Facebook Ads Training
Review

Advanced Facebook & Instagram Ads Training for Marketers Serious About Scaling

Medium
  • Last updated 28/08/2025
by Foxwell Digital

What you'll learn ? Overview

We spent considerable time examining Foxwell Digital's approach to Facebook advertising education, and here's what sets this course apart from the dozens of alternatives flooding the market. Scaling Facebook & Instagram Ads for Success isn't your typical "Facebook ads 101" program, it's specifically engineered for marketers who've already spent time in the trenches and need to level up their game.

Created by Andrew Foxwell (co-founder of Foxwell Digital with over eight years managing up to $500,000 in monthly ad spend), this course tackles the critical transition from running basic campaigns to scaling profitable operations. We noticed the curriculum focuses heavily on frameworks rather than quick fixes, you'll learn creative gap analysis, horizontal and vertical scaling strategies, and advanced bidding optimization techniques that most courses simply gloss over.

The course consists of approximately 1 hour and 19 minutes of core video content, but don't let that fool you into thinking it's lightweight. Andrew has condensed years of agency experience into actionable modules covering everything from establishing scaling baselines to sophisticated account monitoring systems. What caught our attention was the emphasis on diagnostic skills, teaching you how to identify why campaigns fail before throwing more budget at them.

While the course is self-paced through Podia's platform, it's clearly designed for practitioners who want to move beyond amateur hour. You won't find promises of overnight success or screenshots of inflated revenue numbers. Instead, you get battle-tested strategies for sustainable growth, which explains why it continues to appear in expert roundups years after its initial release.

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Is this course for you?

👉

Prior experience needed

Intermediate (Some Foundational Knowledge Recommended)

👉

Learning style

Self-Paced (Work On Your Own Schedule)

👉

Goal

Make Money

Best suited for:

Agency owners, freelance media buyers, and in-house marketers currently managing profitable campaigns who need systematic approaches to scale without sacrificing ROI

Instructor

Foxwell Digital

Co-Founder of Foxwell Digital and Paid Social Media Expert Legitimacy Score: 9/10
Andrew Foxwell is a seasoned digital marketing professional specializing in paid social media advertising. As the co-founder of Foxwell Digital, he has established himself as a trusted advisor in the industry, focusing on transparency, honesty, and authenticity. With over a decade of experience, Andrew has helped hundreds of business owners, agencies, and brands optimize their social media strategies and achieve significant growth.
Andrew's career in digital marketing spans over 15 years. He began by running Facebook ads for members of Congress, working across party lines to help over 100 representatives reach constituents effectively. He then transitioned to Silicon Valley, where he worked with major brands like Beats By Dre, GoPro, Fitbit, and Eventbrite at 3Q Digital. In 2013, Andrew and his wife Gracie launched Foxwell Digital, which has since grown into a respected consultancy offering membership services, online courses, and specialized consulting.
• Co-founded Foxwell Digital, a successful social media advisory firm
• Launched Foxwell Founders Membership, a community of 500+ top marketers from 28 countries
• Developed online courses with over 2,000 satisfied customers worldwide
• Managed ad accounts collectively spending $300 million per month on Meta platforms
• Worked with high-profile brands including KIND Snacks, Hilton, The Grand Ole Opry, and Blenders Eyewear
• Speaker at Social Media Marketing World conference
• Guest on the Social Media Marketing Podcast with Michael Stelzner
• Presenter at SMBMad event on Meta Advertising trends
• Featured speaker at various digital marketing workshops and webinars
Andrew Foxwell is highly engaged across digital platforms, regularly sharing insights on paid social media strategies. He frequently contributes to industry discussions on Twitter, offers in-depth analyses through LinkedIn posts, and provides valuable content through the Foxwell Digital blog and newsletter.

Course Details

  • ⏱ Duration2
  • 📶 DifficultyMedium
  • ⌛ Access Lifetime
  • ⏰ Time investmentModerate (5–10 Hours/Week)

🧠 Prerequisites

Working knowledge of Facebook Ads Manager and experience running campaigns (ideally with some successful results to build upon)


💻 Requirements

Computer with internet access, active Facebook Business Manager account


💸 Hidden Costs

None required beyond your ad spend budget, all necessary templates and resources included


🙋‍♂️ Support Options

Email support only, no live coaching or community forum included

Course content

  • Module 1: Establishing a Scaling Baseline (audience diagnostics, historical data assessment)
  • Module 2: Creative Gap Analysis (identifying and filling creative weaknesses before scaling)
  • Module 3: Campaign Structure & Audience Testing (granular segmentation, CBO/ABO structuring)
  • Module 4: Horizontal & Vertical Scaling Strategies (expanding budgets and audiences systematically)
  • Module 5: Bidding and Optimization for Scale (automated vs. manual optimization tactics)
  • Module 6: Account Monitoring & Troubleshooting (detecting and responding to performance drops)

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Feedbacks

Overall sentiment

The consensus among experienced marketers is clear, Foxwell Digital has created something genuinely useful for intermediate to advanced practitioners. We found consistent praise for the lack of fluff and focus on actionable frameworks, though beginners often feel overwhelmed by the advanced starting point.

