Facebook Ads Mastery
Review

Jon Loomer's technical deep dive for intermediate advertisers ready to master Meta's advertising ecosystem, away from superficial tactics

Medium
  • Last updated 17/09/2025
by Jon Loomer

What you'll learn ? Overview

We discovered something refreshing while reviewing Jon Loomer's Meta Ads Training: Building Blocks, it completely ignores the typical "get rich quick" promises plaguing this space. Instead, Loomer (a Facebook marketing veteran since 2007) delivers exactly what serious marketers need: technical mastery of Meta's advertising platform.

The course consists of over 25 video and written lessons that dissect campaign creation, audience targeting, and analytics with the precision of an engineer explaining blueprints. What caught our attention? The curriculum assumes you've already dabbled in Facebook ads, you're not here to learn what a pixel is, you're here to understand how it truly functions within Meta's ecosystem.

Building Blocks focuses on foundational mastery rather than quick wins. Topics include proper campaign structure, audience segmentation strategies, creative optimization frameworks, and data interpretation methodologies. We noticed Loomer frequently references his 17+ years of experience, not as a marketing flex, but to explain why certain "best practices" are actually myths.

The course integrates with his Power Hitters Club (PHC), a $29/month membership that includes Building Blocks plus ongoing updates, weekly webinars, and access to a community of advanced practitioners. This isn't just another course, it's positioned as your technical manual for Meta advertising, regularly updated as the platform evolves.

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Is this course for you?

👉

Prior experience needed

Intermediate (Some Foundational Knowledge Recommended)

👉

Time commitment

light Light (1–5 Hours/Week)

👉

Learning style

Self-Paced (Work On Your Own Schedule)

👉

Goal

Learn A New Skill

Best suited for:

Ideal for marketing professionals, agency employees, and business owners who've run basic Facebook campaigns and need to level up their technical understanding without the fluff

Instructor

Jon Loomer

Facebook Marketing Expert and Digital Strategist Legitimacy Score: 9/10
Jon Loomer is a renowned Facebook marketing coach, author, speaker, and strategist. Since 2011, he has established himself as a leading authority in advanced Facebook advertising techniques. Loomer's expertise stems from his early adoption of Facebook for business purposes while working at the NBA in 2007. His website, JonLoomer.com, has become a go-to resource for marketers seeking in-depth Facebook marketing research, guides, and tutorials.
Loomer's career trajectory is unique and impressive. He transitioned from insurance to managing fantasy games for the NBA, where he pioneered early Facebook marketing initiatives. After roles at the American Cancer Society and a startup, he founded Jon Loomer Digital in 2011. His expertise in Meta (formerly Facebook) advertising has grown exponentially since then, leading him to create comprehensive training materials and coaching programs for advanced advertisers.
• Recognized in Social Media Examiner's Top 10 Social Media Blogs for 2013, 2014, and 2015
• Launched Power Hitters Club, an exclusive community for advanced Meta advertisers
• Developed comprehensive Meta Ads training materials and courses
• Created the 'Opportunity Score' feature for Meta advertising, tested from April to October 2022
• Built a successful travel baseball team using digital marketing strategies
• Speaker at numerous digital marketing conferences (specific events not verified)
• Guest on various marketing podcasts, including a recent appearance discussing his transition from coaching to full-time digital marketing
• Hosted his own podcast series, 'The Pubcast'
• Conducted live training sessions and webinars on Facebook advertising
Jon Loomer is a prolific content creator across multiple platforms. He regularly publishes in-depth articles on his website, covering advanced Meta advertising strategies. His social media activity is frequent and focused, with daily posts on Facebook and Twitter about the latest developments in digital marketing. Loomer has also embraced short-form video content, actively posting on TikTok and YouTube about Meta advertising tips and industry insights.

Course Details

  • ⏱ Duration25
  • 📶 DifficultyMedium
  • ⌛ Access Lifetime
  • ⏰ Time investmentLight (1–5 Hours/Week)

🧠 Prerequisites

Prior hands-on experience with Meta Ads Manager required, not suitable for complete beginners


💻 Requirements

Computer with internet access, active Meta Business Suite account


💸 Hidden Costs

Active ad spend budget needed for practical implementation (minimum $500-$1000/month recommended)


🙋‍♂️ Support Options

PHC Facebook group access, weekly live Q&A webinars, peer community support

Course content

  • Module 1: Campaign Foundations: Campaign objectives, structure best practices, budget allocation strategies
  • Module 2: Audience Mastery: Custom audiences, lookalike strategies, detailed targeting combinations, exclusion tactics
  • Module 3: Creative Frameworks: Ad formats analysis, dynamic creative optimization, copy that converts
  • Module 4: Analytics & Attribution: Proper data interpretation, custom reporting setups, understanding real ROI
  • Module 5: Pixel & Tracking: Advanced pixel implementation, Conversions API setup, iOS14+ workarounds
  • Module 6: Optimization Tactics: A/B testing frameworks, scaling without destroying performance, troubleshooting underperformance
  • Module 7: Platform Updates: Ongoing lessons addressing Meta's latest changes and policy updates

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Feedbacks

Overall sentiment

Professional marketers consistently praise Loomer's no-nonsense approach and technical depth, while beginners often feel overwhelmed by the advanced concepts and dry delivery style.

