Power Writing
Review

Master Persuasive Writing in 8 Days with a Serial Entrepreneur's Proven Frameworks

Medium
  • Last updated 15/06/2025
by Shaan Puri

What you'll learn ? Overview

We spent considerable time analyzing Power Writing by Shaan Puri, and here's what we discovered. This course exists in two distinct formats, which initially caused some confusion in our research. There's an 8-day cohort-based version on Maven and a self-paced version on Gumroad (priced at $249).

The course promises to transform your business writing through Shaan's proven frameworks. As the former CEO of Bebo and co-host of the wildly popular "My First Million" podcast, Shaan brings legitimate credentials to the table. We found his approach refreshing, it's not another generic writing course but rather a tactical playbook for entrepreneurs and professionals who need their writing to drive results.

The curriculum zeroes in on high-impact writing scenarios: cold emails that actually get responses, landing pages that convert, and content that goes viral. Shaan introduces his proprietary frameworks like the EGG Method for viral content and the A.I.D.A. model for persuasive copy. What caught our attention was the focus on "writing like Jeff Bezos", a module that teaches clarity and brevity in business communication.

During our review, we noticed the cohort version includes four live calls with Shaan himself. That's significant direct access for a mid-ticket course. The self-paced version delivers over 5 hours of video content with templates and real-world examples. Both versions promise to help you find your "Personal Monopoly", essentially your unique voice in a crowded digital landscape.

Is this revolutionary content? Not entirely. But Shaan's curation and presentation make complex concepts immediately actionable. We appreciate that he doesn't promise overnight transformation but focuses on building sustainable writing habits through daily assignments and practical application.

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Is this course for you?

πŸ‘‰

Prior experience needed

Beginner (No Prior Experience Needed)

πŸ‘‰

Time commitment

light Light (1–5 Hours/Week)

πŸ‘‰

Learning style

Hybrid (Mix Of Pre-Recorded Lessons & Live Workshops)

πŸ‘‰

Goal

Learn A New Skill

Best suited for:

Ideal for entrepreneurs, marketers, consultants, and professionals seeking to improve business communication and build online authority through better writing

Instructor

Shaan Puri

Serial Entrepreneur and Podcast Host Legitimacy Score: 9/10
Shaan Puri is a dynamic entrepreneur, investor, and content creator known for his innovative approach to business and technology. As the host of the popular podcast 'My First Million', he shares valuable insights on startups, entrepreneurship, and wealth creation. Puri's expertise spans across various domains including product development, growth strategies, and venture capital.
Puri's career highlights include serving as the CEO of Bebo, which was acquired by Twitch for $25 million. He then joined Twitch as Senior Director of Product, focusing on mobile and international growth. In 2020, Puri launched a rolling fund on AngelList, raising $2.5 million in just 11 days through a single tweet. His entrepreneurial journey also includes founding Monkey Inferno, a startup lab in San Francisco.
β€’ Successfully led the sale of Bebo to Twitch for $25 million
β€’ Raised $2.5 million for his rolling fund in 11 days via Twitter
β€’ Grew 'My First Million' podcast to over 2 million downloads in its first year
β€’ Named 2014 Alumnus of the Year by Duke University
β€’ Featured as a 'company to watch' by Wall Street Journal and TechCrunch
β€’ Speaker at Duke University on entrepreneurship and startup insights
β€’ Guest on the Tim Ferriss Show podcast
β€’ Featured speaker at various tech and entrepreneurship conferences
β€’ Regular appearances on business and technology podcasts
β€’ Hosted live Q&A sessions on platforms like Twitter Spaces and Clubhouse
Shaan Puri is a prolific content creator across multiple platforms. He frequently shares business insights, startup ideas, and personal growth strategies on Twitter, often engaging in thought-provoking threads. His podcast 'My First Million' releases multiple episodes weekly, covering a wide range of entrepreneurial topics. Puri also maintains an active presence on LinkedIn, where he posts about business trends and career advice.

Course Details

  • ⏱ Duration8
  • πŸ“Ά DifficultyMedium
  • βŒ› Access Lifetime
  • ⏰ Time investmentLight (1–5 Hours/Week)

🧠 Prerequisites

None stated, suitable for beginners with basic writing comfort


πŸ’» Requirements

Computer with internet access, basic word processor


πŸ’Έ Hidden Costs

No additional software or tools required


πŸ™‹β€β™‚οΈ Support Options

Live cohort calls (cohort version), email support for technical issues

Course content

  • Module 1: Welcome to Power Writing – Introduction, The Power Law of Writing
  • Module 2: The Power Writing Method – A.I.D.A. Model, 10 Elements including Personal Monopoly, Clarity, Storytelling, Authenticity
  • Module 3: Power Content – Cold Emails, Twitter Threads, Landing Pages, Sales Emails, Writing for Investors
  • Module 4: The Writer's Mindset – Overcoming Writer's Block, Building Habits, Finding Your Voice
  • Module 5: Bonus Content – Guest Interviews, Case Studies, Advanced Techniques

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Feedbacks

Overall sentiment

Student feedback reveals a generally positive reception, with most praising the actionable nature of the content. The split between cohort and self-paced offerings creates different experiences, but both formats receive solid marks for practical value.

