The Complete Digital Marketing Course
Review

The Complete Digital Marketing Course – 12 Courses in 1

Medium
  • Last updated 16/10/2025
by Rob Percival

What you'll learn ? Overview

We dove into this mammoth course that promises to teach digital marketing through 12 mini-courses packed into one. Created by Rob Percival (Cambridge Mathematics graduate turned online educator) and Daragh Walsh, this course tackles everything from SEO to social media marketing with over 22.5 hours of video content.


What caught our attention? The sheer breadth. The course walks you through market research, building a WordPress website from scratch, mastering email marketing with Mailchimp, and even diving into copywriting fundamentals. You'll explore YouTube marketing, navigate the complexities of Facebook Ads, and understand Google Analytics to track your progress.


With over 800,000 students enrolled and a 4.5-star rating from 175,000+ reviews, we wanted to see if this popularity translated to quality. The course structure follows a logical progression: strategy first, then execution, finally analytics. Each module includes hands-on projects (we appreciated the practical focus here), downloadable resources, and step-by-step guides.


The instructors position this as a beginner-friendly overview of the digital marketing landscape. Rob Percival brings his experience from creating 40+ Udemy courses for over 2 million students, while Daragh Walsh handles the marketing-specific content. Together, they've created what they call a "comprehensive foundation" for anyone entering the field.

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Is this course for you?

👉

Prior experience needed

Beginner (No Prior Experience Needed)

👉

Time commitment

moderate Moderate (5–10 Hours/Week)

👉

Learning style

Self-Paced (Work On Your Own Schedule)

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Goal

Learn A New Skill

Best suited for:

Absolute beginners exploring digital marketing, small business owners needing broad knowledge, traditional marketers transitioning to digital, students deciding on a marketing specialization

Instructor

Rob Percival

Web Developer and Online Coding Instructor Legitimacy Score: 9/10
Rob Percival is a highly successful web developer and online coding instructor who has made a significant impact in the field of online education. With a background in mathematics from Cambridge University, Percival transitioned from teaching in traditional classrooms to creating comprehensive web development courses that have reached hundreds of thousands of students worldwide. His courses on Udemy, particularly 'The Complete Web Developer Course', have become some of the platform's highest-rated and most popular offerings.
Percival's career spans over a decade, beginning as a mathematics teacher in London and Cambridge schools. He then pivoted to web development, building websites for seven years before venturing into online education. In 2014, he launched his first Udemy course, which quickly gained traction. Since then, he has expanded his course offerings to cover various aspects of web and mobile development, including iOS, Android, and specific programming languages like PHP and Python. Percival is also the founder and managing director of Eco Web Hosting, showcasing his entrepreneurial skills alongside his teaching expertise.
• Created one of Udemy's highest-rated and most popular web development courses
• Amassed over 750,000 students across his various online courses
• Generated over $5 million in revenue from online courses
• Founded Eco Web Hosting, an environmentally friendly web hosting company
• Developed partnerships with other instructors to expand course offerings
• Featured in a Business Insider article about his success in online education
• Participated in the SaaS Club podcast discussing his journey from teacher to online instructor
• Regularly updates his YouTube channel with coding tutorials and course previews
Rob Percival cultivates a robust digital footprint, regularly engaging with his audience across multiple platforms. He frequently updates his YouTube channel with coding tutorials, course previews, and tech insights. On social media, he shares industry trends, course updates, and interacts with his student community, fostering a dynamic learning environment.

Course Details

  • ⏱ Duration23
  • 📶 DifficultyMedium
  • ⌛ Access Lifetime
  • ⏰ Time investmentModerate (5–10 Hours/Week)

🧠 Prerequisites

None. Designed for complete beginners with no marketing experience.


💻 Requirements

Computer with internet access. Mobile app available but desktop recommended for projects.


💸 Hidden Costs

Domain name ($15/year) and web hosting ($5-15/month) required for WordPress practical exercises


🙋‍♂️ Support Options

Udemy Q&A forum, downloadable resources, lifetime access to updates

Course content

  • Module 1: Introduction - Course structure and what is marketing
  • Module 2: Market Research - Target audience definition and customer avatar creation
  • Module 3: WordPress - Building a website from scratch without coding
  • Module 4: Email Marketing - List building, Mailchimp mastery, increasing open rates
  • Module 5: Copywriting - Persuasive writing fundamentals for sales and engagement
  • Module 6: SEO - Keyword research, on-page optimization, link building strategies
  • Module 7: YouTube Marketing - Channel creation, view optimization, video SEO
  • Module 8: Facebook Marketing - Page optimization, content strategy, Facebook Ads basics
  • Module 9: Twitter Marketing - Profile optimization, engagement tactics, Twitter ads
  • Module 10: Pinterest & Instagram - Visual marketing strategies for both platforms
  • Module 11: LinkedIn Marketing - Professional networking, lead generation, profile optimization
  • Module 12: Quora Marketing - Authority building through strategic question answering
  • Module 13: Google Ads - Search campaign creation and management
  • Module 14: Google Analytics - Website performance tracking and user behavior analysis
  • Module 15: App Marketing - Mobile application promotion strategies

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Feedbacks

Overall sentiment

Students overwhelmingly view this as exceptional value for beginners, though experienced marketers find it too basic. The consensus? Perfect for exploring which area of digital marketing interests you most.

