We spent considerable time analyzing Mastering Amazon for Authors, and here's what we discovered. Rob Eagar, a marketing consultant who's coached over 1,000 authors (including several New York Times bestsellers), created this comprehensive training program specifically for authors struggling with Amazon's complex ecosystem.
The course consists of 20 video sessions, each running 15 to 35 minutes, making it digestible for busy authors. What caught our attention? The course was initially released in 2018 but has been updated with the latest information as of 2024, something we rarely see in this space (most Amazon courses become outdated fast).
The program teaches both fiction and nonfiction authors how to leverage Amazon's sales engine, regardless of whether they're self-published or traditionally published. Rob promises to reveal his proven system for maximizing book visibility, securing reviews, and building an author brand, all while navigating Amazon's ever-changing algorithms.
Here's what makes this interesting: you get one full year of access to the course materials, plus direct email access to Rob Eagar himself for questions (with responses typically within 24 hours). For a $295 investment, that's substantial support.
The course is hosted on Teachable and also available through Writer's Digest University, lending additional credibility to the program. But does it live up to its bold "guaranteed" promise? Let's dig deeper.
Beginner (No Prior Experience Needed)
Self-Paced (Work On Your Own Schedule)
Make Money
Based on our research, authors who've taken the course express consistent satisfaction with the practical, actionable content, though we noticed most reviews come directly from the course website.
"I found Mastering Amazon for Authors to be extremely detailed and enlightening. Rob covered all pertinent topics I would have never known by searching around myself." - Betsy N.
"Rob Eagar's course is truly comprehensive with separate sessions on every aspect of working with Amazon to an author's benefit." - Andy R.
"As a first time novelist, I was surprised to discover marketing was as important as good writing. I learned many valuable skills from Rob's video course." - Maggie F.
"Mastering Amazon for Authors is detailed and well-organized. It's easy to zero in on topics that interest you most." - Ann O.
"Learning how to create Amazon ads presents a unique opportunity to promote your books for minimal cost." - Monte K.
We couldn't find substantial discussions about this specific course on Reddit or Quora, which is unusual for a course that's been around since 2018. The general sentiment about Rob Eagar in author communities remains respectful, but organic discussions about the course itself are notably absent.
Authors who've reviewed the course appreciate its comprehensive approach and Rob's expertise, but the limited availability of independent reviews makes it difficult to assess broader satisfaction levels.
The course promises to help authors "Sell More Books and Grow Your Income on Amazon...Guaranteed!" While the strategies taught (optimization, reviews, advertising) can certainly increase sales, individual results vary dramatically based on book quality, genre, and implementation effort. The "guarantee" is actually a 30-day satisfaction guarantee, not a sales guarantee.
Currently priced at $295, though we couldn't verify historical pricing or confirm if prices have remained stable over time.
Rob Eagar offers additional services like the Author Elite Program and manuscript critiques. This course serves as an entry point to his broader ecosystem of author services, a standard practice in the coaching industry.
Testimonials claim significant results (Kim Thompson-Pinder reports "over 300% increase in 3 months," Mary DeMuth mentions "sales increased by over 200%"). However, these are self-reported on the sales platform, and we couldn't independently verify these specific outcomes.
The marketing employs strong benefit-driven language typical of online courses. The core promise of helping authors navigate Amazon's ecosystem is legitimate, though the "guaranteed" headline overstates what's actually offered. Success stories appear genuine but lack independent verification.
Teachable (reliable, well-established platform with good user experience)
Videos stream online; supplementary materials are downloadable. One-year access from purchase date
Teachable works well on mobile devices, allowing course access on smartphones and tablets
Standard internet connection, modern web browser
We found the delivery method solid for a self-paced course at this price point. Teachable provides a reliable learning environment, though the one-year access limitation (versus lifetime access common in competitors) is a drawback. The inclusion of direct instructor email support for a full year partially compensates for this limitation. Mobile compatibility ensures authors can learn on the go.
We found no significant complaints or unresolved issues in our research, though the limited public discussion makes this assessment incomplete.
The course offers a clear 30-day money-back guarantee, a standard practice that provides reasonable buyer protection.
The headline's "Guaranteed!" claim raised our eyebrows initially. However, it's backed by a 30-day money-back guarantee, which ties the promise to satisfaction rather than specific sales figures.
The absence of organic community discussions (beyond curated testimonials) is notable. We'd expect more public conversation about a course that's been available for several years.
No major red flags emerged during our investigation. The strongest concern is the bold marketing language, though the refund policy helps mitigate this. The limited independent feedback prevents us from uncovering potential issues that might exist.
At $295, this course sits in the low-ticket category where we expect solid educational content without extensive personal support. Rob delivers on this expectation with 20 structured video sessions, downloadable resources, and, notably, one year of email support, an unusual inclusion at this price point.
After thorough analysis, we found Mastering Amazon for Authors to be a legitimate educational resource for authors serious about Amazon success. Rob Eagar's credentials check out, he's coached over 1,000 authors including New York Times bestsellers, and authored "Sell Your Book Like Wildfire."
The course delivers comprehensive Amazon marketing education through digestible video sessions, covering everything from basic page optimization to advanced advertising strategies. The 2024 update shows ongoing commitment to keeping content current, crucial for Amazon-related training.
What impressed us: the one-year email support directly from Rob (rare at this price point), the well-organized curriculum allowing targeted learning, and the 30-day money-back guarantee providing buyer protection.
What concerned us: the limited independent reviews make it difficult to gauge widespread satisfaction, the one-year access restriction (when competitors offer lifetime access), and the bold "guaranteed" marketing claim that's really just a satisfaction guarantee.
For $295, authors receive substantial value if they implement the strategies taught. The course appears best suited for authors with published books (or manuscripts ready for publication) who feel overwhelmed by Amazon's complexity. While we can't verify the specific success claims in testimonials, the strategies taught align with proven Amazon marketing practices.
Our verdict? This course offers legitimate value for authors willing to invest time in implementation, though temper expectations around "guaranteed" results.
At $295, this course sits in the low-ticket category where we expect solid educational content without extensive personal support. Rob delivers on this expectation with 20 structured video sessions, downloadable resources, and, notably, one year of email support, an unusual inclusion at this price point.
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