Praised points

  • Technical accuracy that goes beyond surface-level tactics found in most Facebook ads courses
  • Regular platform updates addressing Meta's constant changes and iOS privacy impacts
  • Zero hype marketing, with realistic expectations set from the start

Criticisms

  • Academic delivery style that some find dry compared to more energetic instructors
  • Limited beginner support, course assumes existing ad platform familiarity
  • E-commerce focus may not fully translate to other business models

Testimonials

"His knowledge, passion, and ability to break down complex info has been priceless." – Building Blocks Student

"I've implemented Jon's strategies across multiple seven-figure campaigns." – Agency Owner

"Finally, someone who explains the 'why' behind Facebook's algorithm changes." – PPC Specialist

"The PHC community alone is worth the investment, real pros sharing real data." – E-commerce Marketer

"Jon's training helped me understand attribution in ways Facebook's own docs never could." – Digital Marketing Manager

Social insights

Reddit's r/PPC community frequently recommends Loomer as "the instructor for when you're past the basics and need university-level depth." Multiple threads contrast him with typical "gurus," positioning Loomer as the technical expert versus the salesperson. Quora discussions reveal agency owners specifically seek his training for solving complex client problems.

Video review

Marketing Analysis

Claim Verification

Claims of providing "technical, foundational Meta ads training" are fully verified. No wealth promises made, outcomes match intermediate marketer expectations perfectly.

Price History

Building Blocks launched at $97, stable pricing with PHC membership option at $29/monthly

Upsell Practices

Clean upsell to PHC membership for ongoing support, clearly explained benefits, no pressure tactics

Student Success

Agency owners report improved client campaign performance, PPC specialists cite better troubleshooting abilities (sources: YouTube reviews, marketing forums)

Platform & Delivery

Learning Platform

Custom member portal on jonloomer.com, functional but basic compared to dedicated LMS platforms

Content Accessibility

Streaming only, no downloads, access maintained while materials remain current

Mobile Compatibility

Mobile-responsive website, though complex materials better suited for desktop viewing

Technical Requirements

Standard web browser, stable internet connection, no special software required

Red flags check

😬

Complaints

We found minimal complaints beyond users who ignored the intermediate-level warnings and felt lost. No reports of misleading content or unfulfilled promises.

😬

Refund policy issues

The strict "no refunds on digital products" policy raised concerns during our review. While legal and disclosed upfront, it lacks the flexibility we prefer to see.

😬

Marketing practices

Exceptionally transparent. Loomer actively discourages beginners from enrolling and makes zero income claims, refreshing in this space.

😬

Community feedback

PHC members describe an engaged, professional community with regular instructor participation, no abandonment issues reported.

Is this course legit?

Value For Money

At $97, Building Blocks delivers exceptional value for intermediate advertisers. The technical depth typically costs thousands in consulting fees, making this a bargain for serious practitioners.

Conclusion

After thorough analysis, we can confirm Meta Ads Training: Building Blocks is absolutely legitimate and represents Jon Loomer at his best, technical, honest, and focused on real mastery rather than false promises.

Here's what sets it apart: in a sea of "Facebook millionaire" courses, Loomer delivers what working professionals actually need, deep technical knowledge without the theatrics. His 17-year track record speaks volumes, as does his willingness to turn away beginners rather than cash their checks.

We particularly appreciated the integration with Power Hitters Club, transforming a static course into an evolving resource. Yes, the delivery can be dry (think university lecture, not YouTube entertainment), and yes, the no-refund policy gives us pause. But for intermediate marketers serious about mastering Meta's increasingly complex platform, this represents one of the most honest, thorough resources available.

Our verdict? If you're already running ads and frustrated by surface-level training elsewhere, Building Blocks offers the technical depth you've been seeking. Just don't expect hand-holding or get-rich-quick schemes, Loomer treats you like the professional you aspire to be.

FAQs about this course

No. Building Blocks assumes prior experience with Meta Ads Manager. Complete beginners will feel lost without foundational knowledge.

PHC ($29/month) includes Building Blocks training, weekly webinars, ongoing platform updates, and access to a private community of advanced marketers.

Access continues as long as the materials remain relevant to current Meta advertising practices, not a specific timeframe.

No. There's a strict no-refund policy on all digital products, clearly stated in terms of service.

Very technical. Expect detailed explanations of pixels, APIs, attribution models, and platform mechanics beyond basic campaign setup.

Yes. Since Meta unified its platforms, the training covers both Facebook and Instagram advertising strategies.

Through PHC membership, weekly updates address platform changes. The core Building Blocks updates as needed.

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Facebook Ads Mastery screenshot
Facebook Ads Mastery Review
$ 97
Total score: 8,2/10 ⭐
  • Duration25
  • DifficultyMedium
  • Release Date01/2024
  • Format Self-Paced
  • AccessLifetime
  • Time InvestmentLight (1–5 Hours/Week)
  • Payment Options One-Time
  • LanguageEnglish
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Facebook Ads Mastery Review