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Master proven funnel-building techniques from a veteran marketer, though the steep price tag demands serious commitment and realistic expectations
We spent considerable time researching this course, and here's what we discovered: "Funnel Strategies for High Conversion" isn't actually a standalone product. Instead, it represents Frank Kern's comprehensive funnel-building methodology taught across his various programs, particularly his "Convert 2.0" course and current Inner Circle membership.
The curriculum focuses on what Kern calls "Intent-Based Branding", a system designed to attract buyers who are actively searching for solutions. We found the approach refreshingly practical, teaching students to create value-driven content that naturally leads prospects through an automated sales sequence.
At its core, the methodology covers four essential components: mapping out funnel architecture, crafting irresistible offers, driving targeted traffic, and implementing email automation. Students learn to build what Kern calls "results-in-advance" lead magnets, structure compelling video sales letters (VSLs), and create sophisticated email sequences that nurture relationships rather than pushing hard sells.
What sets this apart from typical funnel courses? The heavy emphasis on marketing psychology and consumer behavior. We noticed Kern spends significant time explaining why certain triggers work, not just how to implement them. The training applies to both service businesses and digital product creators, though we found it particularly effective for those selling high-ticket offers.
One critical detail we uncovered: success with these strategies requires substantial additional investment. Beyond the course fee, students typically need $500-$1,000 monthly for ad testing alone, plus funnel software ($97-$297/month) and email marketing tools ($50+/month). This reality check is often glossed over in the marketing materials.
Intermediate (Some Foundational Knowledge Recommended)
moderate Moderate (5–10 Hours/Week)
Self-Paced (Work On Your Own Schedule)
Make Money
We analyzed hundreds of reviews and found opinions split dramatically. Devoted fans praise Kern's psychological insights and practical frameworks, while critics blast the high prices and "guru-style" marketing approach. The divide often comes down to expectations versus reality.
"The content is clear and actionable, Kern really shows you how to implement step by step." – DrewsReview
"Great for service businesses, but you have to be willing to put in the work." – Course Graduate
"It's expensive, but I learned more here in 5 weeks than I did from other cheaper courses." – YouTube Reviewer
"The strategies aren't magic, you really need to execute, but the path is all laid out." – Forum Member
"Not for total newbies, but if you get the basics, this is next-level stuff." – Reddit User
Reddit discussions reveal stark polarization. One r/Entrepreneur user stated, "Frank is a legend. His old stuff is gold. His new stuff is gold. But you have to actually do the work." Meanwhile, another commented, "He's the classic 'sell the dream' guru. The real business is selling the courses themselves." This captures the fundamental divide we observed throughout our research.
Frank Kern delivers advanced funnel strategies backed by solid marketing psychology, but the investment required (both financial and time) means it's best suited for serious marketers with existing businesses. Beginners seeking quick wins will likely feel disappointed.
Marketing promises an "automated system for high-ticket sales" and "getting paid to acquire customers." While technically possible, we found most students struggle to achieve these results without significant experience and capital. The testimonials represent exceptional cases, not typical outcomes.
Kern's pricing has remained consistently high. "Mass Conversion" sold for ~$2,000, "Convert 2.0" at $1,997, current offerings maintain similar price points. No evidence of significant discounts or price drops.
The initial purchase triggers an elaborate upsell sequence. Expect immediate offers for complementary products, followed by persistent marketing for Inner Circle membership ($397/month) and consulting packages ($10,000-$40,000/year).
While sales pages feature impressive testimonials, we couldn't verify independent success stories attributable solely to the course. Most documented successes involve students who also invested in higher-tier coaching or had existing businesses.
The marketing leverages proven psychological triggers effectively, perhaps too effectively. Income claims and lifestyle promises create unrealistic expectations for average students. The true costs and effort required deserve more prominent disclosure.
Professional LMS (typically Kajabi) with clean interface, organized module structure, progress tracking
Streaming-only videos (no downloads), lifetime access to materials, PDF worksheets and templates included
Fully responsive design works seamlessly on phones and tablets, though complex funnel building still requires desktop
Standard high-speed internet (5+ Mbps), modern browser, no special software needed for course access
We found zero issues with content delivery. The platform performs reliably, videos stream smoothly, and the mobile experience surpasses many competitors. If only the content value matched this technical excellence at the price point.
We found recurring themes in customer complaints: the value-to-price ratio for high-ticket programs ($10,000+) and difficulties reaching customer support. Some Better Business Bureau reports mention feeling misled about the total investment required.
Here's where things get concerning. The refund policy requires students to prove they've implemented everything, including running paid ads and building complete funnels. One policy states: "You must submit proof that you did the work in the course and it did not work for you." This places an enormous burden of proof on customers.
Kern employs classic direct-response tactics including long-form VSLs, income claims, and urgency triggers ("offer closes Friday"). While these methods work, they trigger skepticism among consumers wary of "guru" marketing.
Lower-tier communities often become inactive or filled with self-promotion rather than valuable discussion. Higher-tier masterminds receive better reviews but come with significantly higher price tags.
While not a scam, the combination of aggressive marketing, strict refund policies, and hidden costs creates legitimate concerns. Proceed with full awareness of the total investment required.
At $2,997 plus thousands in implementation costs, the value proposition depends entirely on your situation. An established business implementing one successful funnel could see massive ROI. A beginner without budget for ads will find it an expensive education with no practical application.
After extensive research, we can confirm Frank Kern teaches legitimate marketing strategies based on timeless direct-response principles. His understanding of consumer psychology runs deep, and students who successfully implement his systems often see significant results.
However (and this is crucial), the course comes wrapped in aggressive "guru-style" marketing that sets unrealistic expectations. The strict action-based refund policy essentially makes refunds nearly impossible, requiring students to spend thousands on implementation before qualifying.
We found the strategies most effective for experienced business owners with existing revenue and substantial budgets. The hidden costs, including monthly software subscriptions and advertising budgets potentially exceeding $1,000 monthly, make this unsuitable for beginners or those seeking passive income.
Is it legit? Yes. Is it worth $2,997 plus thousands more in implementation? Only if you're an intermediate-to-advanced marketer with deep pockets and realistic expectations. For everyone else, we'd suggest starting with more affordable alternatives until you've proven your business model.
At $2,997 plus thousands in implementation costs, the value proposition depends entirely on your situation. An established business implementing one successful funnel could see massive ROI. A beginner without budget for ads will find it an expensive education with no practical application.
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We spent considerable time researching this course, and here's what we discovered: "Funnel Strategies for High Conversion" isn't actually a standalone...
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