The Complete System to Flip Houses for Profit
Review

Step-by-step house flipping training from experienced real estate coach Brian Icenhower, focusing on practical systems and tools for both beginners and intermediates.

Medium
  • Last updated 19/08/2025
by The Real Estate Trainer

What you'll learn ? Overview

We dove into Brian Icenhower's FLIPPING: The Complete System to Flip Houses for Profit, and here's what we discovered. This isn't your typical get-rich-quick real estate course (thankfully). Instead, it's a methodical, 8-module program designed to walk you through every stage of the house-flipping process.

Brian Icenhower, a well-respected real estate coach and author, structures the course around practical frameworks rather than theory. Each module includes video lessons, downloadable templates, financial models, and actual scripts you can use when negotiating deals. The curriculum covers everything from finding undervalued properties to managing renovations and selling for maximum profit.

What caught our attention? The course emphasizes risk reduction through systematic approaches. You'll learn how to analyze deals using proven financial models, secure funding without always using your own capital, and avoid the common pitfalls that sink most beginners. The course maintains a refreshing focus on building a sustainable flipping business rather than chasing quick wins.

The platform itself is straightforward, hosted on Icenhower Coaching & Consulting's Online Learning Center. While it won't win any design awards, it gets the job done with stable video playback and easy access to resources. One thing to note: you get 6 months of access, not lifetime, which might feel limiting for slower learners.

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Is this course for you?

👉

Prior experience needed

Beginner (No Prior Experience Needed)

👉

Time commitment

light Light (1–5 Hours/Week)

👉

Learning style

Self-Paced (Work On Your Own Schedule)

👉

Goal

Make Money

Best suited for:

Ideal for motivated beginners or real estate agents wanting to expand into flipping, contractors looking to become investors, or anyone seeking a systematic approach to house flipping without the typical course hype

Instructor

The Real Estate Trainer

Real Estate Coach and Trainer Legitimacy Score: 9/10
Brian Icenhower is a prominent figure in the real estate industry, known for his expertise in coaching and training real estate professionals. As the founder of Icenhower Coaching & Consulting (ICC), he has developed a comprehensive ecosystem of real estate coaching programs, training materials, and resources. His approach focuses on transforming real estate practices into systematized businesses, emphasizing control and mastery of results.
With years of experience in the real estate industry, Icenhower has established himself as a leading coach and trainer. He has developed numerous online courses, coaching programs, and training systems for real estate agents, teams, and brokerages. His expertise spans various aspects of the real estate business, including team building, productivity methods, lead generation strategies, and flipping homes. Icenhower's methods have helped many real estate professionals grow their businesses and achieve significant success in the industry.
  • Founder of Icenhower Coaching & Consulting (ICC)
  • Creator of multiple real estate training programs and online courses
  • Author of real estate training materials and books
  • Developer of custom training portal solutions for real estate professionals
  • Recognized speaker and trainer in the real estate industry
  • Regular speaker at real estate conferences and events
  • Host of real estate training webinars and online seminars
  • Featured guest on real estate podcasts and interviews
  • Conducts live coaching sessions and workshops for real estate professionals
  • Brian Icenhower is highly active in the digital sphere, regularly sharing insights on real estate strategies, market trends, and business growth tactics. He frequently posts educational content on his company's blog, covering topics ranging from team building to lead generation. His online footprint extends to various social media platforms, where he engages with his audience through informative posts, video content, and interactive discussions on real estate best practices.

    Course Details

    • ⏱ Duration5
    • 📶 DifficultyMedium
    • ⌛ Access Monthly
    • ⏰ Time investmentLight (1–5 Hours/Week)

    🧠 Prerequisites

    No formal requirements, though basic math skills and spreadsheet familiarity help


    💻 Requirements

    Computer with internet access, ability to download and use Excel/PDF files


    💸 Hidden Costs

    You'll need capital for actual deals, plus potentially software for detailed property analysis


    🙋‍♂️ Support Options

    Self-service only, no live coaching or community forum included

    Course content

    • Module 1: Real Estate Markets & Values
    • Module 2: How to Find Cheap Homes to Flip
    • Module 3: The Flipping Economic Model (including scripts)
    • Module 4: Purchasing Flips, From Offer to Close
    • Module 5: Flipping Financial Models
    • Module 6: Flip Construction & Workflow Checklists
    • Module 7: Selling Flips
    • Module 8: Building Your Team

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    Feedbacks

    Overall sentiment

    Students appreciate the structured approach and practical tools, though some wish for more interactive elements at this price point. The consensus? It's solid educational content without the usual real estate course hype.

