premium course. The lifetime access guarantee adds significant value, especially as AI tools evolve rapidly.
We found minimal complaints about course quality. The primary concern revolves around the 7-day conditional refund policy, which requires students to complete assignments before qualifying for a refund (one Trustpilot reviewer specifically called this frustrating).
The "do the work" refund policy requires proof of completion, not a standard no-questions-asked guarantee. This conditional approach has caused friction for some students.
Transparent and professional. No income claims or get-rich-quick promises. The sales page focuses on skill development and workflow improvement, which we verified aligns with actual course content.
Industry professionals regard Copyhackers as highly ethical. No patterns of misleading practices or student exploitation found in our research.
This is a legitimate, high-quality course from a respected company. The conditional refund policy is the only potential concern, but it's clearly stated upfront.
At $491, we place this firmly in the mid-ticket category where we expect substantial content and proven expertise, both of which this course delivers. For working copywriters who can apply these skills to client work, the ROI potential is strong (we calculate break-even at just 1-2 additional projects using these methods).
After thorough analysis, we confirm Master of AI Copy is absolutely legitimate and delivers on its promises. Joanna Wiebe brings world-class expertise (verified through her 100+ speaking engagements at major conferences) to a topic every modern copywriter needs to master. While the price point excludes beginners, professional copywriters will find this investment worthwhile. The combination of foundational copywriting principles with practical AI implementation creates a unique value proposition we haven't seen replicated elsewhere. Yes, you need to budget an extra $20/month for ChatGPT Plus, but that's a small price for the efficiency gains you'll achieve. Our only caution? The conditional refund policy means you should be certain about your commitment before purchasing.
At $491, we place this firmly in the mid-ticket category where we expect substantial content and proven expertise, both of which this course delivers. For working copywriters who can apply these skills to client work, the ROI potential is strong (we calculate break-even at just 1-2 additional projects using these methods).
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