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High-ticket sales funnel package that bundles training with ClickFunnels software, but aggressive marketing and overwhelming content raise concerns
We spent considerable time dissecting this offer, and here's what we discovered: Funnel Builder Secrets isn't really a course in the traditional sense. It's fundamentally a software bundle disguised as an educational program. When you pay $1,997, you're essentially purchasing a 6-month ClickFunnels Platinum subscription (normally $97/month) packaged with Russell Brunson's training materials.
The training itself covers extensive ground, from basic funnel psychology to advanced traffic generation strategies. Russell Brunson, co-founder of ClickFunnels, leads most of the instruction with his characteristic high-energy style (at times even a bit theatrical). The core curriculum walks you through building various funnel types, mastering copywriting frameworks, and implementing conversion optimization tactics.
What caught our attention during testing was the sheer volume of content. We're talking over 200 hours of video material spread across multiple programs: the main Funnel Builder Secrets course, Funnel Hacks Masterclass, Traffic Secrets Membership, and the 30-day "Your First Funnel Challenge." While comprehensive, this creates an immediate problem, many students report feeling paralyzed by information overload.
The bundle also includes access to Funnel Scripts (a copywriting tool) and promises various bonus programs, though these change frequently based on promotional cycles. Everything is delivered through ClickFunnels' proprietary member portal, which works adequately but isn't as polished as dedicated learning platforms we've reviewed.
Here's the crucial point: every strategy taught is demonstrated exclusively within the ClickFunnels ecosystem. This creates vendor lock-in, if you decide to use different software later, you'll need to significantly adapt what you've learned. For a nearly $2,000 investment, we expected more platform-agnostic training.
Intermediate (Some Foundational Knowledge Recommended)
intensive Intensive (10+ Hours/Week)
Make Money
We found opinions dramatically split. ClickFunnels devotees praise it as a complete business solution, while skeptics view it as overpriced software bundling. The divide is stark, with very few neutral perspectives.
Reddit discussions in r/juststart and r/marketing are predominantly skeptical. We found multiple threads warning beginners that "it's not a course, it's an incentive to get you to sign up for their yearly plan." Quora answers split between affiliates promoting aggressively and experienced marketers suggesting cheaper alternatives. The most balanced discussions happen in neutral marketing forums where users share actual revenue results (often disappointing for beginners).
Public opinion reflects a product that delivers value primarily to those already sold on the ClickFunnels ecosystem. For uncommitted beginners, the consensus warns against the high entry cost.
The prominent "Two Comma Club" promise (earning $1 million through one funnel) is technically achievable but statistically rare. We researched verification: while ClickFunnels showcases hundreds of award winners, this represents less than 1% of their user base. The marketing creates survivorship bias by highlighting outliers as typical results.
The "Funnel Builder Secrets" branding has been recycled for various offers since 2017. Current $1,997 and $2,997 tiers launched with ClickFunnels 2.0 to drive platform adoption.
This bundle sits strategically in ClickFunnels' value ladder. Post-purchase, expect systematic marketing for Inner Circle ($25,000/year), Category Kings ($100,000), and various mastermind programs. The upsell sequence is relentless.
Verified winners like Peng Joon and Stacey Martino exist, but represent extreme outliers. No public data exists on median student earnings or success rates. When pressed, the company provides no average outcome statistics.
While not technically deceptive, the marketing creates unrealistic expectations by showcasing exceptional results as achievable norms. Transparency about typical outcomes is notably absent.
ClickFunnels' proprietary member portal handles content delivery. Interface is functional but dated compared to modern learning platforms. Video player works reliably, though navigation between modules could be more intuitive.
All content streams online only, no official download options. This ties your access to maintaining an account. Transcripts and workbooks provided for most modules.
Videos play well on mobile devices, but funnel building requires desktop. We found the mobile experience adequate for consuming content but limiting for implementation.
Standard broadband internet sufficient. Building funnels demands a decent computer with modern browser.
For a $1,997 product, the delivery platform meets basic expectations but doesn't excel. The lack of downloadable content and permanent platform dependence are significant drawbacks for this price point.
We discovered significant billing complaints on Trustpilot and BBB. Users report charges continuing after cancellation and describe customer support as "absolutely terrible" when trying to resolve issues. One verified complaint stated: "I cancelled my subscription a month ago and they are still charging my card."
Here's a major concern: the 30-day refund is "action-based." You must prove completion of specific tasks (watch modules, launch a funnel, participate in challenges) to qualify. This shifts burden to dissatisfied customers and contradicts industry-standard no-questions-asked guarantees for premium products.
ClickFunnels employs what we'd characterize as hyper-aggressive marketing. Income claims feature prominently (the "Dream Car" award program), webinars use high-pressure countdown timers, and the entire ecosystem pushes an "entrepreneur lifestyle" narrative that dismisses traditional employment. While legal, these tactics raise ethical concerns.
Multiple users describe the community as "cult-like," with dissenting opinions often shouted down. We found evidence of members being pressured to purchase increasingly expensive programs to remain "serious" about their business.
The combination of billing complaints, conditional refunds, and aggressive marketing creates legitimate concerns. For a premium-priced product, these practices fall short of industry standards.
Here's our frank assessment: if you were already planning to purchase ClickFunnels Platinum for a year ($1,164 value), then paying an extra $833 for extensive training represents decent value. However, positioning this as a $1,997 course misleads buyers. You're primarily purchasing software with training bonuses, not the reverse.
After thorough analysis, we can confirm Funnel Builder Secrets is a legitimate product from an established company. The training quality is genuinely high, Russell Brunson's teaching is engaging, and the ClickFunnels software is industry-standard for funnel building. However, legitimacy doesn't equal good value for everyone.
The aggressive marketing tactics, conditional refund policy, and documented billing complaints are concerning for a premium-priced product. More troubling is the vendor lock-in: every skill you learn ties directly to their platform, making your education less transferable than comparably-priced courses.
We recommend this only for entrepreneurs who've already decided on ClickFunnels as their primary platform and have budgets for ongoing fees plus advertising. For beginners seeking funnel education, we'd suggest starting with platform-agnostic courses under $500. You can always upgrade to ClickFunnels later if needed, without the pressure of a $2,000 upfront commitment.
The bottom line: it's legitimate but overpriced for most users' needs. Proceed only if you're certain about long-term ClickFunnels commitment.
Here's our frank assessment: if you were already planning to purchase ClickFunnels Platinum for a year ($1,164 value), then paying an extra $833 for extensive training represents decent value. However, positioning this as a $1,997 course misleads buyers. You're primarily purchasing software with training bonuses, not the reverse.
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We spent considerable time dissecting this offer, and here's what we discovered: Funnel Builder Secrets isn't really a course in the traditional sense...
We spent considerable time dissecting this offer, and here's what we discovered: Funnel Builder Secrets isn't really a course in the traditional sense...
We spent considerable time dissecting this offer, and here's what we discovered: Funnel Builder Secrets isn't really a course in the traditional sense...
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