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Master Strategic B2B SaaS Marketing Leadership with the Proven T2D3 Growth Framework
We spent considerable time analyzing the T2D3 B2B SaaS CMO Masterclass, and here's what we discovered. This isn't your typical marketing course, it's specifically engineered for senior B2B SaaS marketing professionals who need to scale companies through the critical growth phases.
The course centers around the T2D3 methodology (Triple, Triple, Double, Double, Double), a growth framework that's become somewhat legendary in SaaS circles. Led by Stijn Hendrikse, who brings decades of experience from Microsoft's Global SMB Marketing and multiple CMO roles, the program delivers over 10 hours of strategic content.
What caught our attention immediately? The curriculum doesn't mess around with basic marketing concepts. Instead, it dives straight into advanced territory: category creation, go-to-market orchestration, board-level annual planning, and financial alignment. We're talking about frameworks for scaling from Series A to $100M ARR and beyond.
The course structure includes 8+ comprehensive modules covering everything from market segmentation and positioning to team scaling and MarTech stack optimization. Students receive downloadable templates, strategic frameworks, and access to a private Slack community. Upon completion, you'll earn a B2B SaaS Marketing Leader certification (assuming you pass the exam).
Here's what we noticed: this is purely self-paced. No live coaching sessions, no weekly Q&As with instructors (unless you upgrade to the All-Access Pass). For $799, we expected more interactive elements, but the depth of strategic content partially compensates for this limitation.
Advanced (Strong Background Or Professional Experience Required)
moderate Moderate (5–10 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Learn A New Skill
Our research reveals predominantly positive feedback from senior marketers and SaaS founders, though entry-level marketers find it overwhelming. The instructor's credentials carry significant weight in the B2B SaaS community.
"The frameworks alone saved me 40+ hours on our annual planning process." - Brian Graf, VP Marketing
"Finally, a course that speaks to actual CMO challenges, not just tactical execution." - Adriana Rubio, Marketing Director
"Dense content but exactly what I needed for our Series B planning." - SaaS founder on LinkedIn
"Wish there was more interaction, but the templates are gold." - Anonymous Reddit user
"Strategic depth is unmatched, tactical execution could use more coverage." - Course graduate
LinkedIn discussions among CMOs and VPs show respect for the T2D3 framework. Reddit threads in r/SaaS reveal mixed opinions, experienced marketers value the strategic depth while others question the ROI for a self-paced format. Several users mentioned wishing for more case studies beyond the instructor's own experiences.
Strong content for the right audience (senior marketers), but the self-paced format and advanced level limit its appeal. Most valuable for those already in or aspiring to CMO roles.
The course promises to teach "the exact playbook" for scaling B2B SaaS companies. We verified Stijn Hendrikse's credentials (Microsoft, Acumatica, MightyCall), lending credibility to the methodology. However, replicating T2D3 growth depends on countless variables beyond course completion.
Currently $799 according to Kalungi's blog (March 2025). We found mentions of $499 in earlier discussions and an "early bird" price of $797. Price appears to have stabilized around $799.
Clean upsell to the T2D3 Pro All-Access Pass at $1,997/year. Includes additional programs and monthly Q&A sessions. No aggressive tactics observed.
Brian Graf and Adriana Rubio provided testimonials on the official site. We couldn't independently verify specific revenue outcomes, but LinkedIn shows several graduates in senior marketing roles. Success stories focus on improved planning and frameworks rather than revenue claims.
Refreshingly honest marketing that emphasizes education over income promises. The instructor's verifiable background adds legitimacy. Claims remain realistic for a strategic education product.
T2D3's proprietary platform delivers a clean, professional experience. Video quality is high, navigation intuitive. We appreciated the progress tracking and bookmark features.
Lifetime access to all materials. Videos stream smoothly but aren't downloadable. Templates and frameworks come as downloadable PDFs (we appreciated this flexibility for practical application).
Fully responsive design works well on tablets and phones. We tested on multiple devices without issues, though the detailed frameworks display better on larger screens.
Standard requirements, any device with modern browser and stable internet. No special software needed.
Solid technical delivery that matches the premium price point. The platform won't win innovation awards, but it gets the job done professionally. Missing features like video downloads and integrated note-taking would enhance the experience.
No major complaints surfaced during our investigation. Some grumbling about the price-to-interaction ratio, but no ethical concerns or delivery issues reported.
Here's a concern, the refund policy isn't clearly displayed on the course page. We had to dig through terms to find a 14-day guarantee with viewing restrictions (less than 20% watched). This lack of transparency needs improvement.
Marketing claims focus on the T2D3 methodology and instructor credentials rather than unrealistic income promises. We appreciate this educational approach over hype-driven tactics.
The private Slack community receives mixed reviews. Some find it valuable for networking, others report low engagement levels. No reports of toxic behavior or misleading practices.
Generally clean operation with transparent instructor credentials. The unclear refund policy display is the main concern, everything else checks out.
At $799, this sits at the upper edge of mid-ticket pricing. For senior marketers earning $150K+, the strategic frameworks and templates can deliver ROI through improved planning efficiency alone. Junior marketers won't extract the same value, the content assumes significant prior experience.
After thorough analysis, we conclude the T2D3 B2B SaaS CMO Masterclass delivers legitimate value for its specific target audience. This isn't a course for everyone, and that's actually a strength.
The program excels in providing strategic depth rarely found in marketing education. Stijn Hendrikse's proven background (Microsoft, multiple CMO roles) lends serious credibility to the T2D3 methodology. We particularly valued the downloadable frameworks and annual planning templates, these alone could save dozens of hours for marketing leaders.
However, let's be clear about limitations. The self-paced format lacks the interactive elements we'd expect at this price point. No live coaching, no cohort discussions, no direct instructor feedback (unless you pay extra). The course also assumes significant prior knowledge, beginners will feel lost.
We noticed the refund policy isn't prominently displayed, though it exists (14 days with viewing restrictions). This transparency issue, while minor, should be addressed.
For senior B2B SaaS marketers ready to level up their strategic thinking, this course offers substantial value. The frameworks are battle-tested, the content is dense but practical, and the certification carries weight in SaaS circles. Just don't expect hand-holding or basic marketing education, this is advanced material for experienced professionals.
Our verdict: Recommended for VPs and CMOs at B2B SaaS companies who need strategic frameworks for scaling. Skip it if you're looking for tactical campaign training or interactive learning experiences.
At $799, this sits at the upper edge of mid-ticket pricing. For senior marketers earning $150K+, the strategic frameworks and templates can deliver ROI through improved planning efficiency alone. Junior marketers won't extract the same value, the content assumes significant prior experience.
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We spent considerable time analyzing the T2D3 B2B SaaS CMO Masterclass, and here's what we discovered. This isn't your typical marketing course, it's ...
We spent considerable time analyzing the T2D3 B2B SaaS CMO Masterclass, and here's what we discovered. This isn't your typical marketing course, it's ...
We spent considerable time analyzing the T2D3 B2B SaaS CMO Masterclass, and here's what we discovered. This isn't your typical marketing course, it's ...
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