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The A-Z Of Funnel Building. Create Highly Profitable Funnels From Scratch.
We spent considerable time tracking down information about Funnel Building Mastery, and here's what we discovered. This $7 course positions itself as a comprehensive guide to building profitable sales funnels from scratch. Peng Joon, the instructor, breaks down the essential components of a sales funnel into digestible modules.
The course walks you through creating lead magnets to capture email addresses, designing low-cost "tripwire" offers (ironically, like this very course), structuring your core product, and implementing upsells to maximize customer value. We noticed the content stays primarily conceptual, explaining the psychology and strategy behind each funnel stage rather than diving into technical implementation.
Here's where it gets interesting, and we need to be transparent with you. Our research consistently revealed that this course functions as the first step in Peng Joon's own elaborate sales funnel. You're essentially learning about funnels while experiencing one firsthand. The $7 price point isn't about profit from the course itself, it's about acquiring customers for his higher-ticket programs.
For absolute beginners who've never encountered sales funnel concepts, the course provides a structured introduction. However, we found the same information freely available on YouTube from various marketing educators. The real question becomes whether paying $7 for organized, basic content is worth entering an aggressive upsell ecosystem.
Beginner (No Prior Experience Needed)
light Light (1–5 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Learn A New Skill
The feedback we analyzed shows a sharp divide. Beginners appreciate the low-cost introduction to funnel concepts, while experienced marketers view it as an aggressive lead magnet for expensive upsells. The sentiment largely depends on whether reviewers judge the $7 course in isolation or as part of Peng Joon's broader business model.
"The course gave me a basic understanding of funnels for just $7. Worth it for that alone." - Anonymous Trustpilot Review
"It's a funnel to get you to another program for $2500... Then they try to upsell you to a $10,000 program." - Verified Trustpilot Reviewer
"His Internet Mastery Retreat generated $400,000 in a weekend for me." - Sterling Griffin
"I achieved $1.4 million in six months using Peng's systems." - Alison Prince
"Good intro but be prepared for the sales pitches. They come hard and fast." - Reddit User
Reddit discussions paint a cautionary picture. In r/juststart, one user warned, "His whole funnel is to get you to buy his $997 course." Another stated, "Peng Joon is a guru who makes money by teaching people how to make money... His stuff is mostly rehashed from other sources." The consensus across forums suggests viewing this as a demonstration of funnel tactics rather than comprehensive education.
People acknowledge the course delivers basic funnel education for its price, but the overwhelming narrative centers on its role as bait for expensive upsells. The positive testimonials we found relate to his high-ticket programs, not this entry-level course.
The promise to "Create Highly Profitable Funnels From Scratch" is technically misleading. The course teaches theory, not implementation. Creating profitable funnels requires tools, technical skills, and advertising budgets not included or adequately addressed in the course.
The $7 price point has remained consistent, confirming its role as an acquisition tool rather than a profit center.
After purchase, customers face immediate one-time offers starting at $37, followed by email sequences and webinar invitations pitching programs from $2,500 to $10,000+.
We found no verifiable success stories from students using only this course. All featured testimonials come from participants in expensive mastermind programs.
The marketing demonstrates masterful funnel tactics but borders on deception by implying the $7 course alone can deliver profitable results.
Custom-branded member area, likely built on Kajabi or similar LMS
Streaming only, no downloads available
Platform is mobile-responsive for viewing, though implementation requires desktop
Standard internet connection for video streaming
The platform functions adequately for content delivery. No technical issues reported, and lifetime access is a positive feature for a low-ticket course.
We found numerous complaints, but they're not about the $7 course itself. The issues arise with the high-ticket programs it leads to. Multiple Trustpilot reviews describe high-pressure sales calls, refused refunds on expensive programs, and coaching that didn't deliver promised value.
No refund policy is clearly stated for the course itself. More concerning are documented cases of refused refunds for the expensive backend programs, with customers reporting strict policies and unmet value promises.
The marketing employs classic "tripwire" tactics. While common in online marketing, the severity of the price jump (from $7 to $2,500+) and the aggressive follow-up sequences cross ethical boundaries for many customers.
The community consensus is clear, "The $7 product is fine for what it is, but be prepared to be sold to, hard." Multiple warnings appear across forums about the true purpose of this funnel.
While not technically a scam, the course operates as a carefully designed entry point to a high-pressure sales ecosystem. The lack of transparency about this primary purpose raises significant ethical concerns.
At $7, the course provides adequate value if viewed in isolation. It organizes basic funnel concepts that would take hours to piece together from free sources. However, its true purpose as an entry point to expensive upsells significantly diminishes its standalone value.
After thorough investigation, we can confirm Funnel Building Mastery is a legitimate course that delivers basic funnel education. You do receive educational content for your $7 investment. However, calling it "mastery" is generous at best.
The course succeeds as an organized introduction to sales funnel concepts for complete beginners. Peng Joon effectively demonstrates funnel principles, ironically by using this very course as a live example. For someone who's never encountered these concepts, it provides clarity on the basic structure of online marketing funnels.
Yet we can't ignore the elephant in the room. This course exists primarily to funnel customers into Peng Joon's expensive coaching programs. The content lacks the depth, tools, or implementation guidance needed to actually build profitable funnels. It's the educational equivalent of a movie trailer, you get the highlights but need to pay much more for the full experience.
Our recommendation? If you're curious about funnel basics and can firmly resist the upcoming sales pressure, $7 isn't a terrible investment. But go in with eyes wide open. Set a mental boundary that you're only there for the basic education. Better yet, save your money and watch free YouTube videos from creators who aren't trying to sell you a $10,000 mastermind.
The course is legit, but its intentions are not entirely transparent. That's the real lesson in funnel building you'll learn here.
At $7, the course provides adequate value if viewed in isolation. It organizes basic funnel concepts that would take hours to piece together from free sources. However, its true purpose as an entry point to expensive upsells significantly diminishes its standalone value.
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We spent considerable time tracking down information about Funnel Building Mastery, and here's what we discovered. This $7 course positions itself as ...
We spent considerable time tracking down information about Funnel Building Mastery, and here's what we discovered. This $7 course positions itself as ...
We spent considerable time tracking down information about Funnel Building Mastery, and here's what we discovered. This $7 course positions itself as ...
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