Praised points

  • Incredible value for money: At typical sale prices under $20, students consistently praise getting 22+ hours of structured content
  • Beginner-friendly approach: Complex topics broken down into digestible segments that assume zero prior knowledge
  • Comprehensive coverage: The "12 courses in 1" format lets students explore multiple marketing channels before specializing

Criticisms

  • Lacks depth for advanced learners: Described as "a mile wide and an inch deep" by students seeking expertise
  • Some outdated content: Despite 2022 updates, platform interfaces (especially Facebook Ads) change faster than course updates
  • Limited instructor interaction: Q&A responses often come from teaching assistants rather than main instructors

Testimonials

"Incredible value for money!" – Lo Chau, verified student



"Great course and excellent teaching methodology!!" – Nitesh Singh, verified student



"This is probably the best course I've taken. A+" – Hugh Smith, verified student



"The course is hugely interactive with projects, checklists & actionable lectures built into every section" – Udemy course description



"Join 800,000+ students in the best-selling digital marketing course on Udemy" – Course landing page

Social insights

Reddit discussions consistently recommend this course for absolute beginners asking "Where do I start?" Advanced marketers on Quora suggest using it as a stepping stone to identify your specialization, then pursuing focused training. The community agrees: great for orientation, not for mastery.

Marketing Analysis

Claim Verification

"12 courses in 1" claim holds up, course does cover 12+ distinct marketing disciplines. No unrealistic income promises found.

Price History

Listed at $199.99 but perpetually on sale for $10-25. Real value should be judged at sale price.

Upsell Practices

Only platform-level recommendations for related courses. No aggressive in-course upselling detected.

Student Success

With 800,000+ enrolled, success is defined as gaining foundational knowledge rather than specific job placements (Rob Percival's teaching success verified across 2 million students)

Platform & Delivery

Learning Platform

Udemy's proven platform offers stable streaming, mobile apps, and offline downloads

Content Accessibility

Lifetime access to all materials including future updates. Downloadable resources and mobile-friendly.

Mobile Compatibility

Full iOS and Android app support with offline viewing capabilities

Technical Requirements

Standard internet connection for video streaming. No specialized software needed.

Red flags check

😬

Complaints

Primary concern revolves around outdated content in fast-changing areas like social media advertising. Platform interfaces shown don't always match current versions.

😬

Refund policy issues

Udemy's standard 30-day money-back guarantee applies. No widespread refund complaints found.

😬

Marketing practices

Transparent about being an introductory course. No unrealistic income promises or "get rich quick" claims detected.

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Community feedback

No major controversies or ethical concerns. Main feedback focuses on content depth rather than deceptive practices.

Is this course legit?

Value For Money

At sale prices under $25, the course provides extraordinary value. You're getting 22.5 hours of structured content covering topics that would cost hundreds in separate courses.

Conclusion

After reviewing this course thoroughly, we can confirm it's legitimate and delivers on its promises within the Low Ticket price category. Rob Percival and Daragh Walsh have created exactly what they advertise: a comprehensive introduction to digital marketing that covers all major channels.


The course excels as a survey of the field. For someone asking "What is digital marketing and where do I start?", this provides clear answers. The 800,000+ students and 4.5-star rating from 175,000+ reviews support this assessment.


However, we must emphasize the trade-off: breadth over depth. You won't become an expert in SEO or Facebook Ads from this course alone. Think of it as your digital marketing orientation week, not your complete education.


For beginners at this price point, we found nothing comparable in scope and structure. Just remember to budget for the domain and hosting costs if you want to complete all practical exercises, and plan to pursue specialized training in your chosen area afterward.

FAQs about this course

Yes, the course assumes zero prior knowledge and builds from the ground up. Perfect for those just starting their digital marketing journey.

This provides foundational knowledge but won't make you job-ready alone. You'll need to specialize in 1-2 areas with advanced training and build a portfolio.

Core strategies remain relevant, but platform interfaces (especially Facebook Ads and Google Ads) have changed since the November 2022 update. Focus on concepts rather than exact button locations.

To complete WordPress exercises, you'll need a domain name (~$15/year) and web hosting ($5-15/month). These aren't included in the course fee.

With 22.5 hours of video content, expect 3-5 weeks at a moderate pace (5-10 hours weekly) to finish everything including exercises.

The Udemy certificate shows completion but isn't industry-recognized. Focus on the skills gained rather than the certificate itself.

Never pay the $199.99 list price. Udemy runs frequent sales where you can get it for $10-25.

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The Complete Digital Marketing Course screenshot
The Complete Digital Marketing Course Review
$ 20
Total score: 8,6/10 ⭐
  • Duration23
  • DifficultyMedium
  • Release Date01/2016
  • Format Self-Paced
  • AccessLifetime
  • Time InvestmentModerate (5–10 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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Our Methodology

At IsThisCourseLegit, we're committed to providing objective and transparent evaluations. Our rating system is based on rigorous criteria evaluated by experienced entrepreneurs who have built and sold successful online businesses.

Our Rating System

Each course is rated on a scale of 1-10 across key categories including content quality, value for money, community support, results potential, and update maintenance. The overall score reflects our comprehensive assessment of the course's value and effectiveness.

Our Process

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The Complete Digital Marketing Course Review