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Your Step-by-Step Guide to Confidently Market Your Business on Instagram
We discovered Ready Set Gram is Sue B Zimmerman's signature Instagram marketing course, and let's address something right away: the course title confusion. While often referred to as "Instagram Marketing for Small Businesses," the actual program is called Ready Set Gram (we verified this through multiple sources).
Sue B Zimmerman, known as "The Instagram Expert," brings over 30 years of business experience to this program. After diving into the curriculum, we found it's specifically designed for small business owners who feel overwhelmed by Instagram's constant changes. The course promises to transform confused beginners into confident Instagram marketers, and we wanted to see if it delivers on that promise.
The program covers eight core modules, starting with foundational elements like optimizing your business profile and identifying your ideal client. What caught our attention is how the course progresses logically from basic setup to advanced strategies like mastering Instagram Reels and Stories. Students get lifetime access to all materials, plus bonus resources including 100+ Canva templates and a content calendar (we appreciated these practical add-ons).
One interesting finding: the course content totals under three hours, which initially seemed light for a $497 investment. However, Sue B includes twice-monthly live Q&A coaching calls, which significantly boosts the value proposition. These aren't pre-recorded sessions, they're actual live interactions where students can get personalized feedback directly from Sue.
Beginner (No Prior Experience Needed)
light Light (1–5 Hours/Week)
Hybrid (Mix Of Pre-Recorded Lessons & Live Workshops)
Make Money
After analyzing feedback across multiple platforms, we found students generally praise the course for its clarity and practical approach, though some question whether the content justifies the price tag. The sentiment splits between beginners who find it transformative and intermediate users who expected more advanced strategies.
"Great for getting started, Sue breaks down Instagram in simple terms." – YouTube User
"Helped me land my first few sales via Instagram!" – Course Graduate
"A bit basic if you've already been using Instagram for a while." – Reddit User
"The live Q&A calls make all the difference, worth the investment for that alone." – Facebook Community Member
"Clear, easy to follow, and full of real-life examples." – Instagram Student
We noticed minimal organic discussion on Reddit and Quora about this specific course. Most conversations happen within Sue's own community, suggesting her audience operates primarily within her ecosystem rather than broader social platforms. When mentioned, users describe Sue as "genuine" and recommend the course specifically for "absolute beginners."
Students appreciate Sue's teaching style and the practical nature of the content, but value perception varies significantly based on prior Instagram experience. The live coaching component elevates this beyond a typical self-paced course.
The main promise of providing a "step-by-step guide to confidently market your business on Instagram" aligns with the curriculum. We found no exaggerated income claims or unrealistic promises.
While specific historical pricing wasn't available, the $497 price point appears stable based on archived mentions.
After purchase, students receive offers for "The Social Sip" membership. The upsell appears non-aggressive and provides genuine additional value.
The website features testimonials from real businesses like Nurture & Grow and Allison H. Personal Styling, reporting increased engagement and client acquisition. We couldn't independently verify specific results but found no evidence of fabrication.
Sue's marketing stays ethical and realistic, focusing on skill acquisition rather than get-rich-quick promises. Claims match course delivery.
Hosted on Learn with SBZ portal (likely using Kajabi), providing a clean, professional interface
Lifetime access to all materials including future updates. Live Q&A replays available. Download permissions not specified.
Fully mobile-responsive platform allows learning on smartphones and tablets
Standard internet connection for video streaming
The platform meets industry standards for this price tier. Lifetime access and regular live sessions justify the self-paced format. We found no technical complaints in our research.
No major red flags emerged during our investigation. The primary complaint centers on value-for-money, particularly from users with some Instagram experience who expected more advanced content.
Here's where things get interesting. The course offers a 14-day conditional guarantee, but you must complete and submit coursework from the first two modules to qualify. While not inherently problematic, this action-based approach differs from standard no-questions-asked policies.
Sue's marketing remains transparent and professional. She avoids making unrealistic income claims, focusing instead on skill development and confidence building. The sales page uses standard direct-response techniques without crossing into hype territory.
The private Facebook community receives consistent praise with no reported issues or concerns. Members describe it as supportive and engaging.
We found no significant red flags, though the conditional refund policy might not suit everyone. The course appears legitimate with transparent practices throughout.
At $497, Ready Set Gram sits in the mid-ticket range. The under-three-hour core content initially seems light, but the twice-monthly live coaching calls significantly boost the value. For complete beginners who need hand-holding and accountability, the ROI could be substantial. However, those with basic Instagram knowledge might find better value elsewhere.
After thorough investigation, we can confirm Ready Set Gram is a legitimate course from a respected industry expert. Sue B Zimmerman has built a solid reputation over 30+ years in business, and this shows in her teaching approach.
Here's what we think: the course excels at taking overwhelmed beginners and giving them a clear, actionable roadmap. The combination of concise video lessons, practical templates, and most importantly, direct access to Sue through live Q&A calls, creates a support system rarely seen at this price point.
However, we must address the elephant in the room, the core content is under three hours. For $497, some might expect more comprehensive material. The value really comes from the live coaching and community access, not the pre-recorded content alone.
Is it worth it? For complete beginners serious about Instagram marketing who value personal guidance, yes. For those comfortable with self-directed learning or with intermediate skills, probably not. The conditional refund policy also means you'll need to commit upfront and complete coursework to qualify for a refund.
Bottom line: Ready Set Gram delivers on its promises but know what you're buying, it's as much about the ongoing support as the course content itself.
At $497, Ready Set Gram sits in the mid-ticket range. The under-three-hour core content initially seems light, but the twice-monthly live coaching calls significantly boost the value. For complete beginners who need hand-holding and accountability, the ROI could be substantial. However, those with basic Instagram knowledge might find better value elsewhere.
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We discovered Ready Set Gram is Sue B Zimmerman's signature Instagram marketing course, and let's address something right away: the course title confu...
We discovered Ready Set Gram is Sue B Zimmerman's signature Instagram marketing course, and let's address something right away: the course title confu...
We discovered Ready Set Gram is Sue B Zimmerman's signature Instagram marketing course, and let's address something right away: the course title confu...
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