Mastering Amazon for Authors
Review

Sell More Books and Grow Your Income on Amazon...Guaranteed! Learn the proven system that turns your books into more royalties, more customers, and a more powerful author brand.

Medium
  • Last updated 14/06/2025
by Rob Eagar

What you'll learn ? Overview

We spent considerable time analyzing Mastering Amazon for Authors, and here's what we discovered. Rob Eagar, a marketing consultant who's coached over 1,000 authors (including several New York Times bestsellers), created this comprehensive training program specifically for authors struggling with Amazon's complex ecosystem.

The course consists of 20 video sessions, each running 15 to 35 minutes, making it digestible for busy authors. What caught our attention? The course was initially released in 2018 but has been updated with the latest information as of 2024, something we rarely see in this space (most Amazon courses become outdated fast).

The program teaches both fiction and nonfiction authors how to leverage Amazon's sales engine, regardless of whether they're self-published or traditionally published. Rob promises to reveal his proven system for maximizing book visibility, securing reviews, and building an author brand, all while navigating Amazon's ever-changing algorithms.

Here's what makes this interesting: you get one full year of access to the course materials, plus direct email access to Rob Eagar himself for questions (with responses typically within 24 hours). For a $295 investment, that's substantial support.

The course is hosted on Teachable and also available through Writer's Digest University, lending additional credibility to the program. But does it live up to its bold "guaranteed" promise? Let's dig deeper.

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Is this course for you?

👉

Prior experience needed

Beginner (No Prior Experience Needed)

👉

Learning style

Self-Paced (Work On Your Own Schedule)

👉

Goal

Make Money

Best suited for:

Published authors (fiction or nonfiction) or those with manuscripts ready for publication who want to maximize their Amazon presence. Particularly valuable for authors overwhelmed by Amazon's complexity or those seeing disappointing sales despite having quality books.

Instructor

Rob Eagar

Book Marketing Strategist and Amazon KDP Expert Legitimacy Score: 9/10
With a career spanning over 15 years, Rob Eagar has established himself as a prominent book marketing consultant, specializing in helping authors and publishers achieve commercial success. His expertise covers both fiction and nonfiction, with a track record of coaching more than 1,000 authors—including multiple New York Times, USA Today, and Wall Street Journal bestsellers. His consulting has extended to major publishing houses and top-selling authors worldwide, making him a respected authority in the book marketing space.
Eagar’s consulting career began in 2007 and includes transformative work for clients such as Lysa TerKeurst, whose book 'Made to Crave' spent over 25 weeks on the New York Times bestseller list after his involvement. He has revitalized legacy titles, notably helping 'Boundaries' become a New York Times bestseller decades after its initial release. His methods have generated millions in additional revenue for publishers and authors, and his client roster includes bestselling names like Dr. Gary Chapman and Wanda Brunstetter. In addition to consulting, Eagar is the author of several guides on book marketing and frequently teaches courses on mastering Amazon for authors.
  • Coached over 1,000 authors, resulting in multiple New York Times, USA Today, and Wall Street Journal bestsellers
  • Instrumental in the commercial turnaround of 'Made to Crave' and 'Boundaries'
  • Helped fiction client Wanda Brunstetter sell over 10 million novels
  • Consulted for divisions of HarperCollins, Simon & Schuster, and Hachette
  • Authored 'The Author’s Guide' book series on marketing and Amazon
  • Created the 'Mastering Amazon for Authors' course
  • Featured on CBS Early Show
  • Appeared on CNN Radio
  • Interviewed by the Los Angeles Times
  • Guest on DIY MFA Podcast (Episode 254)
  • Keynote speaker at churches including Saddleback Church and Willow Creek Community Church
Posts regular marketing insights and client success stories on his website blog. Shares industry updates, promotional strategies, and case studies via email newsletters and LinkedIn. Engages with author communities through podcasts and online interviews. Content is focused on actionable book marketing advice, Amazon optimization, and email list growth strategies.

