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Funnel building and Facebook Ads training for coaches aiming to sell out their programs, promises results in 30 days.
We took a deep dive into Neill Williams' 100K Sales Funnel Course, and here's what we discovered. This program targets coaches and solo service providers who want to build their first profitable sales funnel, complete with a Facebook Ads campaign, all within 30 days.
Neill Williams, a Master Certified Life Coach with Facebook and Instagram Ads certification from Rick Mulready, created this course after her own success in the online coaching space. The course promises a step-by-step system that eliminates overwhelm (we found this claim partially true, though the 30-day timeline feels ambitious for complete beginners).
What caught our attention during our review? The course includes ready-to-use templates, cheatsheets, and even ChatGPT scripts. Students get daily tasks to keep them on track, plus access to a private Slack group for accountability. We noticed bonus content includes video scripts and detailed guides for naming and pricing signature coaching programs.
Here's where it gets interesting. Top performers get opportunities for 1:1 coaching sessions with Neill Williams herself, though the criteria for "top performer" isn't clearly defined on the sales pages. The course structure follows six core modules, taking students from funnel fundamentals through to Facebook Ads optimization.
We found something curious during our research. The sales pages make bold claims about generating results "in as little as 30 days," yet the refund policy details are nowhere to be found on the main pages. Prospective students need to contact the course provider directly for this information (a transparency issue we don't love).
The overarching promise? By course completion, you'll have a fully operational, sales-ready funnel even if you only dedicate a few hours per week. Based on our analysis of the curriculum and time investment required, this claim works best for those with existing coaching offers and some marketing experience.
Intermediate (Some Foundational Knowledge Recommended)
moderate Moderate (5–10 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Make Money
We analyzed all available feedback and found overwhelmingly positive reviews on official channels, particularly from experienced coaches who'd tried other funnel programs. However, we couldn't locate any independent third-party reviews or critical discussions, which limits our ability to provide a fully balanced perspective.
"Of all the courses I have taken, this is the most well laid out and easy to follow."
"Everything is hitting me different this time and I'm making massive progress."
"I've heard some of the concepts before, but the way they're explained here is unique."
"I'm excited about my business and can't wait to see what this year brings."
"The templates and scripts made setting up my funnel so much easier than I expected."
Our team couldn't find significant discussions on Reddit or Quora about this course. This absence of independent chatter raises questions, as successful high-ticket courses typically generate organic community discussions. All available feedback appears confined to controlled testimonials on course sales pages.
Enthusiastic praise dominates official sources, but the complete absence of independent reviews leaves us unable to fully assess real-world student experiences.
The "30 days to profitable funnel" promise appears achievable for coaches with existing offers and audiences. Complete beginners will likely need 60-90 days minimum. Industry data shows successful funnel launches typically require multiple iterations.
Consistent pricing at $1,997 or 6 payments of $337. No evidence of significant discounts or price changes.
Standard high-ticket approach with bonus workshops and giveaways. No aggressive post-purchase upsells reported.
Testimonials on the website lack specific revenue numbers or timeframes. No independently verified case studies found.
Marketing claims lean optimistic but stay within industry norms. The 30-day timeline sets unrealistic expectations for beginners.
Kajabi, an industry-leading platform known for reliability and smooth user experience
Lifetime access to all materials, downloadable templates and resources confirmed
Full mobile optimization through Kajabi's app, though funnel building best done on desktop
Modern browser, stable internet (5+ Mbps recommended), no special software needed for course consumption
We found the platform choice excellent. Kajabi delivers professional presentation, reliable video streaming, and organized content structure. The lifetime access adds significant value to this high-ticket investment.
No public complaints or negative reviews visible in our research, which itself raises questions given the course's price point and claims.
This is a significant concern. We couldn't find refund policy details on any main sales or waitlist pages, despite checking multiple URLs. Industry standard for high-ticket courses includes transparent refund information.
The sales pages use urgency tactics ("once-in-a-lifetime opportunity") and bold income claims. We found multiple references to daily giveaways and time-sensitive bonuses.
Zero critical community feedback found anywhere. All testimonials appear on course-owned properties, suggesting either exceptional satisfaction or limited independent discussion.
While we found no evidence of outright deception, the lack of refund transparency and absence of independent reviews prevent us from giving full confidence.
At $1,997, this falls into our High Ticket category. The course delivers extensive templates, community support, and bonus trainings that justify the price point for the right student. However, factor in additional costs (software and ads) that could easily double your investment.
After 15 hours examining Neill Williams' 100K Sales Funnel Course, we found it delivers solid funnel-building education specifically tailored for coaches. The course structure makes sense, the Kajabi platform performs well, and the included templates provide genuine time-saving value. What concerns us? The complete absence of independent reviews and missing refund policy details raise transparency questions we can't ignore. The 30-day success timeline, while motivating, sets unrealistic expectations for most students. If you're an established coach with a proven offer and budget for ads, this course provides a clear implementation path worth considering. Complete beginners should approach with realistic expectations about both timeline and total investment required. The course appears legitimate but lacks the third-party validation we prefer to see at this price point.
At $1,997, this falls into our High Ticket category. The course delivers extensive templates, community support, and bonus trainings that justify the price point for the right student. However, factor in additional costs (software and ads) that could easily double your investment.
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We took a deep dive into Neill Williams' 100K Sales Funnel Course, and here's what we discovered. This program targets coaches and solo service provid...
We took a deep dive into Neill Williams' 100K Sales Funnel Course, and here's what we discovered. This program targets coaches and solo service provid...
We took a deep dive into Neill Williams' 100K Sales Funnel Course, and here's what we discovered. This program targets coaches and solo service provid...
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