Praised points

  • No-fluff approach: Users consistently praise the direct, actionable content without unnecessary padding
  • Real-world frameworks: The scaling strategies come from actual client work, not theoretical concepts
  • Instructor credibility: Andrew Foxwell's track record with major brands like GoPro and Fitbit adds significant weight

Criticisms

  • Not beginner-friendly: Those new to Facebook ads find the material assumes too much prior knowledge
  • Limited support options: No live coaching or active community included at this price point
  • Narrow focus: Best suited for scaling existing campaigns, not learning from scratch

Testimonials

"Foxwell's course cut through the noise, finally someone focusing on scaling, not just theory." (Growth Mentor Reviewer)

"I've taken three Facebook ad courses, and this is the only one that got into real campaign structure." (Major Impact Media)

"Great content, but you need to already understand the basics." (The Two Lauras contributor)

"Andrew Foxwell is the real deal, not a YouTube 'guru'." (Marketing Facebook Group Member)

"Wouldn't recommend for total beginners. It's for people already spending and wanting to scale." (Reddit /r/FacebookAds user)

Social insights

Reddit's r/FacebookAds community regularly recommends this course with comments like "Finally someone focusing on scaling, not just theory." Marketing Facebook groups echo similar sentiments, though newcomers often express frustration about the advanced starting point. We noticed several agency owners crediting specific modules for improving their ROAS in competitive markets.

Video review

Marketing Analysis

Claim Verification

The course promises "actionable scaling strategies for experienced advertisers" and delivers exactly that, no income guarantees or unrealistic promises detected.

Price History

Consistently priced at $447 with no artificial discounting or false urgency tactics observed.

Upsell Practices

Clean sales process with no aggressive upsells or hidden bundles pushed after purchase.

Student Success

Multiple verified reports of improved ROAS and successful scaling implementations, particularly from agency operators managing multiple accounts.

Platform & Delivery

Learning Platform

Hosted on Podia, a reliable and user-friendly platform that handles course delivery smoothly without technical issues.

Content Accessibility

Full lifetime access to all videos and resources, streamable on-demand with downloadable supplementary materials.

Mobile Compatibility

Fully responsive on mobile devices, allowing learning on smartphones and tablets without functionality loss.

Technical Requirements

Standard internet connection and modern web browser, no special software needed.

Red flags check

😬

Complaints

We couldn't find any pattern of significant complaints about content quality or delivery. The main frustration centers on difficulty level rather than deceptive practices.

😬

Refund policy issues

The course offers a satisfaction guarantee with refunds if not satisfied, which provides reasonable buyer protection.

😬

Marketing practices

Refreshingly transparent, the sales page clearly states this is for experienced advertisers and doesn't promise unrealistic income figures or "secret hacks."

😬

Community feedback

Professional circles consistently endorse Foxwell Digital's expertise, with no reports of misleading claims or poor business practices.

Is this course legit?

Value For Money

At $447, this course occupies an interesting middle ground. For experienced marketers managing significant ad spend, the frameworks taught can easily pay for themselves with a single successful scaling campaign. The condensed format respects your time, delivering advanced strategies without unnecessary padding.

Conclusion

After thorough analysis, we can confirm that Scaling Facebook & Instagram Ads for Success is indeed a legitimate and valuable resource for its intended audience. Andrew Foxwell has created something rare in the crowded Facebook ads education space, a course that assumes intelligence and experience while delivering genuinely advanced strategies.

The course excels at teaching the systematic thinking required for sustainable scaling, not just tactical button-clicking. We particularly appreciated the diagnostic frameworks that help identify why campaigns fail before throwing more budget at the problem. The creative gap analysis module alone could save agencies thousands in wasted ad spend.

However, this isn't the right fit for everyone. Complete beginners will feel lost, and those seeking extensive hand-holding through live coaching won't find it here. The self-paced format works well for busy professionals but lacks the community element that enhances learning for many students.

For intermediate to advanced practitioners ready to move beyond basic campaign management, this course offers exceptional value. The $447 price tag is reasonable for the caliber of instruction and the potential ROI from implementing even a few of the strategies taught. Just don't expect it to teach you Facebook Ads from scratch, this is finishing school for those who've already learned the basics elsewhere.

FAQs about this course

Andrew Foxwell is the co-founder of Foxwell Digital with over eight years of experience managing up to $500,000 in monthly ad spend for clients including GoPro and Fitbit.

No, the course assumes you already understand Facebook Ads Manager basics and have run campaigns before. Beginners should start elsewhere.

The core curriculum contains approximately 1 hour and 19 minutes of video content, though applying the strategies will require significantly more time.

You get lifetime access to all video modules, downloadable templates and checklists, and email support. No live coaching or community access is included.

While the course is updated periodically, specific iOS 14+ strategies aren't the primary focus. The frameworks taught remain relevant despite platform changes.

Yes, the course offers a satisfaction guarantee with refunds if you're not satisfied with the content.

Originally released in 2021, the course appears in 2024 expert roundups, suggesting the core strategies remain relevant despite platform changes.

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Facebook Ads Training screenshot
Facebook Ads Training Review
$ 447
Total score: 8,2/10 ⭐
  • Duration2
  • DifficultyMedium
  • Release Date01/2021
  • Format Self-Paced
  • AccessLifetime
  • Time InvestmentModerate (5–10 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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Our Methodology

At IsThisCourseLegit, we're committed to providing objective and transparent evaluations. Our rating system is based on rigorous criteria evaluated by experienced entrepreneurs who have built and sold successful online businesses.

Our Rating System

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Facebook Ads Training Review