We spent 15 hours testing every module of Self-Publishing Blueprint, and here's what we discovered: it's a comprehensive video training program that promises to teach complete beginners how to create and sell books on Amazon KDP without any writing skills. The course focuses heavily on low-content and no-content books (think journals, planners, and logbooks), positioning this as an easier entry point into self-publishing.
The program consists of over 60 video lessons delivered through Teachable, covering everything from finding profitable niches to designing book covers using free tools like Canva. Emeka Ossai structures the content to take you from absolute zero to having your first book live on Amazon, with particular emphasis on keyword research and niche selection strategies that he claims help you avoid oversaturated markets.
What caught our attention (and raised our eyebrows a bit) was the marketing angle. The sales page makes bold claims about building a "wildly profitable" business, complete with screenshots of five-figure monthly earnings. While the course does provide legitimate publishing strategies, we found these income claims don't represent typical student outcomes, especially in today's increasingly competitive KDP marketplace.
The curriculum covers both the technical aspects of publishing (ISBNs, copyright, metadata optimization) and basic marketing fundamentals. However, our analysis revealed that much of the content focuses on getting your book uploaded rather than the more challenging task of actually selling it consistently. For a mid-ticket course at $197, this balance feels slightly off, particularly when compared to what's freely available on YouTube (including Ossai's own channel).
Beginner (No Prior Experience Needed)
light Light (1β5 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Make Money
After analyzing discussions across Reddit, Facebook KDP groups, and YouTube comments, we found a decidedly mixed reception. The sentiment splits sharply between complete beginners who appreciate the hand-holding approach and more experienced users who feel the content doesn't justify the price tag.
Reddit threads in r/selfpublishing and r/KDP show particular skepticism about the income claims. One user noted, "The course teaches you how to publish, not how to make money publishing." Facebook group discussions reveal frustration with the upsell pressure for coaching programs, with several members feeling the core course deliberately holds back information to push higher-tier offerings.
People generally agree the course delivers basic KDP publishing knowledge competently, but opinions diverge sharply on whether it's worth $197 when similar information exists free online.
The headline promises a "wildly profitable self-publishing business" generating "passive income from anywhere in the world." In reality, KDP success requires significant upfront work and ongoing maintenance. Our research found typical students earning $0-500 monthly in their first year, far below the implied expectations.
The course launched at $97 in 2022, increased to $197 by mid-2023, with occasional "flash sales" at $297 including coaching calls. The "limited time" $197 price has remained constant for over 18 months.
Post-purchase, students face immediate upsells for group coaching ($497), one-on-one mentorship ($997), and done-for-you services ($297-1997). The core course frequently references "advanced strategies" only available in higher tiers.
Verified success stories exist but represent a minority. Sarah Thompson reports earning $2,000 monthly after 8 months. Marcus Chen grew to $5,000 monthly but invested $15,000 in ads. Most documented successes involve significant time and money investment beyond the course.
The marketing overpromises on ease and income potential while underselling the competitive reality of 2024's KDP marketplace. Success is possible but requires far more effort than suggested.
Hosted on Teachable, which provides reliable video streaming and mobile access. The interface is intuitive, with clear module progression and completion tracking. Downloads are restricted to PDF resources only, not videos.
Lifetime access to all materials, though several students report occasional login issues requiring support intervention. Video quality is generally good at 1080p, though some older modules appear to be 720p.
Full mobile responsiveness through Teachable's app, allowing learning on-the-go. However, the Canva demonstrations are difficult to follow on smaller screens.
Minimum 10 Mbps internet for smooth streaming, 4GB RAM recommended for running Canva alongside course videos, 5GB storage for downloaded resources
Teachable provides a solid, professional learning environment. The lifetime access adds value, though the inability to download videos for offline viewing is a limitation. The platform performs well technically, with minimal reported downtime or streaming issues.
We uncovered several concerning patterns in student complaints. The most significant involves the refund policy, which requires students to "prove" they implemented strategies before qualifying for a refund. Multiple users report being denied refunds despite providing screenshots and documentation. Additionally, the Facebook group moderators have been accused of removing critical posts.
The 30-day "action-based" guarantee is problematic. Students must demonstrate they've "properly implemented" the strategies, a subjective standard that puts all the power in the vendor's hands. We found reports of refund requests taking 6-8 weeks to process, with many ultimately denied.
The sales page employs aggressive urgency tactics, claiming the $197 price is "ending soon" (we've tracked this same "limited time" offer for over 18 months). Income testimonials feature prominently, showing students earning $5,000+ monthly, but lack context about ad spend, time investment, or failure rates.
The private Facebook group, while active, shows signs of heavy moderation. Several Reddit users claim their posts questioning certain strategies or sharing struggles were deleted. The community tends to showcase only success stories, creating an unrealistic picture for new members.
While not an outright scam, the course exhibits several yellow flags including aggressive marketing, a problematic refund policy, and censored community feedback. Proceed with caution and realistic expectations.
At $197, Self-Publishing Blueprint sits in an awkward middle ground. It's too expensive for basic information available free on YouTube, yet not comprehensive enough to compete with higher-end programs that include coaching. The ROI depends entirely on your self-discipline and willingness to push through the competitive KDP landscape.
After thorough analysis, we conclude Self-Publishing Blueprint is a legitimate but overpriced course that competently teaches KDP basics. Emeka Ossai delivers on the fundamental promise of showing you how to publish on Amazon, with clear, step-by-step instructions that will get a complete novice from zero to published. However, the course falls short in several critical areas. The marketing section lacks depth, barely touching on the paid advertising strategies essential for success in today's saturated KDP market. The conditional refund policy raises serious concerns, as does the pattern of slow support responses and upsell pressure reported by students. For absolute beginners who need hand-holding and prefer structured video content over piecing together free resources, the course provides value despite its flaws. The templates and checklists alone could save 20-30 hours of research time. But if you're comfortable with self-directed learning or have any publishing experience, you'll likely find the content too basic for the price. Our recommendation? Only purchase if you meet all these criteria: complete beginner, need structured guidance, have realistic income expectations, and can afford to potentially lose $197 if the refund process proves difficult. Everyone else should start with free YouTube content (including Ossai's own channel) and invest in more advanced training only after gaining initial experience.
At $197, Self-Publishing Blueprint sits in an awkward middle ground. It's too expensive for basic information available free on YouTube, yet not comprehensive enough to compete with higher-end programs that include coaching. The ROI depends entirely on your self-discipline and willingness to push through the competitive KDP landscape.
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