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A step-by-step guide to creating and selling digital downloads on Etsy for passive income
We spent considerable time analyzing The Etsy Entrepreneur: The Ultimate Guide by Sharon Tseung, and here's what we discovered. This course zeroes in on a specific niche: creating and selling digital downloads on Etsy to generate passive income. Sharon, who holds dual Bachelor's degrees from UC Berkeley and worked at Google before becoming a digital nomad, brings over 10 years of marketing experience to the table.
The program promises to help students earn over $1,000 per month through Etsy digital products. What caught our attention? The course contains over 4 hours of video content across 65+ modules, which feels substantial for a beginner-focused program. Sharon herself generates an average of $4,000 monthly from passive income streams (we verified this through her Business Insider feature).
The curriculum walks students through the entire process: from setting up an Etsy shop to mastering SEO optimization specific to the platform. We noticed the heavy emphasis on digital products like printables, templates, and guides, rather than physical items. This focus makes sense given the passive income angle, no inventory or shipping headaches.
One thing that raised our eyebrows? The original price was listed at $197 in some places, but the official course page now shows $350 with a note about future price increases. (We always recommend checking current pricing directly on the course page.)
Beginner (No Prior Experience Needed)
light Light (1–5 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Make Money
Students generally express satisfaction with the practical, actionable content, particularly appreciating the focus on digital products and the no-fluff teaching approach.
"What sets Sharon's course apart is that she's with you every step of the way. You can tell that she cares about what she does, and wants her students to experience success." - Danielle G.
"The course content contains no fluff material that's super easy to consume. I've gotten a lot of great information that has boosted my shop sales." - Arianna O'Dell
"The Etsy Entrepreneur is one of the best courses I've ever taken. This course is great for beginners who have never even been on Etsy before." - Course Student
"Sharon does a great job of breaking down the individual steps that you need to create a successful business." - Course Student
"She gives us great SEO tactics to help our products rank higher on the Etsy marketplace." - Course Student
Reddit discussions reveal mixed but generally positive feedback. One user mentioned: "I bought her Etsy course and found it to be pretty good! It definitely covers all the basics for beginners and I've made a few sales using her tips." Another noted it was "good for getting started, especially with digital products." The consensus? It's valuable for beginners who want structured guidance, but not a magic bullet.
Students find real value in the structured approach and digital product focus, though the no-refund policy and price point create some hesitation.
The course promises to help students make "$1,000+ per month" in passive income. While Sharon herself averages $4,000/month (verified via Business Insider), individual results will vary significantly based on effort, niche selection, and market conditions.
Originally marketed at $197, the course now sells for $350 with warnings of future increases. This 77% price jump occurred sometime after initial launch.
No aggressive upsells found within the main course funnel, though Sharon offers other courses in her ecosystem.
Testimonials mention "boosted shop sales" and making "first sales," but specific revenue figures from students aren't provided. The curated nature of testimonials limits transparency about average outcomes.
The marketing uses standard course language but backs claims with Sharon's verifiable credentials and income. The significant price increase and lack of detailed student success metrics temper our enthusiasm.
Hosted on Teachable, a reliable and user-friendly course platform known for stable video streaming and organized content delivery.
Lifetime access to all materials, including 65+ video modules and downloadable bonuses. Videos stream on-demand 24/7.
Teachable offers full mobile responsiveness, though we recommend desktop for design work in Canva.
Stable internet for video streaming, modern web browser, PDF reader for downloadable resources
The Teachable platform provides a professional learning experience appropriate for a mid-ticket course. With lifetime access and 65+ modules, content delivery exceeds typical expectations for this price range. The platform's reliability and mobile options ensure students can learn flexibly.
No significant complaints about content quality surfaced during our research, though the refund policy generates consistent concern.
The course explicitly states a **NO REFUND POLICY** due to instant digital access. This removes buyer protection completely, which we consider a significant red flag for a $350 investment.
The sales page uses aspirational language like "income generating machine" but Sharon backs claims with her own documented success ($4,000/month passive income, featured in Business Insider).
The private Facebook group receives positive mentions, though engagement levels vary as with most course communities.
The no-refund policy stands out as the primary concern. While transparency about this policy exists, it places all risk on the buyer for a mid-ticket course.
At $350, the course sits in the mid-ticket range. For complete beginners, the structured approach and 65+ modules provide substantial value compared to piecing together free resources. However, the 77% price increase from the original $197 and the no-refund policy impact the value proposition.
After thorough analysis, we found The Etsy Entrepreneur: The Ultimate Guide to be a legitimate, well-structured course that delivers on its core promise: teaching beginners how to create and sell digital products on Etsy. Sharon Tseung brings credible experience (UC Berkeley education, Google marketing background, documented $4,000/month passive income) to her teaching.
The course excels in its focused approach to digital products, which makes the passive income angle realistic. With 65+ modules covering everything from shop setup to advanced SEO tactics, students receive comprehensive guidance. The bonus materials (100 product ideas, SEO keywords, templates) add practical value.
However, we can't ignore two significant concerns. First, the no-refund policy removes all buyer protection for a $350 investment. Second, the 77% price increase from $197 to $350 raises questions about pricing stability and value positioning.
For committed beginners who specifically want to sell digital products on Etsy and can afford the risk of no refunds, this course provides a clear roadmap. The structured curriculum saves research time and offers proven strategies from someone who's achieved the promised outcomes herself.
With a legitimacy score of 7.3/10, we consider this a solid educational investment for the right person, someone who values structured learning and focuses specifically on Etsy digital products. Just ensure you're fully committed before purchasing, as that no-refund policy means there's no turning back.
At $350, the course sits in the mid-ticket range. For complete beginners, the structured approach and 65+ modules provide substantial value compared to piecing together free resources. However, the 77% price increase from the original $197 and the no-refund policy impact the value proposition.
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We spent considerable time analyzing The Etsy Entrepreneur: The Ultimate Guide by Sharon Tseung, and here's what we discovered. This course zeroes in ...
We spent considerable time analyzing The Etsy Entrepreneur: The Ultimate Guide by Sharon Tseung, and here's what we discovered. This course zeroes in ...
We spent considerable time analyzing The Etsy Entrepreneur: The Ultimate Guide by Sharon Tseung, and here's what we discovered. This course zeroes in ...
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