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Free Comprehensive Training on Building and Scaling a Pay-Per-Call Business
We discovered the Pay Per Call Masterclass while researching legitimate free resources in the affiliate marketing space, and honestly, we were skeptical. A completely free course from a software company? That usually means shallow content with constant product pitches.
But here's what we found: this isn't your typical lead magnet disguised as education. Ringba, a well-established call tracking platform, originally created this course to train their own internal teams. They later decided to open it to the public, which explains why it's surprisingly comprehensive for a free offering.
The course takes you through the entire pay-per-call ecosystem, and we mean the entire thing. You'll learn how affiliates, brokers, networks, and call centers work together (sometimes at cross purposes). The curriculum covers everything from choosing profitable niches to negotiating with partners, setting up campaigns, and scaling operations.
What caught our attention was the practical focus. Instead of vague theory, you get specific frameworks for campaign building, actual negotiation strategies, and real examples of what works in different verticals. The course includes over 25 hours of video content spread across 50+ lessons, which is substantial even by paid course standards.
Now, let's address the elephant in the room: yes, Ringba naturally uses their own platform in examples throughout the course. But we didn't find this overly promotional, they're teaching concepts that apply regardless of which call tracking software you choose. Think of it like learning Excel in a Microsoft training course, the skills transfer even if you later switch to Google Sheets.
The course structure moves logically from beginner concepts to advanced strategies. You'll start with understanding what pay-per-call even is (many confuse it with PPC), then progress through traffic generation methods including Google Ads, Facebook Ads, SEO, and even offline marketing tactics. Later modules dive into campaign optimization, analytics interpretation, and scaling strategies.
Is this course trying to convert you into a Ringba customer? Absolutely. But here's our take: if they're providing genuinely valuable education that would cost hundreds or thousands elsewhere, and their only "payment" is hoping you'll consider their software when you're ready to implement, that seems like a fair trade to us.
Beginner (No Prior Experience Needed)
moderate Moderate (5–10 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Make Money
The pay-per-call community generally views this course positively, especially given its depth at zero cost. Users appreciate Ringba's transparency about their business model, most learners understand this is both education and soft marketing, and find that balance acceptable.
"The depth surprised me, I expected maybe 2-3 hours of fluff but got real training." - Reddit user in r/Affiliatemarketing
"Used this to train three new team members, saved us thousands in external training costs." - Marketing agency owner on LinkedIn
"Wish there was a community aspect, but can't complain about free." - Course participant on Twitter
"More valuable than the $997 course I bought last year, and I'm not exaggerating." - YouTube commenter
"Perfect starting point before investing serious money in pay-per-call." - Warrior Forum member
Reddit discussions in r/Affiliatemarketing treat this course as a legitimate starting point for pay-per-call beginners. Several users mentioned completing the course before investing in paid training elsewhere, finding they already knew most of what expensive courses covered. The consensus seems to be: start here first, then decide if you need more.
For a free course from a software company, this delivers unexpected value. While it won't replace high-ticket coaching programs with personal support, it provides a solid foundation that many paid courses fail to match.
The course markets itself as "The Definitive Guide to Pay Per Call Marketing." After reviewing the curriculum, we find this claim reasonable for an introductory to intermediate level course. It covers all essential aspects without making unrealistic income promises.
Has remained free since launch, no evidence of previous paid versions or planned monetization
No forced upsells within the course. Ringba's paid software is referenced in examples but never required to complete lessons or access content.
We couldn't find specific success stories attributed solely to this course (difficult to track with free courses). However, Ringba showcases platform user success stories achieving $10K-100K+ monthly revenues, though these likely involve factors beyond just course completion.
Ethical marketing approach. The course delivers educational value while serving as a soft introduction to Ringba's ecosystem, no deceptive practices or false promises detected.
Hosted on Ringba's learning portal, clean interface, logical module progression, stable video playback
All videos streamable on-demand, no download option we could find, no transcripts provided (accessibility limitation)
Platform works on mobile browsers but isn't optimized for small screens, better experienced on tablet or desktop
Modern browser, stable internet for video streaming (recommend 5+ Mbps), 10GB storage if saving course materials
For a free course, the delivery platform exceeds expectations. It's not as polished as dedicated course platforms like Thinkific or Kajabi, but it's functional, organized, and reliable. The lack of mobile optimization and downloadable content are the main limitations.
We found no significant complaints about deceptive practices or hidden costs. The main "complaint" (if you can call it that) is users wanting more: live sessions, community features, advanced tactics. These are wishlist items, not red flags.
N/A (it's free)
Refreshingly transparent. Ringba states upfront that this is free education designed to grow the pay-per-call industry (and yes, potentially their customer base). No fake scarcity, no "limited time" pressure, no bait-and-switch tactics.
The pay-per-call community respects Ringba's contribution to education in the space. Even competitors acknowledge the course's value in growing the overall market.
We found zero red flags. This is exactly what it claims to be: comprehensive free education from an industry leader with an obvious but non-aggressive business motive.
At $0, the value proposition is exceptional. We've reviewed paid courses in the $497-997 range that don't match this depth. The catch? You'll naturally consider Ringba when you need call tracking software. For a free course, that's a reasonable trade-off.
After spending considerable time reviewing the Pay Per Call Masterclass, we can confidently say this is one of the most comprehensive free courses we've encountered in the affiliate marketing space.
Here's our honest take: Ringba created something that could easily sell for $500+ and gave it away. Why? They're playing the long game, betting that educated pay-per-call marketers will eventually need professional call tracking software, and when they do, Ringba will be top of mind.
Is this self-serving? Sure. But it's also brilliant and ethical. They're growing the entire pay-per-call industry by removing the education barrier, and if that happens to benefit their business eventually, we see no issue with that model.
The course won't make you a pay-per-call millionaire overnight (nothing will), but it will give you a legitimate foundation to build on. You'll understand the industry mechanics, know how to evaluate offers, and have frameworks for launching and scaling campaigns.
Our recommendation? If you're even slightly interested in pay-per-call marketing, take this course. It costs nothing but time, and the education is legitimate. Just remember that successful implementation requires capital for advertising and tools, this isn't a "start with $0" business model.
For beginners, this is your starting point. For experienced marketers, it's a solid refresher with some nuggets you might have missed. Either way, at this price point, it's impossible to lose.
At $0, the value proposition is exceptional. We've reviewed paid courses in the $497-997 range that don't match this depth. The catch? You'll naturally consider Ringba when you need call tracking software. For a free course, that's a reasonable trade-off.
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We discovered the Pay Per Call Masterclass while researching legitimate free resources in the affiliate marketing space, and honestly, we were skeptic...
We discovered the Pay Per Call Masterclass while researching legitimate free resources in the affiliate marketing space, and honestly, we were skeptic...
We discovered the Pay Per Call Masterclass while researching legitimate free resources in the affiliate marketing space, and honestly, we were skeptic...
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