Praised points

  • Immediately actionable frameworks that students can apply the same day
  • Shaan's engaging teaching style makes dense material digestible
  • Real-world focus on business outcomes rather than academic theory

Criticisms

  • Price-to-content ratio questioned by experienced writers
  • Limited ongoing support after the cohort ends
  • Basic for advanced practitioners who expected deeper techniques

Testimonials

"Helped me level up my newsletters in just two weeks." – Twitter User

"Shaan's frameworks are super actionable, I use them every day." – Reddit Contributor

"Wish it were longer, but I got ROI in the first module." – Verified Student

"Great for marketers, not as useful for pros." – Substack Reviewer

"The live feedback sessions were the real highlight." – Course Graduate

Social insights

Reddit discussions reveal mixed opinions. One user noted, "Good, but not $150 good. Most of the content is already out there for free." Twitter sentiment skews more positive, particularly among Shaan's existing audience who value his specific approach to content creation.

Video review

Marketing Analysis

Claim Verification

The promise to "write with power, clarity, and impact" aligns with the curriculum. No unrealistic income claims made.

Price History

Originally launched at $150 in 2020, now $249. Standard pricing evolution for successful courses.

Upsell Practices

No aggressive upsells or complex funnels. Clean, single-product offering.

Student Success

Verified testimonials show improvements in email response rates, newsletter growth, and content engagement. Specific names include startup consultants and content creators who credit the course for tangible results.

Platform & Delivery

Learning Platform

Maven (cohort version) and Gumroad (self-paced). Both platforms are reliable with clean interfaces.

Content Accessibility

Lifetime access to materials, downloadable templates and resources included.

Mobile Compatibility

Both platforms offer mobile-responsive design for on-the-go learning.

Technical Requirements

Standard internet connection, modern browser, no special software needed.

Red flags check

😬

Complaints

The primary complaint centers on value perception rather than delivery issues. Some students expected more advanced techniques for the $249 price point.

😬

Refund policy issues

The self-paced version offers a 14-day money-back guarantee. No widespread refund complaints found in our research.

😬

Marketing practices

Transparent and straightforward. Shaan leverages his personal brand without making unrealistic income claims or transformation promises.

😬

Community feedback

Generally positive with constructive criticism focused on course duration and post-cohort support rather than content quality.

Is this course legit?

Value For Money

At $249, the course sits firmly in mid-ticket territory. For beginners and intermediate writers, the ROI is solid, you're getting proven frameworks from someone who's built and sold companies. Advanced writers might find better value elsewhere.

Conclusion

After thorough analysis, we can confirm Power Writing is a legitimate course that delivers on its core promises. Shaan Puri brings authentic expertise from his entrepreneurial journey, not just theory. The course shines brightest for its target audience: business professionals who need their writing to drive measurable results. What sets this apart isn't revolutionary content, it's the curation and practical application. Shaan distills complex writing principles into actionable frameworks you can implement immediately. The 14-day money-back guarantee removes the risk, and the lifetime access ensures long-term value. We dock points for the limited post-course community and the fact that experienced copywriters won't find much new here. But for entrepreneurs, marketers, and professionals looking to level up their persuasive writing quickly? This course earns our recommendation. The 7.8/10 legitimacy score reflects solid value in the mid-ticket category, honest marketing, and consistent positive outcomes for its intended audience.

FAQs about this course

The course offers two options: an 8-day live cohort on Maven and a self-paced version on Gumroad, both priced at $249.

Former CEO of Bebo (sold for $850M), co-host of 'My First Million' podcast, and founder of The Milk Road newsletter. He's built and sold multiple companies.

You'll master cold emails, viral content creation, landing pages, sales copy, and develop your unique voice using frameworks like the EGG Method and A.I.D.A. model.

Yes, the self-paced version offers a 14-day money-back guarantee. The cohort version's refund policy should be confirmed at enrollment.

The cohort runs 8 days with live calls. Self-paced has 5+ hours of video content. Most students complete everything within 1-2 weeks.

Absolutely. The course starts with fundamentals and builds up. No prior copywriting experience required, just willingness to practice daily.

Structure and curation. Shaan packages proven frameworks in a logical progression with templates, live feedback (cohort version), and real business applications.

No hidden costs here. Just a computer with internet access and any basic word processor. All course materials are provided.

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Power Writing Review
$ 249
Total score: 8,2/10 ⭐
  • Duration8
  • DifficultyMedium
  • Release Date01/2020
  • Format Enum.course_Format.cohort or Self-Paced
  • AccessLifetime
  • Time InvestmentLight (1–5 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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Power Writing Review