Course Details

  • ⏱ Duration20
  • 📶 DifficultyMedium
  • ⌛ Access Yearly
  • ⏰ Time investmentLight (1–5 Hours/Week)

🧠 Prerequisites

No formal prerequisites stated, though having a published book (or one ready for publication) on Amazon is necessary to implement the strategies


💻 Requirements

Computer with internet access, Amazon KDP account


💸 Hidden Costs

Amazon advertising budget if you choose to run ads (course teaches technique but doesn't cover ad spend)


🙋‍♂️ Support Options

One-year email access to Rob Eagar (responses within 24 hours), Private Facebook group for peer support

Course content

  • Module 1: Create an Unforgettable Amazon Book Page Writing irresistible titles, subtitles, and descriptions; Choosing BISAC and Amazon categories; Leveraging "Also Bought" features; Customizing Author Central
  • Module 2: Get a Ton of Raving Amazon Book Reviews Building book launch teams; Using social media and email for review requests; Contacting Amazon top reviewers; Handling negative reviews constructively
  • Module 3: Skyrocket Your Book up the Amazon Bestseller Charts Keyword optimization and search algorithms; Running price promotions and free giveaways; Amazon advertising strategies; Maximizing KDP Select and Kindle Unlimited
  • Module 4: Build a Powerful Author Brand on Amazon Creating compelling author bios and photos; Using Amazon's A+ Content feature; Cross-promoting books and products; Building fan bases with Amazon's Follow feature
  • Bonus Vault: Running Amazon Ads with Less Money; Getting Amazon to Promote Your Book for Free; Top 10 Amazon Mistakes Checklist; Recommended Book Marketing Tools; Private Facebook Group Access

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Feedbacks

Overall sentiment

Based on our research, authors who've taken the course express consistent satisfaction with the practical, actionable content, though we noticed most reviews come directly from the course website.

Praised points

  • Extremely detailed and enlightening content that authors couldn't easily find through independent research
  • Well-organized structure allowing authors to zero in on topics most relevant to their needs
  • Practical knowledge with separate sessions covering every aspect of working with Amazon

Criticisms

  • Limited independent reviews available outside the course website
  • One-year access limitation rather than lifetime access typical of similar courses
  • Bold marketing claims ("guaranteed" results) that depend heavily on individual implementation

Testimonials

"I found Mastering Amazon for Authors to be extremely detailed and enlightening. Rob covered all pertinent topics I would have never known by searching around myself." - Betsy N.

"Rob Eagar's course is truly comprehensive with separate sessions on every aspect of working with Amazon to an author's benefit." - Andy R.

"As a first time novelist, I was surprised to discover marketing was as important as good writing. I learned many valuable skills from Rob's video course." - Maggie F.

"Mastering Amazon for Authors is detailed and well-organized. It's easy to zero in on topics that interest you most." - Ann O.

"Learning how to create Amazon ads presents a unique opportunity to promote your books for minimal cost." - Monte K.

Social insights

We couldn't find substantial discussions about this specific course on Reddit or Quora, which is unusual for a course that's been around since 2018. The general sentiment about Rob Eagar in author communities remains respectful, but organic discussions about the course itself are notably absent.

Video review

Marketing Analysis

Claim Verification

The course promises to help authors "Sell More Books and Grow Your Income on Amazon...Guaranteed!" While the strategies taught (optimization, reviews, advertising) can certainly increase sales, individual results vary dramatically based on book quality, genre, and implementation effort. The "guarantee" is actually a 30-day satisfaction guarantee, not a sales guarantee.

Price History

Currently priced at $295, though we couldn't verify historical pricing or confirm if prices have remained stable over time.

Upsell Practices

Rob Eagar offers additional services like the Author Elite Program and manuscript critiques. This course serves as an entry point to his broader ecosystem of author services, a standard practice in the coaching industry.

Student Success

Testimonials claim significant results (Kim Thompson-Pinder reports "over 300% increase in 3 months," Mary DeMuth mentions "sales increased by over 200%"). However, these are self-reported on the sales platform, and we couldn't independently verify these specific outcomes.

Platform & Delivery

Learning Platform

Teachable (reliable, well-established platform with good user experience)

Content Accessibility

Videos stream online; supplementary materials are downloadable. One-year access from purchase date

Mobile Compatibility

Teachable works well on mobile devices, allowing course access on smartphones and tablets

Technical Requirements

Standard internet connection, modern web browser

Red flags check

😬

Complaints

We found no significant complaints or unresolved issues in our research, though the limited public discussion makes this assessment incomplete.

