B2B Lead Generation Course
Review

Comprehensive B2B lead generation training that delivers practical, hands-on methodology with real-world deliverables

Medium
  • Last updated 11/12/2025
by Klozers

What you'll learn ? Overview

We dove into the B2B Lead Generation Course by Klozers expecting another theoretical sales program, but what we found was refreshingly different. This isn't your typical watch-and-learn course, it's a hands-on workshop that forces you to actually do the work while learning.

The course teaches participants how to generate qualified B2B leads using three core channels: LinkedIn, telephone, and cold email. What caught our attention was their "over the shoulder" approach, where instructors literally show you their exact processes (we appreciated this transparency). The methodology focuses heavily on building a consultative sales approach rather than pushy tactics.

Delivery comes in two formats: a one-day intensive on-site workshop (minimum five participants required) or four 90-minute remote sessions spread over time. Between sessions, participants complete real-world assignments, implementing what they've learned on actual prospects. This practical approach means you're not just learning theory, you're actively building your pipeline during the course.

The curriculum covers five key areas: Building a Value Proposition, Cold Email Outreach, LinkedIn Selling Skills, Telephone Sales Skills, and Using a Consultative Sales Approach. Each module builds on the previous one, creating a comprehensive lead generation system you can immediately deploy in your business.

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Is this course for you?

👉

Prior experience needed

Beginner (No Prior Experience Needed)

👉

Learning style

Live (Engaging Sessions With Instructors Or Peers)

👉

Goal

Make Money

Best suited for:

Ideal for B2B sales teams, business development professionals, and companies wanting to upgrade their lead generation processes quickly. Solo entrepreneurs might find the group requirements and unknown pricing challenging.

Instructor

Klozers

B2B Sales Training and Consulting Experts Legitimacy Score: 8/10
Klozers is a leading provider of B2B sales training and consulting services, specializing in empowering large organizations to maximize their sales potential. Founded by Iain Swanston, the company offers a unique blend of hands-on, real-world training informed by strategies that have driven their own success. Klozers differentiates itself through client-centered selling skills and bespoke programs tailored to each client's specific needs.
With over 100 years of combined B2B sales experience, the Klozers team has worked with a diverse range of clients from startups to enterprise organizations such as Microsoft, RBS, and Vodafone. They have expanded their operations from the UK and Netherlands to the USA in 2024, demonstrating significant growth and international reach. Klozers has developed a proprietary Sales Enablement Platform that delivers online sales training courses and a complete learning experience.
• Finalist in the Top Sales Awards for Top Sales & Marketing Company Blog category
• Developed a Sales Enablement Platform for comprehensive online sales training
• Recognized by Microsoft as the 'Sat Nav for Sales Success'
• Launched initiative to train 100,000 graduates free of charge
• Expanded operations to the USA in 2024
• Delivered sales seminar for new business owners on Accelerator Programme
• Provided Adjunct Teaching Support to Masters in Entrepreneurship programmes at Strathclyde Business School
• Hosted live events in London, Berlin, and Mumbai
Klozers exhibits a robust digital footprint, regularly sharing insights on B2B sales strategies across various platforms. Their blog, recognized as a finalist in the Top Sales Awards, consistently generates new leads and demonstrates best practices in inbound selling. The company leverages social media to engage with their audience, offering valuable content on sales techniques, industry trends, and success stories.

Course Details

  • ⏱ Duration1
  • 📶 DifficultyMedium
  • ⌛ Access Lifetime
  • ⏰ Time investmentLight (1–5 Hours/Week)

🧠 Prerequisites

Some B2B sales context helpful but not required. Basic understanding of business communication expected.


💻 Requirements

Laptop, stable internet connection, and willingness to complete real outreach assignments


💸 Hidden Costs

LinkedIn Sales Navigator recommended (approximately $99/month) for optimal LinkedIn module implementation


🙋‍♂️ Support Options

Live instructor feedback during workshops, assignment reviews between sessions

Course content

  • Module 1: Building a Value Proposition - Create compelling value statements that resonate with B2B buyers
  • Module 2: Cold Email Outreach - Write and send emails that get responses, avoid spam filters, and generate meetings
  • Module 3: LinkedIn Selling Skills - Optimize profiles, find prospects, engage effectively, and convert connections to conversations
  • Module 4: Telephone Sales Skills - Modern cold calling techniques, handling objections, and booking qualified meetings
  • Module 5: Using a Consultative Sales Approach - Question frameworks, needs analysis, and positioning solutions effectively

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Feedbacks

Overall sentiment

Reviews reveal predominantly positive experiences, with participants praising the practical nature and immediate applicability of the training. Business clients particularly value the transferable skills and measurable results.

