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Start, Grow & Scale Your Own Google Ads Agency
We spent considerable time digging into Agency Forge's Google Ads Course, and here's what we discovered. Created by Nick Kenens, this isn't your typical Google Ads technical training, it's positioned as a complete business-in-a-box system for launching a digital marketing agency.
The course takes an interesting approach. Rather than focusing solely on campaign optimization and bidding strategies (which it does cover), it bundles together four distinct courses: Google Ads management, lead generation, sales techniques, and client management. We noticed this comprehensive angle sets it apart from purely technical courses like those on Udemy or Coursera.
What caught our attention was the inclusion of standard operating procedures (SOPs), scripts, and templates. These aren't just theoretical frameworks, they're actual documents you can customize and use immediately. The program also includes weekly live group coaching calls with Nick Kenens himself, plus access to a private community (we verified this is an active Facebook group with over 1,000 members).
However, we need to address something important. Despite the course's claims and structured approach, it's notably absent from major industry roundups. Sites like Growth Mentor, Class Central, and Diggity Marketing, which regularly review Google Ads courses, don't mention Agency Forge. This raised our eyebrows, especially when compared to widely recognized programs like God Tier Ads Framework by Ed Leake.
The curriculum promises to take you from zero to agency owner, covering everything from LLC formation to white-label scaling strategies. But here's where we get skeptical: can a $397 course really deliver all of this effectively? Based on our research and community feedback, the answer is complicated.
Beginner (No Prior Experience Needed)
moderate Moderate (5–10 Hours/Week)
Hybrid (Mix Of Pre-Recorded Lessons & Live Workshops)
Make Money
The sentiment is surprisingly polarized. While Trustpilot shows a strong 4.8/5 rating with over 300 reviews, Reddit's r/PPC community tells a different story. Experienced marketers are skeptical, while complete beginners seem more satisfied.
"The course gave me the confidence to pitch my first client. Landed them within 3 weeks!" - Sarah M.
"Nick's templates saved me hours. I just customized them for my niche." - Jordan K.
"Community support is gold. Got answers to all my newbie questions without judgment." - Mike T.
"Wish there was more advanced PPC content. Had to supplement with YouTube." - Ashley R.
"The sales scripts actually work. Closed 2 clients in my first month." - Carlos D.
On Reddit's r/PPC, one user summed it up perfectly: "If you are brand new to both PPC and running your own business, it could be a good investment." Another countered: "It's all stuff that is taught on YouTube for free... He just organizes it and sells it in a package." The consensus? Great for structure and business processes, weak on advanced PPC tactics.
If you're a complete beginner wanting a structured path to agency ownership, users find real value here. But if you're an experienced marketer seeking advanced Google Ads strategies, you'll likely be disappointed.
The "build a six-figure agency" claim is technically possible but not typical. We found verified testimonials of students landing clients, but no independent verification of six-figure incomes. The claim lacks the nuance of discussing failure rates or average outcomes.
Current price is $397. Historical pricing data isn't publicly available, though some Reddit users mention seeing it as low as $297 during promotions.
The initial purchase is comprehensive with no immediate upsells. However, students report being offered advanced coaching programs later (ranging from $2,000-5,000).
Testimonials feature students like "Sami" and "Felipe" claiming multiple client wins. We couldn't independently verify their revenue claims, and the lack of detailed case studies is notable.
The marketing effectively targets beginners' dreams but oversimplifies the challenge of building a successful agency. Real student wins exist, but the presentation lacks transparency about typical results.
Hosted on Kajabi, a premium platform known for reliability and clean interface
Lifetime access including all future updates, downloadable resources, and coaching call replays
Fully responsive on all devices through Kajabi's mobile app
Standard broadband internet (5+ Mbps), no special software needed
We're impressed with the technical delivery. Kajabi provides a professional learning experience, lifetime access adds significant value, and mobile compatibility ensures learning flexibility. For a mid-ticket course, this exceeds expectations.
The most significant complaint centers on the action-based refund policy. You must prove you've watched modules, implemented strategies, and show evidence of your work. This isn't the "no questions asked" policy most expect at this price point.
The 30-day guarantee requires proof of action, creating a subjective barrier to refunds. Students report frustration when their "proof" is deemed insufficient.
The marketing leans heavily on income claims ("build a six-figure agency") without disclaimers about typical results. We found no income disclosure statement, which reputable courses usually provide.
No reports of outright scams, but the absence from major review sites is telling. When established reviewers ignore a course claiming to be "#1," it raises questions.
While not a scam, the restrictive refund policy and aggressive income claims without disclaimers are concerning. The course delivers its promised content, but the marketing oversells realistic outcomes.
At $397, the course delivers reasonable value for its target audience. You're essentially getting four courses, lifetime updates, weekly coaching, and a template library. If you land just one $500/month client, you've recouped your investment.
Yes, Agency Forge's Google Ads Course is legitimate, but with important caveats. We found it excels at providing a comprehensive business framework for absolute beginners. The combination of sales training, client management systems, and basic Google Ads knowledge creates a viable path to agency ownership.
However, we can't ignore its limitations. The technical PPC content won't satisfy experienced marketers, and the income marketing creates unrealistic expectations. The restrictive refund policy also gives us pause, it suggests less confidence in universal student satisfaction.
Our recommendation? If you're starting from zero and want everything packaged neatly, this course delivers. But if you already know Google Ads and just need business systems, you might find better value combining free YouTube content with specific business courses. And if you're seeking advanced PPC strategies, look elsewhere entirely (we'd suggest investigating God Tier Ads Framework by Ed Leake instead).
The bottom line: Agency Forge works for its intended audience but isn't the comprehensive Google Ads mastery program its marketing might suggest.
At $397, the course delivers reasonable value for its target audience. You're essentially getting four courses, lifetime updates, weekly coaching, and a template library. If you land just one $500/month client, you've recouped your investment.
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We spent considerable time digging into Agency Forge's Google Ads Course, and here's what we discovered. Created by Nick Kenens, this isn't your typic...
We spent considerable time digging into Agency Forge's Google Ads Course, and here's what we discovered. Created by Nick Kenens, this isn't your typic...
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