😬

Refund policy issues

The course offers a clear 30-day money-back guarantee, a standard practice that provides reasonable buyer protection.

😬

Marketing practices

The headline's "Guaranteed!" claim raised our eyebrows initially. However, it's backed by a 30-day money-back guarantee, which ties the promise to satisfaction rather than specific sales figures.

😬

Community feedback

The absence of organic community discussions (beyond curated testimonials) is notable. We'd expect more public conversation about a course that's been available for several years.

Is this course legit?

Value For Money

At $295, this course sits in the low-ticket category where we expect solid educational content without extensive personal support. Rob delivers on this expectation with 20 structured video sessions, downloadable resources, and, notably, one year of email support, an unusual inclusion at this price point.

Conclusion

After thorough analysis, we found Mastering Amazon for Authors to be a legitimate educational resource for authors serious about Amazon success. Rob Eagar's credentials check out, he's coached over 1,000 authors including New York Times bestsellers, and authored "Sell Your Book Like Wildfire."

The course delivers comprehensive Amazon marketing education through digestible video sessions, covering everything from basic page optimization to advanced advertising strategies. The 2024 update shows ongoing commitment to keeping content current, crucial for Amazon-related training.

What impressed us: the one-year email support directly from Rob (rare at this price point), the well-organized curriculum allowing targeted learning, and the 30-day money-back guarantee providing buyer protection.

What concerned us: the limited independent reviews make it difficult to gauge widespread satisfaction, the one-year access restriction (when competitors offer lifetime access), and the bold "guaranteed" marketing claim that's really just a satisfaction guarantee.

For $295, authors receive substantial value if they implement the strategies taught. The course appears best suited for authors with published books (or manuscripts ready for publication) who feel overwhelmed by Amazon's complexity. While we can't verify the specific success claims in testimonials, the strategies taught align with proven Amazon marketing practices.

Our verdict? This course offers legitimate value for authors willing to invest time in implementation, though temper expectations around "guaranteed" results.

FAQs about this course

The course includes 20 video sessions (15-35 minutes each), downloadable guides and checklists, access to a private Facebook group, and one full year of email support from Rob Eagar with responses typically within 24 hours.

Yes, the course is designed for both self-published and traditionally published authors. Rob teaches strategies that any author can use to improve their Amazon presence, regardless of publishing path.

You receive one year of access from your purchase date. This differs from many competitors who offer lifetime access, so plan to complete the course within your access period.

Rob Eagar has coached over 1,000 authors, helping both fiction and nonfiction books hit The New York Times bestseller list. He's also the author of 'Sell Your Book Like Wildfire' and is known in the industry as 'The Author's Coach.'

Yes, the course includes modules on Amazon advertising strategies and a bonus section on 'How to Run Powerful Amazon Ads with Less Money.' However, any ad spend budget is separate from the course fee.

The course offers a 30-day money-back guarantee. If you're not satisfied with the content or results after implementing the strategies, you can request a full refund within 30 days of purchase.

While not officially required, you'll get the most value if you have a book already published on Amazon or one ready for publication. The strategies taught require an actual book to implement.

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Mastering Amazon for Authors screenshot
Mastering Amazon for Authors Review
$ 295
Total score: 7,8/10 ⭐
  • Duration20
  • DifficultyMedium
  • Release Date01/2024
  • Format Self-Paced
  • AccessYearly
  • Time InvestmentLight (1–5 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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Our Methodology

At IsThisCourseLegit, we're committed to providing objective and transparent evaluations. Our rating system is based on rigorous criteria evaluated by experienced entrepreneurs who have built and sold successful online businesses.

Our Rating System

Each course is rated on a scale of 1-10 across key categories including content quality, value for money, community support, results potential, and update maintenance. The overall score reflects our comprehensive assessment of the course's value and effectiveness.

Our Process

For each review, we analyze all available online data to assess the course thoroughly. Our evaluation considers the quality of the content, the instructor's background, the marketing strategy, public perception, and authentic reviews from actual members, giving you a complete and balanced perspective.

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If you're the creator of a course we've reviewed and believe there are any inaccuracies or outdated information in our review, we want to hear from you.

How We Ensure Quality

Thorough Testing:

We implement strategies from the courses to validate their effectiveness.

Long-term Monitoring:

We track course updates and community development over time.

Mastering Amazon for Authors Review