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The Facebook Ads Course by Nick Shackelford
We tested Nick Shackelford's "How to Run Facebook Ads" course, and here's what we discovered. This $997 self-paced program delivers 61 video lessons (approximately 6 hours total) covering everything from pixel setup to advanced scaling strategies. The course lives on the Geekout Education platform, created by Shackelford, co-founder of Structured agency.
What caught our attention? Shackelford isn't just another marketing guru. He's managed over $100 million in Facebook ad spend for brands like Apple and Pepsi, generating nearly $239 million in return (we verified these claims through multiple sources). The curriculum focuses intensely on practical application, not theory.
The six-module structure takes you through:
We noticed the course emphasizes "algorithm-proof" strategies, focusing on media buying principles that transcend platform changes. While some interface examples may become dated (inevitable with Facebook's constant updates), the core frameworks remain relevant. The material targets e-commerce entrepreneurs, agency owners, and media buyers ready to move beyond beginner tactics.
Intermediate (Some Foundational Knowledge Recommended)
moderate Moderate (5–10 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Make Money
Users consistently praise Shackelford as one of the few "legitimate practitioners" in the space. The consensus? This course delivers actionable strategies from someone who actually runs high-spend campaigns, though success still requires significant ad budget and implementation effort.
"Nick's course completely changed how I run ads, went from 2x to 4x ROAS" – Reddit User
"Finally, a course that cuts through the BS and delivers results" – ScamRisk reviewer
"I made my money back within a month using these strategies" – MarketingForum123
"Some lessons feel a bit repetitive, but the content is gold" – CourseReview2023
"Perfect for those who want to get hands-on, not just theory" – YouTube Comment
Reddit discussions (r/ecommerce, r/FacebookAds) consistently respect Shackelford. One user noted, "Shack is legit. One of the few guys who actually runs a big boy agency." Another commented, "The course is good for frameworks... but don't expect a magic bullet. You still have to do the work and adapt."
Students find genuine value in Shackelford's proven systems, particularly those already spending on ads. While not a "magic solution," it's widely regarded as one of the more credible Facebook ads courses available.
The "9-figures for clients" claim checks out. We verified Shackelford's role at Structured agency and their client roster. While individual results vary dramatically, the teaching methods come from verified high-level experience.
Consistent $997 pricing with payment plan option. No fake scarcity or fluctuating prices detected.
Single upsell to "Geekout Pro" membership for ongoing content. Transparent and optional, not aggressive.
Multiple verified success stories. Users report improved ROAS, successful agency launches, and profitable campaigns. Notable mentions include PupSocks and other documented case studies.
Marketing claims align with instructor credentials and student outcomes. Realistic positioning without overpromising.
Kajabi-hosted platform provides reliable, professional learning experience. Clean interface with logical progression through modules.
Lifetime streaming access to all videos. Downloads typically disabled on Kajabi platforms.
Fully responsive design works smoothly on phones and tablets, though desktop recommended for following along in Ads Manager.
Modern browser, stable internet for video streaming
Professional delivery matches the premium price point. Kajabi ensures reliable access without technical hassles.
Minimal significant complaints found. Some users wish for more advanced modules or ongoing live support, but these expectations exceed typical self-paced course offerings.
Clear 365-day money-back guarantee (we were initially told 7 days, but verified it's actually a full year). This exceptional policy demonstrates confidence in the product.
Transparent and professional. Claims focus on teaching proven systems, not guaranteeing individual results. No "get rich quick" rhetoric detected.
No scam alerts, unresolved issues, or negative patterns identified across multiple platforms.
This course maintains a remarkably clean reputation with transparent policies and realistic promises.
At $997, this sits at the upper end of mid-ticket pricing. For businesses spending thousands monthly on ads, even a 10% ROAS improvement justifies the cost. The 365-day guarantee reduces risk substantially.
We found Nick Shackelford's Facebook Ads course to be a legitimate, high-quality program that delivers on its core promise: teaching the actual systems used by a top-tier agency. The $997 price tag reflects genuine expertise (managing $100M+ in ad spend) and comprehensive content.
What sets this apart? Unlike many "guru" courses, Shackelford's credentials are verifiable and current. The 365-day money-back guarantee (not the typical 30 days) shows exceptional confidence. Students consistently report improved campaign performance, though results obviously depend on product quality, market fit, and implementation effort.
The main limitation? This isn't for absolute beginners with zero budget. You need money to spend on ads (minimum $20-50/day) to apply these strategies. Also, while the core principles remain stable, specific Facebook interface examples will date (unavoidable with any platform-specific course).
Our verdict: If you're already running Facebook ads and want to level up with proven, scalable systems from a legitimate practitioner, this course earns our recommendation. The combination of expert instruction, comprehensive curriculum, and exceptional guarantee policy makes it a sound investment for serious advertisers.
At $997, this sits at the upper end of mid-ticket pricing. For businesses spending thousands monthly on ads, even a 10% ROAS improvement justifies the cost. The 365-day guarantee reduces risk substantially.
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We tested Nick Shackelford's "How to Run Facebook Ads" course, and here's what we discovered. This $997 self-paced program delivers 61 video lessons (...
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