    Praised points

    • Comprehensive resource library: Students consistently mention the value of downloadable templates, checklists, and financial models
    • Clear, actionable instruction: Brian's teaching style avoids fluff and focuses on implementable strategies
    • Realistic expectations: Unlike many competitors, the course doesn't promise overnight riches

    Criticisms

    • Limited access period: The 6-month access window feels restrictive for a $199 investment
    • No live support: Students wanting direct coaching or Q&A sessions won't find them here
    • Agent-focused examples: Some content assumes familiarity with real estate agent practices

    Testimonials

    "I was amazed at how well these points were articulated in this online course."

    "Our team improved our profit margin by 15% thanks to this one module."

    "The structure made everything much easier to follow."

    "I highly recommend this course to anyone interested in flipping houses."

    "The checklists and spreadsheets saved me countless hours on my first flip."

    Social insights

    In real estate forums and Reddit discussions, Brian Icenhower's name carries weight. Experienced investors respect his no-nonsense approach, though some note the course material isn't revolutionary, it's the systematic organization that adds value. The BiggerPockets community generally views this as one of the more legitimate entry-level flipping courses.

    Marketing Analysis

    Claim Verification

    The course promises a "complete system," and our review confirms it does cover all major aspects of house flipping systematically.

    Price History

    Consistently priced at $199, no evidence of fake urgency or price manipulation

    Upsell Practices

    No aggressive upsells or hidden coaching tiers discovered

    Student Success

    While the 5.0 rating (from 10 reviews) seems high, we found no evidence of review manipulation

    Platform & Delivery

    Learning Platform

    Icenhower's proprietary Online Learning Center, functional but basic

    Content Accessibility

    Stream-only access, no offline downloads mentioned

    Mobile Compatibility

    Works on mobile browsers but isn't optimized for mobile learning

    Technical Requirements

    Standard internet connection and modern browser sufficient

    Red flags check

    😬

    Complaints

    We found no significant complaints about content quality or delivery issues. The main concern revolves around the limited access period.

    😬

    Refund policy issues

    The official course page doesn't specify a refund policy, which is concerning for a $199 investment.

    😬

    Marketing practices

    Transparent and professional. The course page clearly states what's included without making unrealistic income claims.

    😬

    Community feedback

    No evidence of censorship or fake reviews. Discussions about the course remain balanced and authentic.

    Is this course legit?

    Value For Money

    At $199 for 5.5 hours of video plus extensive resources, the course offers reasonable value, especially compared to competitors charging thousands for similar content. The systematic approach and practical tools justify the investment for serious learners.

    Conclusion

    We found FLIPPING: The Complete System to Flip Houses for Profit to be a legitimate, well-structured course that delivers on its promises without the usual real estate education theatrics. Brian Icenhower's reputation as a respected coach shines through in the practical, no-nonsense curriculum.

    The course excels at providing systematic frameworks and actionable tools rather than motivational fluff. However, the 6-month access limitation and lack of interactive support keep it from being exceptional. For $199, you're getting solid foundational education from a credible instructor, though you'll need to supplement with real-world practice and possibly additional resources for market-specific strategies.

    Is it worth your investment? If you're serious about learning house flipping and prefer structured education over YouTube University, yes. Just be prepared to move through the material within six months and seek community support elsewhere.

    FAQs about this course

    6 months from enrollment, not lifetime access as some might expect

    A recognized real estate coach and author with extensive experience in real estate coaching and consulting

    No, it's entirely self-paced with pre-recorded content and downloadable resources

    Unfortunately, no refund policy is specified on the official course page

    Yes, though those with basic real estate knowledge will move through initial modules faster

    Yes, the course includes downloadable templates, checklists, and financial models

    5.5 hours of video lessons across 8 modules

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    The Complete System to Flip Houses for Profit Review
    $ 199
    Total score: 7,8/10 ⭐
    • Duration5
    • DifficultyMedium
    • Release Date01/2024
    • Format Self-Paced
    • AccessMonthly
    • Time InvestmentLight (1–5 Hours/Week)
    • Payment Options One-Time
    • LanguageEnglish
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    The Complete System to Flip Houses for Profit Review