We spent 15 hours diving into The Art of Selling Digital Products by Dave Nick to see if it delivers on its ambitious promises. This course, hosted on the Online Business Academy platform, claims to teach students how to create and sell digital products with the goal of reaching $10,000 per month, even without prior experience or an existing following.
The course includes comprehensive modules covering product creation (from ebooks to templates to software), traffic generation without paid ads, sales strategies, and business scaling techniques. Students get access to Dave Nick's past coaching call recordings and what he calls a database of done-for-you content pieces and digital product assets.
One of the boldest claims? You can supposedly launch your first digital product within 12 hours. Dave Nick, who states he earns $50K monthly from digital products and online communities, includes case studies showing how other creators build and sell their products. The 2024 edition features advanced lectures on building memberships and communities.
Currently priced at $99 (down from $199), the course promises 24/7 live global support for all students. But here's what caught our attention, while the marketing heavily emphasizes the income potential, there's limited transparency about typical student outcomes or success rates beyond the self-reported testimonials on the course page.
Beginner (No Prior Experience Needed)
Self-Paced (Work On Your Own Schedule)
Make Money
The reception is mixed, with stark differences between platform reviews and independent feedback. While the course page boasts impressive numbers, external reviewers paint a more nuanced picture.
"I've held nothing back and shared everything about building and scaling your digital products and community!" - Dave Nick
"How Beginner Made $7,128 with Digital Products" - YouTube Video Title
"Discover how Dave Nick earns extra $50K monthly with Digital Products and Online Communities!" - Course Page
"Starting a business is risky. Results are not guaranteed." - YouTube Disclaimer
"I Tried Selling Digital Products For 7 Days" - YouTube Video Title
Reddit discussions about Dave Nick courses generally express skepticism, with users suggesting the information could be found free online. One Reddit user in r/Scams noted that Dave Nick's courses "usually contain information that you can find for free on YouTube." Specific discussions about this digital products course are limited, but align with general wariness about online marketing gurus.
While the course appears to have positive reception on its platform, independent verification is scarce. The heavy focus on income potential rather than educational value in testimonials raises concerns about realistic expectations for students.
The primary claim of making "$10,000/month even with zero experience" is highly ambitious and lacks independent verification. Industry standards show such income levels require substantial time, unique value, and marketing expertise beyond what a 5-hour course provides.
Currently $99 (50% off from $199). No information on past pricing changes available.
While this specific course doesn't show direct upsells, Dave Nick offers multiple higher-priced courses (YouTube Automation at higher tiers) that buyers are likely marketed to later.
The self-reported 4.99/5 rating from 3,058 reviews cannot be independently verified. One Medium article mentions a student earning $120,000, but this is self-reported without third-party verification.
The marketing relies heavily on unsubstantiated income claims that seem disproportionate to the course depth and price. Lack of verifiable student success stories achieving the advertised $10K/month is concerning.
Online Business Academy (OBA), which appears functional but lacks detailed information about specific features
Lifetime access to video lessons and resources. Downloadability of content not specified.
Platform appears mobile-responsive based on standard web practices
Standard internet connection for video streaming
The OBA platform seems adequate for course delivery with lifetime access being a positive feature. However, limited information about platform features, mobile optimization specifics, or content download options leaves some questions. The "coming soon" automation module suggests ongoing development or incomplete content at launch.
Critical YouTube reviews highlight that the content is "basic and contains information you can find for free online" and that "the claim of making $10,000 a month is highly misleading for beginners."
No clear refund policy is displayed on the course page, which is concerning for a digital product at this price point.
The headline promising "$10,000/month even if you have zero experience or followers" is an aggressive income claim typical of guru-style marketing. The course uses phrases like "The exact ways to make $10k/Month" without sufficient proof.
External community feedback expresses skepticism about the depth and originality of Dave Nick's courses in general, often describing them as rehashed information.
While not outright scammy, the course shows concerning patterns, heavy income claims without verifiable proof, unclear refund policies, and content that reviewers say is available free elsewhere.
At $99, the course offers reasonable value for complete beginners who need structure and done-for-you resources. However, experienced marketers will likely find the content too basic, and the ambitious income claims create unrealistic expectations.
After our thorough review, The Art of Selling Digital Products emerges as a legitimate but overhyped course. We found it provides a structured introduction to digital product creation and marketing, which could benefit absolute beginners. The inclusion of done-for-you templates and coaching recordings adds some value at the $99 price point (reduced from $199). However, we can't ignore the significant concerns. The marketing's heavy emphasis on earning $10,000/month without experience sets unrealistic expectations that the course content doesn't support. Critical reviews consistently point out that much of the information can be found free online, and the "masterclasses" on traffic generation are surprisingly brief at 7-15 minutes each. Dave Nick's credentials as a successful YouTuber are verifiable, but the lack of independently verified student success stories achieving anywhere near the promised income levels is troubling. The self-reported 4.99/5 rating from 3,058 reviews on the course page, without external verification, raises authenticity questions. For complete beginners willing to pay for structured learning and quick-start templates, this course might provide value. But anyone expecting to reach $10K/month based solely on this 5-hour course will likely be disappointed. We recommend approaching with realistic expectations and supplementing with free resources to get the most value from your investment.
At $99, the course offers reasonable value for complete beginners who need structure and done-for-you resources. However, experienced marketers will likely find the content too basic, and the ambitious income claims create unrealistic expectations.
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