Praised points

  • Practical implementation, not just theory, with real leads generated during training
  • Transferable methodology that works from classroom to boardroom
  • Immediate results with many reporting new leads within days of implementation

Criticisms

  • Pricing transparency lacking, must contact for quotes which frustrates some prospects
  • Pace can be demanding with assignments between sessions requiring real commitment
  • Group minimum for on-site makes it challenging for solo learners or small teams

Testimonials

"All the sales training I've had up to Klozers was just that, training. What Klozers offer is transferable from classroom to boardroom." - Nic Hood

"They helped us structure our lead generation with real results within weeks." - B2B Client

"Assignments between sessions made it stick, this is not passive learning." - Sales Manager

"Great for teams, practical approach that actually works." - Corporate Training Participant

"The consultative approach they teach transformed how we engage prospects." - Business Development Professional

Social insights

Direct discussions on Reddit and Quora about this specific course are limited. However, Klozers maintains a professional reputation in B2B sales training circles, with practitioners recognizing their practical, no-nonsense approach. The lack of negative chatter online speaks volumes (we usually find complaints if they exist).

Video review

Marketing Analysis

Claim Verification

Klozers promises to teach their actual internal lead generation strategies. Based on the specific, practical curriculum and testimonials about immediate implementation, this claim appears genuine. They focus on skill transfer rather than income promises (refreshingly honest).

Price History

Pricing not publicly available, requiring direct contact. This opacity makes it impossible to track pricing changes or compare value effectively.

Upsell Practices

No aggressive upsells detected. They offer corporate customization as a service, not a manipulative add-on. The focus remains on the core training delivery.

Student Success

Testimonials from named professionals like Nic Hood provide credibility. Multiple accounts of "results within weeks" suggest the methodology works when properly implemented. We'd prefer more detailed case studies with specific metrics.

Platform & Delivery

Learning Platform

Delivered via professional video conferencing for remote sessions. No proprietary platform, which keeps things simple but lacks features like progress tracking or resource libraries.

Content Accessibility

Live workshop format means no on-demand replays. Materials provided during sessions, but no mention of downloadable resources or ongoing access post-training.

Mobile Compatibility

Video conferencing works on mobile devices, but the hands-on nature of assignments requires a proper computer setup for implementation.

Technical Requirements

Stable internet connection, webcam, and microphone for remote sessions. Standard business tech stack sufficient.

Red flags check

😬

Complaints

We found no significant complaints about content quality or delivery. The main frustration centers on having to contact for pricing rather than transparent online quotes.

😬

Refund policy issues

The website states you can "cancel or reschedule your training within 48 hours of the course start date." This is more flexible than initially reported but still limited compared to industry standards (we'd prefer a satisfaction guarantee).

😬

Marketing practices

Marketing remains professional and claim-focused without hyperbole. They promise to teach their internal lead generation strategies, which is realistic and verifiable. No "get rich quick" nonsense detected.

😬

Community feedback

No widespread negative sentiment found. The professional B2B community generally respects Klozers' approach, though some wish for more transparent pricing and individual access options.

Is this course legit?

Value For Money

Without transparent pricing, evaluating value becomes challenging. However, the hands-on format, practical assignments, and focus on immediate implementation suggest strong ROI potential for teams that execute properly. The workshop intensity and personalized feedback justify premium pricing, assuming it's reasonable.

Conclusion

After thorough analysis, we found the B2B Lead Generation Course by Klozers to be a legitimate, practical training program that delivers on its core promise, teaching real-world lead generation skills. The hands-on methodology, while demanding, produces results according to participants. The main drawbacks are pricing opacity and limited access options for individuals. For B2B teams serious about upgrading their lead generation capabilities quickly, this course offers substantial value through its action-oriented approach. Just be prepared to do the work, this isn't a passive learning experience.

FAQs about this course

Pricing isn't publicly listed, you must contact Klozers directly for a quote. This typically indicates premium pricing that varies based on team size and customization needs.

The on-site workshop requires minimum five participants. Remote sessions might accommodate individuals, but you'll need to confirm with Klozers directly.

This is a workshop format, not an online course with ongoing access. Materials are provided during sessions, but there's no mention of long-term access or replay options.

You can cancel or reschedule within 48 hours of the course start date. This is quite restrictive compared to standard online course policies.

While not mandatory, LinkedIn Sales Navigator is recommended for the LinkedIn module (costs about $99/month separately)

Yes, no prior experience required, though some basic B2B context helps you get more from the training

This is a live, hands-on workshop where you implement strategies in real-time with instructor feedback, not a self-paced video course

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B2B Lead Generation Course screenshot
B2B Lead Generation Course Review
$ 0
Total score: 7,0/10 ⭐
  • Duration1
  • DifficultyMedium
  • Release Date01/2013
  • Format Workshop or Enum.course_Format.cohort
  • AccessLifetime
  • Time InvestmentLight (1–5 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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B2B Lead Generation Course Review